Iron Man 3 To Debut As a 4DX Film In Japan 158
adeelarshad82 writes "Marvel's Iron Man 3 will debut in select Japanese theaters later this month employing the 4DX system for the first time. Developed by South Korea's largest movie chain operator, the CJ Group, 4DX-equipped theaters deliver smells, seat motions, and additional effects such as strobe lights and fog, all in sync with events as they appear on the screen. Beyond South Korea, this full immersion approach to cinema is already in operation in countries such as Israel, Mexico, Brazil, and China."
Smells? (Score:5, Funny)
I hope we get this tech on all desktop computers. Imagine farts over the internet.
Re:Smells? (Score:5, Funny)
They disperse LSD as a fine mist into the theater and then you start smelling the colors on the screen.
They did have to remove a part where Iron Man fights a giant mechanical spider because well.... spiders... spiders... SPIDERSSSSS!!!!! GET THEM OFF!!!!
Re:Smells? (Score:5, Informative)
My wife and I once saw the Shrek 4D Experience at Universal Studios Florida. Every seat can emit mist, air blasts in your face, small water bursts in your face (such as when one of Donkey's kids sneezes on you), smells, and there are small air jets that can move up and down, positioned strategically at your ankles. At one point all these spiders drop down from the forest above, in 3D of course, and then they get the little air jets going on your ankles - it feels like little feathers (or SPIDERZZ OMG!) on your feet. My wife FLIPPED OUT. It was hilarious!
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I've seen Shrek 4D and from memory there were warnings of the effects to be expected which should appease your litigious mind. There were seats available that did not move which I assume is for those who chose not to partake or were medically unable to cope with the effects.
'4D' is definitely suited to certain types of films. Shrek fits the bill perfectly, Schindler's List less so..
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Re:Smells? (Score:5, Funny)
They disperse LSD as a fine mist into the theater and then you start smelling the colors on the screen.
LSD takes 90 minutes to kick in. I realize it was a joke, but... still.
They do it before the adverts
Re:Smells? (Score:5, Funny)
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If the movie calls for it, they'll hand out bad hotdogs for free, to get the specific smell of people with diarrhea.
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Huh, just like my home theater setup.
Re:Smells? (Score:4, Informative)
They do this at Disney for a few shows. It's fun for those goofy little features, but I honestly can't see myself choosing to watch a good movie this way.
Re:Smells? (Score:5, Funny)
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it must be a tourist-y thing. The atlanta aquarium has a theater that does this. The water spraying just pissed me off. The shaking seats were actually pretty cool, especially the first time. a big 3-D something coming out of the screen, with a big boom from teh speakers, while the seats give you a big jolt can add something, but I imagine that moderation is very important
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...but I honestly can't see myself choosing to watch a good movie this way.
Don't worry, you won't.
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but I honestly can't see myself choosing to watch a good movie this way.
That problem has already been taken care of.
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No love for the Iron Man series? I'll admit it, I love 'em.
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Sure. I could, of course, always be wrong about what the general public will prefer. I've just experienced having a movie character burp over my shoulder and sneeze in my face, and while the gimmick is funny for a few minutes, it was not something I'd want to subject myself to for hours.
But yeah that's just me.
Re:Smells? (Score:4, Informative)
It's been done before... [wikipedia.org] The question is, is this implementation better?
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It's been done before... [wikipedia.org] The question is, is this implementation better?
If it's any good then porn will jump on it right away.
Downside, you take plastic to the movie like at an old Gallagher show...
Upside, getting the phone numbers of the girls that like to sit in the front row with their mouths open...
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So you're saying it doesn't pass the sniff test?
Re:Smells? (Score:4, Funny)
Internet-wired seats with the Glade Plug-In.
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ANOTHER browser plug in? I thought HTML 5 was supposed to solve this problem.
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That's the new <smell> [w3schools.com] tag.
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Smelling things is just the act of tiny molecules of an object falling off, wafting through the air and landing on a bundle of nerves. So, to make the smells of a movie you would just need a device that aerosols small containers of your chosen molecules into the theater at triggered intervals.
Scene: Iron Man sits at a desk surrounded by complicated electronics, grilling bacon with a palm-beam, Pepper enters the room.
Cue: 2 grams from vial 2 (bacon) , 1/2 gram vial 34 (pepper perfume)
Suddenly, an explosion o
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This was demonstrated in "Kentucky Fried Movie" . . . they called it "Feel-a-Round" . . . and they cut to the next sketch before the porn started . . .
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Actually there are pretty limited smells pallete (I went to see CROODS on 4dx and there was only 2 kind of smells, one for flowers and one for "rain")
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This is actually a revival of old tech from the 60's [wikipedia.org] and earlier. I remember some Internet company (mercifully stomped by the dotcom bust) that wanted to sell you some USB attach-y thingy that could generate scents.
The whole thing is to get asses in theater seats and not in front of your 60" tv at home.
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How can the movie theater product smells from the movie? What technology it uses, how does it work?
I don't know the technology of how they make it work, but when I toured Dover castle several years ago, they had tour of the secret bunkers used from WWII and they had some smell-o-vision thing where you could smell bread baking and other stuff that I forget now. I assume that the theaters will use something like this technology as well.
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Seat motion? (Score:5, Funny)
"Hey, you got your sushi in my wasabi peas!"
"Hey, you got your wasabi peas in my sushi!"
Two great tastes together!
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I think there was a Sponge Bob movie like that once.
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You lie. If there was such a Spongebob movie, just knowing about it would make you shoot yourself in the face. Since you are still here, there was no such movie. QED.
better idea (Score:5, Insightful)
Re:better idea (Score:5, Insightful)
Yeah we have one of those near where I live too. The food is actually surprisingly good and not overpriced. This one's called Movie Tavern. And like you, I'd prefer that over fog and strobe lights. In fact, I'd prefer just a normal theater over fog and strobe lights.
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Re:better idea (Score:5, Informative)
They usually take the order before the movie starts, but bring the food out during the movie, unless you take their advice and show up early. All the servers wear black clothes so they're not distruptive. There's very dim lighting, just bright enough to see your food but not so bright as to affect the movie. There's two kinds of seating: fixed round tables with swivel chairs, and also kind of a bar-style table with comfortable office chairs. I'm used to eating while watching a movie or TV at home, so no, I don't really miss anything.
I would say the video and audio quality are a very small step down from some of the other theaters in town, but it's not significant enough to bother me in the least.
http://movietavern.com/ [movietavern.com]
Re:better idea (Score:5, Interesting)
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That's very interesting, and does make sense.
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I'm surprised no one mentioned Alamo Drafthouse [drafthouse.com]. They serve good food, and the adverts, if there are any, are fun cheesy ones from the 70s that relate to the movie you're going to see. They have special events, and a strict no texting/talking policy. If you want to kill a half-hour, watch their PSAs about it. For example: http://www.youtube.com/watch?v=8U6o08BOR2Q [youtube.com]
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Oh, and beer. Damn preview and I still forgot to mention the great beer!
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I wish those would take off all over the country.
Hell, even just serving adult beverages and snacks would be awesome.
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"Hell, even just serving adult beverages and snacks would be awesome."
Well, snacks are already pretty common, but you have my vote on the "adult beverages".
If they can have dinner theaters and serve drinks, why not cocktails in the movie houses? It would probably be a lot healthier for you than the syrupy coke they currently serve. Unless you're mixing with coke I suppose.
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Actually here (I'm from Mexico where Cinepolis has 4DX) you can place your order (food from a cart, wine, beer, etc.) on VIP cinema theaters anytime and they bring the food out to you. In the case of 4dx actually they limit the kind of food that you can bring to you (only popcorns and soda) and still they warning you.
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The horror, the horror (Score:2)
Re:The horror, the horror (Score:5, Funny)
I am so looking forward to re-release of Blazing Saddles in 4DX. BEANS!
And why would I want to smell most movies? (Score:3)
I am so looking forward to re-release of Blazing Saddles in 4DX. BEANS!
Or Schindler's list so you could smell the burning bodies? Yeah, I am pretty sure there are a lot of movies that introducing smell-o-vision would be a bad idea for....
Gimmicks (Score:5, Insightful)
More gimmicks equals more expensive ticket prices. Yep, we'll see this happen in the US for sure.
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More gimmicks equals more expensive ticket prices. Yep, we'll see this happen in the US for sure.
You'll see it happen, then fail as people are too cheap (or like me, too wary of gimmicks) to pay for it.
I'd prefer an experience like http://drafthouse.com/ [drafthouse.com] any day.
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add it yourself
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I admit to being old enough to have seen both Earthquake and Midway in SENSURROUND.
I thought it was really cool when I was a kid. I'm sure it would just annoy the crap out of me today.
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http://en.wikipedia.org/wiki/Movie_gimmick [wikipedia.org]
We showed Willy Wonka in Smell-o-Vision (Score:2)
Here in Seattle, at Christmas, the Seattle International Film Festival's Uptown Cinema showed Willy Wonka in Smell-o-Vision.
Do you want fries with that? There's a hamburger place across the street.
I'm not sure how keen I am on 4D, though, sometimes it gets in the way of the movie.
It's been done (Score:2)
I've already seen a movie using similar effects: Captain EO [wikipedia.org]
I'd rather see a low-budget 2D movie with a good plot than an expensively produced 3D movie with smoke effects and lasers but with a poor plot.
(I do have some hope that Iron Man 3 will be worth watching on its own merits.)
a public service announcement: (Score:3)
Comment removed (Score:5, Funny)
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Please replace all political references with car analogies.
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Remastring to 4DX (Score:2)
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The Princess Bride - imagine RoUS in 3D, a blast of hot air while moving through the forest, some kind of muscle relaxant to empathise with Westley as he recovers, aerosolised alcohol so we can be drunk with Inigo, hydrogen cyanide gas to spend our last moments with Vizzini, the list goes on......
ha (Score:2)
it's somehow fitting that the fortune at the bottom of this article's page is "if anything can go wrong, it will."
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Well, have you looked at the HTML, CSS and Javascript source code of Slashdot lately?
They did it better in 1977 (Score:2, Informative)
http://www.hapi-project.com/posts/view/29
Feel-a-Round in Kentucky Fried Movie
Medical Issues (Score:1)
I know so many folks with smell related issues, particularly allergies, scent memory, and migraine triggers that this cannot be a good idea. I won't even go to a 3D film because of the potential eye strain issues, let alone the potential for migraines induced from volatile organic compaounds (VOCs - http://en.wikipedia.org/wiki/Volatile_organic_compound). I'll pass on all of that, thanks.
sTc
Not for me ... (Score:4, Interesting)
I already get headaches from 3D films, so I don't watch them.
Smells, strobe lights, fog, and moving seats? No thanks.
There's only a few movies I'll see in a movie theater each year (with Iron Man 3 being one of the planned ones), but for the most part I'd rather watch it at home on my own setup, which lets me enjoy the movie more and be able to eat/drink what I like and pause it to hit the head.
My home theater and my lazy-boy sofa are fine for me for most movies.
So.... (Score:5, Funny)
Basically this movie stinks. Got it
Japan? (Score:4, Funny)
If you plan on going to see Iron Man 3 in Japan, remember to look under your seat to disable the robotic tentacles.
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Just be glad it isn't Spiderman 2!
Ew (Score:2)
Yeah, like I want to smell Tony Stark's sweaty ass after battle.
I bet... (Score:3)
I bet smelling Pepper would make me sneeze!
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Hulk smell (Score:2)
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You won't like him when he's sweaty...
Far Too Gimmicky (Score:2)
3D movies are a bit too gimmicky but "once in a while" an Avatar might appear and it might be fun to get a little more into it... it was yet another advancement of some sort of another, so trying out the experience is kind of a geek imperitive. But at the end of the day, it wasn't "all that" and certainly nothing that every movie production should do.
Now this? I'm sorry, but I don't think I need to even try to to know it would be far too distracting to be immersive.
Nah, sorry (Score:3)
I find it very annoying when some kid kicks the back of my seat, so I don't want to sit through a whole movie with that kind of "seat vibration" experience.
Also while movie smell's might be a welcome change over body odor, cigarette's lingering stank from the smokers in front of you, and over buttered burnt popcorn, not sure any movie would be enhanced by the experience.
Also in what reality would someone pay $50 for a night out at the movies only to have the theater fog up and have people dropping with seizures from strobe lights a;; around up?
Pretty much 4DX encourages people to stay home to watch movies without all the excessive bullshit, unless Sony decides to shove this into the PS4 experience.
Spinal Tap reference (Score:2)
D does not stand for 'better", it stands for dimension. The 4th Dimension is time.
A 4D show would be one that is different every single time you observe it, not something that childishly and stupidly throws in extra sensory experiences.
At best this kind of marketing, should be called 4S shows - sight, sound, smell, and touch (water).
When some marketing idiot calls it 4d, it just make think "Do you like making the world a stupider place?"
Piffle! The U.S. did it in 1977! (Score:2)
Just watch that award winning documentary, "Kentucky Fried Movie" to see it demonstrated. ;-)
I'll trade in... (Score:5, Informative)
...smells and strobe effects gimmicks for the following:
- A well maintained projector, screen and speakers
- THX Certification, meaning mostly that everything is maintained and properly calibrated
- A properly spec'd out 4K projector, or two 4K projectors with 8K upsampling
It doesn't seem like much, but movie theaters like to pull the following:
- Running the projector bulbs dim to make them last longer, or using a projector designed for a small screen for larger screens
- Not maintaining their speakers at all - you can hear the broken cones rattling most of the time
- Using 2K projectors for 4K material, or two cheap 2K projectors for 4K material. This is very common.
- Not calibrating anything, especially their speakers. This is obvious when something is supposed to be moving from one side of the theater to the other, and it sounds like it's going over your head, or it sounds totally different. The surround array probably wasn't calibrated at all.
Re:I'll trade in... (Score:5, Informative)
THX certs haven't meant anything since the late 1990s, all THX really certifies these days is that the check from the theater owner cleared.
IAAMPSD. I am a motion picture sound designer. The inventor of THX was my instructor in college.
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"two cheap 2K projectors for 4K material" is actually the spec for doing IMAX Digital. Thanks, IMAX.
I'll be avoiding these theaters. (Score:2)
As it is now, I won't even sit in those D-Box seats. Just annoying. If I'm forced to smell shit then count me out.
Inhaling chemicals (Score:1)
Who is going to certify the chemicals they use for these smells? I barely trust the FDA to certify food additives, I'm not sure Iike the idea of sitting in a movie theatre inhaling whatever chemicals this company found that smells like strawberries and gunpowder.
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Who certifies the chemicals for all the other things you smell every day?
I heard Dakota is topless in her next film... (Score:1)
I really don't want zombie rotting meat smells, nor assal-derived ones.
I'm fine with Anne Hathaway or any other starlet's freshly-unholstered areolar or underboob scents, though, which I imagine is like a slightly musty fallen log found in the woods when you went on a hike some years ago.
Good for Japan (Score:2)
Worst Idea Evah (Score:5, Insightful)
Smell is really a personal thing. Something that smells wonderful to one person could be nauseating to another. I know someone who thinks the smell of gasoline is heavenly (no, she's not a huffer).
I mean, I understand that the entertainment/industrial/advertising-complex are desperate to get people to come to theaters again because they are afraid that there is still a small amount of money left in peoples' pockets that they have not gotten their hands on, but until they can say they're making the best movies that they can, they should not be looking for gimmicks.
If they want to get me back into a movie theater, and they really believe that the movies they make represent the very best possible quality, then they could start by tearing down the shoebox multiplex theaters and start building real movie palaces again.
There's a theater here in Chicago, The Patio, that is a bona-fide movie palace. Built in the Pre-WWII period, it's got the ceiling with the stars and moving clouds and a balcony and all the trimmings. I used to go there when I was in High School decades ago. Saw the original Dirty Harry there, Charles Bronson movies, like that. Well, a couple of brothers bought the place some years back, before it was torn down, and they renovated it lovingly. Put in great seats, cleaned the place up, made everything sparkle. Put in an A-Number-One concessions stand with actual popcorn and reasonably priced goodies, and a great sound system. They play second run movies and carefully selected classics. Some rare Hong Kong and Kung Fu flicks. Charge $5-6 for admission. Goddamn, I love that place. It's not downtown, but in one of the neighborhoods on the Northwest Side. I can be there in 10 minutes on the Kennedy Expressway, so a lot of times my wife and I are thinking about Netflix or something, instead we hop in the car and go to the Patio. Twenty bucks and it's a great night out watching a movie on a whopping big screen. It's about a million times more enjoyable than going to a shopping mall and sitting in some nasty little multiplex closet with a bunch of assholes on cellphones. People who go to the Patio really love movies. The Chicago Cinema Society programs the place sometimes.
It's not rocket surgery, getting people to go to theaters. But Smell-a-Vision is not the solution.
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It's not rocket surgery, getting people to go to theaters. But Smell-a-Vision is not the solution.
But doing it right requires real money to be invested! Can't do that!
They forgot to list Canada (Score:1)
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The vancouver Aquarium had a movie on penguins last spring (2012) featuring typical effects as well as in theatre snow, rain, fog, tentacle slaps behind the ankles and jiggling seats. We did miss the smells however.
Miss the smell of millions of seabirds? No, you didn't. That might be an experience, but it isn't one worth experiencing...
What would it add? (Score:2)
I've seen a few 3D films every time it's "the new thing", and it's usually a letdown. Because it's filmed in 3D, there has to be "3D moments", like when a spear comes flying at your head. They don't add to the plot; they only add to the 3D part of the film. Because of that, they are distracting.
I can only see this technology being used the same way. "Hey, let's add some scenes so that this new crap we are using gets used. Who cares if they don't add to he plot or make the movie better. We paid for this stuf
two words (Score:2)
"Dogme 95"
http://en.wikipedia.org/wiki/Dogme_95 [wikipedia.org]
I'm such a grumpy old luddite who values plot and acting over just about everything.
I'm a dying breed.
Future of cinema (Score:2)
it is only smellz (Score:2)
The internet is a better place without the smellz. And I would not recommend googling for this post's title.
Next step (Score:2)
Feel-a-round (Score:2)
Obligatory: "You are aware this motion picture is shown in Feel-a-Round... [hapi-project.com]"