77677289 story Deja Vu: Microsoft's 2015 Surface Book Ad and Apple's 2014 'Your Verse' iPad Ad 71 Posted by timothy on Sunday October 18, 2015 @03:14PM from the nothing-in-a-vacuum dept. theodp writes: With its sweeping vistas and narration by the late Robin Williams, Apple's 2014 'Your Verse' ad dramatically showcased the many ways iPads might help people create, from making movies to calibrating wind turbines. So it's interesting that Microsoft's first ad for its new Surface Book (YouTube) bears a striking resemblance to the earlier Apple ad (YouTubeDoubler comparison). Which is probably only fair, since Apple's soon-to-be-released iPad Pro bears more than a passing resemblance to the Microsoft Surface. Hey, good artists copy, great artists steal, right? By the way, between the release of Microsoft's Surface Pro 4, Apple's iPad Pro, and Google's Pixel C, is the keyboard+touch interface poised to be a four-decade "overnight success"?