AI

Netflix Uses AI Effects For First Time To Cut Costs (bbc.com) 64

Netflix says it has used visual effects created by generative AI in one of its original TV shows for the first time. From a report: The streaming giant's co-chief executive Ted Sarandos said AI, which produces videos and images based on prompts, was used to create a scene of a building collapsing in the Argentine science fiction show, The Eternaut. He said the technology allowed the production team to complete sequences faster and at a lower cost.

The use of generative AI is controversial in the entertainment industry over concerns it creates content using others' work without their consent and fears that it will replace the work of humans. [...] Asked about Netflix's use of AI, Mr Sarandos said the technology has allowed productions with smaller budgets to use advanced visual effects.

Microsoft

Microsoft Kills Movies and TV Storefront on Windows and Xbox (windowscentral.com) 22

Microsoft has shut down its Movies & TV storefront on the Microsoft Store, ending the ability to purchase new entertainment content on Windows PCs and Xbox consoles. The company announced that as of July 18, users can no longer buy or rent movies and TV shows through Microsoft.com, the Microsoft Store on Windows, or the Microsoft Store on Xbox.

Customers who previously purchased content from the Microsoft Store can continue accessing their libraries through the Movies & TV app, which remains available for download. Microsoft will not offer refunds for recent purchases. US customers can use the Movies Anywhere service to sync their purchased content to other compatible platforms.
KDE

KDE's Android TV Alternative, Plasma Bigscreen, Rises From the Dead (neowin.net) 7

Plasma Bigscreen, KDE's TV-focused interface, is being revived after years of inactivity thanks to contributor Devin, who overhauled the UI, redesigned the Settings app, improved app launching, and updated key modules. While still in progress -- with features like HDMI-CEC remote support and a virtual keyboard pending -- the project aims to rejoin KDE's official Plasma release schedule, potentially in version 6.5. Neowin reports: If you have not heard of it, Plasma Bigscreen is a Plasma shell for televisions, with original support for the now-defunct Mycroft AI assistant. It used to provide a simple launcher for apps and custom "Mycroft Skills" before development stalled, causing most distributions to drop it. The project was left behind during the big transition to Plasma 6 last year because no one had ported it in time for the megarelease. After a friend of his started poking at the code, Devin stepped in to tackle the much-needed work. [...]

For anyone who wants to test this out, you can do as Devin did by installing Plasma Bigscreen on a Raspberry Pi using postmarketOS, though you would have to compile it yourself or pull from the nightly repos to get the latest changes. Applications like Kodi and VacuumTube (smart TV version of YouTube) work well with remote navigation, and some games like SuperTuxKart are playable. Controller support exists, but getting TV remotes to work over HDMI CEC is still untested. The project is far from finished; it still needs an arrow-navigable virtual keyboard and a clearer long-term direction now that Mycroft is gone. Still, the goal is to get it back into the official Plasma release schedule, possibly for version 6.5.

Media

Max Changed Back To HBO Max (variety.com) 41

"Max" has officially reverted back to "HBO Max," two years after Warner Bros. Discovery dropped the HBO branding. Variety reports: The switch had been anticipated to take place sometime this summer, but Warner Bros. Discovery hadn't revealed an exact day for the reversal until now. The timing is key: Execs wanted to restore the "HBO Max" name prior to next week's Emmy nominations announcement on July 15.

The decision to turn "Max" back into "HBO Max" was first announced in May, timed to Warner Bros. Discovery's upfronts presentation. At the time, WBD said in a press release that "returning the HBO brand into HBO Max will further drive the service forward and amplify the uniqueness that subscribers can expect from the offering. It is also a testament to WBD's willingness to keep boldly iterating its strategy and approach -- leaning heavily on consumer data and insights -- to best position itself for success."

The streamer launched as HBO Max in 2020, but then WBD opted to excise HBO from the streamer's name in 2023, changing it to just "Max." (HBO and Max continued to compete under one "HBO/Max" label for industry awards; for next week's Emmy noms, they can once again just be called "HBO Max.")
The streaming giant put out a marketing spot announcing that the change was done.
Television

Apple Links Directly To Web in Full-Screen TV App Ad, Ignoring Rules for Other Developers (daringfireball.net) 35

Apple displayed a full-screen ad for "F1 The Movie" in its TV app that linked directly to a web browser for ticket purchases without showing warning screens that the company requires other developers to include when directing users outside their apps.

The "Buy Tickets" button sent users to the F1 movie website in their default browser without confirmation dialogs or interstitial warnings. Apple mandates that third-party developers show scare sheets when linking out of apps to sell digital content, but considers movie tickets a "real-world experience" exempt from its In-App Purchase system.

Further reading: iPhone Customers Upset By Apple Wallet Ad Pushing F1 Movie.
Anime

Netflix Says 50% of Global Users Now Watch Anime (hollywoodreporter.com) 63

An anonymous reader shares a report: Netflix doubled down on its global anime strategy over the weekend, unveiling a slate of new titles and fresh footage during its showcase at Anime Expo in Los Angeles.

The company also shared updated viewership data highlighting just how far Japanese anime has come in expanding from its former niche into a powerhouse global content category. According to Netflix, more than 50 percent of its members -- amounting to over 150 million households, or an estimated 300 million viewers -- now watch anime. The company says anime viewership on the platform has tripled over the past five years, with 2024 marking a record-breaking year: 33 anime titles appeared in Netflix's Global Top 10 (Non-English) rankings, more than double the number in 2021.

Television

The Last of Us Co-Creator Neil Druckmann Exits HBO Show (arstechnica.com) 28

Neil Druckmann and Halley Gross, two pivotal creative forces behind HBO's The Last of Us adaptation, have stepped away from the series before work begins on Season 3. Druckmann is focusing on new projects at Naughty Dog, while Gross hinted at other upcoming creative endeavors, leaving showrunner Craig Mazin at the helm. Ars Technica reports: Both were credited as executive producers on the show; Druckmann frequently contributed writing to episodes, as did Gross, and Druckmann also directed. Druckmann and Gross co-wrote the second game, The Last of Us Part 2.

Druckmann said in his announcement post: "I've made the difficult decision to step away from my creative involvement in The Last of Us on HBO. With work completed on season 2 and before any meaningful work starts on season 3, now is the right time for me to transition my complete focus to Naughty Dog and its future projects, including writing and directing our exciting next game, Intergalactic: The Heretic Prophet, along with my responsibilities as Studio Head and Head of Creative. Co-creating the show has been a career highlight. It's been an honor to work alongside Craig Mazin to executive produce, direct and write on the last two seasons. I'm deeply thankful for the thoughtful approach and dedication the talented cast and crew took to adapting The Last of Us Part I and the continued adaptation of The Last of Us Part II."

And Gross said: "With great care and consideration, I've decided to take a step back from my day-to-day work on HBO's The Last of Us to make space for what comes next. I'm so appreciative of how special this experience has been. Working alongside Neil, Craig, HBO, and this remarkable cast and crew has been life changing. The stories we told -- about love, loss, and what it means to be human in a terrifying world -- are exactly why I love this franchise. I have some truly rad projects ahead that I can't wait to share, but for now, I want to express my gratitude to everyone who brought Ellie and Joel's world to life with such care."

Television

Amazon To Shut Down Its Freevee App Next Month (techcrunch.com) 18

Amazon plans to shut down its standalone Freevee app in August, according to an in-app notice to users. From a report: The free, ad-supported streaming service is directing viewers to continue watching Freevee content on Prime Video.

"Prime Video is the new exclusive home for Freevee Tv show, movies, and Live TV," the notice to readers states. "The Freevee app will be accessible until August 2025. Continue watching your favorite Free Originals and our library of hit movies, shows, and live TV on Prime Video for free, no subscription needed. Download Prime Video to get started and sign-in with your Amazon account."

Movies

NASA To Stream Rocket Launches and Spacewalks On Netflix (nerds.xyz) 18

BrianFagioli shares a report from NERDS.xyz: NASA is coming to Netflix. No, not a drama or sci-fi reboot. The space agency is actually bringing real rocket launches, astronaut spacewalks, and even views of Earth from space directly to your favorite streaming service. Starting this summer, NASA+ will be available on Netflix, giving the space-curious a front-row seat to live mission coverage and other programming.

The space agency is hoping this move helps it connect with a much bigger audience, and considering Netflix reaches over 700 million people, that's not a stretch. This partnership is about accessibility. NASA already offers NASA+ for free, without ads, through its app and website. But now it's going where the eyeballs are. If people won't come to the space agency, the space agency will come to them.

Social Networks

BlueSky Isn't Dying - and There's a Larger Ecosystem Growing Around Its Open Protocol (techcrunch.com) 73

BlueSky has grown from roughly 10 million users in early November to 36.79 million today — and its last 30 days of traffic looks very level.

But instead of calling BlueSky's traffic "level", right-leaning libertarian Megan McArdle argues instead that BlueSky's "decline shows no sign of leveling out" (comparing the stable figures from the last month to a one-time spike seven months ago so they can write "It's now down about 50 percent"). And Wednesday the conservative UK magazine Spectator also ignored the 30-day-leveling to write instead that BlueSky is somehow "sliding down a slope".

But TechCrunch thinks the "up or down" conversation is entirely missing the point of "the wider network of apps built on the open protocol that Bluesky's team spearheaded" — and how BlueSky "is only meant to be one example of what's possible within the wider AT Proto ecosystem." If you don't like the tone of the topics trending on Bluesky, you can switch to other apps, change your default feeds, or even build your own social platform using the technology. Already, people are using the protocol that powers Bluesky to build social experiences for specific groups — like Blacksky is doing for the Black online community or like Gander Social is doing for social media users in Canada. There are also feed builders like Graze and those in Surf that let you create custom feeds where you can focus on specific content you care about — like video games or baseball — and exclude others, like politics. Built into Bluesky (and other third-party clients) are tools that let you pick your default feed and add others that interest you from a range of topics. If you want to follow a feed devoted to your favorite TV show or animal, for instance, you can. In other words, Bluesky is meant to be what you make it, and its content can be consumed in whatever format you prefer best.

In addition to Bluesky itself, the wider network of apps built on the AT Protocol includes photo- and video-sharing apps, livestreaming tools, communication apps, blogging apps, music apps, movie and TV recommendation apps, and more. Other tools also let you combine feeds from Bluesky with other social networks. Openvibe, for instance, can mix together feeds from social networks like Threads, Bluesky, Mastodon, and Nostr. Apps like Surf and Tapestry offer ways to track posts on open social platforms as well as those published with other open protocols like RSS. This lets the apps pull in content from blogs, news sites, YouTube, and podcasts.

Even just considering BlueSky itself, three weeks ago Fast Company pointed out that BlueSky "grew from 11 million users to 25 million between late October and mid-December, but has added only about 10 million more since then." So how is a 10-million user increase "dying"? For a social network, being prematurely written off is a rite of passage. It's even a compliment of sorts — a sign that people are paying attention and care... When I chatted with Bluesky CEO Jay Graber this week, I wasn't surprised that she didn't seem fazed by the debate on her platform and saw the parallels with early-days Twitter. "Reports of our death are greatly exaggerated," she told me. "It's a similar thing, because with social sites, it's not straight up all the time. [Growth] comes in waves, and at each stage, there's a new era of communities being established and formed. We're still seeing a lot of community formation, and one of the most exciting things is how structurally different this is. It's not just another social site that has to be a singular winner-take-all in an ecosystem with existing incumbents...."

One other challenge that Bluesky has not yet fully confronted is monetizing itself. Onstage at Web Summit, Graber emphasized that it's working on subscription services, a healthier revenue source than stuffing feeds with ads, though potentially a tougher one to scale up to sustainability. The company announced a $15 million Series A funding round last October.

But again, the point isn't BlueSky's increasing user count or its stablizing levels of Daily Unique "Likers" — but its underlying open source protocol: [S]he was at her most passionate when discussing the company's aspiration to decentralize social networking via its open AT Protocol. It powers Bluesky — and variants such as the Pinksky photo-sharing app, which she praised onstage — but could also provide the infrastructure for further-flung social experiences. Maybe even ones catering to folks who have zero interest in participating in the Bluesky community. "The goal is to really get through that this is a Choose Your Own Adventure and Bluesky's just the beginning," she says. "The sky's the limit." Whether she'll fulfill her grandest ambitions, I'm not sure. But I already like this era of social networking better than the one when a handful of winners really did take all.
Privacy

British Watchdog Cracks Down on Data Collection by Smart TVs, Speakers And Air Fryers (theguardian.com) 50

The UK Information Commissioner's Office has issued its first guidance demanding manufacturers of air fryers, smart speakers, fertility trackers, and smart TVs respect users' privacy rights after reports of excessive data collection in homes.

The regulator requires companies to ensure data security, provide transparency to consumers, and regularly delete collected information. Stephen Almond, the ICO's executive director for regulatory risk, said smart products know who users live with, their music preferences, and medication details. The guidance addresses "internet of things" devices, including fertility trackers that record menstrual dates and body temperature before sending data to manufacturer servers.

Additionally, smart speakers that monitor family members and visitors must allow users to configure settings that minimize personal information collection. The ICO warned manufacturers it stands ready to take enforcement action in the event of noncompliance.
Television

Netflix Will Air Traditional TV Channels in France (theverge.com) 22

Starting in summer 2026, Netflix subscribers in France will be able to watch commercially broadcast TV content "without ever having to leave the service." The Verge adds: The streaming giant has announced a distribution deal with French media company TF1 Group to make TF1's free-to-air live TV channels and on-demand TF1 Plus streaming content available to French Netflix users as part of their existing subscription plan.
Movies

DC Studios Chief Says Movie Industry Is 'Dying,' Claims Disney 'Killed' Marvel With Output Mandates (rollingstone.com) 183

DC Studios co-head James Gunn argues that the movie industry is "dying" primarily because productions begin before screenplays are complete, while also delivering a sharp critique of his former employer Marvel Studios, which he claims Disney has "killed" through output mandates.

Gunn dismissed common explanations for Hollywood's struggles like declining theater attendance or improved home viewing experiences, telling Rolling Stone that "the number one reason is because people are making movies without a finished screenplay." The filmmaker has implemented a strict rule at DC Studios requiring finished scripts before production starts, recently scrapping a project because its screenplay wasn't ready.

The director, who previously helmed three "Guardians of the Galaxy" films for Marvel, said Disney's corporate directive to increase output destroyed the studio's creative process. "They were under a corporate mandate, yeah. That wasn't fair. It wasn't right. And it killed them," Gunn said, referring to Marvel's mandated production quotas for movies and television shows. By contrast, Gunn said DC Studios operates without numerical mandates. "We don't have the mandate to have a certain amount of movies and TV shows every year. So we're going to put out everything that we think is of the highest quality," he explained.
Social Networks

Social Media Now Main Source of News In US, Research Suggests (bbc.com) 169

An anonymous reader quotes a report from the BBC: Social media and video networks have become the main source of news in the US, overtaking traditional TV channels and news websites, research suggests. More than half (54%) of people get news from networks like Facebook, X and YouTube -- overtaking TV (50%) and news sites and apps (48%), according to the Reuters Institute. "The rise of social media and personality-based news is not unique to the United States, but changes seem to be happening faster -- and with more impact -- than in other countries," a report found. Podcaster Joe Rogan was the most widely-seen personality, with almost a quarter (22%) of the population saying they had come across news or commentary from him in the previous week. The report's author Nic Newman said the rise of social video and personality-driven news "represents another significant challenge for traditional publishers." Other key findings from the report include:
- TikTok is the fastest-growing social and video platform, now used for news by 17% globally (up 4% from last year).
- AI chatbot use for news is increasing, especially among under-25s, where it's twice as popular as in the general population.
- Most people believe AI will reduce transparency, accuracy, and trust in news.
- Across all age groups, trusted news brands with proven accuracy remain valued, even if used less frequently.
Advertising

Amazon Doubles Prime Video Ads to 6 Minutes Per Hour 79

Amazon has quietly doubled the ad load on Prime Video to 4-6 minutes per hour, up from the 2-3.5 minutes initially discussed when ads launched in 2024. AdWeek reports: According to six ad buyers and documents reviewed by ADWEEK, the current ad load on Prime Video now ranges from four to six minutes per hour. And while that could bring down CPMs, buyers will be watching whether this impacts user experience. "Prime Video ad load has gradually increased to four to six minutes per hour," an Amazon representative wrote to an ad buyer in an email obtained by ADWEEK. The exchange occurred earlier this month.

The increase, which Amazon had telegraphed to investors but has not publicly acknowledged to consumers, gives the company significantly more inventory to sell across its rapidly expanding streaming business. "They told us the ad load would be increasing," said Kendra Tang, programmatic supervisor at Rain the Growth Agency. "That's been confirmed recently when we noticed more avails in the system."
Advertising

Amazon Is About To Be Flooded With AI-Generated Video Ads 30

Amazon has launched its AI-powered Video Generator tool in the U.S., allowing sellers to quickly create photorealistic, motion-enhanced video ads often with a single click. "We'll likely see Amazon retailers utilizing AI-generated video ads in the wild now that the tool is generally available in the U.S. and costs nothing to use -- unless the ads are so convincing that we don't notice anything at all," says The Verge. From the report: New capabilities include motion improvements to show items in action, which Amazon says is best for showcasing products like toys, tools, and worn accessories. For example, Video Generator can now create clips that show someone wearing a watch on their wrist and checking the time, instead of simply displaying the watch on a table. The tool generates six different videos to choose from, and allows brands to add their logos to the finished results.

The Video Generator can now also make ads with multiple connected scenes that include humans, pets, text overlays, and background music. The editing timeline shown in Amazon's announcement video suggests the ads max out at 21 seconds.. The resulting ads edge closer to the traditional commercials we're used to seeing while watching TV or online content, compared to raw clips generated by video AI tools like OpenAI's Sora or Adobe Firefly.

A new video summarization feature can create condensed video ads from existing footage, such as demos, tutorials, and social media content. Amazon says Video Generator will automatically identify and extract key clips to generate new videos formatted for ad campaigns. A one-click image-to-video feature is also available that creates shorter GIF-style clips to show products in action.
Piracy

Pirate Site Visits Dip To 216 Billion a Year, But Manga Piracy Is Booming (torrentfreak.com) 54

An anonymous reader quotes a report from TorrentFreak: Fresh data released by piracy tracking outfit MUSO shows that pirate sites remain popular. In a report released today, MUSO reveals that there were 216 billion pirate site visits globally in 2024, a slight decrease compared to the 229 billion visits recorded a year earlier. TV piracy remains by far the most popular category, representing over 44.6% of all website visits. This is followed by the publishing category with 30.7%, with film, software and music all at a respectable distance. Pirate site visitors originate from all over the world, but one country stands tall above all the rest: America. The United States remains the top driver of pirate site traffic accounting for more than 12% of all traffic globally, good for 26.7 billion visits in 2024. India has been steadily climbing the ranks for years and currently sits in second place with 17.6 billion annual visits, with Russia, Indonesia, and Vietnam completing the top five. As a country with one of the largest populations worldwide, it's not a complete surprise that the U.S. tops the list. If we counted visits per internet user, Canada and Ukraine would top the list.

While pirate site visits dipped by more than 5% in 2024, one category saw substantial growth. Visits to publishing-related pirate sites increased 4.3% from 63.6 to 66.4 billion. The increase is largely driven by the popularity of manga, which accounts for more than 70% of all publishing piracy. Traditional book piracy, meanwhile, is stuck at 5%. The publishing piracy boom is relatively new. Over the past five years, the category grew by more than 100% while the overall number of global pirate site visits remained relatively flat. Looking at the global demand, we see that the U.S. also leads the charge here, followed by Indonesia and Russia. Notably, Japan, the home of manga, ranks fifth in the publishing category. This stands out because Japan is not listed in the global top 15 in terms of total pirate site visits.

In the other content categories, MUSO's data shows a dip in pirate site visits. The changes are relatively modest for TV (-6.8%) and software (-2.1%) but the same isn't true for the music and film categories. In 2024, there were 18% fewer visits for pirated movies compared to a year earlier. MUSO notes that this is due to a "lighter blockbuster calendar" which reduced piracy peaks. "The drop in demand is as much about what wasn't released as it is about access," the report explains. The music category saw a 19% decline in piracy visits year over year, with a more uplifting explanation for rightsholders. According to MUSO, the drop can be partly attributed to "secure app ecosystems" and the "wide adoption of licensed platforms like Spotify and Apple Music."

Businesses

Warner Bros. Discovery Splits Streaming From Cable TV (reuters.com) 9

Warner Bros Discovery will split into two separate publicly traded companies -- one focused on its studios and streaming assets like HBO, DC Studios, and HBO Max, and the other on its declining cable networks including CNN and TNT Sports. The move, which unwinds the 2022 WarnerMedia-Discovery merger, is expected by mid-2026 and is "the latest unraveling of decades of media consolidation that created global conglomerates spanning content creation, distribution and in some cases, telecommunications," reports Reuters. From the report: The new streaming-and-studios company will include Warner Bros, DC Studios and HBO Max - the crown jewels of WBD's entertainment library. The networks unit, which will hold up to a 20% stake in its counterpart, will house CNN, TNT Sports and Bleacher Report. CEO David Zaslav will lead the streaming and studios unit, while CFO Gunnar Wiedenfels will head the networks unit. The separation will be structured as a tax-free transaction and is expected to be completed by mid-2026.

"We've continued to analyze how our industry is evolving," Zaslav told investors. "The right path forward became increasingly clear ... to separate global networks and streaming and studios into two independent, publicly traded companies." Most of the company's debt would be held by the global networks company. WBD had gross debt of $38 billion as of March. The company said it secured a $17.5 billion bridge loan from J.P. Morgan that it would use to restructure its debt.

XBox (Games)

Microsoft Announces Upcoming Windows-Powered Handheld Xbox Device: the 'ROG Xbox Ally' (engadget.com) 44

Nintendo's new Switch 2 console sold a record 3 million units after its launch Thursday. But then today Microsoft announced their own upcoming handheld gaming device that's Xbox-branded (and Windows-powered).

Working with ASUS' ROG division, they build a device that weighs more than the Nintendo Switch 2, and "is marginally heavier than the Steam Deck," reports Engadget. But "at least those grips look more ergonomic than those on the Nintendo Switch 2 (which is already cramping my hands) or even the Steam Deck." There are two variants of the handheld: the ROG Xbox Ally and ROG Xbox Ally X. Microsoft didn't reveal pricing, but the handhelds are coming this holiday... Critically, Microsoft and ROG aren't locking the devices to only playing Xbox games (though you can do that natively, via the cloud or by accessing an Xbox console remotely). You'll be able to play games from Battle.net and "other leading PC storefronts" too. Obviously, there's Game Pass integration here, as well as support for the Xbox Play Anywhere initiative, which enables you to play games with synced progress across a swathe of devices after buying them once...

There's a dedicated physical Xbox button that can bring up a Game Bar overlay, which seemingly makes it easy to switch between apps and games, tweak settings, start chatting with friends and more... You'll be able to mod games on either system as well.

The Xbox Ally is powered by the AMD Ryzen Z2 A Processor, and has 16GB of RAM and 512GB of SSD storage. The Xbox Ally X is the more powerful model. It has a AMD Ryzen AI Z2 Extreme processor, 24GB of RAM and 1TB of storage. They each have a microSD card reader, so you won't need to worry about shelling out for proprietary storage options to have extra space for your games... Both systems boast "HD haptics..." Both systems should be capable of outputting video to a TV or monitor, as they have two USB-C ports with support for DisplayPort 2.1 and Power Delivery 3.0.

"Microsoft has needed to respond to SteamOS ever since the Steam Deck launched three years ago," argues The Verge, "and it has steadily been tweaking its Xbox app and the Xbox Game Bar on Windows to make both more handheld-friendly..." But there was always a bigger overhaul of Windows required, and we're starting to see parts of that today. "The reality is that we've made tremendous progress on this over the last couple of years, and this is really the device that galvanized those teams and got everybody marching and working towards a moment that we're just really excited to put into the hands of players," says Roanne Sones, corporate vice president of gaming Devices and ecosystem at Xbox, in a briefing with The Verge...

I'll need to try this new interface fully to really get a feel for the Windows changes here, but Microsoft is promising that this isn't just lipstick on top of Windows. "This isn't surface-level changes, we've made significant improvements," says Potvin. "Some of our early testing with the components we've turned off in Windows, we get about 2GB of memory going back to the games while running in the full-screen experience."

Programming

Bill Atkinson, Hypercard Creator and Original Mac Team Member, Dies at Age 74 (appleinsider.com) 53

AppleInsider reports: The engineer behind much of the Mac's early graphical user interfaces, QuickDraw, MacPaint, Hypercard and much more, William D. "Bill" Atkinson, died on June 5 of complications from pancreatic cancer...

Atkinson, who built a post-Apple career as a noted nature photographer, worked at Apple from 1978 to 1990. Among his lasting contributions to Apple's computers were the invention of the menubar, the selection lasso, the "marching ants" item selection animation, and the discovery of a midpoint circle algorithm that enabled the rapid drawing of circles on-screen.

He was Apple Employee No. 51, recruited by Steve Jobs. Atkinson was one of the 30 team members to develop the first Macintosh, but also was principle designer of the Lisa's graphical user interface (GUI), a novelty in computers at the time. He was fascinated by the concept of dithering, by which computers using dots could create nearly photographic images similar to the way newspapers printed photos. He is also credited (alongside Jobs) for the invention of RoundRects, the rounded rectangles still used in Apple's system messages, application windows, and other graphical elements on Apple products.

Hypercard was Atkinson's main claim to fame. He built the a hypermedia approach to building applications that he once described as a "software erector set." The Hypercard technology debuted in 1987, and greatly opened up Macintosh software development.

In 2012 some video clips of Atkinson appeared in some rediscovered archival footage. (Original Macintosh team developer Andy Hertzfeld uploaded "snippets from interviews with members of the original Macintosh design team, recorded in October 1983 for projected TV commercials that were never used.")

Blogger John Gruber calls Atkinson "One of the great heroes in not just Apple history, but computer history." If you want to cheer yourself up, go to Andy Hertzfeld's Folklore.org site and (re-)read all the entries about Atkinson. Here's just one, with Steve Jobs inspiring Atkinson to invent the roundrect. Here's another (surely near and dear to my friend Brent Simmons's heart) with this kicker of a closing line: "I'm not sure how the managers reacted to that, but I do know that after a couple more weeks, they stopped asking Bill to fill out the form, and he gladly complied."

Some of his code and algorithms are among the most efficient and elegant ever devised. The original Macintosh team was chock full of geniuses, but Atkinson might have been the most essential to making the impossible possible under the extraordinary technical limitations of that hardware... In addition to his low-level contributions like QuickDraw, Atkinson was also the creator of MacPaint (which to this day stands as the model for bitmap image editorsâ — âPhotoshop, I would argue, was conceptually derived directly from MacPaint) and HyperCard ("inspired by a mind-expanding LSD journey in 1985"), the influence of which cannot be overstated.

I say this with no hyperbole: Bill Atkinson may well have been the best computer programmer who ever lived. Without question, he's on the short list. What a man, what a mind, what gifts to the world he left us.

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