Meta has been ordered to sell gif platform Giphy for the second time by the UK competition regulator, bringing an end to the $315mn deal following a two-year antitrust battle. From a report: The Competition and Markets Authority said on Tuesday that Meta's purchase of New York-based Giphy -- the biggest provider of animated images known as gifs to social networks -- would "limit choice for UK social media users and reduce innovation in UK display advertising." The CMA first told Meta to unwind the deal last November, but was forced by the Competition Appeal Tribunal in July to reconsider its conclusion after it upheld one of the social media company's grounds of appeal.

The CMA's final decision underlines the pressure on Silicon Valley's biggest technology companies from the UK regulator, which has broad powers to intervene in tie-ups touching British consumers even when the parties are based overseas. The Giphy deal marked the first time the regulator had moved to dismantle a completed Big Tech deal. Meta on Tuesday said it was "disappointed by the CMA's decision" but accepted the ruling as "the final word on the matter."

Mark Zuckerberg, writing in a Facebook post: WhatsApp is far more private and secure than iMessage, with end-to-end encryption that works across both iPhones and Android, including group chats. With WhatsApp you can also set all new chats to disappear with the tap of a button. And last year we introduced end-to-end encrypted backups too. All of which iMessage still doesn't have.

It's been one year since Facebook changed its name to "Meta Platforms," remembers The Street. So after Mark Zuckerberg "bought the Oculus Quest VR headset, rebranded it Meta Quest, and formed Reality Labs solely to work on all projects related to the metaverse" — what happened next? Meta's shares and market value have dropped and Zuckerberg's personal fortune has shrunk, falling from $125 billion in January to $49.1 billion at last check, putting him No. 23 on the Bloomberg Billionaires Index.

Reality Labs is facing the hard reality that it's pouring out gallons of red ink, losing $10 billion last year and about $5.7 billion so far in 2022.

And leaked internal documents reveal discussions between Reality Labs management and employees, indicating that "Horizon Worlds" [Meta's flagship metaverse for consumers] is ridden with game-breaking bugs, leading to a "quality lockdown" for the rest of the year.
In fact, Horizon Worlds is also "failing to meet internal performance expectations," reports CNBC, citing internal company documents reviewed by The Wall Street Journal: Meta initially aimed to reach 500,000 monthly active users in Horizon Worlds by the end of the year, but the current figure is less than 200,000, according to the report. Additionally, the documents showed that most users didn't return to Horizon after the first month on the platform, and the number of users has steadily declined since spring, the Journal said.

Only 9% of worlds are visited by at least 50 people, and most are never visited at all, according to the report."
"An empty world is a sad world," one internal document reportedly adds. And Fortune cited some more discouraging statistics from the Journal's article: - Meta wants users to create their own worlds using Horizon's tools. Less than 1% are doing so.

- A tip feature to reward creators for their efforts has generated payouts of under $500 globally. Cumulatively, Horizon's worlds have brought in only about $10,000 in "In-World Payments".

- Retention rates for the Quest virtual-reality headsets — sold by Meta to access Horizons — have dropped in each of the past three years.
CNBC also notes that the report "comes as the company's stock falls, user numbers decline and advertisers cut spending. Meta shares are down 62% so far this year...." So how did Meta respond to the Journal's article? A Meta spokesman told The Wall Street Journal that the company continues to make improvements to the metaverse, which was always meant to be a multiyear project. Representatives for Meta didn't immediately respond to CNBC's request for comment.

Meta has said it will release a web version of Horizon for mobile devices and computers this year, but the spokesman didn't have any launch dates to disclose.

"Public officials in Washington for years have sparred along partisan lines over whether social media platforms take down too much or too little hate speech and misinformation," reports the Washington Post's politics/tech newsletter, The Technology 202.

"A council launching this week aims to sidestep those disputes by proposing reforms that tackle issues of bipartisan concern, including children's safety and national security." The newly minted Council for Responsible Social Media, set up by the nonpartisan nonprofit Issue One, features a wide-ranging and influential lineup of former U.S. lawmakers and federal officials, advocates, scholars, industry leaders and whistleblowers... "This is not a think tank. This is an action tank," former Democratic House majority leader Dick Gephardt told The Technology 202. "We want to see results...."

"The core goal of the commission is to really show that there are bipartisan paths forward ... that involve having companies have to actually talk about what is their role in society," Facebook whistleblower Frances Haugen said in an interview. Haugen said the council can move the debate around social media accountability forward by focusing on areas of "common ground," like concerns around algorithmic amplification, transparency and platform design choices. Haugen said proposals the council might explore include giving users, particularly children, the option to "reset algorithms" so they do not keep wandering down the same risky "rabbit holes." By focusing on systemic issues, she said, the group might be able to help build support for ideas that sidestep thorny speech debates. The council may also rally around legislation that already has bipartisan support, such as recent Senate bills on kids' online safety and platform transparency, Haugen said....

The council is also poised to shine a brighter spotlight on how U.S. companies may be playing into the hands of foreign adversaries — scrutiny that has largely focused on TikTok, owned by Beijing-based tech giant ByteDance.... Haugen said one concept the group may explore is requiring "consistent reporting" by companies about how much they are investing to counter foreign influence operations.
The Platform Accountability and Transparency Act (introduced in 2021) "would require social media firms to comply with researcher data requests for external audits," reports the Guardian. "Under the proposed law, failure to do so could result in loss of legal protections for content hosted on their platform."

"There are a number of large opportunities today that were not on the table a year ago in terms of moving forward in a bipartisan way," Haugen told the Guardian. "They just need a push over the finish line."

The company formerly known as Facebook earlier this week announced -- and demonstrated -- that avatars on its metaverse will soon have legs. Here's an update on that: While the updates bringing full-body avatars aren't expected until 2023, Zuckerberg was clearly seen jumping around in the video, giving everyone an early look at the tech. Or was he?

Anyone who has ever been around any piece of marketing ever made should know by now that not everything is as it seems when a company is trying to sell you something. And in this case, the video Meta showed off was made with some help. As UploadVR's Ian Hamilton has since reported, Meta has issued a follow-up statement, which says, "To enable this preview of what's to come, the segment featured animations created from motion capture."

Earlier this week, Meta revealed the Meta Quest Pro, the company's most premium virtual reality headset to date with a new processor and screen, dramatically redesigned body and controllers, and inward-facing cameras for eye and face tracking. "To celebrate the $1,500 headset, Meta made some fun new additions to its privacy policy, including one titled 'Eye Tracking Privacy Notice,'" reports Gizmodo. "The company says it will use eye-tracking data to 'help Meta personalize your experiences and improve Meta Quest.' The policy doesn't literally say the company will use the data for marketing, but 'personalizing your experience' is typical privacy-policy speak for targeted ads." From the report: Eye tracking data could be used "in order to understand whether people engage with an advertisement or not," said Meta's head of global affair Nick Clegg in an interview with the Financial Times. Whether you're resigned to targeted ads or not, this technology takes data collection to a place we've never seen. The Quest Pro isn't just going to inform Meta about what you say you're interested in, tracking your eyes and face will give the company unprecedented insight about your emotions. "We know that this kind of information can be used to determine what people are feeling, especially emotions like happiness or anxiety," said Ray Walsh, a digital privacy researcher at ProPrivacy. "When you can literally see a person look at an ad for a watch, glance for ten seconds, smile, and ponder whether they can afford it, that's providing more information than ever before."

Meta has already developed a ton of technology for these purposes. The company filed a patent for a system that "adapts media content" based on facial expressions back in January, and it has experimented with harnessing and manipulating people's emotions for more than a decade. In January, it patented a mechanical eyeball. Despite the public's privacy concerns about Meta, it may be hard for people who use the company's products to resist activating the eye-tracking features because of what they will allow your avatar to do.

"If Meta is successful, there's going to be a stigma attached with denying that data," ProPrivacy's Walsh said. "You don't want to be the only one looking like an expressionless zombie in a virtual room full of people smiling and frowning." Of course, eye-tracking data could be used to determine what you're thinking about buying. Maybe you spend a few extra seconds glancing at an expensive digital fedora, and the company sends you a coupon code an hour later. But measuring your emotions opens up a whole new arena for targeted ads. Digital marketing is all about showing you the right ad at the right moment. Walsh says advertisers could build campaigns with content specifically designed for people who seem frustrated, or more cheerful ad for people who are in a good mood.

An anonymous reader shares a report: Last year, former Oculus CTO (and current company advisor) John Carmack threw down the gauntlet for Meta's near-term metaverse plans. By the 2022 Meta Connect conference, Carmack said last October, he hoped he'd be in his headset, "walking around the [virtual] halls or walking around the stage as my avatar in front of thousands of people getting the feed across multiple platforms." Carmack's vision didn't come to pass Tuesday, as a jerky and awkward Carmack avatar gave one of his signature, hour-long unscripted talks amid a deserted VR space, broadcast out as plain old 2D video on Facebook.

"Last year I said that I'd be disappointed if we weren't having Connect in Horizon this year," Carmack said by way of introduction. "This here, this isn't really what I meant. Me being an avatar on-screen on a video for you is basically the same thing as [just] being on a video." That set the tone for a presentation in which Carmack said that "there's a bunch that I'm grumpy about" regarding the current state of Meta's current VR hardware and software. While that grumpiness was somewhat tempered with talk of recent improvements and hope for the future of virtual reality, Carmack seemed generally frustrated with the direction Meta as a whole is taking its VR efforts.

[...] Carmack also seemed skeptical that the $1,499, feature-laden Quest Pro was the right product for Meta to be focusing on at this time. "I've always been clear that I'm all about the cost-effective mass-market headsets being the most important thing for us and for the adoption of VR," Carmack said. "And Quest Pro is definitely not that..." As a "counterpoint" to the push for the Quest Pro in the Meta offices, Carmack says he "personally still [tries] to drum up interest internally in this vision of a super cheap, super lightweight headset." His rallying cry, he says, is a target of "$250 and 250 grams" for a headset that cuts out as many extraneous features as possible while still being usable (the Quest Pro weighs 722 grams while the Quest 2 is 503 grams). That could help bring "super light comforts" to "more people at low-end price points. We're not building that headset today, but I keep trying," Carmack said with some exasperation.

Mark Zuckerberg said he enjoys "being doubted" in a new interview. From a report: The Meta CEO talked about where the company is now, and what's new for the metaverse, the big pivot he's currently leading his company through. Compared to building Facebook from the ground up, which he noted reached a billion users 10 years ago, growing the metaverse on top of an already built platform is "a lot easier."

"I enjoy being doubted," Zuckerberg said, talking about building something over time. When Heath asked Zuckerberg how he still enjoys being doubted and why, Zuckerberg said he thinks "it gets a little comfortable" if "too many people get or think what you're doing is obviously going to happen." Zuckerberg said getting hate is different from being doubted, and that one of the difficult things about running his company and being a public person on the internet is separating constructive criticism and "people who are just haters." But, he said, listening to criticism can be useful. "If you tune out everyone who thinks that you're not doing something right, then you're going to miss a lot of really valuable signals to do stuff better than you're doing it today," Zuckerberg said. "So you want to not ignore critique, but at the same time, I just think that there are a lot of people who actually aren't trying to help and aren't trying to make things better." Further reading: Mark Zuckerberg Says Waking Up Every Day as CEO of Meta is Like Getting Punched in the Stomach.

During Meta Connect today, Microsoft CEO Satya Nadella said the company is partnering with Meta to bring its biggest services -- Teams, Office, Windows, and even Xbox Cloud Gaming -- to Meta's Quest VR headsets. The Verge reports: It's a surprise partnership that will see Microsoft and Meta combine their strengths. Microsoft sees an opportunity to bring Teams and its other productivity experiences to a capable VR headset, and Meta gets a key partner in its grand metaverse plan. [...] The Teams experience the new Quest Pro and Quest 2 headsets will even include Microsoft adapting Meta's avatar system for Teams and Teams getting support within Meta's own Horizon Workrooms. "People will be able to join a Teams meeting directly from Workrooms," Meta CEO Mark Zuckerberg said during the event. "We think that this cross-device, cross-screen experience will be the foundation of the virtual office of the future."

This virtual office of the future won't just be about meetings. Microsoft is bringing Windows 365 to Quest, the company's platform for streaming full versions of Windows to devices. "With Windows 365 coming to Quest, you'll have a new way to securely stream the entire Windows experience, including all the personalized apps, content, and settings to your VR device with the full power of Windows and Windows applications," Nadella said.

Microsoft is also bringing 2D versions of its Office apps to Quest through its Progressive Web Apps (PWA) technology. These won't be full-blown 3D versions of Office designed for VR, but if there's an appetite for VR in the enterprise, then it's easy to imagine Microsoft adapting them in the future. Xbox Cloud Gaming will even make its way to Meta's Quest VR headsets, allowing Xbox Game Pass Ultimate subscribers to stream games. It's not going to be as immersive as a native VR experience for Xbox games, but you'll be able to pick up an Xbox controller and play them on a giant screen projected inside a Quest headset. Earlier today, Meta announced the Meta Quest Pro: a $1,499 virtual reality headset it's been teasing for the past year. They also announced a big addition to their updated higher-detail avatars: legs.

Meta has finally announced the Meta Quest Pro: a $1,499 virtual reality headset it's been teasing for the past year. The Quest Pro is a new branch of the Quest VR headset lineup, featuring a new processor and screen, a dramatically redesigned body and controllers, inward-facing cameras for eye and face tracking, and a color video feed for mixed reality apps. Preorders open today in 22 countries, and devices will ship on October 25th. From a report: The Quest Pro will sit alongside the $399 Quest 2, which Meta will continue selling as well. But where the Quest 2 user base favors fitness, games, and other entertainment, the Quest Pro is aimed at businesses and professionals who can afford its higher price tag. The Quest Pro is effectively a heavily redesigned Quest 2 with extra features. Its body uses a thinner stack of lenses, which Meta says cuts its depth by 40 percent compared to the Quest 2. It fits on your head with a padded plastic ring (similar to the Quest 2's optional Elite Strap) instead of cloth straps, and its battery has been shifted to the back of the headset, rebalancing it. That helps offset the 722-gram weight, which is quite a bit heavier than the Quest 2's 503 grams, though the difference gets less dramatic with the separate 173-gram Elite Strap. By default, the Quest Pro's thinner lens system means you'll see more peripheral vision and space under your headset. Optional face masks can block those openings, giving you an experience closer to the earlier Quest.

Meta didn't hold back with their announcements at Meta Connect this year. As Facebook has done every year or so, the company is shaking up their avatar products. From a report: This year as Meta focuses more heavily on the metaverse, the company made a big addition to their updated higher-detail avatars: legs. The announcement that the avatars, which were previously floating torsos with arms and heads, now have evolved to walk was something Zuckerberg was very excited about with his avatar jumping for joy during the keynote. From February this year: Why You Can't Have Legs in Virtual Reality (Yet).

As Meta makes deeper inroads with businesses on WhatsApp, its biggest bet to monetize the instant messaging app with over 2 billion users, we are getting an early glimpse at how user experience might change on the free app. It's not great. From a report: Scores of people in India, WhatsApp's largest market by users with over 500 million accounts, have complained about getting too many spam texts from businesses in recent months. WhatsApp, which quickly displaced the SMS app in the country by offering free texts, is increasingly looking like that SMS app, users say. Thousands of brands in India have signed up for WhatsApp, consistently succeeding in reaching eyeballs of more than 80% users, a person familiar with the matter said, a figure miles ahead of campaigns run on emails and traditional texts. What's more annoying is that even after users have blocked some businesses, many return to the inbox from different phone numbers, according to author's account.

Slashdot reader silverjacket writes: Research presented at the International Conference on Machine Learning shows that when recommender systems use reinforcement learning to increase engagement, they can have the side effect of shifting our preferences to increase engagement. The researchers also showed ways to detect and reduce such manipulation. Google and Facebook have used reinforcement learning in their recommender systems but didn't respond to questions.

Iran's government is trying to limit internet access, reports CNBC — while Iranians are trying a variety of technologies to bypass the blocks: Outages first started hitting Iran's telecommunications networks on September 19, according to data from internet monitoring companies Cloudflare and NetBlocks, and have been ongoing for the last two and a half weeks. Internet monitoring groups and digital rights activists say they're seeing "curfew-style" network disruptions every day, with access being throttled from around 4 p.m. local time until well into the night. Tehran blocked access to WhatsApp and Instagram, two of the last remaining uncensored social media services in Iran. Twitter, Facebook, YouTube and several other platforms have been banned for years.

As a result, Iranians have flocked to VPNs, services that encrypt and reroute their traffic to a remote server elsewhere in the world to conceal their online activity. This has allowed them to restore connections to restricted websites and apps. On September 22, a day after WhatsApp and Instagram were banned, demand for VPN services skyrocketed 2,164% compared to the 28 days prior, according to figures from Top10VPN, a VPN reviews and research site. By September 26, demand peaked at 3,082% above average, and it has continued to remain high since, at 1,991% above normal levels, Top10VPN said....

Mahsa Alimardani, a researcher at free speech campaign group Article 19, said a contact she's been communicating with in Iran showed his network failing to connect to Google, despite having installed a VPN. "This is new refined deep packet inspection technology that they've developed to make the network extremely unreliable," she said. Such technology allows internet service providers and governments to monitor and block data on a network. Authorities are being much more aggressive in seeking to thwart new VPN connections, she added....

VPNs aren't the only techniques citizens can use to circumvent internet censorship. Volunteers are setting up so-called Snowflake proxy servers, or "proxies," on their browsers to allow Iranians access to Tor — software that routes traffic through a "relay" network around the world to obfuscate their activity.

Meta is warning Facebook users about hundreds of apps on Apple and Google's app stores that were specifically designed to steal login credentials to the social network app. From a report: The company says it's identified over 400 malicious apps disguised as games, photo editors, and other utilities and that it's notifying users who "may have unknowingly self-compromised their accounts by downloading these apps and sharing their credentials." According to Bloomberg, a million users were potentially affected. In its post, Meta says that the apps tricked people into downloading them with fake reviews and promises of useful functionality (both common tactics for other scam apps that are trying to take your money rather than your login info). But upon opening some of the apps, users were prompted to log in with Facebook before they could actually do anything -- if they did, the developers were able to steal their credentials.

The European Union and U.S. moved a step closer to securing the privacy of transatlantic data flows as President Joe Biden moved to end years of uncertainty and allow thousands of companies to legally move customer data across the Atlantic. From a report: Biden signed an executive order Friday that'll create an independent court system in the US for EU citizens who think their data was unlawfully accessed or used by intelligence agencies. Decisions by the Data Protection Review Court will be binding and force the likes of the CIA to limit data collection to the "pursuit of defined national security objectives," according to a White House fact sheet.

The EU Court of Justice in 2020 toppled the so-called Privacy Shield over concerns that user data wasn't safe from prying eyes once on US soil. The ruling meant thousands of businesses that ship commercial data to the U.S. had to figure out an alternative and EU-U.S. negotiators were forced back to the drawing table. The prospect of no accord led Meta Platforms to say it would may have no choice but to pull its Facebook and Instagram services from the EU. The order is designed to address concerns about the ability of American spies to access EU data, which led to two previous data transfer accords being struck down by the bloc's top court. The EU and US have been working on a new deal for months and in March reached a breakthrough with an agreement in principle. The order gives the European Commission a tool to "restore an important, accessible, and affordable" data transfer mechanism while also providing greater legal certainty for companies shipping data across the Atlantic, the White House said.

A year after Meta announced its metaverse push, it has yet to demonstrate that its $10bn a year bet on an immersive virtual world will be a success. From a report: According to memos and conversations with 10 current and former employees, his 3bn user-strong social media empire is experiencing disruption and challenges as part of the pivot to Meta, and has already been forced to delay future launches and adjust expectations. In a September memo seen by the Financial Times, Vishal Shah, the vice-president of Meta's metaverse arm, warned that users and creators had complained that Horizon Worlds -- its social virtual reality experience and the closest thing it has to a metaverse so far -- was low quality and full of bugs.

He ordered a "quality lockdown" for the rest of the year, telling staff that they need to improve fundamentals before any aggressive expansion. Staffers working on the product had to "reprioritise or slow some things we had planned," said Shah, adding that he was lowering its user numbers target for the second half of the year. Some employees warned morale was suffering as teams got restructured to accommodate Zuckerberg's new vision, which many have not yet bought into. "There are a lot of people internally who have never put on a [virtual reality] headset," said one metaverse employee.

Mark Zuckerberg and other Facebook leaders have given many hints that a reorganization is coming. Now, a specific number of workers are to be deemed "needs support," Insider has learned. From the report: The company is already telling some to find other jobs, leaving workers to call it "quiet layoffs." It told staff last week in a weekly Q&A with CEO Mark Zuckerberg that it was extending a hiring freeze that's been in place since May. Just before this meeting, executives told directors across the company that they should select at least 15% of their teams to be labeled as "needs support" in an internal review process, one of the people who spoke with Insider said.

All the workers asked not to be identified discussing nonpublic information. This was also discussed last week in a post from a Meta worker on Blind, an app popular with tech workers that requires a valid company email address to use anonymously. "These 15% will likely be put on PIP and be let go," the person wrote. The post prompted hundreds of comments from many other Meta workers who debated how many people would be let go. In Facebook's employee-review process, someone deemed in need of support is ostensibly dipping below performance goals. It is broadly seen by workers as a "performance-improvement plan," or PIP, and a precursor to losing your job. In July, Maher Saba, Meta's head of engineering, told managers they needed to identify everyone on their teams who fell into the "needs-support" category but did not specify a percentage of people who should be labeled that way.

Following another quarter that saw marketers pull back on their ad spending, Meta today announced it's increasing its ad load on Instagram with the launch of two new ad slots. TechCrunch reports: Amid a slew of product updates for advertisers, including a music catalog for advertisers and a new ad format for Facebook Reels, the company said it will now allow advertisers to run ads on the Explore home page and in profile feeds. Meanwhile, though Instagram Reels began rolling out 30-second ads globally last year, followed by Reels ads on Facebook earlier in 2022, the new format now being tested will involve shorter ads on Facebook Reels, specifically.

Called "post-loop" ads, these 4- to 10-second skippable ads and standalone video ads will play after a Reel has ended. When the ad finishes playing, the Reel will then resume and loop again. Like TikTok, many Reels are designed to be watched more than once -- but stuffing an ad at the end could see users instead choosing to scroll to a new video instead of watching the same one again. This is a risky move, as people will also likely consider this a poor user experience.

Meta also said it will test "image carousel" ads in Facebook Reels starting today. These are horizontally scrollable ads that can include anywhere from two to 10 image ads and are shown at the bottom of Facebook Reels content. In addition, the company is introducing new Instagram ad placements as a way to increase the surface for ads as it struggles to monetize its TikTok competitor, Reels. This is being done through the addition of ads on the Explore home page and in the profile feed. [...] Historically, Instagram had only placed ads on Explore within the Explore feed -- that is, when a person taps on a post and scrolls. But now, it's expanding to the Explore home page itself, as it says it sees users spending meaningful time there, Instagram told TechCrunch. This is already rolling out globally.

An anonymous reader quotes a report from the New York Times: A man who was arrested over a Facebook parody aimed at his local police department is trying to take his case to the Supreme Court. He has sought help from an unlikely source, which filed a friend-of-the-court brief on Monday. "Americans can be put in jail for poking fun at the government?" the brief asked. "This was a surprise to America's Finest News Source and an uncomfortable learning experience for its editorial team." The source is, of course, The Onion. Or, as the satirical website described itselfin the brief (PDF),"the single most powerful and influential organization in human history."

The Parma, Ohio, area man in question, Anthony Novak, spent four days in jail over a Facebook page he created in 2016 that mocked his local police department. He was charged with using a computer to disrupt police functions, but a jury found him not guilty. Mr. Novak says his civil rights were violated, and he is trying to sue the city for damages. A federal judge dismissed the lawsuit earlier this year, saying that the police had qualified immunity, and an appeals court upheld that decision. Now the high court is reviewing his request to take up the matter. One of Mr. Novak's lawyers, Patrick Jaicomo, said in an interview Monday that last month he contacted Jordan LaFlure, the managing editor of The Onion, which is based in Chicago, to make him aware of the case and see if he would be interested in helping raise attention. "They heard the story, and they were like, 'Oh my god, this is something that could really put all of our people in the crosshairs if we rub someone the wrong way with one of our stories,'" Mr. Jaicomo said. [...]

On Tuesday, a lawyer representing Parma, Richard Rezie, said that the courts had dismissed Mr. Novak's lawsuit as groundless and agreed that his rights had not been violated. The judges "did not base their opinions on parody, freedom of speech, or the need for a disclaimer," Mr. Rezie said, adding that Mr. Novak "went beyond mimicry" when he reproduced a police warning about his fake page, but claimed that the Parma site was the fake and his was the "official" page. "Falsely copying an official warning along with a claim to be the authentic Facebook page is not parody," Mr. Rezie said, adding that Mr. Novak also deleted comments from readers who realized his page was fake. In Mr. Jaicomo's view, The Onion's brief used parody itself to make the point that parody is important and protected speech. "The Onion cannot stand idly by in the face of a ruling that threatens to disembowel a form of rhetoric that has existed for millennia, that is particularly potent in the realm of political debate, and that, purely incidentally, forms the basis of The Onion's writers' paychecks," the brief said. It pointed to The Onion's history of blatantly ridiculous headlines: "Fall Canceled After 3 Billion Seasons." "Children, Creepy Middle-Aged Weirdos Swept Up in Harry Potter Craze." "Kitten Thinks of Nothing but Murder All Day." A footnote reads "See Mar-a-Lago Assistant Manager Wondering if Anyone Coming to Collect Nuclear Briefcase from Lost and Found, The Onion, Mar. 27, 2017."

The brief also said that the case posed a threat to The Onion's business model. "This was only the latest occasion on which the absurdity of actual events managed to eclipse what The Onion's staff could make up," it said. "Much more of this, and the front page of The Onion would be indistinguishable from The New York Times."