Bluetooth Ads Beamed from Billboards

dylanduck writes "Billboards in the UK have been using Bluetooth to beam media clips at passing cellular phones. The system has been dubbed Bluecasting and 17,000 people accepted the ads. When billboards know your name that's when to really worry."

Hmmm

[CmdrTaco (troll)]

Hope someone hacks it and starts bluecasting goatse in its place.

In the US

[Anonymous Coward]

My name is double ROT13 encrypted. They can't use my name without violating the DMCA.

Re:hmm

[ch-chuck]

They could just beam the tickets out from the billboards. "If you are reading this message, you are under arrest".

BlueTooth Ads?!?

[sled]

I've beeing seeing lots of ads for products that whiten teeth lately, but but who in their right mind would want...oh wait, nevermind.

Re:In the US

[yagu]

I find if you quadruple ROT13 encrypt your name you'll get a little bit more protection.

Re:BlueTooth Hacking billboards!

[jdray]

Okay, I'm going long for this one:

When billboards know your name...
Well, it is the UK, and when they give you something or say goodbye, they often say "Cheers." And that's where everyone knows your name, so it fits.

Okay, I'm leaving now.

Idea for advertising

[Spy der Mann]

Let's send the signal thru giant antennas and it will be encoded with electromagnetic waves, using Amplitude and Frequency Modulation. The devices are so simple they don't require digital technology.

With this, you can even choose with an analog dial, which emitters (let's call them "stations") to listen to the advertisers! Furthermore, why stop with advertising? Let's add content, like news or music, too!

Forget about podcasting, bluecasting. The future is "wavecasting"! It'll rock!

*Rushes to the patent office*

Got my hopes up when this happened to me

[herting]

I was walking central London today when I got a message saying my mobile's bluetooth had an incoming message and asked if I wanted to accept it. Thinking I had finally found another toother, I quickly accepted thinking I was about to engage in depraved anonymous sex. Alas, 449 days of toothing in London and still no takers. Pretty soon I'm going to just assume bluetooth is a crap technology and just switch to raising the collars on my green polos.

But...but...

[mccalli]

When billboards know your name that's when to really worry.

Oh, I don't know. Sometimes you want to go where everybody knows your name, and they're always glad you came. You want to be where you can see our troubles are all the same. You want to be where everybody knows your name.

Cheers,
Ian

Re:Sci-Fi

[tacarat]

I'd vote for life irritating art...

BlueTooth Spam

[Archangel Michael]

I will not read Bluetooth Spam
I will not read it, Sam I am.

I will not read it in the tube,
I will not read it even if it shows me a boob

I will not read it in my car
I will not read it in a bar

I do not like Bluetooth spam
I do not like it, Sam I am.

Re:Enabled? What about discoverable?

[Nuclear Elephant]

I've still got mine discoverable.

Cabbage.

Nope, it's SPUE

[googly eyes]

SPUE is a better contraction for SPAM and Bluetooth...

You must be...

[Anonymous Coward]

You must be new hear. Hmm, how about slashdot bluecasting TFA to someone as soon as they click on the summary, thus forcing everyone to RTFA before they post stupid comments?

Re:Dubbed blueSPAMMING, not blueCASTING

[Microlith]

We control the names, folks, not them.

Err... as you so eloquently pointed out, we don't :)

well, it can get a lot more stupid..

[dirkstoop]

BUT...someone slap the marketing flunky who came up with "podcasting" because the content is actually pulled by clients (like RSS).

okay, we'll just call it podpulling from now on then..

Leaving so soon?

[lullabud]

After that one I thought you'd be here all week.

Re:Spam

[fyoder]

Really, when this gets worse, people will stop using technology altogether.

Some may have stopped already. Those of you who have stopped using technology altogether please reply to this post so we can count you.

Re:Enough Advertising already!

[wasted time]

Q: Is nothing sacred anymore?

A: No
http://www.justtoiletpaper.com/advertisenew.shtml [justtoiletpaper.com]

Re:Is it spam or Will people stop using tech?

[kyojin the clown]

many of us no longer wear watches

i know where you are coming from dude. seriously, knowing the time just fucking pisses me off, like, so much. I have, like, fully unleashed myself from time by not wearing my watch. its awesome, i can totally savor life now i don't know what the hell time it is. the 'Man' can take his 'time' and he can shove it.

Re:BlueTooth Hacking billboards!

[kc0re]

Minority Report anyone? Iris reading? Have you had a guiness today???