Gurman: New iPads and Macs Could Be Announced Through a Press Release, No October Event (macrumors.com) 44
Apple could decide to release its remaining products for 2022, which includes an updated iPad Pro, Mac mini, and 14-inch and 16-inch MacBook Pros, through a press release on its website rather than a digital event, according to Bloomberg's Mark Gurman. MacRumors reports: In his latest Power On newsletter, Gurman said that Apple is currently "likely to release its remaining 2022 products via press releases, updates to its website and briefings with select members of the press" rather than a digital event. Rumors had suggested that Apple was planning a second fall event in October that would focus on the Mac and iPad, but that may no longer be the case. Apple has three things on the roster for the remainder of 2022: an 11-inch and 12.9-inch iPad Pro with the M2 chip, an updated Mac mini with the M2 and yet announced "M2 Pro" chip, and updated 14-inch and 16-inch MacBook Pros.
Apple announced the M2 chip in June for the redesigned MacBook Air and 13-inch MacBook Pro earlier this June at WWDC. Other than the new chip, the updates to the Mac and iPad will be relatively incremental upgrades with no major design changes rumored for the products. Apple has released products via press release in the past, such as the AirPods Max and the original AirPods Pro.
Apple announced the M2 chip in June for the redesigned MacBook Air and 13-inch MacBook Pro earlier this June at WWDC. Other than the new chip, the updates to the Mac and iPad will be relatively incremental upgrades with no major design changes rumored for the products. Apple has released products via press release in the past, such as the AirPods Max and the original AirPods Pro.
Maybe both (Score:2)
They probably will release slightly upgraded products with little fuss, but it seems like soon they would want some kind of event to talk about an M series Mac Pro, and maybe even the AR glasses.
Apple does seem to be kind of drawing back from anything big at the moment now, partly because of the recession/depression we are in/entering, so maybe they just decided to hold off for a year or two on really big things.
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Or maybe they realized that silly changes just to have something to announce are annoying their users. For instance, the touch bar was cute but mostly useless.
Just give us faster processors and better batteries. That's enough.
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I don't really think the product announcements are as much for the users, but more for Wall Street and keeping shareholders happy. Every year, Apple pretty much announce a new iPhone around this time, or else the backlash from shareholders could be tremendous.
What would be nice is if Apple had a regular schedule of updating everything, just so companies can time when to make purchases. You can go to most PC vendors, sign a NDA, and get a copy of their announcement schedule, so you know when to time your P
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What is ironic is that Apple needs to think about new products the most when the economy starts sagging. The iPod got Apple to record heights even in a bad economic time, and the iPhone got Apple through the 2008 recession. Apple needs something that is reasonably priced enough that people would consider buying even when are counting every penny... and some subscription based service isn't it.
The iPad and iPhone were devices that people could use constantly. Apple needs something along these lines, and t
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I'm sorry but if you think a wireless router with built-in storage is something most people would buy, you're not thinking straight. The majority of users, no matter what OS they use, don't even own a wireless router at all and simply use whatever their ISP is offering with their connection since most modern ISP-provided routers have wireless and USB ports built-in.
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I didn't even read the second part of your post about Time Capsules, so here's my comment about backups.
First of all, backup tapes in 2022? For the consumers side of things? Are you insane? Also, at those prices surely there's better/cheaper options. And last, why would Apple enter a dying market when they can already sell subscription-based cloud-based storage/backup that's easier to use?
I'm sorry but you absolutely do not represent or even understand Apple's target market.
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People are definitely buying tape drives. LTO-9 Thunderbolt external drives are selling insanely well, so someone is buying those.
I'd say those are being bought by large media content creators, that have Petabytes of media files that are simply still impractical to archive on anything but tape.
Tape backup has never been a reasonable consumer-level concept; even when it was the only game in town! And it sure as fuck isn't reasonable, now.
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Another thing Apple might make money hand over foot with, would be to design and develop a physical backup tape format, with the tape drives having a decently sized (1TB+) SSD buffer to deal with shoe-shining. Something that would run around $1000, and store at least 5 TB native, preferably 10-15, and have compression and encryption.
No way is Apple interested in such antedeluvian, enterprise-only, backup technology. Plus, the margins you are inferring are completely out of line for a product with your suggested specs; unless you are scraping-together no-warranty, no-name floor-sweepings and assembling them yourself.
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They probably will release slightly upgraded products with little fuss, but it seems like soon they would want some kind of event to talk about an M series Mac Pro, and maybe even the AR glasses.
Apple does seem to be kind of drawing back from anything big at the moment now, partly because of the recession/depression we are in/entering, so maybe they just decided to hold off for a year or two on really big things.
I think that Apple is a bit nervous over global sourcing and logistics instability over the near future. They don't need New Products that can't be manufactured and/or delivered at Scale.
Method Doesn't Matter (Score:5, Interesting)
They'll get almost as much press from a press release as a big launch event. What matters is that they make the updates. The problem for Apple is that people paying attention know the rumors and will wait for the new release before purchasing, and with a press release launch, the launch can always be tomorrow, so there's no date when the rumors get disproved. If the rumors are all true, then that doesn't matter, but if some are false, people will keep putting off their purchases.
One advantage of going with press releases is that Apple can get all the press attention on one product release at a time, so instead of one story about all the releases, they can get separate stories about each one, one week after another. It gives Apple more control of the timing, which is especially important if something is getting held up slightly in being production ready.
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This is the greatest thing! Thanks Apple! Now it's even easier to ignore your products!!! :-)
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Saw two Macs going out of the Apple store today as I was sitting having lunch... not everybody watches the rumor sites for purchasing decisions.
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Saw two Macs going out of the Apple store today as I was sitting having lunch... not everybody watches the rumor sites for purchasing decisions.
Onsey-twoseys, sure; but larger Corporate and Educational customers sure do!
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One advantage of going with press releases is that Apple can get all the press attention on one product release at a time, so instead of one story about all the releases, they can get separate stories about each one, one week after another. It gives Apple more control of the timing
True, but I'd argue that they get more out of the media event model, because they pretty well inundate everything all at once, and therefore I suspect they tend to reach more people. Even completely non-tech news outlets notice when Apple has an even.
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It gives Apple more control of the timing, which is especially important if something is getting held up slightly in being production ready.
This.
This is especially important in today's reality of semiconductor shortages and other roadmap-ruininous logistics challenges.
How about a new Mac Pro? (Score:3)
The Mac Pro is really overdue for a hardware refresh at this point. It's basically the only "new" Apple computer with an Intel processor, and the last big update for that platform was in 2019.
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The Mac Pro is really overdue for a hardware refresh at this point. It's basically the only "new" Apple computer with an Intel processor, and the last big update for that platform was in 2019.
Given how kick-ass the Mac Studio is, do we need a Mac Pro? Given what we know about the M- architecture, what could a Mac Pro bring to the table that the Studio doesn't already deliver in spades?
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The Ultra is already two M1 Max connected together on one side, so unless they're going to start connecting them vertically, I don't see how they could connect two M1 Ultra together.
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Additional logic, like in days of yore. Or a new version of the chip with a bus design that permits more units to be tied together.
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Given what we know about the M- architecture, what could a Mac Pro bring to the table that the Studio doesn't already deliver in spades?
GPU performance.
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Don't forget that they specifically said during the Mac Studio presentation that they did not forget Mac Pro users and that a new computer was in the pipeline, so my guess is that the Mac Studio was made for the lower-end Mac Pro users.
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Don't forget that they specifically said during the Mac Studio presentation that they did not forget Mac Pro users and that a new computer was in the pipeline, so my guess is that the Mac Studio was made for the lower-end Mac Pro users.
It's the Cylinder Mac Pro concept done right.
But it was never intended to replace the 2019 Son-of-Cheese-Grater.
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The Mac Pro is really overdue for a hardware refresh at this point. It's basically the only "new" Apple computer with an Intel processor, and the last big update for that platform was in 2019.
Given how kick-ass the Mac Studio is, do we need a Mac Pro? Given what we know about the M- architecture, what could a Mac Pro bring to the table that the Studio doesn't already deliver in spades?
PCIe, massive RAM, third-party GPU support, nearly limitless space, power and thermal budgets for truly awesome SoC Clusters. . .
Those are but a few things off the top of my head.
Don't get me wrong: The Mac Studio is a great update to the Cylinder Mac concept. For those many applications that need significant processing chops; but don't need specialized, high-bandwidth hardware for media capturing, audio processing, etc, the Mac Studio is a great solution. But the Mac Pro lets Apple address that last 10-15%
At first glance... (Score:2)
I skimmed the headline quickly and I thought a *gunman* was asking for a press release and not an October event. Apple inspires many passions so it kinda didn't surprise me.
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I skimmed the headline quickly and I thought a *gunman* was asking for a press release and not an October event. Apple inspires many passions so it kinda didn't surprise me.
An Apple firearm would have only one button, and you would long-press it to toggle the safety. It would fire only Apple ammunition, which would be of very high quality but also come in only one light caliber, and which would be polished to a mirror finish but be very difficult to insert unless you held the weapon in a certain position.
Call me when they make one as big as music paper (Score:2)
Call me when they make one as big as a standard piano sheet music. That's around 9 x 12 inches, or a diagonal of 14 7/8ths inches.
The 12.9 diagonal is cool and all, but I already have one, so there's no reason to upgrade until this one smokes, or they release the Music Paper size.
And no, no other device will do. Once you taste ipad pro with pencil, you're done with laptops, etc -- for music.
Other use cases may well be served by other devices. I'm talking *strictly* as a music thing here.
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Call me when they make one as big as a standard piano sheet music. That's around 9 x 12 inches, or a diagonal of 14 7/8ths inches.
The 12.9 diagonal is cool and all, but I already have one, so there's no reason to upgrade until this one smokes, or they release the Music Paper size.
And no, no other device will do. Once you taste ipad pro with pencil, you're done with laptops, etc -- for music.
Other use cases may well be served by other devices. I'm talking *strictly* as a music thing here.
A double-wide iPad Pro would be perfect for music-scoring/arranging, as well as DAW, live sound/lighting/media mixing/editing/controlling. Something like that could be realized as a clamshell hinged vertically across the short axis (for landscape orientation). So, like two iPads side-by-side, with a very small break between the displays. IPadOS would just treat the two displays separately; but Applications could use them together.
The events are for fanboys, not wider public (Score:2)
Maybe Apple is figuring out they're unnecessarily spending lots of money trying to sell things to people who'd buy those things regardless.
Even in a highly scripted, heavily produced video - Tim Cook is no Steve Jobs.
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Tim Cook doing a keynote is as exciting as a teacher trying to keep you awake with his (whatever) boring topic. He's a number-cruncher with no spirit. The only one who had the same spirit as Steve Jobs on stage was Scott Forstall. Go watch old keynotes with him if you don't believe me.
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Tim Cook doing a keynote is as exciting as a teacher trying to keep you awake with his (whatever) boring topic. He's a number-cruncher with no spirit. The only one who had the same spirit as Steve Jobs on stage was Scott Forstall. Go watch old keynotes with him if you don't believe me.
Craig Federighi is good, too. Excellent audience rapport, and a friendly, disarming personality. I wish they would use him more in Keynotes. Johny Srouji is good with the M1 technology explanations as well.
Why are bigger screens for pro users? (Score:2)
Apple are insane if they think bigger screens are only useful for professional users. I'm getting old (aren't we all?) and for me a bigger screen would be more useful than a faster processor. It doesn't even have to be a HiDPI display since my vision is not what it used to be. In fact I'm still using a 1080p 21" widescreen display, so whatever the screen resolution of the M2 MacBook Air is, keep it the same but just make it bigger by two or three inches. As a bonus, they should be able to fit a bigger batte
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I recently bought a $40 used 40" Sony Bravia 1080p and I'm using it as a monitor. I used to have a 32" Sharp Aquos 1080p that I used for the same purpose. As it turns out, that was about right for this resolution. What I covet now is a 40" 4k so I can't see the pixels. There's really nobody who doesn't benefit from having more screen, there's just lots of people who can get along without it. But once you get used to having this much real estate there's really no going back.
Micro-rant: Having a low-DPI monit
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No need to watch news at 11 (Score:1)
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Apple removes screen, raises prices, and tells you it's better because {words}. Fanbois suddenly feel pyschologically inadequate and climb over each other to sell yesterday's {flat thin shiny thing} to afford today's {flat thin shiny thing with no screen}
WTF are you blathering about?
I mean (Score:2)
Good business sense if you ask me. Better than some of their other practices.
That's okay (Score:2)
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Unless you're with the media... all recent release announcements have been "live" viewing of pre-recorded video production anyway. I'm more interested in what products/services they got that may interest my attempt to upgrade.
I do so hope that they will get back to live Keynotes, though.
Even Jobs would have a really hard time building excitement within Apple's current Keynote/Event Format!