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Data Storage Businesses

Backblaze Raises Subscription Pricing of Personal Backup (backblaze.com) 73

Backblaze CEO Gleb Budman, writing on the company blog: Over the last 14 years, we have worked diligently to keep our costs low and pass our savings on to customers. We've invested in deduplication, compression, and other technologies to continually optimize our storage platform and drive our costs down -- savings which we pass on to our customers in the form of storing more data for the same price.

However, the average backup size stored by Computer Backup customers has spiked 15% over just the last two years. Additionally, not only have component prices not fallen at traditional rates, but recently electronic components that we rely on to provide our services have actually increased in price.

The combination of these two trends, along with our desire to continue investing in providing a great service, is driving the need to modestly increase our prices.
The new monthly plan now costs $7, while the yearly plan will set you back by $70.
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Backblaze Raises Subscription Pricing of Personal Backup

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  • Been using it for years. I will gladly pay the extra dollar.

    • A dollar [youtu.be]? Damn, pretty impressed that that's all they're upping their price by.
  • by darkain ( 749283 ) on Wednesday July 14, 2021 @01:18PM (#61582385) Homepage

    They're one of the most transparent and honest companies in tech, and this is that large of a price increase. Seems perfectly reasonable given current circumstances.

    • by GoTeam ( 5042081 )
      I agree. They said exactly what you want to hear from a company. They spelled out (almost) exactly why the prices are going up and at least trying to show that they did what they could to keep prices down. I haven't used them before, but I'll consider them at my next re-up.
      • From their crypto analysis last week, it's been clear that Backblaze has already diversified into crypto-mining. And my comment was they'd do more than just raise prices by instead find alternate ways to just stay in business. They're not being "transparent, honest" as they're not making perfectly clear how diversified their current business model truly is (and how sustainable, or not, their business remains for the foreseeable future).
        • In that case just retain pornhub as a client. People will do without a lot of things. e.g. food, water, but not their porn collection.

    • by caseih ( 160668 )

      Yup. Although it's not just people's data usage that's inflating. The general inflation that people never thought would happen is now happening. Backblaze's basic hardware costs are rising. I imagine their bandwidth costs are going up too. Prices are rising across the board for everything from food to cars to technology. Given debt to GDP ratios, this has been a real concern for some time.

      • by edwdig ( 47888 )

        It's got nothing to do with debt. It's pandemic fallout. Packing a lot of workers into a small space and paying them minimum wage isn't viable anymore.

        You've got less workers due to health concerns, and workers are far less willing to take those jobs unless you pay them significantly more.

    • by lactose99 ( 71132 ) on Wednesday July 14, 2021 @01:32PM (#61582449)

      Even announced the change a month in advance so people can lock-in a year or two at the current rate before the change.

    • They're one of the most transparent and honest companies in tech, and this is that large of a price increase. Seems perfectly reasonable given current circumstances.

      +1 (no mod points to give you)

    • by AmiMoJo ( 196126 )

      Their cloud storage seems very overpriced. I currently have about 4TB in Jottacloud (encrypted backups via Duplicati) and pay around 6.6 Euro/month for it. On Backblaze it would be around 16.6 Euro/month.

      Their home backup offer seems to be unlimited which is good, but the caveat is that you have to use their software and it's very limited. Aside from trust issues the limited configurability is also an issue for me. I can store arbitrary files on Jottacloud as well, and share them.

  • I'm still managing backups myself (including offsite drives) but it's a pain and really, at this point I am ready to give into just paying for a service to do it well.. the prices Backblaze offers seems pretty good, and so far I've heard mostly good things about them.

    Having them raise prices because costs are rising makes me think better of them in terms of long term stability, for a backup service it seems like you'd want a company that knows how to keep the lights on for a very long time.

    • by im_thatoneguy ( 819432 ) on Wednesday July 14, 2021 @01:44PM (#61582495)

      I have almost 20TB backed up. They've never throttled me or pressures me in any way to reduce my backups. I'm both part of the reason prices are creeping up and have never had a bad experience on the home giant ass backup or their enterprise cloud solutions.

      I now give my parents a backblaze subscription every Christmas as a stocking stuffer because it's so easy to use and let's me just say "did you check backblaze" when they call in a panic over a file going missing. (And probably average out my massive usage haha)

      On the enterprise cloud storage front they've also recently added a lot of features to bring them into S3 parity that they held off on because they said it would be too expensive to offer but now offer for the same price as before. So that's definitely an area where they would have been forgiven for charging more (specifically computing hashes which does take compute resources) but managed to keep prices down. Really encourages you that they do try to eat the costs when possible.

      • Maybe all those old mining cards were good for something.

      • Thanks for the recent update, it still sounds really good so I think I'lll go for it! Especially some S3 like features, I didn't even know about that.

  • by xack ( 5304745 ) on Wednesday July 14, 2021 @01:21PM (#61582405)
    All cheap storage is being bought up to create random data that destroys disks for a few measly coins.
    • How does cryptocurrency eat up a lot of storage?

      • by DDumitru ( 692803 ) <`moc.ocysae' `ta' `guod'> on Wednesday July 14, 2021 @01:26PM (#61582431) Homepage

        It is called "Chia Coin", and it is one of the stupidest idea ever, only exceeded in stupidity by other cryoto currencies.

        • It is called "Chia Coin", and it is one of the stupidest idea ever, only exceeded in stupidity by other cryoto currencies.

          Stupidiest idea ever you say?

          Take this "Chia Coin" drive eating process, put it in a built-for-purpose burn-in station armed with a couple dozen hard drive bays, and sell it to every hard drive manufacturer.

          They can use it for long-term burn-in testing on drives, as well as MTBF endurance testing.

          One man's "stupidiest" idea is another mans money-making side gig. You need to learn to think better.

          • It is stupid, along with the other cryoto currancies, because it does not actually generate anything with an intrinsic value. Yes, you can make money, but only because some sucker will lose that amount of money. And it does have societal costs. Perhaps there are societal benefits as well, especially if you consider all government actions as evil.

            • It is stupid, along with the other cryoto currancies, because it does not actually generate anything with an intrinsic value. Yes, you can make money, but only because some sucker will lose that amount of money. And it does have societal costs. Perhaps there are societal benefits as well, especially if you consider all government actions as evil.

              Your description can be applied to damn near every other fiat currency that we use warfare and spill blood to determine a valuation. Unlike gold or silver, a "dollar" doesn't have intrinsic value. It takes the bloodthirsty greed and power of an entire government to make otherwise worthless paper valuable. And let me know when society or governments start giving a shit about "societal costs" after Greed N. Corruption bankrupted a fucking planet in 2008 and society chose to not send a single banker to jail

      • See: https://blocksandfiles.com/202... [blocksandfiles.com]

        Instead of computation based proof, Chia uses storage based proof. Doesn't directly cause power lines to melt with mining but instead creates a heavy demand for storage space with predictable consequences.

        • by jabuzz ( 182671 )

          Can you use tape for Chia? It's way way cheaper than disk at scale. Access times are not as good but with a large multiframe library it's not like it requires human interaction to shuffle the tapes about.

          • > Can you use tape for Chia? When Chia asks you to prove you still have the "plot", you have to fetch data from a random location in your plot (each plot is 100 GBytes) and return the result within a small fixed amount of time. I do not believe tape will work. > It's way way cheaper than disk at scale. I might be biased because I work at Backblaze, but have you double checked that recently? Especially compared with Backblaze B2 prices? We believe it's about equal or even a bit more expensive to
            • Wow, my comment formatted TERRIBLY. Let me do nothing but format that again.

              > Can you use tape for Chia?

              When Chia asks you to prove you still have the "plot", you have to fetch data from a random location in your plot (each plot is 100 GBytes) and return the result within a small fixed amount of time. I do not believe tape will work.

              > It's way way cheaper than disk at scale.

              I might be biased because I work at Backblaze, but have you double checked that recently? Especially compared with
        • by AmiMoJo ( 196126 )

          I found a return calculator: https://chiacalculator.com/ [chiacalculator.com]

          If you have just one drive, say 10TB, you are looking at years to break even and the coin will probably crash and burn by then. But if you have a few thousand to blow on a storage solution you could see a return in a couple of months.

          Looking at Chia difficulty over time now may be a good time to invest if you can see yourself wanting say 100TB of storage in a few months time.

          https://www.chiaexplorer.com/c... [chiaexplorer.com]

          If you are lucky it might pay for itself. Jus

  • And it was. This killed it for me:

    Copyright
    Backblaze's Copyright Policy complies with the Digital Millennium Copyright Act. For more information, see our Copyright Policy.

    Fuck that. Why would I use a service that will delete all my Swedish movies?

    • by bn-7bc ( 909819 )
      Because said "Swedish" movies, are not in fact yours, and they don't want to store TB of duplicated DMCA content
      • Isn't it end to end encrypted? And if so, how do they know it's copyrighted? Or know what it is period?

        • Meant to say zero knowledge encrypted

        • This is optional, and you have to navigate some warnings to set it up. Likely most of their customers don't bother.
        • by brianwski ( 2401184 ) on Wednesday July 14, 2021 @06:41PM (#61583403) Homepage
          Disclaimer: I work at Backblaze so you should double check anything I say.

          > how do they know it's copyrighted? Or know what it is period?

          Backblaze has two different product lines: 1) Computer Backup, and 2) Backblaze B2 which is "object storage" much like Amazon S3.

          We have one Terms of Service that applies to everything, so it isn't complicated and you can find it in one location. INSIDE the Terms of Service there are little blurbs that apply to different products. And these two product lines are both stored on the same type of storage, but they are PROFOUNDLY different products. The Computer Backup product is encrypted on your client computer, we can't read it, we don't want to read it, and you cannot share files from one of our backups (because again, they are encrypted, and you need your username/password/2factor to download the files), and is a mirror of what is on your local computer, and we've never taken down a single file for copyright issues in our 15 years of operation from "Computer Backup".

          On the other hand we have B2 (the other product line), and in some configurations of B2 the content is literally publicly served as a website, and you can get 10 GBytes free, and we WILL take down content that is not encrypted, being served to others, and is infringing on copyrights. Look, if you want to host illegal content to millions of people, go do it from some other hosting provider. You have to understand the US government will come and arrest every person at Backblaze if we try to fight your battle for you, and we'll lose anyway, which won't help you serve up your illegal content to millions of people. But if you encrypt the Swedish movies before you upload them to B2, and put them in a "private" bucket that does not serve it to millions of people, we don't know what is inside of it and we do not want to know.

          We have one Terms of Service, and at very most inside of that you need to read little sections on each product line to gain more insight.
    • Have you ever heard of encrypted backups?

    • What are you expecting? They comply with the laws (or whatever regulations) from their jurisdiction. It means that if somebody catches you (most likely with a public link, which is possible with B2) and complains following DMCA they'll take it down and you can file a counter-notice.

    • I am sadden.
      My comedic talents have gone over looked.
  • The steady drop in the per-byte cost of external storage saves money for all users of disk space. Backup services are the one exception: though their disk costs are coming down also, each of their users is able to store more data, which means an exponentially increasing need for backup space.

    • Improving consumer bandwidth also causes this. When I first started with Backblaze my main limiters were the Comcast transfer cap and slow upstream. Now my everything has been seeded and by bandwidth is higher.

  • Knowing what the prices were would make the article a whole lot more informational.
  • My backup is over 4 TB in size, which would cost me over $20/mo with Backblaze. CrashPlan is charging me $10/mo, and having had to do a big restore a couple of months ago, it worked perfectly.
    • Not sure where you get that cost unless you are talking about their B2 storage platform, which is more expensive. Their personal plan is currently $6/mo per machine. What you can and should do is get a nice, big fat multi-TB USB drive (or build a large RAID drive) that's bigger than the total amount of data you will likely have to backup, slap it on the side of a cheap Windows machine that you aren't using, and push your data to that external drive. The Backblaze client only works with directly attached

      • My only complaint is that none of the major cloud backup services, including Backblaze, have command-line Linux clients.

        iDrive [idrive.com] offers linux command-line utilities.

      • by AmiMoJo ( 196126 )

        I used to have something a bit like this. External USB HDD with a custom made USB power control. The power control was just an MCU that presented an HID interface and controlled a single relay. They relay switched 240V mains power to the external HDD so it could be powered off when not in use. I used Task Scheduler to power it up at night, sync backups and power it off.

        Gave up in the end because it probably wouldn't have helped much. Would have needed all three mains power lines (positive, neutral and earth

      • by japa ( 28571 )

        My only complaint is that none of the major cloud backup services, including Backblaze, have command-line Linux clients. Setting up an isolated Windows machine though that can only talk to the Internet and deny UDP and TCP SYN packets to the internal network is easy enough to do. And for the truly paranoid and/or sneaky, there's VirtualBox.

        There is gazillion of backup solutions available for linux. There is no need for provider specific tool. One step-by-step example here on how to make encrypted backups to the cloud. It uses ibm cloud as example because you get 25 gigs free. I rather use backblaze as they are checper. https://fedoramagazine.org/mak... [fedoramagazine.org]

        If you are not happy with that one, you can for example use rclone to mount the cloud storage as a drive volume and use some other backup tool of your choice.

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