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McDonald's Starts Testing Automated Drive-Thru Ordering (cnbc.com) 133

New submitter DaveV1.0 shares a report from CNBC: At 10 McDonald's locations in Chicago, workers aren't taking down customers' drive-thru orders for McNuggets and french fries -- a computer is, CEO Chris Kempczinski said Wednesday. Kempczinski said the restaurants using the voice-ordering technology are seeing about 85% order accuracy. Only about a fifth of orders need to be a taken by a human at those locations, he said, speaking at Alliance Bernstein's Strategic Decisions conference.

In 2019, under former CEO Steve Easterbrook, McDonald's went on a spending spree, snapping up restaurant tech. One of those acquisitions was Apprente, which uses artificial intelligence software to take drive-thru orders. Kempczinski said the technology will likely take more than one or two years to implement. "Now there's a big leap from going to 10 restaurants in Chicago to 14,000 restaurants across the U.S., with an infinite number of promo permutations, menu permutations, dialect permutations, weather — and on and on and on," he said. Another challenge has been training restaurant workers to stop themselves from jumping in to help.

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McDonald's Starts Testing Automated Drive-Thru Ordering

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  • by drnb ( 2434720 ) on Tuesday June 08, 2021 @05:50PM (#61467340)
    If 20% of orders needed a human, and 15% of orders are wrong, then maybe 35% of orders need a human. Lets call it 30% to allow for 5% human error.
    • by Anon42Answer ( 6662006 ) on Tuesday June 08, 2021 @06:12PM (#61467382)

      waiting for coherent response on what to order, still waiting
      'what oil are the fries cooked in?' waiting for response
      'Can I get that without pickles?' waiting to see if there are pickles on breakfast sandwich.

      It is already hard enough to place order thru crappy voice/speaker system with a human. Now we have to go thru voice prompt hell too?

      • by drnb ( 2434720 )

        waiting for coherent response on what to order, still waiting 'what oil are the fries cooked in?' waiting for response 'Can I get that without pickles?' waiting to see if there are pickles on breakfast sandwich. It is already hard enough to place order thru crappy voice/speaker system with a human. Now we have to go thru voice prompt hell too?

        Setting aside microphone quality, dialects, accents and other technical problems, those are actually questions the computer will probably be better at.

        • IME, humans are less than 50% accurate - "diet Coke, no ice" has at least 50% chance of having ice or being Fanta. "No pickle, no onions" has at last 25% chance of being interpreted as "no pickle, extra onions", and you have a 20% chance of getting someone else's order anyway. Don't get me started on how many ways they can get "black coffee" wrong.

          However, if they could get the touch screens to work, they might be better than voice response.

          • The touchscreens in my area work pretty well, the people won't even take your order inside the building anymore, they only deal with cash payment since the touchscreens aren't designed with money handling in mind.

      • by AmiMoJo ( 196126 )

        'what oil are the fries cooked in?' waiting for response

        If you are this concerned about the food you put in your body then maybe McDonalds isn't for you.

        Still, at least it's not KFC. I thought only farm animals ate food out of a bucket, but then those crazy bastards realized they could get humans to do it too. Mark my words, it's only a matter of time until they install the KFC feeding trough.

    • by dfm3 ( 830843 )
      Almost every time a fast food restaurant gets my order wrong, it's usually due to human error on the prep and bagging end and almost never due to a cashier ringing up the wrong items. Typically, they mess up something like customized toppings on a burger or bagging the wrong side items, and when they check the receipt after I call them out, lo and behold the correct order is printed on it.
    • Given the ubiquity of phones, I would think you could just order on your phone. The order creates a QR code on your phone screen you hold out your window to a camera, and boom the order is entered into the system. Almost foolproof.

      • ... Drive through orders ordered on phone....

        Think this through; what you not supposed to do when you're using your phone?

        Judging from the average city driver, I know most people don't know one of the answers is "drive", but it really is.

        Besides, that's what I really want, yet another snoopy single use app on my phone.

        What a garbage solution from a garbage "just use your phone" mindset created by a device saturated market.

  • by Arethan ( 223197 ) on Tuesday June 08, 2021 @05:50PM (#61467344) Journal

    Oh wait, probably the same thing that already happens. Shut up and take your slop. If you wanted actual food, it wouldn't have been handed to you through a window.

    Another challenge has been training restaurant workers to stop themselves from jumping in to help.

    At least the focus hasn't unnecessarily shifted toward providing a quality customer experience. Had me worried for a moment there. /eyeroll

    • I think 85% order accuracy is way better than they do now. To quote a comedian I long ago forgot the name of, "When you go to the drive-thru, what you order is just a suggestion."

  • Comment removed (Score:4, Insightful)

    by account_deleted ( 4530225 ) on Tuesday June 08, 2021 @06:01PM (#61467362)
    Comment removed based on user account deletion
    • by quall ( 1441799 )

      I stopped going to my local KFC because the order is rarely correct. Ask for mashed potatoes and always get fries. So how about we call it a reduction after it's tried? Because 85% is a lot better then what I get now, which is pretty much never accurate. Can't speak for McD's because I rarely eat much other fast-food, but it's the same people working these places so I assume that they have the same errors.

    • This is a 10 unit trial run. To get accurate data, the employees can't jump in and help. If they do help, then the results may show that the system is more effective than it really is which would cost the employees their jobs and the company money in the long run.
      • I think it's more likely that they have logging and are logging different data sets: when the customer agrees and continues the order, when they say something is wrong (No, that's not right) and the computer understands that to mean it got the last input wrong, and lastly when a line item required human intervention.

        You don't want to burn the reputation of the test stores (whether corporate or franchise) if the system isn't working well... mild frustration sure, but I'd imagine in the pilot there's proba
  • that 85 percent accuracy is a whole lot better than the accuracy rate of the local mcd. I swear it hovers around 10 - if that high.

  • and when the ice cream machine is broken?

    • Seriously. I used mobile order recently for some cones for the kids since I had some bonus points to burn. Get to the store and locked in the drive-through lanes only to find out there's no ice cream. Instead of canceling my order, I get home to find extra items added to my mobile order and charged to my credit card.
  • They've doubled the human accuracy rate!
    (You have to be this old to remember that Cheech and Chong bit...)

  • Machines are always in on time. Scheduling them is a lot easier. They don't go on strike to demand a raise. They don't insult customers, They don't neglect their personal hygiene or decide to get tattoos on their foreheads. The minimum wage agitators are getting what they want: pretty soon the wages of all the hourly employees at McDonalds will go to zero as they are fired and replaced by machines.

  • I just got out my calculator and that is 5,732 times as accurate as humans are at taking orders at McDonalds.
  • About 10-15 years ago, McDonalds used to route the orders from the speakers to an offshore call center, then have the people there type the orders in for the staff at the local place for orders. This seemed something that sounded good in theory, but the thick accents, inability to understand the local speech and such caused a lot of frustration, and that entire system was shelved, returning ordering back to an employee at the local shop.

    This seems like the same thing, except trying the latest AI. However,

    • by samdu ( 114873 )

      That doesn't even sound good in theory. It sounds asinine. Automation I can get behind. But outsourcing local orders halfway around the world to a non-native-speaking population? That's just dumb.

  • to be able to correlate what order goes with what car in the drive thru, especially since many McDonalds nowadays have 2 drive thru lanes that converge into one lane for the payment window. Quite a few times I've gone thru the drive thru and when I got to the payment window, they repeated the order to me, which was for another car. I'm sure it was probably accurate, they just got the car wrong, which is just as important as order accuracy.
  • First time in quite a while. The McOrderBot screwed our order up -- really badly -- and it had to be manually corrected by one of the remaining humans. One. Item. At. A Time.

    I stayed away from the drive-thrus for years because orders were far-more-often-than-not messed up and we wouldn't always catch it until we got home. Time to revert back to walking in and ordering. If we ever go back.

    • The real question is, why can't they just weatherize one of those touch screen kiosk things they have in some stores already? If it slows down the line, put 2 in so two cars can order/pay in parallel.

      This voice recognition thing seems like a less useful bandaid for a created problem. Like websites with limited options that make you call into a voice number to do anything more complex only to be faced with a shitload of voice-recognition menus that only get you the same limited crap from the website and try

  • ... than the human order takers. Which often is a low bar.
  • I’ve never understood why I have to talk to the person sitting in the McDonald’s. Couldn’t they outsource that job to someone in another state or country? It’s just a voice on a speaker that inputs the order into the computer, they could be sitting anywhere.
  • I have the greatest respect for fast food workers, they work hard to provide for their families. They ought to be proud of that. But we as a civilization have wasted a human life if all some humans are doing for 8 hours a day is taking down orders. Would YOU want to do that? Imagine doing that every fucking day. Are you crazy? We should be ashamed as a society that someone has to do that in order to feed their family. Now what the FUCK is it that we have forced people to have to do these useless activities

    • People should be getting paid off robot productivity via taxation. And those people can use that money to either buy shares in factories or spend it on crap the factories make.

      So you are the fat capitalist that owns all the factories.

      I want my $5

    • by samdu ( 114873 )

      People shouldn't be working the window at McDonald's to provide for their families. It's a job for a completely unskilled worker, like a high school student, for instance. Someone that doesn't actually need a "living wage" because they still live at home and don't have to worry about expenses.

  • Oh thank god. These awful, awful, low pay jobs every other Slashdot article complains about are going away.

  • The touch screens that we can use to order while inside would be perfectly fine for use in the drive-thru. I can see needing some minor adaptability for low cars vs high trucks, but otherwise it seems like a much more efficient system than Alexa for burgers.
    • by Alcari ( 1017246 )
      They have those over here for some drive-throughs, and it works absolutely fine. They lock them up at night though, and you're stuck ordering at the pickup window, which is suboptimal. My only issue is that I'm 100% sure those screen are literally covered in snot, urine and worse.
    • Choice 1:

      A touch screen system that needs to be able to adapt to low cars, high trucks, short drivers, etc. and which is going to be a target for vandals

      Choice 2:

      Adapting the current microphone and speaker system using voice recognition software.

      Guess which one is cheaper and has a lower total cost of ownership.

      • by Syberz ( 1170343 )
        Right, because vandals don't already break the menu panels or the existing microphone thingy. One extra TV isn't going to cost that much.
  • ...ent. ÃoeNow there's a big leap ... dialect permutations, weather Ã" and on and on and on,Ã he said. Ano...

    I'ts been said before that Slashdot need to implement Unicode support, but this is the first time I've seen "smart" quotes having made it right into a summary.

    So I would like to know whether they explicitly want to maintain the turn-of-the-millennium chic, or whether the editors are all "AI" bots to save cost for whoever owns it at the moment.

  • Sadly, 85% is better accuracy than I see most days at my local McD's with a human behind the register.
  • How is this any better than just clicking on a menu on your smartphone, while you are in line?

Heisenberg may have been here.

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