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Apple's New iPhones Will Come In a Plethora of New Colors, Says Report (9to5mac.com) 192

Posted by BeauHD from the shiny-and-new dept.
According to analyst Ming-Chi Kuo, Apple's new 2018 iPhones will come in a plethora of colors. The 6.5-inch iPhone will be offered in black, white, and a (new) gold, while the entry-level 6.1-inch LCD iPhone will debut in "grey, white, blue, red and orange." 9to5Mac reports: That's a potential five new colors for the LCD model. It is very possible that when Kuo says "grey" and "white" he is referring to the Space Grey and Silver finishes as seen on the current iPhone X. We've mocked up the new finishes by tinting an iPhone X, but note the 6.1-inch LCD iPhone is not expected to have a dual-camera system. However, that still means Apple is looking to introduce four new options. It seems like the higher end models will add gold to the lineup...

The ~$700 6.1-inch LCD 2018 iPhone (which will mostly resemble an iPhone X's design from the front) will have a larger lineup including blue, red and orange. This harkens back to the iPhone 5c era when Apple rolled out a cheaper iPhone sibling in colorful chassis. We have heard some mumblings prior to today's report about Apple expanding the color options for the cheaper phone, but this is the first time someone reputable has reported specifics. It's not clear if the "red" color means PRODUCT(RED)... Kuo also says that the 6.5-inch OLED iPhone Model should be priced around $1,000 like the current iPhone X, and will feature dual SIM capabilities. Meanwhile, the 6.1-inch LCD iPhone X style device should retail for around $700. The other iPhone expected to be released later this year will be a spec-bump upgrade to the 5.8-inch iPhone X currently available.

In other Apple-related news, Intel will reportedly not provide the 5G modems for Apple's 2020 mobile devices.
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Apple's New iPhones Will Come In a Plethora of New Colors, Says Report More

Apple's New iPhones Will Come In a Plethora of New Colors, Says Report

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  • Redefining 'plethora' (Score:5, Insightful)

    by chrism238 ( 657741 ) on Thursday July 05, 2018 @09:15PM (#56899594)
    Seems that the Reality Distortion Field will soon be redefining 'plethora'.

    • Plethora is them liddle fishies that stick to sharks and stuff.

      They suck.

      Like iPhone's paint job idea.

    • Re: (Score:1)

      by Anonymous Coward

      The Reality Distortion Field being a phrase made up 36 years ago by the original Macintosh team leader about a man who has been dead for nearly 7 years.

      Are we going to keep doing this, or can I take your lunch money now.

      • Well it sounds more ominous then the term "Good marketing".

        Apples Marketing method is to come up with an idea, then they show you how to use that idea to make your life better.
        How other tech companies do it, they show what features they have, thinking the end user will know how to utilize them to make their lives better.

        Apple isn't lying about its products or its features, however they are giving a use case scenario that may not match what people actually do, but they tell the story so well that people see

    • Re: (Score:2)

      by PPH ( 736903 )

      I thought it said 'pleather'. Never mind.

    • Re:Redefining 'plethora' (Score:5, Funny)

      by Zaelath ( 2588189 ) on Thursday July 05, 2018 @10:21PM (#56899862)

      Jefe, would you say I have a plethora of piñatas?

    • Re: (Score:1)

      by mwvdlee ( 775178 )

      I have a plethora of fingers on my left hand. Add my right hand and... how could I even possibly count them all?

    • Seems that the Reality Distortion Field will soon be redefining 'plethora'.

      So brave.

  • New colors, wowser wowser wowser! (Score:1, Insightful)

    by Anonymous Coward

    This is so innovative, so leading edge.

    Excitement is back in the phone industry, for sure!

  • When your product's stale ... (Score:5, Interesting)

    by CaptainDork ( 3678879 ) on Thursday July 05, 2018 @09:19PM (#56899612)

    ... paint it.

    • Re: (Score:3, Insightful)

      by alvinrod ( 889928 )
      I'd honestly be happy if new colors were about the extent of things and that they'd spent an entire year polishing features that already exist. As much as everyone harps on about innovation, new features for the sake of new features aren't useful, especially when half-baked in order to meet a yearly release schedule. Give me a solid implementation of a good idea over a weak attempt at a new one any day. New colors should be plenty to satisfy the idiots.

      • a solid implementation of a good idea over a weak attempt at a new one

        That's basically what made the first iPhones such a success. And I like that.

        Meamwhile however, a few high-end Chinese smart phones come with an all-screen front, yes, all-screen meaning no godawful "notch": the front facing camera slides up from the top of the phone when needed. That's solid implementation of a good idea (provided the mechanism holds up with prolonged use, and that you cared about all-screen fronts in the first place).

        Now put a good fingerprint scanner (i.e. the one the iPhone uses

    • After emojis and animojis, yet another spec few people really care about: color - actually I could care, but since the thing needs a protection case [ otherwise it breaks like thin ice ] the "color" is not visible.

    • ... paint it.

      yeah, almost pathetic.

    • Or if you are the airlines you give your planes a new paint scheme.

    • Being the useful span of the iPhone is normally about 4-5 years. Every 4 or 5 years Apple comes out with a multi-colored phone often for the "Kids"

    • So, I go on Google News yesterday and the top stories are about rumors of Apple adding new colors to its iPhone line up, and yes, like most objective people my response is: so what?

      I get that the Apple fanboy culture wets itself over any news from the Cupertino empire, but new colors... that's a top news story on Google? Perhaps I've become a sardonic curmudgeon, but you've got to ask yourself how would news that any other company was offering some new colors for its products play in the news cycle? Use tha

  • Inevitable, from the Kardashian's to the color of your phone. This is how we've become as a culture.

    • Re:Oh my, color me beige (Score:5, Insightful)

      by iggymanz ( 596061 ) on Thursday July 05, 2018 @09:29PM (#56899654)

      Culture would includes fads and fashion.

      But this is supposed to be a tech news site. Instead we're finding out if a appliance can color coordinate with our shoes.

      • Culture would includes fads and fashion.

        But this is supposed to be a tech news site. Instead we're finding out if a appliance can color coordinate with our shoes.

        Oh, so now it's an "appliance"?

        I thought the standard Slashdot meme was that Smartphones are just little computers we carry around with us, right?

        • Most of Apple's revenue now comes from what we refer to as gadgets. Business news stories now start out sentences with "Gadget maker Apple has announced that ... "

          • Most of Apple's revenue now comes from what we refer to as gadgets. Business news stories now start out sentences with "Gadget maker Apple has announced that ... "

            That is a complete non-sequitur.

            And who is "we"?

        • Computers have been just appliances for a long time now. If you're a kid, you can get a colored case to bolt onto your appliance's chassis too. Look! our GE 3892 toaster is available in a plethora of colors!

          • Computers have been just appliances for a long time now. If you're a kid, you can get a colored case to bolt onto your appliance's chassis too. Look! our GE 3892 toaster is available in a plethora of colors!

            Actually, the joke's on you.

            Steve Jobs' vision was that computers would eventually become "appliances". That is, something so ubiquitous that you don't even think of it as a distinct class of device. He said words to the effect of "Computers will be everywhere; but you won't recognize them as such. They will simply be a part of everyday life; universal and invisible." His Dynabook-inspired vision of the Macintosh fit into that vision.

            Keep in mind that Jobs said this around 1978, when the term "Embedded Syst

            • except in 1978 several models of cars had embedded computers in them already. embedded controllers were used in machining and railroads too. Steve Jobs was just blathering about something already long done in industries of which he was utterly ignorant.

              Plenty of computer manufacturers make appliances that adhere to standards, unlike Apple. If Apple made toasters they would only take special Apple-shaped bread.

              • except in 1978 several models of cars had embedded computers in them already. embedded controllers were used in machining and railroads too. Steve Jobs was just blathering about something already long done in industries of which he was utterly ignorant.

                Plenty of computer manufacturers make appliances that adhere to standards, unlike Apple. If Apple made toasters they would only take special Apple-shaped bread.

                Yes, but the TERM "Embedded System" didn't exist in 1978.

                I know. I was an Embedded Systems Designer back then, We just didn't call the job that until later.

                And Steve wasn't talking about car computers or VCRs with microcontrollers in them. He was talking more about having something akin to an iPad, but integrated into your schooldesk or coffee table. IOW, he was thinking outside of the beige box, or in Apple's case (no pun), outside of the stylish beige typewriter-design.

                • Not visionary if people were envisioning such things in the 1950s, the pocket computers and communicators, cars with navigation computers that could speak, computers built into furniture or walls, etc. (Asimov, Heinlein, etc.).

                  Note Jobs had no such successful product though his competitors did.

                  • Not visionary if people were envisioning such things in the 1950s, the pocket computers and communicators, cars with navigation computers that could speak, computers built into furniture or walls, etc. (Asimov, Heinlein, etc.).

                    Note Jobs had no such successful product though his competitors did.

                    No such successful product? By what measure?!?

                    And a Sci Fi author imagining a thing such as a Dick Tracy watch or a Cellphone is a HELL of a long way from assembling the team and resources, and making the decisions to make it all ACTUALLY happen.

        • Oh, so now it's an "appliance"?

          It's an iPhone, so yes. Apple is pretty insistent on not giving the user access to anything Turing-complete, thus it merely has a computer inside, no different from that set of computers doing your car's injection or setting rotation speed of your washing machine.

          Tell me when I can install Perl and PostgreSQL and interact with them. Resources-wise, anything bigger than an Arduino can do so (there's a large gap between microcontrollers and stuff meant for general-purpose operating systems, the latter start

          • Oh, so now it's an "appliance"?

            It's an iPhone, so yes. Apple is pretty insistent on not giving the user access to anything Turing-complete, thus it merely has a computer inside, no different from that set of computers doing your car's injection or setting rotation speed of your washing machine.

            Tell me when I can install Perl and PostgreSQL and interact with them. Resources-wise, anything bigger than an Arduino can do so (there's a large gap between microcontrollers and stuff meant for general-purpose operating systems, the latter starting at 256-512MB ram). So all that power means nothing if you can't actually use it.

            Ok, so if an embedded system can't raise a Command-Prompt, then it isn't REALLY a Computer, right? Regardless of it running a fully multitasking Unix-based OS. Right.

            Oh, and all one has to do is fire up an XCode Dev. system, and you can make YOUR iPhone/iPad do things that Apple never imagined. You may not be able to distribute your creations via the iOS App Store; but you can certainly run your software on your OWN iPhone/iPad, or publish the Source to an iOS F/OSS Repository (or your own website), or you

            • I'm talking about end user, not about a developer with a purchased license running some IDE on another machine, not even able to copy that program to a friend.

              For me, a computer is something that can run arbitrary computing tasks. It's usually done in some sort of container with parts you don't have access to: on Windows, you can't mess with the system, on an Intel PC running Linux there's some supervising code at ring -17 spying on you, but inside that contained jail you are free to do what you want. Use

      • Re: (Score:3)

        by rtb61 ( 674572 )

        We still have to keep track of the others, so we can mock and laugh at them. Soon they will be wanting colour coding for their custom genitals, you know they will, you just absolutely know they will.

        Apple we have absolutely nothing to announce, 'FUCK', 'er' colour coded phones, yeah. C'mon Apple where is the resin phone, where the bulk of parts of cast in resin, leaving the front add on panel for a screen and the back panel as battery, user removable and replaceable, the electronics safely locked away behi

  • "Stuff that Matters" my ass (Score:5, Insightful)

    by KiloByte ( 825081 ) on Thursday July 05, 2018 @09:22PM (#56899622)

    I think this is a new low for Slashdot. How bad into minutiae of rumours for a crap phone can you get? The only site this oh-so-vital piece of news could fit on would be fashion for hipsters.

    • They went even lower, calling five colors a "plethora"

    • Re: (Score:1)

      by Anonymous Coward

      Huh? I thought smartfone was a primary focus of slashdot.
      Here's how slashdot looks to me on any given day:

          * Smartphone.
          * Look what Trunp did.
          * Huwai Xing Xing phone Xiao Mei
          * The Future is Javaswift on Blockchain + Kubonetes
          * Please Try Firefox One More Time

    • I think this is a new low for Slashdot.

      You must be new here.

  • Guess they haven't learned the lesson yet (Score:5, Insightful)

    by nehumanuscrede ( 624750 ) on Thursday July 05, 2018 @09:27PM (#56899646)

    that phones nearing that $1k price tag don't seem to sell so well.
    ( No matter what lovely colors it comes in )

    The $700 variant will probably fare much better.

    However, is it just me or does no one really give a damn about the " new " iPhones / Androids that come out every year with not a whole lot of anything to get excited about ?

    Roll one out with a headphone jack, removable battery, the basic OS without all the GD bloatware, a physical switch that disables GPS, the MIC and Cameras and you might pique my interest. Selling me the same old sh*t with a colorful new paintjob just doesn't really do it for me I'm afraid.

    • > headphone jack This especially and one like the original iPhone that was powerful enough to drive good headphones before Apple crippled it due to parents complaining. I love music, so it sucks to see music demphasized by Apple.

      • Re: (Score:3)

        by tlhIngan ( 30335 )

        This especially and one like the original iPhone that was powerful enough to drive good headphones before Apple crippled it due to parents complaining

        Not just parents, government and everyone else.

        And they have a right to - kids these days are starting to have hearing loss that you'd find in career musicians or seniors. And they're still kids. The next generation is growing up deaf.

        That's why volume limiters are imposed on all portable devices nowadays - kids are turning up the volume way too loud and they

    • Re:Guess they haven't learned the lesson yet (Score:4, Insightful)

      by AHuxley ( 892839 ) on Thursday July 05, 2018 @10:27PM (#56899888) Journal
      China will soon flood the US market with phones at cost to build their designed in China brand names.
      $350 will be the new $1100. Memory, cpu, gpu, camera lens count, headphone jack, battery hours will all be great from China at a new low price.
      Apps and software will go they way of 1980's IBM on the price of its hardware.
      Apple will have to design its way past China and set its own new price on design.
      Make a Performa phone?

      • China will soon flood the US market with phones at cost to build their designed in China brand names.

        $350 will be the new $1100. Memory, cpu, gpu, camera lens count, headphone jack, battery hours will all be great from China at a new low price.

        Apps and software will go they way of 1980's IBM on the price of its hardware.

        Apple will have to design its way past China and set its own new price on design.

        Make a Performa phone?

        Apple never has to play the race to the bottom game. And their customer-base is never interested when they try. Remember the iPhone 5c? Plastic body. Many colors. Budget iPhone. Somewhat lackluster sales, despite the lower price.

        So no iPhone Performa series...

        • Re: (Score:2)

          by AHuxley ( 892839 )
          Will users see a $1000 color change as still worth $1000 when $350 looks like quality?

          • Will users see a $1000 color change as still worth $1000 when $350 looks like quality?

            No.

            They will see the uptick in features and performance as being worth the coin.

            • Re: (Score:2)

              by AHuxley ( 892839 )
              That only works if the parts cost near $1000. A $350 parts list is still not going to get that performance needed to get beyond a $350 phone by another brand.
              Accept a drop in profit to buy into much better parts? Drop the price?
              Features like a new color and more notch?

              • That only works if the parts cost near $1000. A $350 parts list is still not going to get that performance needed to get beyond a $350 phone by another brand.

                Accept a drop in profit to buy into much better parts? Drop the price?

                Features like a new color and more notch?

                That assumes that two BOMs that add-up to the same total-cost are equivalent. That's a laughable assumption.

                I can tell who has never designed a hardware product before. Hint: It isn't me.

                • Re: (Score:2)

                  by AHuxley ( 892839 )
                  Re "the same total-cost are equivalent. "
                  The competitors can get the same deal on made in China parts and as early in the design stages.
                  When profit is not the motive at this time to build brand names quality can be pushed up.
                  Unless Apple has its very own lower cost cpu, gpu, wireless and brings in a new lens set?

                  • Re "the same total-cost are equivalent. "

                    The competitors can get the same deal on made in China parts and as early in the design stages.

                    When profit is not the motive at this time to build brand names quality can be pushed up.

                    Unless Apple has its very own lower cost cpu, gpu, wireless and brings in a new lens set?

                    Well, since Apple supplies both the "CPU" (SoC) and GPU (which may also be integrated into the SoC), it is virtually impossible to know what their "landed cost" is on those two very-significant components in the BOM total.

                    And show me ONE Company AT ALL where Profit is NOT the "motive". And don't name some fake-altruistic "Not For Profit". In MOST cases, their big trick is to MAKE Profits, then DISTRIBUTE THEM to "Improvements" and "Bonuses" for the Board Members.

                    What are you? Ten years old? Because you see

      • On the one hand, the competition and lower prices will be great. On the other, I'd trust Chinese corps even less than I trust normal, untrustworthy, international corps...

    • Re:Guess they haven't learned the lesson yet (Score:5, Insightful)

      by TheGratefulNet ( 143330 ) on Thursday July 05, 2018 @10:33PM (#56899920)

      I make a good income and yet, I can't imagine spending $1k on a phone. a fucking PHONE, which is locked down, not a general purpose computer that I control, but something that I have temporary use of, and the vendor will EOL when it suits them.

      I guess the lesson is: the power of peer pressure makes even poor people think they -have- to have this thingie to be part of the in-crowd.

      but wow, a grand for a phone. and people are buying them. I am not unaware of this, but I'm continually amazed by how people can be conned out of their money so easily and for such a silly thing, too. yes, phones are needed, but not $1k phones! there's absolutely nothing ESSENTIAL on this phone that you simply must have. its all about style and being part of the in-crowd. and people do this. yes, I'm really amazed.

      (my phone is at least 4 gens back, some generica android thing, and I bought it as a refurb. and I'll stop using it when it STOPS running. so far, after 3 yrs of ownership, it still runs as fine as it did on day1, so I can't see the reason to throw it out)

      • Re: (Score:2)

        by nnull ( 1148259 )

        The problem is, Apple isn't offering anything breath taking with their new phone models. A super high quality camera? Maybe something cool like some stereoscopic 3D photography? How about that camera that can take out of focus shots and still be sharp with an adjustment afterwards (Remember that shoot now focus later camera? What the hell happened?)??

      • yes, $possessions are needed, but not $arbitraryDollarAmount $possesions! there's absolutely nothing ESSENTIAL on this $possession that you simply must have.

        Is a phone different from a car, computer, TV, etc.? Is it really such a shock to you that sometimes people spend more on a commodity than you think is worth it? People value things differently. That's not a new concept.

      • Re: (Score:3)

        by swb ( 14022 )

        No offense, but you're one of the Slashdot types who:

        1) Values "control" over their device more than ease of use, performance or other utility markers other people like. You devalue a smartphone because of vendor practices designed to limit how you use the device.

        2) Price matters to you in spite of "making a good income" which presumably means sufficient disposable income that a high-cost smartphone isn't sacrificing your other economic choices.

        3) You see buying recent model smartphones as a moral flaw, th

      • You can buy a used car which will go another 100k for $1,000, these days. You have to be certifiably insane to buy an thousand dollar phone unless you're well into fuck you money, since it's so easy to drop it on a pointy thing and destroy it.

      • "I had a dinan m3 once" [slashdot.org]

        So iPhone X owners are getting conned out of their money by paying $1K for a "silly phone"--but you owned a >$50K BMW M3? What kind of douchey fucking moron drives around in an expensive BMW with expensive aftermarket mods and then criticizes people for what phone they bought?

        I don't own a car at all. I guess I could call you a sheeple who was conned out of their money so you could drive around in a status symbol--but I won't because everyone spends money on luxury items, an

      • Re: (Score:2)

        by antdude ( 79039 )

        Ditto. I still use an used 4S. Yes, it's very slow and unsupported but it does basic stuff I care for.

    • Re: (Score:2)

      by myid ( 3783581 )

      a physical switch that disables GPS, the MIC and Cameras

      If possible, I'd also like the physical "privacy switch" to disable screen capture and keyboard capture - especially when I'm banking online.

    • that phones nearing that $1k price tag don't seem to sell so well.

      Really? It's been Apple's best selling [cnet.com] device every single week last quarter. To be clear they sold 52.2 MILLION phones and the iPhone X was the best seller among those.

      If that's your idea of "not selling well" give me some of that kind of "failure"...

      However, is it just me or does no one really give a damn about the " new " iPhones / Androids that come out every year with not a whole lot of anything to get excited about ?

      It's just you. Apple literally sells tens of millions of them and Android devices collectively sell even more units so obviously people give a damn. If it's not your particular brand of vodka I don't have any quarrel with you on that but don't pretend no o

  • Is this simply so that people use their iPhones without protective cases to show it off, and then are foreced to repair/replace more frequently when they drop them?

  • That doesn't bode well for the price tag of the rumoured low-cost MacBook Air replacement.

    Add the exchange rate on top of that and I bet the new "budget" MacBook is going to cost nearly 1500 Canadian dollars.

    • price doesn't matter, what colors are available?!

  • Color IS NOT NEWS /.! (Score:5, Insightful)

    by gordguide ( 307383 ) on Thursday July 05, 2018 @09:53PM (#56899750)

    What else to add? Is /. now "News for Fashionistas? Does a chipset setting determine the colour? Because if it doesn't, this is garbage news.

    • What else to add? Is /. now "News for Fashionistas? Does a chipset setting determine the colour? Because if it doesn't, this is garbage news.

      The fact that colour is news, IS the news. Are we running out of differentiating tech features in the most popular gadget in the world that we're reduced to making it in various colours?

  • Colors? Big deal.... (Score:5, Insightful)

    by Rick Zeman ( 15628 ) on Thursday July 05, 2018 @10:05PM (#56899800)

    ...first thing most people do is slap a case on them so you can barely see what color they are. It's not like these are iMacs, y'know.

  • That worked so well (Score:3)

    by AHuxley ( 892839 ) on Thursday July 05, 2018 @10:11PM (#56899826) Journal
    for a camera company. Addicted consumers always buy extra colors.
    Every shop has to buy a set of color iPhone in packs? Work hard to sell the colors nobody wants to buy?

  • Blueberry, Grape, Tangerine, Lime and Strawberry (Score:5, Funny)

    by jfdavis668 ( 1414919 ) on Thursday July 05, 2018 @10:16PM (#56899848)
    We need to bring back the iMac G3 colors. Also, have the phone be round like the puck mouse.
  • ...when it will likely just go in a case anyway?

    • Re: (Score:3)

      by sremick ( 91371 )

      It encourages people to NOT use cases, which increases the breakage (and replacement) rate. 3) PROFIT!

  • It seems to me that the mobile phone fad is rapidly dying. In the past, people felt they had to pay more than $1,000 for every new iPhone. For those who lacked confidence in themselves, a new iPhone was a status symbol.

    Apple CEO Tim Cook does not have nearly the ability of Steve Jobs to find good new features, get them implemented, and communicate them clearly.

    iPhones have batteries that can't be easily replaced. The batteries lose capacity slowly, making the phone operate slowly, and go bad within ap

    • wot? I've updated the Android version in my moto X pure; it's what the manufacturer allows or not

    • Google's Android operating system doesn't allow updating to new versions. Again, that is an extremely destructive way of manipulating people to buy new phones.

      Google is trying to fix this situation with Project Treble. [androidauthority.com]

      tl;dr, Android's architecture is more abstracted now, so new versions of the system will remain compatible with old drivers. Which makes much easier to develop updates.

  • If they don't fix the battery drain problem (which AFAIK they have not actually acknowledged as a "problem" and it absolutely most definitely is) I will be dumping iPhone for sure. Bring on Android.

  • Innovative (Score:3)

    by polyp2000 ( 444682 ) on Friday July 06, 2018 @05:52AM (#56900936) Homepage Journal

    Wow, consumer electronics available in a variety of different colors . Only to be concealed with ugly rubber protective cases that also come in a variety of garish colors. Apples ability to push the boundaries never ceases to amaze me.

  • I would care, but I'm not so money-laden that I don't cover my phone in a case anyway. Get me slim, grippy orange case and I'll be happy... but I don't need my phone to be orange if I'm just going to cover it.

  • because I would hate for someone to tell me they have a Plethora of new colors when they do not know what a Plethora is!

  • I don't need new colors...
    I also don't need thinner.

    I need:
    1. Reliability - Apple does very well with this.
    2. Long battery charge - Apple does well with this.
    3. Very Long battery life span - So-so.
    4. Option to not have it be a phone (e.g., be iPodTouch - not everyone actually needs a phone)

  • - if you're putting it in a case?

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