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Businesses Power United States

Tesla To Close a Dozen Solar Facilities In 9 States (cnbc.com) 226

An anonymous reader quotes a report from CNBC: Electric car maker Tesla's move last week to cut 9 percent of its workforce will sharply downsize the residential solar business it bought two years ago in a controversial $2.6 billion deal, according to three internal company documents and seven current and former Tesla solar employees. The latest cuts to the division that was once SolarCity -- a sales and installation company founded by two cousins of Tesla CEO Elon Musk -- include closing about a dozen installation facilities, according to internal company documents, and ending a retail partnership with Home Depot that the current and former employees said generated about half of its sales. About 60 installation facilities remain open, according to an internal company list reviewed by Reuters. An internal company email named 14 facilities slated for closure, but the other list included only 13 of those locations.
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Tesla To Close a Dozen Solar Facilities In 9 States

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  • by EnsilZah ( 575600 ) <EnsilZahNO@SPAMGmail.com> on Saturday June 23, 2018 @03:12AM (#56832700)

    I've seen short sellers jumping on this, claiming Tesla's energy division is failing, claiming that this is confirmation that the Solar City buyout was a bailout for Elon's cousins.

    What I see here is Tesla restructuring to be more efficient and consistent.
    Tesla is a company that grew very quickly and incorporated into itself a few smaller companies, the largest of which is Solar City.
    As a result of that past there are a lot of roles that grew out of a structure that fit a much smaller company that don't make sense now, roles that are redundant between Tesla and SC, etc.

    As far as I understand, SC was more of a distributed solar power company that dealt with all aspects of installation, maintenance, financing, etc.
    Tesla's residential energy division is transitioning more towards having solar and battery products being something the consumer or the house builder buys directly as product.
    So they sold off the maintenance/upkeep contracts to other solar companies and they're bringing all their sales people inhouse, into the same stores they display and sell their cars in.

    Tesla's battery storage division is growing significantly.
    And sure, like the with the Model 3 production, their new solar tile/panel factory might be taking longer than expected to ramp up, but I wouldn't take that as failure by any stretch, I often see analysts looking at last year's number, comparing it to this year's number and deciding that because it's lower or higher it is worse, without even considering it in the actual context of how the company is run.

    • SolarCity was a separate company. Why would this have anything to with "restructuring" Tesla? This whole thing was orchestrated to transfer the SolarCity debt to Tesla, providing an out for the SolarCity investors. This is the same strategy that they will use for SpaceX and the Boring Company. Why do you think Elon starts so many companies? It is a house of cards, and it will fall soon.
    • by beelsebob ( 529313 ) on Saturday June 23, 2018 @07:58AM (#56833078)

      It's not just restructuring to be more efficient, it's simple - Trump put a huge tariff on Solar Panel imports. That means it's much harder to make a profit being an installer now.

      This is quite literally Trump's trade war in action.

      • Since then, [Trump's tariffs] many economists have publicly disagreed that raising tariffs so sharply will improve the economy, as Trump asserts it will. In particular, experts have pointed to the failure of the Smoot-Hawley Tariff Act [history.com], passed in June 1930, to protect U.S. industries with tariff increases.

      • System installation was NEVER the goal. Energy sales is and was.

        Often heard "you get to sell the energy you don't use to the utility".

        No YOU don't. Solar City does. Aggregated with the energy from all of their other installations. The utility won't buy from you, but they will from the aggregator, Solar City.

        Just like the supermarket won't buy from your backyard garden, but if you have an organic farm, they will.

      • by thegarbz ( 1787294 ) on Sunday June 24, 2018 @05:56AM (#56837138)

        This is quite literally Trump's trade war in action.

        I like to crap on Trump as much as anyone, actually probably more so, but this.... this looks like a continuation of Tesla's end game. It made no sense for Tesla to be in the business of selling generic solar panels through Home Depot, and quite telling is this restructuring isn't actually affecting Tesla's core solar product, their actual solar roof.

    • In Musk-world, any investor who is dissatisfied is a 'short seller.'

      Just one component of the illusion being spun.

      • by Megol ( 3135005 )

        Listen to the Pravda comrade!

      • In Musk-world, any investor who is dissatisfied is a 'short seller.'

        You are a f...ing idiot. You probably don't even know what a short-seller is. Tesla is one of the most shorted stocks ever.

    • ...And here is the REAL problem with Musk and his massive LiON battery banks. Cobalt.

      https://www.technologyreview.c... [technologyreview.com]

      Yeah, it MAY be solved and then again. H2 solves it now and for a long time. yes, fuel cells use platinum... About as much as is used in a catalytic convertor.

      so we stop making catalytic convertors and start making fuel cells. net zero change

      • https://www.teslarati.com/tesl... [teslarati.com]

        Tesla has been one of the first to recognize and start addressing the problem. 59% reduction in Cobalt usage while increasing the battery pack capacity is nothing to sneeze at.

        > H2 solves it now and for a long time.

        Great, where do I get the Hydrogen from? Virtually every habitable building in the US has electricity, but there are very few hydrogen fueling stations. I can tell you form first hand experience that a modest CNG station costs north of $2mil, so if a hydrogen

        • At one time there were no chargers either. Europe and Asia are going full on for hydrogen storage vs heavy, slow to charge batteries.

          I will only say there is this somewhat common but mildly dangerous chemical around called dihydrogen monoxide that is a fairly useful for for obtaining hydrogen... You almost certainly have some of the chemical around your home. Especially useful when one is store and use excess energy from things like solar and wind. The equipment for doing this isn't even particularly exp

          • > At one time there were no chargers either.

            You don't need a charger... the charger is in the vehicle for L1 and L2 level recharging, which is perfectly adequate for the vast majority of people. Fast chargers are more a convenience and marketing tool than a necessity.

            All you need is electricity; which, again, can be found at just about every habitable building.

            > I will only say there is this somewhat common but mildly dangerous chemical around called dihydrogen monoxide that is a fairly useful for for

            • No, actually 22 liters/hours at 7 bar isn't the desktop torch you mentioned.

              It does need 6Kw to do that and running at that rate consumes 750 gallons of water per hour.

              It took me all of 20 minutes to locate the device for a bit over $1000.00.

              This is doing it the crude way too, but several will easily fit into a 20 foot shipping container (to give an idea of physical scale).

              An even better idea of scale is that the average American residence could operate for 12 days from stored output of one hours run of tha

              • Do share a link, then, 'cause all I can see are "HHO" generators which produce a stream of hydrogen and oxygen gas mixed, aka hydrogen torch machines.

                Then make sure you price out a desiccant dryer 'cause you'll have to get the humidity down to under 0.1% so you don't condense water into your tanks as you compress it to 350-700 bar.

                Oh, and you'll need a compressor that can boost the pressure to 350+ bar.
                =Smidge=

                • Since your dog likes the taste of your homework:

                  https://www.alibaba.com/produc... [alibaba.com]

                  There are a number of others along side the HHOs and I will be first to grant spec sheets are NOT the be-all end-all.

                  But the tech is there, it works and is more than the snake oil that has been sold and now looks as if is about to do an Enron or Madoff.

                  • by Smidge204 ( 605297 ) on Saturday June 23, 2018 @08:36PM (#56835862) Journal

                    > But the tech is there

                    Yes, electrolysis and fuel cells exist and have for some decades now. The question is if they are good enough and cheap enough to replace gasoline engines. The answer so far is no, and by such a wide margin that the only people still advocating for such are either hucksters or die-hard hopefuls.

                    Here's why;

                    The larger of the two models you linked (The $4000 one) is listed as producing 0.5 liters per minute at 7 bar. Hydrogen fuel cell vehicles start at 340 bar, such as the Honda Clarity with it's ~4kg storage tank. The only other HFC vehicle I know of is the Toyota Mirai which uses a 700 bar tank...

                    Hydrogen is just under 0.0001 kg/L at STP. So for 4kg you need 40,000 liters of gas. That's 80,000 minutes to fill a tank, or just over 55 days. (The pressure difference is so large that the 7 bar is almost negligible here). The Clarity has an EPA rating of 240 miles per tank. It takes over 50 days to refill 240 miles worth of driving, or an equivalent of 0.18 miles of added drivable range per hour.

                    Compare to an EV recharging at L1 rates, which maxes out at 1.4KW. Even a mediocre EV will get 3 miles per KWh, so at L1 (standard wall outlet) that's about 4 miles of added drivable range per hour. L2 charging at home is about 5 times faster but let's keep it simple.

                    To get the equivalent hydrogen refueling rate, you'd need about 22 of those units... or $88,000 worth of electrolysis machines. Compressors not included. (The EVSE that plugs your electric car into the wall costs ~$200 for a nice one, and you get one with the car itself.)

                    The only way to make this economically viable is to consolidate, and leverage economies of scale. An electrolysis setup specially engineered for refueling a single vehicle overnight (8 hours max) might cost $20,000 to be very optimistic, but a $2,000,000 centralized station can perhaps refuel well over 100 cars per day at a few minutes each. Problem is, now you have to built enough $2,000,000 hydrogen fuel stations before enough people will buy HFC vehicles to make it a profitable thing to do. Once upon a time gasoline cars had a similar problem, but considering the only competition at the time was horses or steam powered trucks - and the fact that gasoline stores and transports rather nicely - it wasn't an insurmountable problem.

                    Hydrogen doesn't even make a whole lot of sense for stationary storage; The losses from electrolysis to storage to generation add up quick, and it has a tough time competing with chemical batteries for $/KWh.

                    =Smidge=
                    (I suppose to be perfectly fair with comparisons, a typical gas pump dispenses ~10 GPM, resulting in about 18,000 drivable miles per hour equivalent...)

                    • do you really think 5000 PSI (344 BAR) is that much greater than 3300 PSI (SCUBA HIGH)? That's done in the back room of dive shops. 344 BAR is the standard pressure for the Nikola and with very few exceptions, every other FCEV on the market.

                      The arguments you present against the adoption of hydrogen fueling are the EXACT same arguments that were presented against battery charging before someone actually did it.... And by the way, the same that were presented against petroleum fuel for internal combustion e

                    • https://en.wikipedia.org/wiki/... [wikipedia.org]

                      Density (at STP) 0.08988 g/L

                      or

                      0.8 Kilos per 1000 L
                      3.5 Kilos is 4000 L

                      This discussion has been extremely useful

                      Thank you

                    • > Density (at STP) 0.08988 g/L

                      Yes.

                      > 0.8 Kilos per 1000 L

                      No. It's 0.089 kilograms per 1000 liters: 0.089 [grams per liter] = 0.089 [1000 grams per 1000 liters]

                      You need 50,561.80 liters for 4.5 kg of hydrogen at STP. I did a lot of generous rounding for quick and easy math and ended up with 40,000. Still within an order of magnitude and the "real" number actually hurts your case quite a bit.
                      =Smidge=

                    • 350 vs 220? Its not a big difference, but you also need to consider that all the valves and seals needs to withstand the tank.
                      And the extra seals needed to secure hydrogen properly, because its so low on the atomic scale that it leaks really really badly if you just store it in anything resembling normal containers and high pressure tanks.
                      But this is do able. And its not a issue.

                      >The US is the only place in the world NOT making a major push this direction...
                      Russia, Norway, China and Japan isn't making a

                    • > do you really think 5000 PSI (344 BAR) is that much greater than 3300 PSI (SCUBA HIGH)?

                      Well it is about 1.5x more... but if you were paying attention you'd notice the pressure doesn't actually matter in any of the calculations. It's only relevant insofar as you will need a compressor which is added cost you haven't accounted for.

                      > The arguments you present against the adoption of hydrogen fueling are the EXACT same arguments that were presented against battery charging before someone actually did it

                    • Yes, this is what happens when I do arithmetic in my head. It's a failing.

                      I'm guessing the engineers working for GM, Honda, Hyundai and Toyota are SO much dumber than you are or are outright frauds. None of those cars are on the road or can possibly be running.

                      Oh, and none of the solar driven hydrogen stations in California and Connecticut exist either. Nor are the Hydrogen/hybrid buses in the San Francisco bay area are really what they say they are. The 800 truck order by Anheuser Busch are a fraud on

                    • > I'm guessing the engineers working for GM, Honda, Hyundai and Toyota are SO much dumber than you are or are outright frauds.

                      No, I'm sure they're doing the best they can to try and make it work. And maybe they will! Maybe there will be a breakthrough. Hydrogen does have some advantages (like longer range and faster refueling) that make it an attractive goal. Or maybe they won't ever reach that breakthrough... It won't be the first time that companies invested millions - even billions - into a technology

        • The big bonus of EVs is: cheap fuel. Really cheap.

          The big malus of hydrogen (besides storage etc. and all the other stuff everyone is talking about) is: it is significantly more expensive than gasoline.

    • As far as I understand, SC was more of a distributed solar power company that dealt with all aspects of installation, maintenance, financing, etc. Tesla's residential energy division is transitioning more towards having solar and battery products being something the consumer or the house builder buys directly as product.

      Then why did Tesla buy out Solar City in the first place and take on all that dead weight? There's no logical reason other than because Musk needed to bail out himself and other insiders. As well as not take a hit to his reputation that a company with his stamp on it going under would do.

  • by myid ( 3783581 ) on Saturday June 23, 2018 @04:40AM (#56832816)

    We'll see in a few years how Tesla does. But California's rules should help Tesla's solar panel and battery business.

    The New York Times [nytimes.com] says California will require that all new homes have solar power, starting in 2020.

    Also, a rate change that takes effect in 2019

    will charge California customers based on the time of day they use electricity. So homeowners with energy-efficiency features — a battery in particular, allowing energy to be stored for when it is most efficiently used — will avoid higher costs.

    • by nojayuk ( 567177 ) on Saturday June 23, 2018 @05:28AM (#56832858)

      Home battery installations (including charging control and voltage conversion) of a sufficient size to make buffering worthwhile will cost at least 5000 bucks, probably more. Such a battery might save a couple of hundred bucks a year in metered electricity costs by storing lower-cost electricity and returninging it at times of higher cost. The maths don't add up.

      Poor people who rent an apartment in the city rather than owning a suburbian McMansion and who can't drop five figures on a solar/battery installation will have to pay the higher metered electricity rates regardless, of course but they're poor so who cares?

      • Just take a PACE loan to pay for it, it's free*.

      • You know that each of the real estate agents make 2x that on a $400k home sale? That's on top of the other "transaction charges" in buying a home and getting financed.

        $5k works out to less than a $1 a day including the interest on a 15 year loan.

        • Re: (Score:2, Interesting)

          by Anonymous Coward

          So just because one is paying $400k for a house (and some middleman made some money), paying $5k extra for something that might save you a few hundred bucks a year suddenly became a good investment?

          No wonder Americans are neck deep in debt.

      • That's ok, there are a lot of morons willing to part with their money. Why do you think Tesla even exists?
      • California does a lot to favor the poor— tiered energy rates make low energy users cost per kWh lower than larger users.

        For smaller users, grid connected solutions won’t make economic sense; they essentially need appliances that are plug-in (like a ups) or just independent.

    • by Gryle ( 933382 )
      That'll do wonders to help the housing crisis, I'm sure.
    • In the end retail customers and especially the poorest retail customers will pay through the nose, because they are paying both for the backup generating capacity AND the expensive solar. Meanwhile industry will get free electricity throughout the day because of the vast oversupply of renewable energy ...

      https://www.technologyreview.c... [technologyreview.com]

      Win win, fuck the poor, reward the rich. Until the poor can't get any more loans to buy shit with, but worry about that later.

  • Clickbait headline: "TESLA CLOSING A DOZEN FACILITIES!!!11!!1!"

    Meanwhile, in reality: "Tesla closes 13/14 out of 75 solar panel installation sites."

    No wonder Elon Musk wants to get into the journalism accountability business, if he has to deal with nonsense like this all the time.
    • But are they making money off of those sales? They do have good market share in CA, where there are a lot of wealthy customers who likely don't consider anything but Tesla due to branding, but that doesn't necessarily hold throughout the US.

      Meanwhile, the market for residential PV has been stagnating. Tesla isn't the only company struggling. Competitors are also losing money but they are at least showing progress getting to break even.

      Doubling down on an increasingly commoditized market seems like a
      • It was stagnating years before. Then California passed some rules to fast track solar installs which basically bailed out some big companies, bypassing inspections and allowing non-electricians to install solar installations.
        • It was stagnating years before. Then California passed some rules to fast track solar installs which basically bailed out some big companies, bypassing inspections and allowing non-electricians to install solar installations.

          And even with that residential is still expected to stay pretty much flat.

          https://cleantechnica.com/2017... [cleantechnica.com]

  • The bigger news is a whistleblower is about to blow off the lid of one of the biggest scams of the decade. Gross margins and production numbers were overstated. Waste is rampant. Faulty batteries were installed in their $80,000+ cars in order to push production numbers up. Elon is going nuts trying to blame it on "shorts". It is very entertaining to see it implode. Meanwhile, Nissan (and others) are making a $30k EV that is available right now, no reservation required. When will Tesla make an affordable car
    • So what, is this whistler blower your mother?

      I'm calling bullshit. The odds are incredibly against you having that kind of insider information and if you did you could find much better things to do with it then waiting for a slashdot article about a Musk business so you could bring it up in an internet forum.

      The odds are vastly more likely that, like a child, you are making this up because you either want it to be true or for attention.

  • by PPH ( 736903 ) on Saturday June 23, 2018 @09:09AM (#56833298)

    ... a marketing and profit problem with their Home Depot channel. TFA states that this is less profitable than direct sales. But then goes on to say that they are staying out of the direct sales business. Without stating why.

    Many good business ideas fail in the sales and marketing process. And partnering with Home Depot appears to be a weak spot. Can't make any money there and can't sell on your own (possibly as a condition of the HD sales channel). HD caters to crazy little old ladies who insist on buying a flower at a hardware store. Or DIYers who don't notice when they exchange their Blum cabinet hardware line for cheap Chinese knockoffs.

  • Dried up? Gee that is too bad. My neighbor has a Solar City installation, the thing is a reflective eyesore. Certain time of year the reflection off the taxpayer funded solar panels glare so bad you can't even look in the direction of their house. They installed half the solar panels facing NORTH, and these are the problem.
    • If the north-facing panels you're whining about are reflecting, they're catching sun. Get some sunglasses.

A committee takes root and grows, it flowers, wilts and dies, scattering the seed from which other committees will bloom. -- Parkinson

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