IBM and Sony have developed a new magnetic tape system capable of storing 201 gigabits of data per square inch, for a max theoretical capacity of 330 terabytes in a single palm-sized cartridge. From a report: To achieve such a dramatic increase in areal density, Sony and IBM tackled different parts of the problem: Sony developed a new type of tape that has a higher density of magnetic recording sites, and IBM Research worked on new heads and signal processing tech to actually read and extract data from those nanometre-long patches of magnetism. Sony's new tape is underpinned by two novel technologies: an improved built-in lubricant layer, which keeps it running smoothly through the machine, and a new type of magnetic layer. Usually, a tape's magnetic layer is applied in liquid form, kind of like paint -- which is one of the reasons that magnetic tape is so cheap and easy to produce in huge quantities. In this case, Sony has instead used sputter deposition, a mature technique that has been used by the semiconductor and hard drive industries for decades to lay down thin films.