On Wednesday, Amazon announced the Echo Look, the latest gadget in the company's new Echo-powered hardware lineup. Motherboard explains: The newly announced Echo Look is a virtual assistant with a microphone and a camera that's designed to go somewhere in your bedroom, bathroom, or wherever the hell you get dressed. Amazon is pitching it as an easy way to snap pictures of your outfits to send to your friends when you're not sure if your outfit is cute, but it's also got a built-in app called StyleCheck that is worth some further dissection. [...] "All photos and video captured with your Echo Look are securely stored in the AWS cloud and locally in the Echo Look app until a customer deletes them," a spokesperson for the company said. "You can delete the photos or videos associated with your account anytime in the Echo Look App." Motherboard also asked if Echo Look photos, videos, and the data gleaned from them would be sold to third parties; the company did not address that question.