Samsung recently unveiled its latest flagship televisions at CES 2017, the QLED series. The company is challenging the notion that OLED TVs represent the pinnacle of picture quality in the living room. According to Samsung, the QLED TV represents its best achievement in image quality and viewing experience yet. The Verge reports: Of course Samsung would say that at an event meant to showcase said product. But the company insists it's made very real improvements compared to the flagship TVs it unveiled only a year ago. One of those upgrades pertains to brightness. The QLED TVs reach a peak brightness between 1,500 and 2,000 nits -- up from the 1,000 peak from 2016's lineup. Color reproduction has also been improved. The QLED sets handle DCI-P3 "accurately" and are capable of reproducing "100 percent color volume" -- something Samsung claims to be a world first. "This means they can express all colors at any level of brightness -- with even the subtlest differences visible at the QLED's peak luminance -- between 1,500 and 2,000 nits." Samsung says all of this is possible because it's using a new metal material along with the quantum dot nanocrystals. On the software end, Samsung's 2017 TVs are still powered by Tizen and feature basically the same user interface as last year. But there are some new additions like a sports mode that aggregates scores and other content from your favorite teams and an expanded Music section that lets you Shazam music as it's playing in a TV show and immediately launch that track in Spotify another streaming services. Samsung is also looking to clean up how its TVs look in your living room. New this year is a clear-colored "Invisible Connection cable" that runs from the TV to an external breakout box where you'll find all the HDMI ports and other critical connections (besides power, which is a separate input).