MojoKid writes from a report via HotHardware: AMD has just officially unveiled that desktop variants of its Zen processor family will now be branded RYZEN. Zen-based processors will eventually target desktops, servers, and mobiles device, but the first wave of products will be targeted at the performance desktop market, where gamers and VR continue to spur growth. AMD is positioning RYZEN as a high-performance option and though there will be other core configurations as well, AMD has disclosed that one of the high-end options in the initial RYZEN line-up will feature 8 cores (16 threads with SMT) and at minimum a 3.4 GHz base clock, with higher turbo frequencies. That processor will also be outfitted with 20MB of cache -- 4MB of L2 and 16MB of L3 -- and it will be infused with what AMD is calling SenseMI technology. SenseMI is essentially fancy branding for the updated branch predictor, prefetcher, and power and control logic in Zen. AMD's upcoming AM4 platform for RYZEN will be outfitted with all of the features expected of a modern PC enthusiast platform. AM4 motherboards will use DDR4 memory and feature PCIe Gen 3 connectivity, and support for USB 3.1 Gen 2, NVMe, and SATA Express. Performance demos of RYZEN shown to members of the press pit a stock Intel Core i7-6900K (3.2GHz base, 3.7GHz turbo) with Turbo Boost that was enabled on the 6900K, versus RYZEN with boost disabled running at 3.4GHz flat. In the demo, the RYZEN system outpaced the Core i7-6900K by a few seconds.