OLED panels have always been known to have higher contrast ratios than LCD panels, but that may be about to change with Panasonic's recently announced LCD IPS display. The display boasts a 1,000,000:1 contrast ratio, which is up to 600 times more contrast than some of the company's conventional LCD panels that tend to offer around 1800:1 ratios, and rivals OLED specifications. Android Authority reports: Panasonic has accomplished this through the use of its new light modulating cell technology, which allows the company to switch off individual pixels in the display using a secondary control layer. Typically, LCD backlights mean that either the entire or only large parts of the display can be dimmed at any one time. OLED panels switch off lights entirely for a black pixel to offer very high contrast ratios, and this new LCD technology works on a very similar principle. This is particularly important for reproducing HDR video content, which is becoming increasingly popular. Furthermore, this new light modulating cell technology allows Panasonic to increase the peak brightness and stability of the display, which can reach 1,000 cd/m2 while also providing HDR colors. Many other HDR TV panels top out in the range of 700 to 800 cd/m2, so colors, highlights, and shadows should appear vivid and realistic. Panasonic plans to ship the new display starting in January 2017 with sizes ranging from 55 to 12 inches.