At its Global SSD Summit, Samsung shared its vision of the current state of SSD market and also outlined the future trends. The company noted that SSDs are steadily displacing HDDs in more applications, but NVMe is shaping up to be the dark horse that may put the venerable HDD to rest. From an article on Tom's Hardware: Samsung loves Google, and not just because it probably buys plenty of its SSDs. Samsung outlined its rather intense focus on Google Analytics for marketing purposes last year, and this year it pointed out that recent Google searches for "SSD upgrades" outweighed searches for "CPU upgrades." The historical trend indicates that this wasn't always the case (of course), but with 40 million searches for SSD upgrades this year, it is clear that SSDs are on the move. Performance stagnation in the CPU market is probably to blame here, as well, and we routinely advise readers to spend their hard-earned dollars on GPU and SSD upgrades before the CPU. The cellphone industry has long served as the prime example of an explosive growth market; it grew 19.1% in the last five years alone. SSDs, by contrast, grew 54%, and the steady downward pricing slope is a key factor. The all-important price-per-GB fell from $1.17 in 2012 to a mere $0.36 in 2016 (69% reduction). This is an average value, you can find SSDs for even less on the retail market. The SSD market grew 6x (to 130,000,000) from 2012 to 2016. Samsung's NAND shipments benefit from both the smartphone and SSD industries, and the company presented a chart that highlighted the changing NAND shipment mix. A higher percentage of flash heads into the SSD and Mobile segments every year as the percentage of UFD (USB Flash Drive), cards, and "others" decline.