To many's surprise, Amazon introduced a consumer-focused storage option -- unlimited photo backup for only $12 per year. This was Amazon's attempt to lure customers away from Google, Dropbox, and iCloud. But it seems, even for Amazon, $12 per year for so much storage space is not feasible. The company has reportedly started to inform the customers that the plan is being discontinued. PetaPixel reports: Subscribers of the plan, which was launched in March 2015, are taking to the web to report receiving an email from Amazon informing them of the change. Amazon is offering customers free months of the Unlimited Storage plan, which costs $60 per year. It seems that some people are being offered a standard 3-month free trial of the service, while others are being offered a 12-month free period.