An anonymous reader writes: Once seen as the underdog, Sony's PlayStation VR headset continues to hold its own against PC-based competitors Oculus Rift and HTC Vive. The company announced last week that they won't ship the PSVR headset until October, but they also announced an attractive $399 price compared to the Rift at $599 and Vive at $799. And it appears the company's existing addressable market of 36 million PS4 owners are ready to get on board; Amazon U.S. opened pre-orders for the PSVR Launch Bundle this morning and sold out of its stock allocation in less than 10 minutes. Walmart befell the same fate quickly thereafter, though several other retailers in the U.S. are still showing pre-order stock.
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