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Microsoft China Hardware

Microsoft Revives Its Hardware Conference 47

Posted by samzenpus from the back-by-popular-demand dept.
jfruh writes Microsoft's Windows Hardware Engineering Conference, or WinHEC, was an annual staple of the '90s and '00s: every year, execs from Redmond would tell OEMs what to expect when it came to Windows servers and PCs. The conference was wrapped with software into Build in 2009, but now it's being revived to deal with not just computers but also the tablets and cell phone Microsoft has found itself in the business of selling and even making. It's also being moved from the U.S. to China, as an acknowledgment of where the heart of the tech hardware business is now.
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Microsoft Revives Its Hardware Conference More

Microsoft Revives Its Hardware Conference

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  • Frosty pasta! (Score:2, Funny)

    by Anonymous Coward

    What the HEC is this?

  • The first BUILD conference was in 2011.

    • Both wrong. The first Build was in 2010 where they gave out the Samsung slate running the first public developer release of Win8. I still use mine every day.
      2011 they gave out Nokia 920 phones.
      2012 was Surface RT tablets.
      2013 Build was Surface Pro tablets with a crappy Acer 8" thrown in.
      2014 they gave out Xbox units (but not for dev which made it strange) and $500 credit at the MS store.

      • Re: (Score:2)

        by bondsbw ( 888959 )

        I also attended the first BUILD, in September 2011, and have the Samsung slate right beside me.

        Samsung [samsung.com] agrees with me.

        • Curse my faulty memory circuits!
          You are right.
          2012 they gave us Nokia 920s AND Surface RT units.

          I hope this doesn't mean they're not going to do Build. This has been a pretty sweet gravy train.

  • Overseas? (Score:3)

    by TWX ( 665546 ) on Monday September 29, 2014 @04:13PM (#48022749)

    It's also being moved from the U.S. to China

    I wouldn't take home any electronic swag...

    • really why not? anything china puts on it can't be anymore invasive than what the US is currently doing.

      • China and their fellow freedom-reducing brethren operate on the idea of stealing from nations that innovate. A proven secondary use for that is for them to use it against their own citizens.

        The US and the rest of the civilized world operate on the idea of creating something new or advancing existing technology in a new way. Unlike China, there has been no solid evidence to prove use against citizens - just the allegations of a spurned traitor(who in turn gave what he had to China and Russia, of all irony)

      • Re: (Score:2)

        by TWX ( 665546 )
        Because it's a lot easier to target specific individuals or a specific group of individuals to actually get something useful, and for it to work undetected for longer, than it is for something to be ubiquitously deployed where it actually provides specific, useful results and remains undetected.

        If there are only a few thousand materials scientists working on processor tech that will advance microprocessor development, it's easier and cheaper to drop a few thousand trojan-horse USB memory FOBs with hacked

  • Microsoft must think 'Go East, Young Man'.
    China although an 'old country' is all about vibrant young men and women doing their own as they have been for thousands of years.

    Take China and hardware -- I found myself Googling Chinese modern architecture the other day, and browsing and looking at the results spent maybe an hour in awe, gawking at immensely impressive
    --both aesthetically and from an engineering standpoint-- constructions. So much so that I couldn't suppress the thought that the West is not

  • Coming soon - the Microsoft Watch.

    It has a paperclip for it's face, and asks you really stupid questions ...

  • "every year, execs from Redmond would tell OEMs what to expect .. now it's being revived to deal with not just computers but also the tablets and cell phone Microsoft has found itself in the business of selling and even making."

    In a shrinking market, Microsoft is clawing back even more of your core business.

  • It's also being moved from the U.S. to China, as an acknowledgment of where the heart of the tech hardware business is now.

    It also indicates the further wish to be out of touch with Western markets and continue to decline in overall quality. Checking a few boxes and translating the manual makes for a bad execution on implementing a product in other markets - as opposed to integrating the expectations made by the target market.

    Besides, having it in Los Angeles doesn't diminish the value of Eastern contributions, but serves as a barrier to entry for the unqualified.

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