crookedvulture writes "The back and forth battle for PC graphics supremacy is quite a thing to behold. Last week, Nvidia cut GeForce prices in response to the arrival of AMD's latest Radeons. That move caused AMD to rejigger its plans for the new Radeon R9 290, which debuted today with a higher default fan speed and faster performance than originally planned. This $400 card offers almost identical performance to AMD's flagship R9 290X for $150 less. Indeed, it's often faster than Nvidia's $1000 GeForce Titan. But the 290 also consumes a lot more power, and its fan spins up to 49 decibels under load. Fortunately, the acoustic profile isn't too grating. Radeon R9 290 isn't the only new graphics card due this week, either. Nvidia is scheduled to unveil its GeForce GTX 780 Ti on November 7, and that card could further upset the balance at the high end of the GPU market. As AMD and Nvidia trade blows, PC gamers seem to be the ones who benefit." Additional reviews available from AnandTech, PC Perspective, Hot Hardware, and Tom's Hardware.