Become a fan of Slashdot on Facebook


Forgot your password?
Microsoft Hardware

Microsoft-Built Smartphone Could Irritate Hardware Partners, Harm Nokia 100

Nerval's Lobster writes "Rumors have circulated for weeks that Microsoft intends to release a smartphone of its own design and manufacture, embracing the strategy that drove Apple's iPhone to such enormous success over the past few years. While releasing a branded smartphone offers several potential benefits—look at the revenue and brand recognition Apple's earned as a result of the iPhone—such a strategy also carries significant risks for Microsoft. First, it could alienate smartphone partners such as Nokia, which would find itself competing against a high-end device backed by Microsoft's sizable marketing dollars. (Given the Finnish phone-maker's already perilous situation, that could prove ruinous.) But a branded smartphone could also convince hardware manufacturers that Microsoft really is 'all in' on building its own devices, which could lead to all sorts of drama."
This discussion has been archived. No new comments can be posted.

Microsoft-Built Smartphone Could Irritate Hardware Partners, Harm Nokia

Comments Filter:
  • by Anonymous Coward on Monday November 05, 2012 @07:58PM (#41888175)

            Nexus One smartphone, manufactured by HTC, released January 2010
            Nexus S smartphone, manufactured by Samsung, released December 2010
            Galaxy Nexus smartphone, manufactured by Samsung, released in November 2011
            Nexus 7 tablet, manufactured by Asus, released July 2012
            Nexus Q, a media-streaming entertainment device, released June 2012
            Nexus 4 smartphone, manufactured by LG, released November 2012
            Nexus 10 tablet, manufactured by Samsung, released November 2012

    that different

  • by kroyd ( 29866 ) on Monday November 05, 2012 @09:50PM (#41889215)
    I'm sure lots of people here remembers the previous Microsoft produced phone, the Microsoft Kin [] series of phones. After all, they lasted all, oh, 4 weeks? 40 days? Something like that.

    There is probably a lot of "slack" in the Windows 8 phone pricing as well - if the Windows RT "OEM license fee" is 80-95$ [], the Phone OS OEM price can't be far off. I'm sure Nokia, HTC and Samsung won't mind if they've got to add an extra 80$ in cost for each phone they produce which Microsoft doesn't have to worry about..

Never buy from a rich salesman. -- Goldenstern