Microsoft Reportedly Working On Its Own Smartphone

According to a (paywalled) report in the Wall Street Journal, Microsoft is experimenting with its own smartphone design. "Officials at some of Microsoft's parts suppliers, who declined to be named, said the Redmond, Wash.-based company is testing a smartphone design but isn't sure if a product will go into mass production." The article continues: "If Microsoft pushes ahead with its mobile phone, it would underscore how far Microsoft has moved away from its long-standing practice of making software and leaving decisions about design, features and marketing of the computing hardware to partners such as Hewlett-Packard or Samsung Electronics. ... As it does so, Microsoft pulls from a modified playbook of Apple—whose hardware-plus-software approach Microsoft officials long have scorned. ... Smartphones running Microsoft's two-year-old Windows Phone operating software for cellphones haven't sold well, and Microsoft may want to leave itself an option to test whether its own phone would spur sales."

Their going to call it the Xune

[Andy Prough]

The case will be a pleasant earthy-brown color.

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