Intel/AMD Battle Rages On 245
An anonymous reader writes "The battle between Intel and AMD has broken out of the cleanroom and literally into public view with AMD's public display CPU speed challenge to competitor Intel. Should the competition take place, the infamous chip makers will battle their best 2-way and 4-way configurations for the latest title as speed king." From the article: "AMD's proposed dual-core duel would be a live, public performance evaluation between server platforms based on the dual-core Opteron 800 Series or 200 Series processors and the corresponding Intel product. Should Intel accept AMD's challenge, the duel would take place at a public venue to be announced in the coming weeks, with testing conducted by a neutral, third-party testing lab. "
What software? What terms? (Score:5, Insightful)
Re:What software? What terms? (Score:2, Funny)
Re:What software? What terms? (Score:5, Insightful)
Truthfully, AMD could do it, even without Intel's permission. Just go grab a chip off the shelf and let loose.
Lastly, parent's completely correct. There's no way they could settle on what software to use. Intel would argue Linux is made mostly by people with AMD hardware, whereas AMD will argue that Windows has been tailored to Intel for 10 years. Intel will argue that their compiler produces accurate x86 code, AMD will argue it's inconsistancies.
The only way I could see it happening is if they ran every single possible configuration of software and averaged the results, but I'm sure someone will point out some flaw in that even.
Re:What software? What terms? (Score:5, Insightful)
You don't actually think they'd challenge Intel to a contest they would lose, do you?
Doug
Re:What software? What terms? (Score:5, Insightful)
I'm not supporting AMD or Intel here, but I do recognise that all this is is a publicity stunt.
Re:What software? What terms? (Score:3, Insightful)
It would be difficult to pull of a somewhat real-world alike test where a Xeon would beat an Opteron.
Anyone could pull off a synthetic benchmark that would prove Xeon to be the faster CPU of course, but I'm pretty sure you will find it difficult to take off-the-shelf server software and make it run faster on a properly configured Xeon than on a properly configured Opteron.
Re:What software? What terms? (Score:5, Insightful)
Re:What software? What terms? (Score:4, Insightful)
Intel can't agree to the contest, because that'll be acknowledging that AMD is competitive with them. If they acknowledge that, then consumers will start considering AMD when they make their purchase decisions.
The only way Intel could come out ahead on something like this would be for them to absolutely trounce AMD on the benchmarks, or for AMD to suffer a hardware failure during the tests.
Re:What software? What terms? (Score:5, Insightful)
But the credibility of the results would suffer. If Intel are producing the box, with their reputation on the line, you know they'll have the best possible motherboard, memory etc. for the purpose. If AMD built the Intel box, you don't have this confidence.
Re:What software? What terms? (Score:5, Informative)
AMD would love to have another reason to point out the way the Intel C compiler libraries test for the presence of certain features in such a way as to never detect them on AMD chips even if they're present.
Re:What software? What terms? (Score:2)
And conversely, Intel could do it without AMD's permission.
Moreover, if enough public attention manifests, that's exactly what will happen... with each side using the tests and conditions needed to assure its victory, and then publishing the results.
(While we wait for that entertaining debacle, let's prepare by taking the Pepsi challenge, America...)
Re:What software? What terms? (Score:2, Insightful)
Perhaps even more interesting, what is a "neutral third-party testing lab".
Most of these neutral labs are only as neutral as the people paying them are....
Easy. Pay me. (Score:3, Interesting)
Especially if both companies give me an equal-valued check.
Send me sealed machines, externally similar cases, preferently ship both together (one company's courier meets the other in UPS's office, they wrap the computers in unmarked boxes). Make only one distinctive mark with a Sharpie pen in one of the cases, give me a week and I'll give you the result, posted in a website:
"The marked machine performed
"I put the unmarked machine in such and such situation and
"Final
Re:What software? What terms? What Processor? (Score:2)
I'm not sure what "corresponding Intel product" Intel would use. If its an x86 chip, give it up Intel.
Now in terms of bang for your buck, AMD Opteron wins hands down. Now for raw performance (as if only geeks care for games I guess) I would like to see a showdown between Itanium and Opteron.
Re:What software? What terms? (Score:2)
After you strip games and media-encoding benchmarks, there are not many Intel-biased benchmarks left.
Re:What software? What terms? (Score:5, Insightful)
Yes, it's very good marketing. The point of AMD's dual core challenge (which everyone here seems to be missing) is that Intel has no dual core server processors with which to compete. In the server space AMD has dual core Opterons and Intel has...nothing. The only dual core Intel processor is Smithfield, which by their own admission [macworld.com] was a slapped-together rush job that isn't good enough for the server space.
It's like pulling a Ferrari alongside a pedestrian and saying "let's race". One side doesn't have anything to race with.
AMD has a score to settle (Score:3, Interesting)
I wonder though, it's interesting that this happens the same day that Intel announces the first details about their new line up. It's like they crash into each other every so often and both fire volleys of whatever they can get.
Re:AMD has a score to settle (Score:2, Informative)
Re:AMD has a score to settle (Score:3, Interesting)
Yeah, I really wouldn't want the cash from those increased sales to go into the mix.
Re:AMD has a score to settle (Score:2)
AMD Marketing Guy: Dudes, I just came up with the easiest way yet to get our product in the light of everyone, everywhere, and it's not gonna cost a dime.
AMD Dudes: We're listening.
AMD Marketing Guy: Let's use the media. Throw a few lawsuits at Intel that we know won't stand a chance. Start issuing public challenges to the company, even though we know they won't listen to us. It'll work because the geeks everywhere will think it's wrong of Intel n
Re:AMD has a score to settle (Score:3, Insightful)
Re:AMD has a score to settle (Score:3, Interesting)
AMD spends more (~17%) on Marketing/General/Adminstrative as a % of revenue than Intel [intel.com] (~14%).
Public venue? (Score:5, Funny)
Place the chips in an unmarked bag and drop them in the trash on the corner of 2nd and 4th. We'll let you know when our neutral, third-party testing lab is finished with them and post their results.
Re:Public venue? (Score:2)
2nd and 4th? (Score:5, Funny)
Welcome to New York, now... (Score:3, Funny)
No, we're in New York City. You gotta problem with dat?
Re:Welcome to New York, now... (Score:2)
Re:2nd and 4th? (Score:2)
So that would be 2nd Street and 4th Ave [google.com]. (in the Northeast quadrant I guess, assuming they're both intended to be positive)
Re:2nd and 4th? (Score:2)
Finally an open match (Score:4, Insightful)
This is what has been missing in the benchmark field. I hope that this trend picks up and that from now on we see the companies battling it out on the technical field instead of the marketing field.
P.S.:yes I know. This is marketing too. But still, it is a lot better than obscure references and funny and dubious charts which show vage and misleading numbers.
Right Tool For the Job (Score:2)
If you don't know the needs of your application, or your application is somewhat neutral, then it does not matter so much. Enter factors like cost/FlOPS and convenience of other components (mobo, etc).
Much Lucha (Score:4, Funny)
It'd be more interesting if the opposing CEOs dressed up in colorful, masked outfits with capes and boots and took turns body-slamming each other in a ring, surrounded by thousands of cheering fans, and the play-by-play by a prominent Mexican wrestling announcer.
The Contender...geek version. (Score:2)
who cares? (Score:5, Funny)
Fistfight between executives, I'd watch.
Re:who cares? (Score:2, Funny)
Re:who cares? (Score:3, Funny)
Re:who cares? (Score:2)
One outrageous incident was his arm-wrestling showdown with the CEO of Stevens Aviation in 1992. Both Stevens and Southwest were using the advertising tagline "Plane Smart." To settle the matter, Kelleher suggested an arm-wrestling competition with the winner keeping the rights to the slogan. Kelleher lost the match, but the event generated so much good will and publicity that Stevens let Southwest continue use of the tagline.
reference [pbs.org]
In other news... (Score:5, Funny)
Please tell me... (Score:3, Interesting)
Re:Please tell me... (Score:2)
It's all largely irrelevant and easy for either party to finegle. The point is, there is no univerally agreed-upon benchmark. Each is better than the other at something, and that's what they tout. Unless this is effectively rigged to be a tie in which each wins 50% of the "showdowns" it will never happen.
Re:Please tell me... (Score:2)
It was called the HINT benchmark [google.com] and it was developed by a guy at Iowa State University Ames Laboratory. I think they tried to commercialize it but it didn't get off the ground. It was released under the GPL. It's out there in various places.
If you can find a copy of the software [umn.edu] then compile it up, and it produces some very interesting data. It produces a curve of "quality i
Re:Please tell me... (Score:2)
This site from TU-muenchen [tu-muenchen.de] has relatively recent HINT benchmark graphs for Opteron and P4 and Xeon processors.
Re:Please tell me... (Score:2)
Intel would clearly win the FLOPs because they have higher peak floating point execution bandwidth - due to higher frequency (on P4). Or more FP execution units on Itaniums.
Performance is measured in seconds, not flops or mhz. Pick a computable task - measure how long it takes each machine to complete it.
Re:Please tell me... (Score:3, Insightful)
Intel would clearly win the FLOPs because they have higher peak floating point execution bandwidth
Performance is measured in seconds, not flops or mhz. Pick a computable task - measure how long it takes each machine to complete it.
UH?
If Rate(Intel) > Rate(AMD) as you assert, then how in the world can Time(Intel) NOT be < Time(AMD)?
Time = Number of Operations / Rate
So, if the Number of Operations for each CPU is the really the same (what I assume you mean by
Re:Please tell me... (Score:2)
Re:Please tell me... (Score:2)
If I spend 1-2 hours compiling, then a single calculation takes 35 hours and I must do about 20 of those calculations, the compile time is insignificant.
As always, YMMV, and the fact remains, there is no single benchmark or CPU/system best for all tasks
Re:Please tell me... (Score:2)
Re:Please tell me... (Score:2)
Also, compilers may compile things differently for different machines. For example - SSE3 or Itanium. 64 bit vs. 32 bit. etc...
Re:Please tell me... (Score:2)
Re:Please tell me... (Score:2)
I did not neglect that at all. That's why I said use an average FlOPS number obtained over some set of real calculations. At this level, it simply is a number to compare.
Neutral 3rd Party? (Score:2)
Doubt it.
Re:Neutral 3rd Party? (Score:3, Funny)
Re:Neutral 3rd Party? (Score:3, Interesting)
You know you may actually have something. Set up a major gaming contest with various suppliers of machines. Don't benchmark, but rotate the players around the machines (keep all ui hardware identical) and use statistics to see which supplier won.
Secondly you could do a rerun of the recent assisted chess competition (afair you couldn't cheat unless you managed to get away with an illegal move) except simply make it a software assisted competition. Bring whatever code you want, but you have to run it on t
Why should they accept? (Score:4, Interesting)
AMD has scored some points with this challenge but IMHO missed a huge opportunity. They should have started an ad campaign pointing out that all the P4 class products that Intel has dumped on the world were sub-par to their own.
Intel presentations today were full of hyping a per watt performance. I would have immediately launched an ad campaign that showed exactly where Intel stood with it's current desktop and server offerings in a per watt basis.
It really pisses me off how a company can talk up its products and convince a ton of people to buy them, then turn around and say that they really sucked and they just managed to sucker people in with marketing and brand name recognition.
Re:Why should they accept? (Score:5, Insightful)
I couldn't agree more.
AMD has *THE WORST COMMUNICATIONS DEPARTMENT I HAVE EVER SEEN*
It blows me away that AMD doesn't run an ad campaign that says something like "AMD: Faster"
AMD's consumer messaging and advertising is hilariously bad. (Just look at their website, its like something some secretary did in Frontpage).
AMD continuously acts like they don't have the money to fight Intel's 170 Billion Dollar image. Its hilarious. AMD is an EIGHT BILLION DOLLAR COMPANY! I know 2 million dollar dot-coms that have a more savvy marketing department.
AMD should position itself as the more expensive, elite brand. Not the sucker underdog.
If you can't meet production numbers, be Mercedes. Be Ferarri. Don't be Saturn and charge a higher price for crying out loud.
My 2 cents.
Re:Why should they accept? (Score:2)
Remember that the purpose of a marketing deparmtment is to (ahem) make money. Are these two "million dollar" dot-coms making EIGHT BILLION DOLLARS?
So, who's savvy, again?
Re:Why should they accept? (Score:3, Interesting)
AMD and AMD fans shouldn't be complaining about market awareness when AMD barely has an ad budget. Sure, I see an occasional full-page magazine ad but I don't remember any TV ads. Really, they should at least drop a couple mil for a spot during the Superbowl, at least to show the PHBs that AMD does exist.
Re:Why should they accept? (Score:2)
Re:Why should they accept? (Score:2)
Re:Why should they accept? Fraud? (Score:2)
Can they sue for fraud?
Can the win?
Can they get paid in something other than coupons?
Re:Why should they accept? (Score:2)
It really pisses me off too! I, mean, how many times can Microsoft sell the latest software release by telling everybody "You must upgrade now! The previous release was too buggy and insecure!"... Oh, wait, we were talking about Intel, weren't we...
Yes, all the latest Intel
Geek Pay-per-View (Score:5, Funny)
Windows v. Linux, quickest from blank disk to running system
vi v. emacs, first to edit a 10 page document
RMS v. Bruce Perens, which person does the audience kill first
vi vs emacs (Score:2)
(As I recall, the first time I invoked 'vi', the only way I could figure out how to exit it was to unplug the machine.)
Mike
Two Reasons (Score:5, Interesting)
Right now they have 2 objectives:
1) Ensure that the hundreds of millions spent on their new German production plant (set to open soon) was worth it by creating a media frenzy & consumer demand.
2) Cast a spotlight on Intel's unfair marketshare by once again proving that Intel's products are inferior and not capable of maintaining their position in the marketplace without unfair practices.
McDonald's VS. Burger King? (Score:5, Insightful)
Burger King has in the past been fond of touting its #2 status -- as has Pepsi.
But the big boys, McDonald's and Coke, generally like to pretend that #2 doesn't exist. After all, it would only publicly legitimize their fear of a threat by doing so. AMD gets positive publicity whether they play and win, play and lose, or if Intel refuses the contest.
Whereas Intel can only AT BEST hope to win the contest and essentially say "Hey, it's actually true that there are viable alternatives to our technology out there, but just remember that for the time being we outperform the competition by 1.23%."
Intel's "next-gen" CPU's show that they are behind (Score:2)
When pigs fly or Bush meets with Cindy. (Score:2)
What I want to see is Bush(might makes right) vs Cindy(you killed my baby) in a boxing ring. If bush beats up on a woman or gets pummeled he would lose either way.
AMD could actually lose this one (Score:5, Interesting)
Keep in mind that server applications are a totally different beast from desktop/gaming apps/multimedia apps (things that most people here on slashdot are accustomed to). While a media application has a very high instruction throughput (say, 2 instructions retired per cycle, or more if you consider the SIMD part), server applications can be as slow as 1 instruction retired every 10 cycles. This is because they have poor cache locality, and they block on data from the main memory. In any case, for a server app you generally want as much cache as possible.
Re:AMD could actually lose this one (Score:2)
Good point, but ... (Score:2)
Also, the Itanium instruction set allows cache placement hinting. You can tell the processor not to allocate a L1 (or L2) cache line for something that you know for sure you're n
Re:AMD could actually lose this one (Score:2)
Re:AMD could actually lose this one (Score:4, Informative)
If Intel, for instance, chooses to pit a dual Itanium 2 system against the dual Opteron.
Not in x86 emulation mode, they won't.
AMD covered their butts on that one... The challenge specifically states x86, with "the corresponding Intel x86 server processors that are commercially available in volume."
Re:AMD could actually lose this one (Score:2)
Re:AMD could actually lose this one (Score:2)
Re:AMD could actually lose this one - maybe not (Score:5, Informative)
Our code is branch intensive with low cache locality. Since Itanium can't handle out-of-order execution, memory stalls kill it, hence the need for a giant cache. Intel's compiler didn't help, we mucked with it for months. For Opteron we used gcc, compile and go, took about a day to move 500K lines of C++.
Intel could only win this on hand-coded floating point.
Alan.
Yeah, like... (Score:2)
Yeah, like this is ever going to happen.
From AMD.COM (Score:5, Informative)
Much more information than the
Nothing to see here, move along (Intel declined) (Score:5, Informative)
What's next on the agenda?
- shazow
Oooh- the excitement (Score:2)
Giant projectors displaying 400ft screens, each with a progress bar from the testsuite going from 0% to 100%... slowly moving... getting closer [four hours later] almost there...
Please- this doesn't sound like a venue I'd really want to attend. I imagine the press would be
Intel's Reaction (Score:2, Informative)
Separately Wednesday, Otellini addressed its smaller competitor, Advanced Micro Devices (nyse: AMD), which today took out full page ads in national newspapers to challenge Intel to a "dual core duel" to see whose chips are faster. Said Otellini, declining the opportunity to attack, "I think that companies and products are best judged in the marketplace."
Re:Intel's Reaction (Score:2)
Forget Performance per Watt (Score:2)
None of these matter as much to me as Performance/$$.
Intel already turned them down (Score:5, Insightful)
That's Intel-speak for "we know we can't beat you in any fair contest, so we're just going to outspend you ten-to-one in marketing and make everyone think we're faster, just like we've been doing for the last five years."
Yup, that's the way to do it. If you can't beat 'em, FUD 'em to death.
Re:Intel already turned them down (Score:2)
Correct me if I'm wrong but this is what I got from your post: When Intel tries to suggest they are faster it's FUD and not a fair contest. When AMD suggests (by challenging) that they are faster, the same does not apply?
To me this looks like a PR stunt, plain and simple.
Literally? (Score:2, Funny)
Now, just hold on. . . (Score:5, Insightful)
In the end, they both sell more units to the piglets.
God, I detest corporate marketing.
I've been accused of being, 'Too Serious' and not allowing myself to just, 'Have Fun'. Fine. I can sort of see the argument. . .
After all, this is the only time in history, a window which will be open for only a few brief nano-seconds on the geologic time scale, where I can buy scratch-n-sniff stickers and scratch-n-win lottery tickets, and fizzy sugar water in a can, and pop a high-tech ecstasy pill and wear spandex and running shoes and play video games and watch movies and all of that other crazy stuff. Hey. Sure. It's all fun. This is a once in a billion chance of a lifetime to try all those funky toys out.
But pardon me for thinking there are FAR more interesting things in life than falling in line with some corporate promotional department's greedy wishes so that some millionaire can make another million off everybody's inability to resist their fascination with shiny plastic doo-dads and fake boobs.
Sure, perhaps I might seem, 'Too Serious' to the average burger-eating, cell-phone fashion zombie. --But I also have self-respect and an identity of my very own which I didn't buy at some death star mall. I take pride in not jumping whenever some corporate marketing shill tells me to get addicted to his ice cream.
And I DO NOT CARE whose microchip is faster.
But then. . , perhaps I'm just getting old. All that crap was fun when I was a teen, so to each his own. Live your life in whatever way suits you best!
-FL
Draw! (Score:2)
runs both linux and windows (and mac for that matter,) processor intensive.
and it makes such pretty pictures...
oxymoron 101 (Score:2)
Opteron? (Score:2)
How do they perform under server-loads compared to xeons?
We are currently running dual-xeons only (heavy i/o and/or memory throughput,
webserver and java servlet engines) and I'm curious how a dual-opteron would deal with that kind of load.
Anyone know any serious, real-world benchmarks comparing the two?
Are the Opteron boards mature enough for production use, yet?
quad 950 operon's here. (Score:2, Interesting)
The new box is a quad operton 950 with 16 gigs of ram.
Both ran as web servers. To give you an idea of how much faster the opteron is (Yes, I'm aware it's 2 cpu vs 4), the xeon box with Zend's php caching is twice as slow as the opteron box without any php caching on a php application with 250,000 lines of code.
No contest at all. Even if we pulled two of the cpus, I'd be willing to bet similar performance.
Intel should have accepted! (Score:2)
Say the magic word ... TCO (Score:3, Interesting)
I know this sounds like apples and oranges, but all they have to say is Intel processors have lesser TCO than AMD.
Its one of those things that nobody can substantiate or refute.
Isn't Intel already winning? (Score:3, Interesting)
quakecon (Score:3, Interesting)
On the way back I see the AMD guy walking away from the center, with a huge stack of temp tattoos in his hand. I ask for one, he gives me THE WHOLE STACK and says "don't let them see these or theyll take your badge and kick you out".
Later that day I saw him and his coworker as they were leaving, they gave me about 10 more shirts, which I gave to all my friends. I personally put an AMD tattoo on my forehead and wore the shirt...my friend went and started passing tattoos out in front of the Intel booth and a guy literally ran up, pushed him, and started yelling "what the fuck are you doing, you're not allowed over here anymore!"
Good times.
Relevance, evidence, simple thought? (Score:2)
And your off-the-cuff remark is based on what?
I remember the height of the cola wars with the Coke/Pepsi taste tests. Yeah, Pepsi initiated them and Coke still dominates, but both companies benefitted, and neither of them was exactly young.
Where you ostensibly see immature, some of us might see refreshing.
Re:What does AMD's speed matter.. (Score:4, Informative)
Don't believe everything you read. They might be falling short on a few select processors, but as a company, they are having no difficulties meeting most demands.
Re:What does AMD's speed matter.. (Score:3, Informative)
Re:Hmm... (Score:3, Insightful)
Yours went to dell and purchased the hype.
Mine came to me, told me what she wanted to do and I found out some prices based on slightly different components, eg crt vrs flat screen.
That aside, while the average consumer will buy a generic brandname, most businesses will seek atleast some advice before they go and start spending money. So if AMD manage to convince enough geeks (and can put together half good pr that we can use to sell it over all th
Re:I have them both in house from hp (Score:3, Interesting)
>the 585 (amd opteron) just flat smokes the intel 4 way zeon -
>top of the line for everything, SAN backend.
Wow, for someone who cannot even spell Xeon you seem to be pretty clued up!
BTW everyone, the primary reason AMD is doing this now is because Intel entered the market with low-end dualcore at affordable prices, AMD entered with above-top end maximum performance chips, and they want to try and make a point before intel releases their server-
No, I wasn't (Score:2)
Don't think that's high on the list for SMP systems.