Consumer Electronics Companies Plan Common DRM Standard 298
Rinisari writes "'The world's four biggest consumer electronics companies have agreed to start using a common method to protect digital music and video against piracy and illegal copying, they said on Thursday,' begins a Reuters article on Panasonic, Philips, Samsung, and Sony's new alliance to establish interoperability and combat the evergrowing 'threat' to the music industry. The new alliance is to be called the 'Marlin Joint Development Association.'" The BBC's story on this issue is better, with quotes from several people.
Oh yeah, this'll go well. (Score:3, Funny)
Re:Oh yeah, this'll go well. (Score:3, Funny)
Re:cost for non-drm content? (Score:2)
Re:cost for non-drm content? (Score:2)
Re:cost for non-drm content? (Score:2)
Star Wars on VHS
Star Wars Special Edition on VHS
Star Wars Special Edition on DVD
Sounds oddly similar to
Star Wars 1.0
Star Wars 2.0
Star Wars 3.0 Professional Edition
You know sooner or later they'll just release "Star Wars X", pronounced "Star Wars Ten" and then all the fans will get confused thinking that they skipped Episodes VII, VIII, and IX. Minor revisions to Star Wars X will be released yearly with changes here and there and new exciting features but each one will cost you full price.
Re:Oh yeah, this'll go well. (Score:2)
Now watch... (Score:5, Insightful)
Will the electronics companies attribute sales loss to piracy too?
Re:Now watch... (Score:5, Funny)
(They play us all like a fiddle.)
Re:Now watch... (Score:2, Insightful)
Re:Now watch... (Score:3, Interesting)
Re:Now watch... (Score:2)
Re:Now watch... (Score:2)
Re:Now watch... (Score:2)
Re:Now watch... (Score:2)
Re:Now watch... (Score:5, Insightful)
> loss to piracy too?
Yes.
You don't really expect them to admit it to be because of greed or poor quality content, do you?
Re:Now watch... (Score:3, Interesting)
That doesn't mean that the DRM will work that well, mind you.
Re:Now watch... (Score:2, Insightful)
Re:Now watch... (Score:2)
If mp3s sounded like cassette tapes, a lot less people would be listening to them.
Re:Now watch... (Score:2)
Sales improve as new devices offer new features.
Consumers don't give a damn about DRM so long as they have access to prime media content from the major providers.
Re:Now watch... (Score:2)
They do, however, give many damns about whether or not their new $250 music player can play all the songs they downloaded off Kazaa. And if all the new players from Sony et al. don't play the MP3s consumers have already stockpiled, not to mention the AACs and WMAs, then no one will buy them.
As Cory Doctorow pointed out in TFA, this is all about trying to sell the same content to the same people multiple times. And the average consumer won't stand for that, not when
Re:Now watch... (Score:2, Insightful)
Work around... (Score:5, Insightful)
Re:Work around... (Score:2, Insightful)
This is basically an acceptance that it's impossible to do DRM if each manufacturer has their own proprietary interface. The CD manufacturers aren't going to produce a Sony version, a Philips version, and a Maganavox version of the same CD to support incompatible standards. And consumers aren't going to buy CD's that will only play on one manufacturer's player (shut up, iPod haters).
What they're hoping is that, with a joint standard, the content
work around of the week (Score:4, Insightful)
Yes, but that doesn't matter too much in the long run; trying to make an unbreakable DRM system is an unwinnable battle. The content cartel can still win the war by creating a future in which (flawed) Digital Restriction Mechanisms are a standard part of every consumer electronics device, preventing the nontechnical user from making copies of copyrighted works.
People will be born in this future who will think DRM is normal and OK.
Besides, the real threat we all ought to be concentrating on is "Trusted" Computing, not the DRM flavor of the week.
Re:work around of the week (Score:5, Insightful)
Exactly. People don't seem to realize that the real battle isn't about technology at all, but for people's hearts and minds. Drill it into every child's head that only criminals and morally bankrupt thugs would ever circumvent DRM--even if only to timeshift TV programs, for example, or throw a mixtape together for your cross-country roadtrip--and you'll only need a cursory sprinkling of DRM to (as Steve Jobs put it) "keep honest people honest."
The battle for content creators and copyright holders is to redefine "honest" in as profitable a way as possible.
Re:work around of the week (Score:4, Insightful)
You want to give a mix CD to a friend in order to share some of your favorite music with him/her, because they haven't been exposed to it. You don't want to copy whole albums (or a whole iPod) and give those to the friend; you just want to copy a handful of songs from different albums as a sampler.
Legally, this is perfectly acceptable under the Audio Home Recording Act. You're not copying entire albums, just a few songs; and you're only making one copy, to be given to a friend you personally know (not the entire internet). IANAL, but from everything I've read, this is exactly the kind of thing this Act was written to protect.
With DRM-protected music, making such a CD is either very difficult, or impossible. My fair-use rights have been restricted unfairly. But more importantly, this is a fair-use right that Joe Sixpack might very well care about.
Re:Work around... (Score:4, Interesting)
Re:Work around... (Score:2)
Oh yawn, another DRM scheme. (Score:2, Insightful)
The world's four biggest consumer electronics companies have agreed to start using a common method to protect digital music and video against piracy and illegal copying
So? Companies have conspired touse other methods before: CSS for DVD, Macrovision[0] for VHS & DVD, all sorts of failed software schemes, etc. How will this make things tougher? If anything there will be more avenues of attack on the system. If you can play it, you can copy it.
[0] yeah, I know Macrovision is a company that licenses t
Re:Oh yawn, another DRM scheme. (Score:2)
Exactly. As long as the player has S-video/component out, I'll be able to capture it on a computer in any format I like. And only one copy has to be posted on the net for the piracy to begin.
A step in the right direction... (Score:5, Insightful)
1 Scheme=1Hole (Score:5, Insightful)
Re:1 Scheme=1Hole (Score:3, Informative)
1) Open up the case
2) Find the sound hardware
3) Locate the digital to analog converter used for output
4) Solder wires to its input connections (you may need to remove the converter to prevent a voltage drop)
5) Find any compatable sound card which allows for input
6) Find its A/D converter.
7) Solder the other ends of your wires to its output connections (you may need to remove the converter to prevent a volta
Pirates don't even care (Score:2)
Plus, galeons don't come with DRM music players (Score:3, Insightful)
You are speaking about bootleggers maybe. Illegal distributors. Criminals.
Piracy is a bad term to use, because it is used to call me a criminal when I rip my cds and bring them to my workplace to enjoy them here.
The record companies are calling "pirates" everybody who wants to copy copyrighted works, even when they do it in their own right.
That causes a confusion, because you are referring to so
Re:1 Scheme=1Hole (Score:2)
Re:A step in the right direction... (Score:2)
Yeah, exactly. When the customer doesn't choose the DRM format, they need to get it shoved down their throats. Totally prudent. It totally obviates the problems with ridiculous licensing and copyright lawsuits and makes them the defacto standard for interacting with media in the information age. There never was a problem with the idea of "protected digital music", just with the underlying technology.
Too late now.. (Score:2)
Sure, there will always fringe development or adoption of non-DRM tech, but it's pretty much here to stay now - end of story.
Re:Too late now.. (Score:3, Insightful)
There are, ultimately, only a half dozen or so significant OEM sources for key components in systems aimed at the U.S. market. You waste your time boycotting a brand name.
Combat Piracy? (Score:4, Funny)
So can i play iTunes songs on Sony media theater ? (Score:2, Insightful)
Users should be able to activate any DRM enabled device they own and play any DRMed content they have bought. This seems to be a good step in that direction.
Re:So can i play iTunes songs on Sony media theate (Score:5, Insightful)
Users should be able to activate any DRM enabled device they own and play any DRMed content they have bought. This seems to be a good step in that direction.
Big companies like this do not collaborate to make things easier on consumers. They collaborate to make money. DRM makes money not by preventing piracy (the official line). It makes money by making you buy more than one copy of each movie, song, book, picture, or whatever. If you want something to work across all your devices, don't expect that to happen with DRM. If the media companies wanted that to happen, they would not put DRM on in the first place. If you think your DVDs will play in your HD-3D-DVD-extreme2 player, or that there will be any legal way to copy them to a format that does work in that player a few years down the road, then you are just wrong.
Note, they can also make a small amount of money via advertising through DRM. If your DVD player cannot skip commercials, media companies can make more money putting them on your DVDs.
If you think DRM standards will benefit you, you are probably very mistaken.
Consumers vs. Big Business (Score:2)
Very insightful, and true. Perhapsy that is why so many consumers collaborate to make things easier for themselves and don't worry about if it hurts Big companies. (Bit torrent, for example.)
Who was praising Sony? (Score:3, Insightful)
Admit. Then bend over. Spanking time.
Re:Who was praising Sony? (Score:2)
And in other news... (Score:5, Insightful)
W00t!
Cool, monoculture (Score:2)
For Christ's sake, how about working on the content instead of the wrapper?
Re:Cool, monoculture (Score:2)
"...how about working on the content instead of the wrapper?"
Hmmm. I can see you've never been involved with sales.... ever. :-)
Did you know there are still people buying the Matrix video game. It sucks. Everyone knows it sucks. Magazine reviewers (who were't bought-off) warned of its suckiness. But people still buy it.
Re:Cool, monoculture (Score:2)
New DRM.. (Score:2, Funny)
"What does it say on that card?"
"Attach wires to genitals, then read card. How odd. Well, when in Rome..." *zip* *fwit* *squitch* *squitch*
"Ok, the card says 'Read this Phrase aloud, I will not copy DVD's'"
"I will not copy DVD's. Hey a light came on which says 'LIE'" *BZZOWNT* "Yaaaaarrrrrggghhhhh!!!!"
Riiiiiight (Score:5, Funny)
The headline should read "Consumer Electronics Companies Promise They Won't Cum In Hollywood's Mouth"
You've got it all wrong.... (Score:2)
the future of DRM... (Score:3, Insightful)
2. some years later, your drm is on nearly every product sold. your standard is entrenched. success!
3. some hacker in (some country outside us jursidiction) cracks your drm with a pocket calculator and releases the crack to the world. hundreds of millions of drm devices are effectively neutered.
4.
5. er, profit?
The solution is simple. (Score:3, Informative)
This is 4.
4. Whine and bitch about it, adopt new DRM system, and force consumers to buy another round of gadgets.
There's where the profit comes from in step #5.
Notice who is missing? (Score:3, Insightful)
Seems like a big oversite to me.
Re:Notice who is missing? (Score:3, Funny)
Yeah. when your up against the 85% market share and you have 4 companies whose total music share is 4%, you're really going to be unstoppable.
Re:Notice who is missing? (Score:2)
They are? Where are their iPod-killer MP3 players? Sony has one, but it doesn't even play MP3s, so it's failing spectacularly.
The only companies effectively competing with iPod in the MP3 player space are companies like Rio and iRiver, which aren't on this list. These 4 companies are just old has-beens trying to make themselves relevant again.
Re:Notice who is missing? (Score:2)
If you want to wage war against DRM, I suggest you start with Apple, who's actively pushing and gaining acceptance for it, rather than some new vaporware industry group.
-Erwos
If they think this is going to stop copying (Score:2)
Don't fool yourself (Score:5, Insightful)
Don't fool yourself into thinking that just because all the previous DRM schemes were broken, that any new scheme will suffer the same fate. The crypto necessary to build good DRM exists. It's just that in the past, engineers ignored the advice of crypto experts and developed their own methods. All of which were broken. But I think they are learning from their mistakes.
Of course, this means that there will need to be a single digital-analog-digital iteration to remove the DRM. As someone said, if I can play it, I can record it. I just may not be able to record the original digital data
Re:Don't fool yourself (Score:5, Insightful)
Actually, I think that DRM will always be crackable.
The problem is not really one of encryption; you can use as strong a cipher as you like. The problem is that the user has to be able to decrypt your message. So, somewhere encoded into the software, or on a chip on a circuit board, is the key. Get that key and the scheme is compromised.
If the system is being implemented as an industry standard, then it'll be done a thousand times by a thousand different manufacturers. Sooner or later someone'll pull a Xing and give us an easy way in. Even if They are careful, and enforce strict standards on how their secret keys are implemented, well... Sony put an awful lot of work into making the PS2 refuse to play pirate games, but how long did it take before there were modchips?
I'm pretty optimistic about this. A cryptosystem in which the recipient himself is the enemy is a system which is doomed to be cracked.
Trusted Computing is the problem... (Score:5, Insightful)
The "Trusted Computing/Palladium/whatever title we come up with to disguise our intentions" initiative is more threatening. In that case, unless it is cracked as well, which will be harder because of strong crypto and no analog hole, each person that wants to remove the DRM on their copy has to break it themselves, which is not going to happen. They will be unable to download the crack, DMCA will prevent mass distribution of a physical crack, and the de-DRM'd material won't be available (because the OS won't let you). Once each crack has to be done individually, they can DRM to the heart's delight and it will be very hard for their victims^H^H^H^H^H^H^Hconsumers to stop them.
A system with the customers as the enemy is stable if 1) the users can't gang up (TC : check) and 2) they have no alternative to get content. (politician purchase and redemption program : check). DRM is a speed bump. TC is like nuking all of the cars and most of the roads, and making everyone use public transit which only stops at stores.
Re:Don't fool yourself (Score:4, Insightful)
The name makes me think of drugs (Score:2)
Both make me think of Marijuana, which is what these people must be smoking if they think a DRM scheme will defeat piracy.
Re:The name makes me think of drugs (Score:2)
Well, haven't we been asking what the consumer electronics companies have been smoking with regards digital distribution for some time?
I guess we have our answer...
What about existing standards... (Score:2)
Re:What about existing standards... (Score:2)
Organised crime gangs!? (Score:2, Interesting)
I, and most peoiple I know who have acquired pirated material, got it from file sharing apps and IRC. Are these really considered "organised" crime gangs? Probably the first time I've ever been accused of being organised.
Not IRC (Score:2)
Re:Not IRC (Score:2)
By making it harder to trade files online (either technically, or legally), it will create extra demand for the black market (assuming the negative industry-wide PR doesn't reduce total demand so much that everyone loses
New Contenders (Score:4, Insightful)
The people WILL get what they demand, whether its illegal or not (see the War on Drugs and Prohibition for proof).
The market place has spoken about what they want, and if these companies can't provide it without putting cumbersome, restrictive DRM on it that only benefits the content producers, well...sounds like a ripe opening in the marketplace for someone to come in and give the public EXACTLY what they want at a fair price and then watch the big companies stumble over themselves to compete or litigate.
Re:New Contenders (Score:2)
No Apple, No Microsoft... (Score:3, Interesting)
These guys are late to the game, and trying, desperately, to keep their ever-shrinking marketshare and margins by playing a game they don't know how to win. I wish them luck, but I forsee Sony adopting WMA or fairplay in a few years.
Legal Copying? (Score:5, Insightful)
However, as citizens, regardless of whether we are in a democracy, a supposed democracy, or some other less fortunate type of rulership, the Western belief is that our inalienable rights include the freedom of speech, which in this digital age may mean copying something for criticism, be it from the government or a corporation. These corporations should not be allowed to get away with this, but they will.
Re:Legal Copying? (Score:2, Insightful)
Re:Legal Copying? (Score:2)
With corporations, not only will whatever you see or hear have to be supporting the causes that they want, you will pay through the nose for it. Consumer choice my ass when only a handful of corporations have the needed scale to survive, and their top executives are all in cahoots.
Great. (Score:2)
Of course it won't, meaning that I'll be burdened as a consumer and less likely to *be* a consumer of such annoyances.
Don't overlook price! (Score:2)
The meager good news if this project succeeds is that prices (for music, movies, etc.) are going to plummet because there's no way I'm buying into this marlin carp, errr... crap without some kind of bribery. I suspect most home users are the same way, even my mother-in-law.
Look at it this way -- garbage ideas like self-destructing 48 hour DVD's sold at $5 each is a marketing disaster. BUT, if they were 50 cents each, even I would have to consider trying them. The trick to making it work is somewhere betw
Prediction (Score:3, Insightful)
The only way I see that the DRM Cartel can eliminate the non-DRM elements is through force of law. Expect the Cartel to purchase legislation making it illegal to even think about a non-DRM'd device. They'll surround themselves with a defensive battery of copyrights and patents. Oh, and to dodge the anti-trust laws in the US, expect the DRM Cartel to license the DRM technology to anyone willing to pay the extortion fee and accept the draconian usage license. Just like the SD Card Association. [sdcard.org]
Impossible. (Score:5, Insightful)
You can't stop the "evil dirty pirates" from copying discs without stopping the home user who just wants to make a backup/archival/play-on-my-laptop-while-I'm-trave
Making a new format that people will have to move to means making it incompatible with older devices.
Making a device that complies with fair-use laws in various countrie is well nigh impossible too. I believe some places that *do* believe in proper fair use mean that you have to allow personal reproduction.
Oh, and Get this media companies. The analogue loop still exists. So long as your device needs to plug into my TV, it can also plug into my computer. So long as it needs to work with my headphones, it will plug into my soundcard. I don't need 20923x19334 pixels of resolution and 1024kbps-megasurround... and the people transferring the files online will be just as happy to view a scaled down version (hell, they're happy with cams).
Your video player needs to be compatible with our TV's. It's not like everyone will rush out to buy a new TV because the existing one doesn't have your DRM-filled digital connector, nor will the new ones take over for many, many years.
Stop restricting how we use our property, and how about focussing all that intelligence and co-operation on something more useful like features that *enhance* our viewing/listening experience.
Re:Impossible. (Score:3, Insightful)
Which do you think they're going to convince Congress to ban: DRM or fair use?
Re:Impossible. (Score:2)
Great news... (Score:2)
The real question is... (Score:2)
All copying is illegal? Copying for personal use/time or space shifting is OK? somewhere in the middle?
Except for the original videotape decision, no one, incluing the courts, has really said.
That is the question that needs to be answered before we start screaming about the evils of DRM. What constitutes "illegal copying"?
One ring to rule them all... (Score:2)
One ring to bring them all
And in the darkness bind them.
Excellent... (Score:2)
All this crap'll do is increase the market share of the manufacturers that AREN'T foisting "features" their customers didn't ask for and FLAT OUT DON'T WANT.
There's an old saying (Score:2, Insightful)
Doomed to Failure (Score:2)
Quick question: (Score:5, Insightful)
No?
OK, just be sure to include a sticker that says "This product contains DRM that is the digital equivelant of the burning of the Library of Alexandria."
Re:Quick question: (Score:2)
what makes you think they won't keep extending it, like disney did?
If interoperability is important... (Score:4, Insightful)
I'm serious. Please put down your tomatoes, **AA, and listen.
It doesn't matter what form(s) of DRM you use; it will be defeated, and your content will find its way to P2P networks, bootleggers, and so forth. DRM just punishes honest customers.
Yet another DRM standard, even one with multiple backers, is an inferior solution to no DRM at all.
If I can't make a copy to listen to in the car, or play in my MP3 player thats older than the last eight DRM standards but perfectly usable otherwise, Im not interested.
Likewise, if I have to get permission from the publisher to read a book I've already paid for after I upgrade my computer, I wont buy it.
If I cant make unencumbered backup copies, then I havent bought anything. Ive just leased some media until my hard drive crashes, or I get a new computer, or the DRM du jour goes out of style, or the file format becomes obsolete. I refuse to shell out cold hard cash for media effectively printed on disappearing ink.
Almost any imaginable content is available, free and unrestricted, online. While I dont condone piracy myself, I cant understand how you hope to encourage people to pay for their media by offering a vastly inferior product in exchange.
open door for pirates (Score:2)
DRM (Score:2)
I love the BBC
Re:Excellent! (Score:2)
If he's got any sense, he'll get a friend in a better legal climate to announce it for him.
IIRC, DVD Jon didn't do all the work on DeCSS and on the Apple crack himself, but worked on the projects with a variety of hackers around the world. He gets the credit because he's the one living in a country where it's safe to do it.
Nice! (Score:2)
Moderation +1
100% Interesting
with:
"They say there are no guarantees the system will even prevent piracy, nor will it prevent huge black cocks from entering Michael's ass."
Guess Michael and mods missed this one, eh?
Re:DRM is useless (Score:2)
SDMI (Score:2, Informative)
Re:How many lines? (Score:2)
Why don't they just give it up?
DRM can be easily broken. It can't stop 14 year old kids from pirating anything they want. It can't stop a mentally challenged luddite from using a video camera to make a copy. Why don't they abandon it?
Maybe it is because, they are not trying to stop piracy with DRM. They are trying to make it illegal for anyone to sell a device that will convert your DVDs to whatever DRM format they come up with in six years. That way they get to sell you all the same things over again.
Re:DRM in any form can be bypassed without hacking (Score:2)
imagine a DVD players with serial #'s and each transmission includes static blits, repeated every 100th frame, that include the serial # encoded into the video.. if I capture it, and reduce the resolution by 1/4th, you may not get the watermark from a single frame, but process the entire file,
Re:DRM in any form can be bypassed without hacking (Score:2)
Macrovision and CGMS did just that to video. Try plugging your VCR into a set-top DVD recorder and copying a commercial VHS movie to DVD. The recorder will refuse to do so.
Doing this with digital audio will be harder, since there's no unused portion of the signal in audio like the vertical blanking period in video, which is where MV corrupts the signal. But it's conceivable that some sort of watermark could be inserted, and equipment manufacture