Gaming PC Makers Take Aim at Lucrative Niche 485
Cymage writes "Yahoo (Reuters) reports that gaming PCs are now a high profit area, and that the bigger players (Dell, HP) are trying to get into the market: 'In an age when a new PC can cost just a few hundred dollars, an adolescent need for speed is creating a profitable niche for souped-up gaming computers at the ultra-costly end of the market.' How many people really spend $5,000 on a gaming machine? Mine cost less than $2,000, and I can play UT2k4 and others on it just fine."
$2k huh? (Score:3, Funny)
Re:$2k huh? (Score:5, Insightful)
Re:$2k huh? (Score:2)
Re:$2k huh? (Score:3, Insightful)
Some of those machines hardly ever get used to the limits of their capabilities, and for those people it's all about *bling-bling*. I have been asked on several occasions by friends and co-workers to build them a machine that would rival my own in performance and at their request I would install windowing kits and neon lights so they can have nothing more than a pretty scr
If I spend quite a bit of time, why not. (Score:5, Insightful)
I think the same philosophy goes to having a comfortable bed, chair, etc. Money's made to be spent, and what better place to spend it than on something I use most every day?
Re:If I spend quite a bit of time, why not. (Score:3, Insightful)
Particularly when that difference in cost for largely imperceptible performance can cover a pretty swanky vacation, and when the depreciation on that top 2% performance is so extreme.
Re:If I spend quite a bit of time, why not. (Score:5, Interesting)
Two of the four pc's I've bought were "top-end". In both cases, certain big names hastily pushed out their parts and I got stuck with lemons with crippled performance. My last PC was only $700 and it smokes. (Go AMD!)
But go ahead, keep doing what you doing, if it makes you feel better in your mind. I know it makes my wallet feel better when prices get bumped down.
Re:If I spend quite a bit of time, why not. (Score:5, Funny)
Re:If I spend quite a bit of time, why not. (Score:3, Funny)
Re:If I spend quite a bit of time, why not. (Score:3, Funny)
Re:If I spend quite a bit of time, why not. (Score:4, Funny)
But he's right. I have a TiBook for the same kinds of reasons I drive an RSX Type S.
Re:If I spend quite a bit of time, why not. (Score:3, Interesting)
Because you don't have to.
A computer is increasingly complex piece of machinery. Personally I think you have to take each piece individually. The only part I spend extra on to "get a good one" is the monitor. And those can last you 10 years.
Re:$2k huh? (Score:3, Funny)
There's actually quite a few, just ask Steve Jobs.
Re:$2k huh? (Score:4, Insightful)
A better question is how Far Cry runs, as thats about the only current game out that brings machines to their "knees".
Re:$2k huh? (Score:2)
P.S. Its not just a gaming box, i do all my work on it too, just in case someone thinks i'd spend $1500 to play games.
Re:$2k huh? (Score:2)
Total cost was $2000 Canadian, or about $1500 US.
Re:$2k huh? (Score:2)
On another vein - does this mean mobo manufacturer are gonna start putting decent chipsets in their onboard sound and video finally? I'm sick of having to have two video cards in my computer - one shitty Trident or
Re:$2k huh? (Score:3, Informative)
No thanks (Score:5, Insightful)
I can't see myself paying that much for a gaming machine. I can buy a PS2/XBOX/GAMECUBE for less than 200 dollars. I could even buy all three and a decent amount of games for each system for less than 2,000. I know, they can only play games but isn't that the point of a gaming pc? I wouldn't want to put my gaming pc on the internet, because then I would have to worry about viruses, which means I have to install a firewall, virus scanner etc which would just slow down my game play. A gaming system works like it should. I don't have to make sure I have the newest video card, all games will work. It plays games with no blue screens, drivers to intall, or patches. Not to mention its easy to stick in my car and play where ever I can find a tv.
I just want my phantom console. [infiniumlabs.com]
Re:No thanks (Score:5, Informative)
Re:No thanks (Score:3, Informative)
-New games that need patches to run
-Games that copy protection doesn't work with some CD drives
-Games where the copy proection crashes the comp
-Games that don't work with your current Video drivers (need to roll back)
-Games that won't work with your Video card.
-Direct X
Need I go on.. I can think of example for all of these... MechCommander2 was the worst...
Re:No thanks (Score:5, Insightful)
The gaming abilities of a pc still far outreach any console, except perhaps in sports games (NCAA Football 2004 > The only reason I bought an X-Box). I personally hate first person shooters on consoles, give me my mouse and keyboard any day.
And if your system is slowed by a virus scanner to the point where it effects your gaming, do what most gamers do...disable real-time protection while playing. A hardware firewall in no way shape or form effects gaming speeds online.
So yes, you are right about the costs related to each, but it also matters more what you can do with the systems and what kind of games you want to play. Sports and platformers? Go console. Flight sims, First person shooters, Strategy, etc go for a PC.
And I have build a very good gaming machine for less than $600, so the cost question falls even further.
Re:No thanks (Score:2)
Re:No thanks (Score:3, Funny)
Re:No thanks (Score:2)
Well I'm wondering what your point is... The parent is comparing the top of the line computer with a top of the line console, not a 20 year old console.
Independent games? (Score:5, Insightful)
Console drawback #1: Closed bootloader. Without a modchip or a buffer-overflow exploit, the consoles cannot run games from studios that aren't yet big enough to attract a Major Licensed Publisher's attention. Imagine a CD player that can't play CDs from outside the RIAA [magnetbox.com]. Modchips violate the DMCA and foreign counterparts, and non-hackers would find it even harder to set up a buffer-overflow exploit (as seen in Phantasy Star Online for GameCube and MechAssault for Xbox) than to set up a dedicated gaming PC.
Console drawback #2: No widespread support for keyboard and mouse. Many players prefer to use a keyboard and mouse for some game genres such as shooters and battlefield simulations, but console games tend not to try to read them, even if you have a keyboard and mouse hooked up through the PS2 or Xbox console's USB port.
Re:Independent games? (Score:5, Informative)
This isn't necessarily a bad thing. I know many of the wippersnappers here are too young to remember it, but Nintendo began this trend after their original NES system was spammed with tons of crap games. Just about every "game company" was building a boring rip-off game of some sort (anyone remember Karate Kid?) and selling it for $$$.
Nintendo knew that poor quality of titles was what killed the Atari 2600 (E.T. anyone?). Thus they implemented a "Nintendo Seal of Quality" for their NES system. This worked well as a stop-gap measure. Then when Nintendo released the Super-NES, they used a combination of legal and technical tactics to make sure that only games that passed strict Nintendo quality standards were released to the public. This was mostly successful, so Nintendo tightened up again for the N64.
The end result of all this is that there were very few "bad" games released for the Super-NES and N64. Sure, Nintendo pushed a family friendly, "cartoony" style, but the games really were fun. Many other console manufacturers decided that this was a worthwhile strategy and have followed Nintendo's lead with various degrees of success.
Re:Independent games? (Score:2)
If the console makers tend to license only developers with an existing track record, then how can a new development firm bootstrap itself? And how can a console game use user-created modifications?
Re:Independent games? (Score:2)
Once the vendors had the control you describe, they couldn't resist using it for more than guaranteeing the quality of games... They also used it to make it difficult to publish games that they percieved as making their systems look "old". Because of that the GBA is the last bastion of 2D games, and you can be sure they'll pull the same crap with the next generation of handhelds. Soon we'll live in a world where console games are either first p
Re:Independent games? (Score:5, Interesting)
While Nintendo has focused on quality, Sony looked to sheer number of titles for sale, and it would seem Sonys approach worked.
If you walk into a store and were to pick up any random game for the Game Cube, chances are that, assuming it was a genre you liked, it will be a good game. Not so with the PS2. The thing is, while games for nintendo systems, especially games produced by nintendo themselves, tend to be very refined and lots of fun, they are rarely revolutionary.
Don't get me wrong, I love all my nintendo consoles dearly, but if they want to compete with Sony they need to loosen up on what titles they will release (though it looks to me like nintendo is not looking to compete directly with Sony and MS, and is instead seeking a niche market. The relationship between Nintendo and Sony is much like that between Microsoft and Apple I think, with Sony gladling pushing out gobs of mass market games, while nintendo caters to it's own niche of enthusiasts)
Re:No thanks (Score:5, Insightful)
Yeah, but that PS2/XBOX/GAMECUBE isn't gonna do much for you at the big gaming convention. That's where I've seen the most expensive machines, and yeah some of them probably spend $2k-$4k customizing their systems. But there's the problem, they're spending big money on the customization, they probably don't want an HP or Dell 'solution'.
PCs are better gaming machins...sometimes (Score:4, Insightful)
Until video game consoles come up with good replacements for the keyboard and mouse, that fact will remain.
Re:PCs are better gaming machins...sometimes (Score:5, Funny)
Re:No thanks (Score:3, Informative)
The new Alienware ALX systems look really, really nice. Factory overclocked, factory water cooled, and they got some new graphic array where they're having one video card render the top half of the screen abd the other render the bottom, or quadrants or what have you.
They looked great at E3...however...Paying upwards of $4,000 for a machine that's going to be outdat
Re:No thanks (Score:5, Insightful)
Consoles are horrible for RTS and FPS games, and all games produced on consoles require a large amount of simplification (a severe reduction of complexity and therefore depth: see Deus Ex IW). Consoles are great for fight games like Tekken, though.
PCs are flexible. The bugs take a lot away from it, but flexibility will always win in the end, and due to the console makers' need to control how the users use their products, they will never have flexibility.
Re:No thanks (Score:2)
Gotta agree with most of what you say though.. the controls for GTA suck on consoles, it's much better to play on the PC.
Re:No thanks (Score:3, Insightful)
I agree, consoles players really miss out on all the fun.
Seriously, back when Doom was new, I had the most fun with messing
Re:No thanks (Score:2)
But for the rest of the gaming crowd, FPS tweaks, modifying textures, sounds, levels, physics, gameplay, and aftergame mods like video capturing, and pushing hardware to the limit rule the day.
About time (Score:3, Insightful)
the people who buy these (Score:3, Insightful)
Re:the people who buy these (Score:3, Funny)
I've never seen this strange breed of "gamer" you speak of.
$5K? (Score:4, Funny)
How many people really spend $5,000 on a gaming machine?
It takes a lot of horsepower to run TuxRacer at full speed...
Hurray for Fatwallet and overclocking... (Score:4, Interesting)
That's under $800 for a top-of-the-line system, when I got it.
People who spend $400 on a 512 meg ram module because it does 2-2-2 timing are just dumb, and have money to burn.
~Berj
Re:Hurray for Fatwallet and overclocking... (Score:4, Insightful)
Power [firingsquad.com]
Second, I agree with you that memory is not as important as some people pay for it, but still, 2-2-2 memory is faster than the standard stuff you get, and does indeed improve performance if the rest of your rig is able to keep up already.
Re:Hurray for Fatwallet and overclocking... (Score:3, Interesting)
Long story short I went to the lan par
Re:Hurray for Fatwallet and overclocking... (Score:3, Insightful)
veeeery interesting.... (Score:3, Insightful)
I bought my Athlon XP 2200+ and ECS motherboard for $70 from fry's
An Athlon XP 2200+ is certainly an adequate performer and an ECS motherboard will do the job, but the old adage "you get what you pay for" still applies. Buying most ECS boards is like buyng generic at the groce
How many, indeed (Score:4, Insightful)
Why pay so much (Score:2, Insightful)
Speed freaks (Score:3, Interesting)
Of course, most premade systems are still "lacking" for serious gaming, and not everyone can "roll their own" computer.
Hardware that is free (Score:3, Funny)
Perfect timing for that "Hardware will be free" rhetoric of Bill and Scott to take form.
:)
it's about insecurity (Score:5, Interesting)
I figured that as PCs became commoditized and as commonplace as your average toaster that the elitists of the world would want some way to stratify PC ownership. Same reason that there are Kias, and there are Porsches. The small-penis crowd needs to validate itself through what it owns.
Re:it's about insecurity (Score:5, Funny)
Well I have a small penis and I don't care what kind of car *I* drive, so THERE!
Re:it's about insecurity (Score:5, Funny)
-Jesse
Re:it's about insecurity (Score:2)
Re:it's about insecurity (Score:5, Insightful)
Maybe you could squeeze a little more blatant envy in there, but I doubt it. Unless you're willing to contend that driving a Kia is the same experience as driving a Porsche, that's a pretty meaningless statement.
Look, the difference between a Kia and a Porsche is about $50,000 (give or take).
If $50,000 is a smaller % of my income than the "fun factor" I'd get out of driving it, then I'd buy a Porsche. Yes, for *some* people that fun-factor has to do with gratuitous exhibition of wealth, I suppose. But I know quite a few guys that have Porsches, Lamborghinis, Ferraris, etc. that DON'T drive them around daily but only for fun on closed circuits or on rallies. How is this explained in your penis-exhibition theory?
Likewise, I have a good system - not cutting edge but top of the line when I built it 18 months ago. I don't put my system specs in my
Sorry, but I'm just so sick of this class envy crap. I know it's a political year and we're all getting class-war propaganda dumped on us by one party 24/7, but still....
two birds with one stone (Score:2)
Like any industry... (Score:4, Insightful)
It's the same in many industries, especially the automotive industry. Any commentary about how "it's different with cars, they aren't obselete in 3 years" is pointless: the automotive industry's pace of improvement and innovation is much, much slower than the PC industry's.
And just like with cars, we have nerds who buy honda civics and rice them up with neon lights, big, loud heatsink fans, awesome paintjobs, spoilers, etc etc. (case modders if you're dense).
One difference being: this industry is young (Score:5, Insightful)
A big, simple reason innovation in cars (or airplanes, or coffee makers) is slower than that in computers: computers are still a young industry. Bill Gates likes to use this sort of comparison by way of arguing that MS hasn't stifled innovation: "If airplanes had changed as much between 1980 and today as computers, they'd fly us cross-country for 50 cents in ten minutes," that kind of thing. But all those other industries changed at a vastly higher rate when they were young too. Flying machines changed an awful lot from Santos-Dumont's balloons to World War I to the German jets at the end of WWII, in every imaginable way, right?
But back to your point: Cars won't be obsolete in 3 or 5 years, and that difference really isn't "pointless." If I trick up my Civic, it'll be out-of-style in three years, but it'll get me there on the gas they sell at SA. With a gaming computer, I can spend through the nose and be below box specs for some of the games that come out next year. Partly that's just the young industry again. But you know, you can still find places to land your biplane.
Between the gaming wonks trying to one-up each other and the game studios whose idea of innovation is better texture effects in FPS titles, the lack of imagination is pretty amazing. You'd think this would be such a creative thing, games, but instead we get the equivalent of U.S. blockbuster movies over and over again. You'd think the wonks would at least show some individuality in their tastes... Car geeks and EAA airplane kit builders are a lot more interesting, for my two cents.
Comment removed (Score:3, Insightful)
Re:Too much money, not enough sense. (Score:2)
No kidding. I wish I could find some of these people. I keep a running list on several different models of PC's I build for friends/relatives. Unfortunately, everyone wants the el-cheapo, minimum RAM, 15" Monitor, pirated Windows, free-labor, $500 special, and NO ONE wants the nice, 1GB RAM, 19" Flat Panel, RAID-ed, $2000+ models, where I could at least make a few buck off them. *sigh* Maybe I should advertise or something.
It isn't about things running "just fine"... (Score:2)
Why do you think that AlienWare PCs ship with benchmarking software prein
falcon-nw (Score:2)
I have done the tour when I lived there in Ashland and worked at project-a and those guys do make them right..
Alienware Overkill (Score:5, Funny)
But I got a link [alienware.com] to their new ALX line in my mailbox yesterday and about fainted when I got to the bottom line.
Price: $4,799.00
As low as $144 per month!
For that price it should not only run games well, it should go ahead and finish Half Life 2, Duke Nukem Forever, Doom III and go ahead and port over Halo 2 all while I sleep.
Re:Alienware Overkill (Score:5, Insightful)
As cool as some of the features on that box look, those two details make me think rip-off.
Any builders out there able to tell us an estimated cost of building this one themselves?
Re:Alienware Overkill (Score:3, Insightful)
I didn't try to get through the flash-soaked link, but my sig has my latest (April) journal entry for my dream desktop PC. It's a Dual Opteron, 1 GB ram, 9800 Pro, RAID-ed, 3-flat panel monitor setup for under $6K.
Now, it's about time to update it again, since the next generation of video cards are out, and 2GB RAM might actually make a noticeable difference. These things will add a few hundered dollors to the price, but you still have to keep in mind that this also includes $2K worth of monitors.
So bas
Re:Alienware Overkill (Score:4, Insightful)
Ok, if you have to apply for credit to buy a PC you don't need to buy that PC. Computers are one of those things that if you can't afford to pay for it all at once then you shouldn't be buying it. This isn't a car or a house.
Re:Alienware Overkill (Score:3, Funny)
Huh..and I thought they quit making Yugos...
Good comparison: (Score:3, Insightful)
There is a good comparison here. A (new) US$15000 will drive on any road the same as just about any other car.
There are people who just want a car.
There are people who will, as another poster commented, buy Honda Civics and modify them to the point where you can no longer recognize them.
There are also plenty of people who will buy very expensive sports cars that have already been modified. Not every driver who wants to go fast is a mechanic.
Not every teenager who wants a fast gaming machine is a geek either.
why this will fail (Score:2)
No one with half a brain will want to spend $3k on a Dell with a non standard motherboard foot print (LPX or NPX or whatever its called where the daughercards all go
5k? ummmm no. (Score:2, Interesting)
Here's an alternative plan. (Score:5, Interesting)
too many people are buying in (Score:2)
I could see how it could happen. Just yesterday I saw on another forum a bunch of gamer geeks with more money than sense who wanted to rush to buy "on-sale" (but not even out yet) ATI X800XT Platimum Edition video cards for $450 to replace their $450 to $500 top end ATI 9800XT cards they bought a month or two ago! And with that mindset you just know that come Septembe
My new gaming RIG (Score:5, Funny)
My new 10MB hard drive sure beats the hell out of my Tape Drive, and the 64K ram upgrade should be all I ever need, especially since my 8088 comes in at a whopping 4.77 MHz - kick ass! I get 2 FPS on Ultima I, and I just found the EXOTIC ARMOR. Not to mention Zork is as smooth as silk.
Automobiles (Score:2)
Who needs a hummer?
Who needs a sports car that can do 150 mph?
Who needs to spend $25,000 on aftermarket parts?
Cars make the best parallels here but you can do this for a lot of other industries. Some people want the biggest, best, fastest, and most powerful. For some people its about material possessions, others its about showing off, others its insecurity.
The bottom line is that people with money are willing to part with it by buying hugely expensive things that they don'
Re:Automobiles (Score:5, Funny)
Every single male on this planet.....
oh wait... are you talking about the truck with that name?
Can the brain percieve the differences? (Score:3, Insightful)
Part of my decision to not buy something better was basic psychology.. It's like how the average human brain can't percieve the difference between a 90watt and a 100watt light bulb.
Sure the high end card can pump out a shit load more FPS - BUT.. can my brain detect that difference? While the difference might be apparent between a really low-end vs. a really high-end, what about between two cards toward the high-end? Is it really worth the extra $100 for the best card on the market if a cheaper card differs by less than 10% FPS and consequently you don't notice that difference?
I've always stayed toward the lower end because I don't think the performance gains in a high end machine are worth the extra $$$ especially at the current rate of obsolescence. I upgrade when the cost of doing so falls to less than a $100.
I'm not a psychologist though and my understanding is really limited to the classroom discussion of lightbulbs. I would be really interested if a more knowledge person replied and explained if I'm on the right track or pulling thoughts out of my ass.
Re:Can the brain percieve the differences? (Score:3, Insightful)
Depends on your definition of a "low end" graphics card. Without saying what card/chipset you bought, it's impossible to make a realistic judgement call.
If it's an ATI Radeon 9500 or better, or an Nvidia FX-anything then you're somewhat ok. They have virtually all the features of the latest and greatest cards, but are slower. The slower bit will bite you sooner or late
I see a dangerous conflict of interest (Score:3, Insightful)
They would force they programmers to ensure that new games don't run on old hardware, so DELL could bundle crap, and cram $4000 dollar PCs down peoples throats who are intested in playing the awesome new game.
Pretty much what MS did with Halo.
Real gamers build their own (Score:4, Informative)
First, decide what parts to use by looking at Tom's hardware or some other site you trust that builds extreme machines for testing the latest components. This is where you get your template.
Then go to Pricewatch [pricewatch.com] and maybe froogle [froogle.com] to find the lowest prices on the components while double checking the vendors reputation on Reseller Ratings [resellerratings.com].
Finally, have a friend who has a little experience come over and put that beauty together.
I spec'ed out a top of the line Alienware machine against building my own with the same or better components and cut the price by more than half.
Comment removed (Score:5, Insightful)
The Fact Is (Score:5, Insightful)
Consumers don't understand hardware (Score:3, Interesting)
While many hard core gamers and definitely the slashdot crowd knows how to put together a good gaming PC on the cheap, the majority of the people who are going to be buying these machines really don't understand the difference between a hard drive and a video card.
My cousin bought an hp pavillion about a year ago (against my recommendation, but that's irrelevant now) the specs on it were:
When the game still wouldn't install, they finally called me because someone had told them to go buy a new Alienware machine so they could play final fantasy on it, and they wanted to know which one to buy.
I ended up going over and just upgrading the ram to 512meg and trading them the GeForce 4 I had in one of my machines that is now a server for the cheapo video card.
The point is, I suspect that a lot of high end gaming rig sales come from consumers who really have no idea what they need.
My Friend's $10K PC (Score:5, Funny)
I believe he's running an Athlon 64 FX processor but other than that I don't know too much about his system.
Here's the best part:
We're having a LAN party at his place this weekend and he's not even going to be playing. He very rarely uses his PC at all, let alone to play games.
I Just priced out a high end gaming machine @ $3k (Score:3, Interesting)
That $3k computer worth of parts can only be made possible by knowledge of the system and optimized for performance by mastery of hardware tweaking and overclocking.
The $400 machines for sale on Dell take relatively little knowledge to put together. The expensive machiens by vendors such as Alienware include much more knowledge about the interworkings and optimizations of the individual parts.
Since duplicating this knowledge is free, that is where the profit to be made is.
The only problem I would have with this is the people who will be wasting their money buying these high end gaming machines when they only need the mid range Dell machines.
Re:I can see $3000-$5000 (Score:3, Funny)
Re:3-5k? No probelm. (Score:3, Interesting)
And that brings up the one big difference of computers vs. consoles, if you shell out this kind of cash for a computer, you'll likely be able to re-use several parts of it when it goes by the wayside.
Re:3-5k? No probelm. (Score:2)
The only market I see is one for kids who think they're 1337 HaXX0rS because they bought a machine that gets 150+ fps and they can frag.
Frags? High FPS? A true geek seeks not these things.
Re:3-5k? No probelm. (Score:2)
Re:3-5k? No probelm. (Score:3, Interesting)
And the "badness" of being behind is much greater than the "goodness" of being ahead. Running a current game at 500 FPS does not buy you much when a monitor runs at 75-85 Hz. But in 5 years, your favorite game may be 10 FPS, which would suck big time!
Besides, explaining a 1K purchase to the wife
Re:3-5k? No probelm. (Score:3, Funny)
Re:3-5k? No probelm. (Score:5, Interesting)
ATI RADEON 9800PRO Video Card, 128MB DDR $222
1Gb RAM Corsair TwinX1024-4400 $435
Creative Labs Sound Blaster Audigy2 ZS Platinum $165
Maxtor 250GB 7200RPM SATA Hard Drive $207
ASUS "P4C800-E DELUXE" i875P Chipset Motherboard $179
SubTotal: 1388
Add the case, the keyboard and the mouse... I really don't see how you can get a gaming maching for more than 3k...
Re:3-5k? No probelm. (Score:2)
Not every developer works for a big corporation (Score:2)
Problem is that none of the three major consoles has independently developed games such as Cube [cubeengine.com], not even the GameCube.
In general, where can I find independently developed games for GameCube, and how do I run them? And if you suggest the PSO loader, you might as well run the game on the PC itself.
Re:Not every developer works for a big corporation (Score:2)
Peace
The old Jeep motto.... (Score:2)
Re:buy?!?!?! (Score:3, Interesting)
This attitude seems to be floating around a lot, but WHY??? Why does the desire to play games at high resolution with high frame rates necessarily equal a person whith a high GQ (geek quotient)?
I can easily see somebody who works as a carpenter for a living wanting to come home and frag a little. Maybe they want more than what a PS2 or suXBox can provide. Maybe they would be a little nervous at providing their own tech support. Maybe they have more money than tim
Re:Hmm, a Gaming Dell. . . thats an oxymoron (Score:2, Insightful)
Re:But Dude, your mom's buying you a Dell! (Score:2)
And she'll probably buy a Dell or HP.
Re:No real game machine costs a few hundred bucks. (Score:3, Informative)