An anonymous reader quotes a report from Phys.Org: A new paper in Annals of Botany indicates that watching nature documentaries makes people more interested in plants, potentially provoking an involvement in botany and ecology. [T]he researchers investigated whether nature documentaries can promote plant awareness, which may ultimately increase audience engagement with plant conservation programs. They focused on "Green Planet," a 2022 BBC documentary narrated by Sir David Attenborough. The show, watched by nearly 5 million people in the United Kingdom, featured a diversity of plant species, highlighting vegetation from tropical rainforests, aquatic environments, seasonal lands, deserts, and urban spaces. The program also addressed environmental concerns directly, examining the dangers of invasive monocultures and deforestation.

The researchers measured whether "Green Planet" drove interest in the plants by exploring people's online behavior around the time of the broadcast. First, they noted the species that appeared on the show and the time each one appeared on-screen. Then they extracted Google Trends and Wikipedia page hits for those same species before and after the episodes of the documentary aired. The researchers here found a substantial effect of "Green Planet" on viewers' awareness and interest in the portrayed plant species. Some 28.1% of search terms representing plants mentioned in the BBC documentary had peak popularity in the UK, measured using Google Trends, the week after the broadcast of the relevant episode. Wikipedia data showed this as well. Almost a third (31.3%) of the Wikipedia pages related to plants mentioned in "Green Planet" showed increased visits the week after the broadcast. The investigators also note that people were more likely to do online searches for plants that enjoyed more screen time on "Green Planet." "I think that increasing public awareness of plants is essential and fascinating," said the paper's lead author, Joanna Kacprzyk. "In this study, we show that nature documentaries can increase plant awareness among the audience. Our results also suggest that the viewers found certain plant species particularly captivating. These plants could be used for promoting plant conservation efforts and counteracting the alarming loss of plant biodiversity."

Apple has released the first trailer for its movie Tetris, which tells the extraordinary true story of the struggle between Western publishers, Nintendo, and the Soviet Union itself for the rights to Alexey Pajitnov's classic puzzle game. Polygon reports: Taron Egerton plays Henk Rogers, the gaming entrepreneur who was instrumental in discovering Tetris and securing the console gaming rights, thus enabling its release on Nintendo's then-revolutionary Game Boy handheld. To do so, he had to negotiate directly with the Soviet regime, since Communist law dictated that the game belonged to the people of the Soviet Union (read: the government) rather than Pajitnov himself. All sorts of Cold War skullduggery ensued.

It's an incredible tale that forms the centerpiece of David Sheff's classic book Game Over, which chronicles Nintendo's early rise. The film, directed by Jon S. Baird, seems to take a pretty broad approach to the material, drenching it in '80s pop needle drops, car chases (for some reason), retro game effects reminiscent of the dreadful Adam Sandler vehicle Pixels, and Egerton tearing up as he describes "the perfect game." [...] Tetris will stream on Apple TV Plus from March 31.

An anonymous reader quotes a report from the Wall Street Journal: A drug aimed at treating eyes immobilized sperm and prevented pregnancy in mice, encouraging researchers that it might work as a contraceptive for men. Injected into male mice, the drug was 100% effective in preventing pregnancy for 2 1/2 hours and about 91% effective for up to 3 1/2 hours, according to a study published Tuesday in the journal Nature Communications. The male mice were fertile after a day, the study found. The new approach is appealing for how quickly the contraceptive acts. The researchers said they would test the drug in other animals and aim for human trials in the coming years.

The drug presented in Tuesday's study acts by deactivating an enzyme in mice and men that make sperm swim. "It's like your on-switch on your TV," said Jochen Buck, a pharmacologist at Weill Cornell Medicine, an author of the study. When the researchers added the drug to human and mice sperm in a dish, the cells stopped moving temporarily. Lower doses of the drug resulted in progressively more mobile sperm cells, Dr. Buck said. The drug took about 15 minutes to take effect. Male mice injected with the drug didn't alter their mating behavior. Allowed to mate in the 2.5 hours after injection, none of 52 pairs of mice produced offspring. A third of mice partners in a control group of 50 had pregnancies. Mice given the drug were later able to father healthy pups, the study said.

Podcasting has emerged out of years of rapid growth and a pandemic boom to face an identity crisis as its ecosystem contracts, advertisement slows and the medium eases into maturity. From a report: Podcasts changed the listening habits of millions of people over the last decade, but the once-groundbreaking format has settled into a more precarious middle age. Fewer people are creating new shows, networks are having difficulties recouping investments, and longtime podcasters are on the hunt for ways to keep their shows sustainable.

The podcast ad market has not grown as quickly as many hoped. Its $1.5 billion size in 2022 was minuscule compared to the nearly $70 billion spent on TV ads last year. Podcast search engine Listen Notes' updated 2022 stats showed an 80% drop in new podcasts created last year. A December report from Insider Intelligence also shows listener growth in 2022 shrank to only 5% after years of double-digit percentage growth. Additionally, data from Edison released in December found declines for the first time in monthly and weekly U.S. listening habits. These shrinking numbers can, in part, be chalked up to a rebound, after the pandemic inspired a boom in new shows and gave many people more time to listen.

Despite the absence of cryptocurrency ads, this year's Super Bowl still managed some geek-friendly advertisements. There was even a riff on "the classic intro from the Super Mario Bros. Super Show, the live-action series that ran from 1989-1991," according to Kotaku: the infamous Mario Rap, which advertised Mario's plumbing business (and in its 2023 version featured the URL for a website).

[T]hat website is indeed up and running, and is everything you would hope it would be from a struggling small business servicing the Brooklyn and Queens areas. There's excessive animation, broken image links, a careers page (still under construction, sadly) and even a novelty mouse cursor.
Kotaku's article includes both versions of the rap, along with reactions from Twitter. (Apparently the phone number in the advertisement really works).

There were also several ads from major tech companies. Google purchased a long ad touting their Pixel phone's ability to remove people from photos (starring Amy Schumer, Doja Cat, and Giannis Antetokounmpo), while Workday drew attention to its enterprise-grade finance and HR software with an ad in which actual rock stars like Ozzy Osbourne, Joan Jett, blues player Gary Clark and members of KISS all urged the software's corporate users to stop calling themselves "rock stars".

Other tech-company ads aired from E*Trade, SquareSpace, and a star-studded Uber One ad in which rapper Puff Daddy auditions singers for their new jingle.

There were also the obligatory celebrity reunions — like Snoop Dogg and Martha Stewart, or the actors from Breaking Bad. But for comic book geeks, a trailer for D.C.'s new movie The Flash included a surprise appearance by Batman — play by both Ben Affleck and by a 71-year-old Michael Keaton, a full 34 years after Keaton played the caped crusader in Tim Burton's 1989 movie Batman. "Worlds collide in The Flash when Barry uses his superpowers to travel back in time in order to change the events of the past," according to a press release cited by People. James Gunn, director of Guardians of the Galaxy and new co-CEO of DC Studios, recently said, according to Deadline, that The Flash "is probably one of the greatest superhero movies ever made." He added that the film's storyline "resets everything" for the franchise.
The last Blockbuster video rental store in America played its own advertising prank during the Super Bowl. They announced their own ad which could only be viewed on their Instagram feed during halftime -- or in person at their store in Bend, Oregon. But, as CNN points out, "the store is also renting VHS copies of it for $2."

And for those geeks concerned about the drawbacks of climate change-fighting vehicles, RAM trucks ran an ad about "Premature Electrification" — for consumers excited about electric vehicles but "lacking the confidence about getting and being able to keep a charge." (Although a disclaimer printed at the bottom of the ad warned "Get excited, but not too excited. Pre-production model shown. Availability in the U.S. expected late 2024. Range lengthening technology to come later.")

A Spider-Man Noir live-action series is in the works at Amazon, Variety has learned exclusively. From the report: The untitled series will follow an older, grizzled superhero in 1930s New York City. An individual with knowledge of the project says that the show will be set in its own universe and the main character will not be Peter Parker. [...] Oren Uziel will serve as writer and executive producer on the Spider-Man Noir show. Uziel developed the show along with "Spider-Man: Into the Spider-Verse" producers Phil Lord and Christopher Miller and former Sony boss Amy Pascal, who all executive produce. Pascal executive produces via Pascal Pictures. Sony Pictures Television is the studio, with Lord and Miller currently under an overall deal there.

The Spider-Man Noir comics originally debuted in 2009 as part of the Marvel Noir universe. That version of the iconic superhero lives in New York during the Great Depression. He is bitten by a spider hidden inside a stolen artifact, causing him to have visions of a spider-god who grants him superpowers. The character has previously appeared onscreen in the animated series "Ultimate Spider-Man" with Milo Ventimiglia providing his voice, while Nicolas Cage voiced the character in "Into the Spider-Verse." The Amazon show will be the first live-action iteration of Spider-Man Noir.

An anonymous reader quotes a report from The New York Times: Many people in the United States would like to control the information that companies can learn about them online. Yet when presented with a series of true-or-false questions about how digital devices and services track users, most Americans struggled to answer them, according to a report published (PDF) on Tuesday by the Annenberg School for Communication at the University of Pennsylvania. The report analyzed the results of a data privacy survey that included more than 2,000 adults in the United States. Very few of the respondents said they trusted the way online services handled their personal data. The survey also tested people's knowledge about how apps, websites and digital devices may amass and disclose information about people's health, TV-viewing habits and doorbell camera videos. Although many understood how companies can track their emails and website visits, a majority seemed unaware that there are only limited federal protections for the kinds of personal data that online services can collect about consumers.

Seventy-seven percent of the participants got nine or fewer of the 17 true-or-false questions right, amounting to an F grade, the report said. Only one person received an A grade, for correctly answering 16 of the questions. No one answered all of them correctly. Seventy-nine percent of survey respondents said they had "little control over what marketers" could learn about them online, while 73 percent said they did not have "the time to keep up with ways to control the information that companies" had about them. "The big takeaway here is that consent is broken, totally broken,"Joseph Turow, a media studies professor at the University of Pennsylvania who was the lead author of the report, said in an interview. "The overarching idea that consent, either implicit or explicit, is the solution to this sea of data gathering is totally misguided -- and that's the bottom line."

The survey results challenge a data-for-services trade-off argument that the tech industry has long used to justify consumer tracking and to forestall government limits on it: Consumers may freely use a host of convenient digital tools -- as long as they agree to allow apps, sites, ad technology and marketing analytics firms to track their online activities and employ their personal information. But the new report suggests that many Americans aren't buying into the industry bargain. Sixty-eight percent of respondents said they didn't think it was fair that a store could monitor their online activity if they logged into the retailer's Wi-Fi. And 61 percent indicated they thought it was unacceptable for a store to use their personal information to improve the services they received from the store. Only a small minority -- 18 percent -- said they did not care what companies learned about them online. "When faced with technologies that are increasingly critical for navigating modern life, users often lack a real set of alternatives and cannot reasonably forgo using these tools," Lina M. Khan, the chair of the Federal Trade Commission, said in a speech (PDF) last year.

In the talk, Ms. Khan proposed a "type of new paradigm" that could impose "substantive limits" on consumer tracking.

An anonymous reader quotes a report from Bloomberg: Walt Disney Co. is exploring more licensing of its films and television series to rival media outlets as pressure grows to curb the losses in its streaming TV business. The Burbank, California-based entertainment giant is seeking to earn more cash from its content library, according to people familiar with the discussions who asked not to be identified as the talks are private. The move would represent a shift in strategy, as Disney has in recent years tried to keep much of its original programming exclusively on its Disney+ and Hulu streaming services. [CEO Bob Iger], 71, will share more of his plans when the company reports financial results on Feb. 8, but he has already taken steps to reverse decisions made by his predecessor. He offered free photos and more lower-price tickets to theme-park guests irked by rising fees.

Although Disney already licenses some titles to other platforms including Amazon's Prime streaming service, it began to hoard content with the launch of Disney+ in 2019. Disney curtailed licensing of its own programs to third parties to boost that service. A deal that had Disney films running on Netflix was phased out, and the company touted how much of its new programming came from its own in-house studios. Wall Street cheered at the time because it meant the company was entirely focused on building out the streaming business. The shift was costly, however, as Disney surrendered billions of dollars from home video sales and licensing deals with other networks.

A billionaire cryptocurrency evangelist may have gotten a tougher reception than he expected when proposing widespread adoption of Bitcoin to a bankrupt country. From a report: Silicon Valley investor Tim Draper was in Sri Lanka to shoot an episode of his "Meet the Drapers" TV show with local entrepreneurs, and met President Ranil Wickremesinghe on Tuesday to proselytize the adoption of cryptocurrency. He journeyed to the central bank the next day with the same pitch -- but embattled Governor Nandalal Weerasinghe, who's still working to calm financial mayhem, was having none of it. "I come to the Central Bank with decentralized currency," proclaimed Draper, dressed in a Bitcoin tie for the meeting that took place in a teak-paneled room overlooking the sea. "We don't accept," Weerasinghe said, taking another sip of fizzy ginger beer.

During the meeting, Draper several times referred to what he described as Sri Lanka's reputation for corruption and argued cryptocurrency was one solution. Colombo could avert graft by keeping perfect records after adopting Bitcoin, he argued. "Have you seen Sri Lanka in the news? It's known as the corruption capital," Draper said. "A country known for corruption will be able to keep perfect records with the adoption of Bitcoin." Sri Lanka's topmost monetary official countered: "Adoption of 100% Bitcoin won't be a Sri Lanka reality ever." [...] He kept trying with Weerasinghe. "Does the administration have the guts to do it?" he asked. "What's the advantage of having your own currency?" Weerasinghe said other technologies could efficiently distribute financial services to foster inclusion and disburse electronic welfare payments, and noted that a country without its own currency couldn't have monetary-policy independence. "We don't want to make the crisis worse by introducing Bitcoin," he said.

An anonymous reader quotes a report from Motherboard: Four pixelated cartoon characters talk to each other about coffee, Amazon deliveries, and veganism as they stand apart in a decorated NYC apartment. There is one woman and three men who seem to be the animated versions of Seinfeld's main characters, Elaine, Jerry, George, and Kramer. But unlike Seinfeld, these characters are set in a modern-era NYC, and their voices and bodies look and sound robotic. That's because "Nothing, Forever" is a live-streaming show that's almost entirely generated by algorithms. It's been streaming non-stop on Twitch since December 14. [...] Skyler Hartle, the co-creator of "Nothing, Forever," told Motherboard that the show was created as a parody to Seinfeld. "The actual impetus for this was it originally started its life as this weird, very, off-center kind of nonsensical, surreal art project," Hartle said. "But then we kind of worked over the years to bring it to this new place. And then, of course, generative media and generative AI just kind of took off in a crazy way over the past couple of years."

Hartle and his co-creator, Brian Habersberger, used a combination of machine learning, generative algorithms, and cloud services to build the show. Hartle told Motherboard that the dialogue is powered by OpenAI's GPT-3 language model and that there is very little human moderation of the stream, outside of GPT-3's built-in moderation filters. "Aside from the artwork and the laugh track you'll hear, everything else is generative, including: dialogue, speech, direction (camera cuts, character focus, shot length, scene length, etc), character movement, and music," one of the creators wrote in a Reddit comment. [...] Hartle also said that unlike most television shows, "Nothing, Forever" is able to change based on people's feedback that is received through the Twitch stream chat. "The show can effectively change and the narrative actually evolves based on the audience. One of the major factors that we're thinking about is how do we get people involved in crafting the narrative so it becomes their own," he said. "As generative media gets better, we have this notion that at any point, you're gonna be able to turn on the future equivalent of Netflix and watch a show perpetually, nonstop as much as you want. You don't just have seven seasons of a show, you have seven hundred, or infinite seasons of a show that has fresh content whenever you want it. And so that became one of our grounding pillars," Hartle said. "Our grounding principle was, can we create a show that can generate entertaining content forever? Because that's truly where we see the future emerging towards. Our goal with the next iterations or next shows that we release is to actually trade a show that is like Netflix-level quality."

Netflix has confirmed that its live-action take on One Piece will be streaming in 2023. The Verge reports: That's about all we know so far; Netflix didn't give a specific date, though the company did show off a new poster for its adaptation of Eiichiro Oda's long-running pirate manga / anime. The adaptation was first announced back in 2020 and will be led by showrunners Matt Owens and Steven Maeda. The main cast includes the likes of Inaki Godoy as Luffy (who you can see the back of in the new poster), Mackenyu as Zoro, Emily Rudd as Nami, Jacob Romero Gibson as Usopp, and Taz Skylar as Sanji. The Verge notes that One Piece "follows some less-than-impressive live-action anime adaptations from Netflix, including a Death Note film and a Cowboy Bebop series that was canceled after one season."

"San Francisco is trying to slow the expansion of robotaxis," reports NBC News, "after repeated incidents in which cars without drivers stopped and idled in the middle of the street for no obvious reason, delaying bus riders and disrupting the work of firefighters." The city's transportation officials sent letters this week to California regulators asking them to halt or scale back the expansion plans of two companies, Cruise and Waymo, which are competing head-to-head to be the first to offer 24-hour robotaxi service in the country's best-known tech hub.

The outcome will determine how quickly San Francisco and possibly other cities forge ahead with driverless technology that could remake the world's cities and potentially save some of the 40,000 people killed each year in American traffic crashes.... Neither vehicles from Cruise or Waymo have killed anyone on the streets of San Francisco, but the companies need to overcome their sometimes comical errors, including one episode last year in which a Cruise car with nobody in it slowly tried to flee from a police officer.

In one recent instance documented on social media and noted by city officials, five disabled Cruise vehicles in San Francisco's Mission District blocked a street so completely that a city bus with 45 riders couldn't get through and was delayed for at least 13 minutes. Cruise's autonomous cars have also interfered with active firefighting, and firefighters once shattered a car's window to prevent it from driving over their firehoses, the city said....

"A series of limited deployments with incremental expansions — rather than unlimited authorizations — offer the best path toward public confidence in driving automation and industry success in San Francisco and beyond," three city officials wrote Thursday in a letter to the utilities commission, the state agency that decides if a company gets a robotaxi license. A second letter expressed concerns about Waymo....

Cruise has argued that its service is safer than the status quo.
A Cruise spokesperson also provided letters of support "written by local San Francisco merchants associations, disability advocates and community groups." And U.S. Transportation Secretary Pete Buttigieg told Quartz last year that "it would be hard to do worse than human drivers when it comes to what we could get to theoretically with the right kind of safe autonomous driving."

But in 2021 CBS reported that dozens and dozens of Waymo's robo-taxis kept mistakenly driving down the same dead-end street. And in 2018 a self-driving Uber test vehicle struck and killed a woman in Arizona.

More stories from the Verge: In July, a group of driverless Cruise vehicles blocked traffic for hours after the cars inexplicably stopped working, and a similar incident occurred in September. Meanwhile, a driverless Waymo vehicle created a traffic jam in San Francisco after it stopped in the middle of an intersection earlier this month. The National Highway Traffic Safety Administration opened an investigation into Cruise last December over concerns about the vehicles blocking traffic and causing rear-end collisions with hard braking... [San Francisco] city officials also express concern over the way driverless vehicles deal with emergency vehicles. Last April, officials say an autonomous Cruise vehicle stopped in a travel lane and "created an obstruction for a San Francisco Fire Department vehicle on its way to a 3 alarm fire...."

Other incidents involve Cruise calling 911 about "unresponsive" passengers on three separate occasions, only for emergency services to arrive and find that the rider just fell asleep.... Officials say companies should be required to collect more data about the performance of the vehicles, including how often and how long their driverless vehicles block traffic.

Amazon is developing a TV series based on the Tomb Raider video game franchise with scripts written by Phoebe Waller-Bridge, according to The Hollywood Reporter. The Verge reports: Details are light on this new Tomb Raider series, but THR says that while Waller-Bridge will serve as a writer and executive producer, she won't be starring in the show. The show is apparently still in the development stages, so we probably shouldn't expect to see it anytime soon. This new series could be another potentially big video game franchise adaptation for Amazon, which announced in December that it would be making a God of War TV show. But it also marks a further investment from Amazon into the Tomb Raider franchise, as the company will also be publishing the next Tomb Raider game from Crystal Dynamics. Amazon didn't immediately reply to a request for comment.

An anonymous reader quotes a report from Motherboard, written by Katie Way: MILF Manor is a reality TV show made to be dissected on the internet. Everything, from its ripped-from-30-Rock title to the Oedipal set-up of mothers and their sons thrown into the same "dating pool," is so patently outrageous that it boomerangs back into normalcy -- of course these mothers need to participate in a blindfolded contest to identify their sons by their abs alone. But MILF Manor's most understated quirk is the one that sticks out to me: There's no tanned, vaguely handsome man with veneers and a dress shirt directing the festivities. Instead, contestants receive alerts and directions via text, on iPhones in magenta cases that seem to be provided by the producers. Like more and more reality TV competition shows, there's no actual host.

By my estimation, Netflix's The Circle kicked the trend off in 2020. Its contestants, who compete to create the most lovable social media presence in physical isolation, receive prompts and challenges from a big-screen TV in their living quarters. Pressure Cooker, a more recent offering from the streaming giant, is a cooking competition show where the host is replaced by a kitchen ticket printer: Competitions receive challenge instructions and the results of game-ending votes in the same way chefs take orders from their diners. The Button, a YouTube speed dating series by the production company Cut, goes a step further with the introduction of a large talking button that cracks jokes and prompts daters to ask each other cringe-worthy questions until one of them presses it, ending the date and sending in another option.

Why axe the role of host when it's been a staple of the formula for so long? It could be a sign of the recession. Reality TV competition shows are famously among the cheapest television to produce, but if I've learned anything about business, it's that executives have never met a corner they're not dying to cut. It could also be that the role of reality TV host is not attracting the same iconic cultural figures it once was, when the subgenre exploded in popularity in the early 2000s. [...] At the core, though, I believe there's something more insidious at play: Robots are once again stealing jobs from red-blooded human workers. Only this time, instead of factory linemen or fast food cashiers, these laborers are C-List comedians and guys who are incredibly symmetrical but not quite hot. (Again, Jeff Probst, I am not talking about you!) Sure, I know machine intelligence doesn't experience emotion -- yet! -- and I know that all of these robo-hosts are likely operated by producers -- for now! But isn't toying with people in a high-stress, high-stakes situation, the exact job description of a reality competition host, the absolute dream gig for a robot? Seems a little too perfect. "Experts already predict that AI and machine learning could replace people working as couriers, investment analysts, and customer service representatives," concludes Way. "Adding reality competition show hosts to that list means the creep into our cultural landscape has already started, which is a distinctly scary thought, in my book. Our flesh is weak, our MILFs are fragile, and we are so, so vulnerable to the clinical calculations of our machine overlords -- uh, I mean, hosts."

"One of the most beloved sci-fi novels of the 21st century finally has been adapted for television to huge acclaim," writes Esquire, "and it's out now." Their article includes embedded videos of Tencent Video's live-action adaptation of Three-Body Problem, which is streaming free on YouTube with English subtitles. "They're already getting great reviews online, with an 8.7 IMDb score for the adaptation that is being acclaimed for its faithfulness to the original bestselling novel."

Long-time Slashdot reader gordm writes: The YouTube playlist offers the first 4 episodes (of a 30 episode series) for free, although the videos include Chinese ads.... Be sure your YouTube subtitles are turned on.

I've only watched episode one and noted the most unpleasant reaction I had during my first-read of the book is front-loaded into episode one of the show... that is, it is suggested GMO and advanced technologies are a blight upon humanity. I kept reading, and I'm glad I did. But for any viewers put off by that moment, and not knowing what Three-Body Problem is about... that moment pays off later.
Esquire calls the original book "not only the most successful Chinese science fiction novel of the century so far, but likely the most successful and acclaimed science fiction series in the world since 2000, winning the Hugo Award and the Nebula Award for Best Novel..."

Netflix says its own adaptation of Three-Body Problem will also be released before the end of 2023.

Stephen Colbert is joining the team that is adapting Roger Zelazny's "The Chronicles of Amber" for television. Variety reports: Colbert will now executive produce the potential series under his Spartina production banner. Spartina joins Skybound Entertainment and Vincent Newman Entertainment (VNE) on the series version of the beloved fantasy novels, with Skyboudn first announcing their intention to develop the series back in 2016. The books have been cited as an influence on "Game of Thrones," with author George R.R. Martin recently stating he wanted to see the books brought to the screen.

"The Chronicles of Amber" follows the story of Corwin, who is said to "awaken on Earth with no memory, but soon finds he is a prince of a royal family that has the ability to travel through different dimensions of reality (called 'shadows') and rules over the one true world, Amber." The story is told over ten books with two story arcs: "The Corwin Cycle" and "The Merlin Cycle." The series has sold more than fifteen million copies globally. The search is currently on for a writer to tackle the adaptation. No network or streamer is currently attached. Colbert and Spartina are currently under a first-look deal at CBS Studios, but they are not currently the studio behind the series. "George R.R. Martin and I have similar dreams," Colbert said. "I've carried the story of Corwin in my head for over 40 years, and I'm thrilled to partner with Skybound and Vincent Newman to bring these worlds to life. All roads lead to Amber, and I'm happy to be walking them."

An anonymous reader quotes a report from Ars Technica: According to a new study, a little over 70 percent of prescription drugs advertised on television were rated as having "low therapeutic value," meaning they offer little benefit compared with drugs already on the market. The study, appearing in JAMA Open Network, aligns with longstanding skepticism that heavily promoted drugs have high therapeutic value. "One explanation might be that drugs with substantial therapeutic value are likely to be recognized and prescribed without advertising, so manufacturers have greater incentive to promote drugs of lesser value," said the authors, which include researchers at Harvard, Yale, and Dartmouth.

For the new study, researchers led by Aaron Kesselheim, who leads Harvard's Program On Regulation, Therapeutics, And Law (PORTAL), looked at monthly lists of the top-advertised drugs on TV in the US between 2015 and 2021. They also looked up therapeutic value ratings for those drugs from independent health assessment agencies in Canada, France, and Germany. The value ratings were based on drugs' therapeutic benefit, safety profile, and strength of evidence, as compared with existing drugs. Any drug rated "moderate" or above was classified as a "high value" drug for the study. For drugs with multiple ratings, the study authors used the most favorable rating, which they note could overestimate the proportion of higher-benefit drugs.

Of the top advertised drugs, 73 had at least one value rating. Collectively, pharmaceutical companies spent $22.3 billion on advertising for those 73 drugs between 2015 and 2021. Even with the generous ratings, 53 of the 73 drugs (roughly 73 percent) were categorized as low-benefit. Collectively, these low-benefit drugs accounted for $15.9 billion of the ad spending. The top three low-benefit drugs by dollar amount were Dulaglutide (type 2 diabetes), Varenicline (smoking cessation), and Tofacitinib (rheumatoid arthritis). The outlook for change is bleak, the authors note. "Policy makers and regulators could consider limiting direct-to-consumer advertising to drugs with high therapeutic or public health value or requiring standardized disclosure of comparative effectiveness and safety data," Kesselheim and his colleagues concluded, "but policy changes would likely require industry cooperation or face constitutional challenge." The report notes that the U.S. is "one of only two countries that allows direct-to-consumer (DTC) drug advertisements, such as TV commercials." The other is New Zealand.

Netflix is expected to report its slowest quarterly revenue growth on Thursday as its ad-supported plan struggles to attract customers in the saturating U.S. market, which could pressure the company to pull back on content spending this year. Reuters reports: The streaming pioneer has been reeling under strained consumer spending, rising costs of financing production and increased competition from Disney+ and Amazon Prime. It had pinned its hopes on the launch of the ad-supported tier, but analysts say they have not seen a burst of subscriptions.

The company is expected to have added 4.5 million subscribers in the fourth quarter - the lowest addition for the holiday period since 2014. It added 8.3 million subscribers a year ago. The $6.99 per month ad-supported plan does not have access to all titles and is not cheap enough to win over significant numbers of customers in the United States and Canada, analysts say. That is likely to draw focus on Netflix's aggressive content spending, which finance chief Spencer Neumann said in July would total about $17 billion annually for the next couple of years.

An anonymous reader shares a report: A viral tweet today highlights a somewhat frustrating limitation with the Apple TV software. As of a recent software update, tvOS expects users have access to an iPhone or iPad in order to do things like accept new iCloud terms and conditions, or update their Apple ID settings. Although most people who use the Apple TV 4K box are deeply ensconced in the Apple ecosystem, this doesn't apply to everyone. Up until recently, the Apple TV could be used essentially independently. It was assumed to be a standalone device, not an accessory. Not so much, anymore. Moreover, these changes mean Apple TV users who have Macs -- but no personal iOS devices -- are also left in the lurch.

Most of the Apple TV can be used without needing access to other Apple hardware. You can set up the Apple TV from scratch completely independently, install apps, and make purchases. Typical Apple ID management duties can be performed from a web browser on a PC, if occasionally necessary. However, there are some tasks -- seemingly more prevalent than ever as of tvOS 16 -- that the Apple TV expects you to do on an iOS device signed in with the same account. This viral tweet from @hugelgupf showcases perhaps the most egregious example: accepting new iCloud terms and conditions requires an iOS device.

Bill Gates took his 11th turn answering questions in Reddit's "Ask My Anything" forum this week — and occasionally looked back on his time at Microsoft: Is technology only functional for you nowadays, or is there a still hobby aspect to it? Do you for instance still do nerdy or geeky things in your spare time; e.g. write code?

Yes. I like to play around and code. The last time my code shipped in a Microsoft product was 1985 — so a long time ago. I can no longer threaten when I think a schedule is too long that "I will come in and code it over the weekend."


Mr Gates, with the benefit of hindsight regarding your years of involvement with Microsoft, what is the single biggest thing you wish you had done differently?

I was CEO until 2000. I certainly know a lot now that I didn't back then. Two areas I would change would be our work in phone Operating systems (Android won) and trying to settle the antitrust lawsuit sooner.
Gates posted all of his responses on his personal web site Gates Notes — and there were also some discussion about AI's coming role in our future. Asked for his opinion about generative AI, and how it will impact the world, Gates said "I am quite impressed with the rate of improvement in these AIs" I think they will have a huge impact. Thinking of it in the Gates Foundation context we want to have tutors that help kids learn math and stay interested. We want medical help for people in Africa who can't access a doctor. I still work with Microsoft some, so I am following this very closely.

Do you think that using technology to push teachers and doctors out of jobs will have a positive impact on our world? What about, instead, we use AI to give equitable access to education and training for more human teachers and doctors, without the $500,000 price tag. Do you think that might have a more positive impact on, ya know, humans?

I think we need more teachers and doctors, not less. In the Foundation's work, the shortage of doctors means that most people never see a doctor and they suffer because of that. We want class sizes to be smaller. Digital tools can help although their impact so far has been modest.


[W]hat are your views on OpenAI's ChatGPT?

It gives a glimpse of what is to come. I am impressed with this whole approach and the rate of innovation....


Many years ago, I think around 2000, I heard you say something on TV like, "people are vastly overestimating what the internet will be like in 5 years, and vastly underestimating what it will be like in 10 years." Is any mammoth technology shift at a similar stage right now? Any tech shift — not necessarily the Internet

AI is the big one. I don't think Web3 was that big or that metaverse stuff alone was revolutionary, but AI is quite revolutionary....


What are you excited about in the year ahead?

First being a grandfather. Second being a good friend and father. Third progress in health and climate innovation. Fourth helping to shape the AI advances in a positive way.
Gates also offered an update on the Terrapower molten salt Thorium reactors, shared his thoughts on veganism, and made predictions about climate change. "I still believe we can avoid a terrible outcome. The pace of innovation is really picking up even though we won't make the current timelines or avoid going over 1.5.... The key on climate is making the clean products as cheap as the dirty products in every area of emission — planes, concrete, meat etc."

Gates also revealed what kind of smartphone he uses (a foldable Samsung Fold 4), what he thought of the latest Avatar ("good"), and that his favorite bands include U2. "I loved Bono's recent book and he is a good friend."

And he said he believes that the very rich "should pay a lot more in taxes." But in addition, Gates said, "they should give away their wealth over time. It has been very fulfilling for me and is my full-time job."