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Power

Fire Erupts At Huge Battery Plant In California (gpb.org) 12

Longtime Slashdot reader sfcat shares a report from the Associated Press: Hundreds of people were ordered to evacuate and part of Highway 1 in Northern California was closed when a major fire erupted Thursday afternoon at one of the world's largest battery storage plants. As the fire sent up towering flames and black smoke and showed no sign of easing by Thursday night, about 1,500 people were instructed to leave Moss Landing and the Elkhorn Slough area, The Mercury News reported.

The Moss Landing Power Plant, located about 77 miles (about 124 kilometers) south of San Francisco, is owned by Texas-company Vistra Energy and contains tens of thousands of lithium batteries. The batteries are important for storing electricity from such renewable energy sources as solar energy, but if they go up in flames the blazes can be extremely difficult to put out. "There's no way to sugar coat it. This is a disaster, is what it is," Monterey County Supervisor Glenn Church told KSBW-TV. But he said he did not expect the fire to spread beyond the concrete building it was enclosed in.
According to reports, the fire originated in the 300-megawatt Phase I section of the 750-megawatt facility, located on the site of a retired PG&E natural gas plant.

It's unclear what caused the fire, but officials said a full investigation will begin after it's out. Thankfully, everyone at the site was evacuated safely. Videos and images of the fire can be found here.
Earth

Sweden Starts Building 100,000 Year Storage Site For Spent Nuclear Fuel 65

Sweden has begun constructing a long-term storage facility for spent nuclear fuel in Forsmark, making it only the second country after Finland to build such a site. It is not expected to be completed until the 2080s, but once finished, it will securely house radioactive waste for up to 100,000 years. Reuters reports: The Forsmark final repository, about 150 kilometers north of Stockholm on Sweden's east coast, will consist of 60 km of tunnels buried 500 meters down in 1.9 billion year old bedrock. It will be the final home for 12,000 tons of spent nuclear fuel, encased in 5 meter long, corrosion-resistent copper capsules that will be packed in clay and buried. The facility will take its first waste in the late 2030s but will not be completed until around 2080 when the tunnels will be backfilled and closed, Sweden's Nuclear Fuel and Waste Management Company (SKB) said. [...]

The Forsmark repository will cost around 12 billion crowns($1.08 billion) and be paid for by the nuclear industry, SKB said. It will have room to hold all the waste produced by Sweden's nuclear power plants. However, it will not hold fuel from future reactors. Sweden plans to build 10 more reactors by 2045.
AI

161 Years Ago, a New Zealand Sheep Farmer Predicted AI Doom (arstechnica.com) 64

An anonymous reader quotes a report from Ars Technica, written by Benj Edwards: While worrying about AI takeover might seem like a modern idea that sprung from War Games or The Terminator, it turns out that a similar concern about machine dominance dates back to the time of the American Civil War, albeit from an English sheep farmer living in New Zealand. Theoretically, Abraham Lincoln could have read about AI takeover during his lifetime. On June 13, 1863, a letter published (PDF) in The Press newspaper of Christchurch warned about the potential dangers of mechanical evolution and called for the destruction of machines, foreshadowing the development of what we now call artificial intelligence—and the backlash against it from people who fear it may threaten humanity with extinction. It presented what may be the first published argument for stopping technological progress to prevent machines from dominating humanity.

Titled "Darwin among the Machines," the letter recently popped up again on social media thanks to Peter Wildeford of the Institute for AI Policy and Strategy. The author of the letter, Samuel Butler, submitted it under the pseudonym Cellarius, but later came to publicly embrace his position. The letter drew direct parallels between Charles Darwin's theory of evolution and the rapid development of machinery, suggesting that machines could evolve consciousness and eventually supplant humans as Earth's dominant species. "We are ourselves creating our own successors," he wrote. "We are daily adding to the beauty and delicacy of their physical organisation; we are daily giving them greater power and supplying by all sorts of ingenious contrivances that self-regulating, self-acting power which will be to them what intellect has been to the human race. In the course of ages we shall find ourselves the inferior race."

In the letter, he also portrayed humans becoming subservient to machines, but first serving as caretakers who would maintain and help reproduce mechanical life—a relationship Butler compared to that between humans and their domestic animals, before it later inverts and machines take over. "We take it that when the state of things shall have arrived which we have been above attempting to describe, man will have become to the machine what the horse and the dog are to man... we give them whatever experience teaches us to be best for them... in like manner it is reasonable to suppose that the machines will treat us kindly, for their existence is as dependent upon ours as ours is upon the lower animals," he wrote. The text anticipated several modern AI safety concerns, including the possibility of machine consciousness, self-replication, and humans losing control of their technological creations. These themes later appeared in works like Isaac Asimov's The Evitable Conflict, Frank Herbert's Dune novels (Butler possibly served as the inspiration for the term "Butlerian Jihad"), and the Matrix films.
"Butler's letter dug deep into the taxonomy of machine evolution, discussing mechanical 'genera and sub-genera' and pointing to examples like how watches had evolved from 'cumbrous clocks of the thirteenth century' -- suggesting that, like some early vertebrates, mechanical species might get smaller as they became more sophisticated," adds Ars. "He expanded these ideas in his 1872 novel Erewhon, which depicted a society that had banned most mechanical inventions. In his fictional society, citizens destroyed all machines invented within the previous 300 years."
Linux

Will Nvidia Spark a New Generation of Linux PCs? (zdnet.com) 95

"I know, I know: 'Year of the Linux desktop ... yadda, yadda'," writes Steven Vaughan-Nichols, a ZDNet senior contributing editor. "You've heard it all before. But now there's a Linux-powered PC that many people will want..."

He's talking about Nvidia's newly-announced Project Digits, describing it as "a desktop with AI supercomputer power that runs DGX OS, a customized Ubuntu Linux 22.04 distro." Powered by MediaTek and Nvidia's Grace Blackwell Superchip, Project DIGITS is a $3,000 personal AI that combines Nvidia's Blackwell GPU with a 20-core Grace CPU built on the Arm architecture... At CES, Nvidia CEO Jensen Huang confirmed plans to make this technology available to everyone, not just AI developers. "We're going to make this a mainstream product," Huang said. His statement suggests that Nvidia and MediaTek are positioning themselves to challenge established players — including Intel and AMD — in the desktop CPU market. This move to the desktop and perhaps even laptops has been coming for a while. As early as 2023, Nvidia was hinting that a consumer desktop chip would be in its future... [W]hy not use native Linux as the primary operating system on this new chip family?

Linux, after all, already runs on the Grace Blackwell Superchip. Windows doesn't. It's that simple. Nowadays, Linux runs well with Nvidia chips. Recent benchmarks show that open-source Linux graphic drivers work with Nvidia GPUs as well as its proprietary drivers. Even Linus Torvalds thinks Nvidia has gotten its open-source and Linux act together. In August 2023, Torvalds said, "Nvidia got much more involved in the kernel. Nvidia went from being on my list of companies who are not good to my list of companies who are doing really good work." Canonical, Ubuntu Linux's parent company, has long worked closely with Nvidia. Ubuntu already provides Blackwell drivers.

The article strays into speculation, when it adds "maybe you wouldn't pay three grand for a Project DIGITS PC. But what about a $1,000 Blackwell PC from Acer, Asus, or Lenovo? All three of these companies are already selling MediaTek-powered Chromebooks...."

"The first consumer products featuring this technology are expected to hit the market later this year. I'm looking forward to running Linux on it. Come on in! The operating system's fine."
EU

Germany Hits 62.7% Renewables in 2024 Electricity Mix, with Solar Contributing 14% (pv-magazine.com) 174

Due to a "rapid expansion of solar capacity," Germany generated 72.2 TWh of solar power in 2024, reports PV magazine, "accounting for 14% of its total electricity output, according to Germany's Fraunhofer Institute for Solar Energy Systems.

"Wind power remained Germany's largest source of electricity in 2024, generating 136.4 TWh..." Hydropower also saw a slight increase, contributing 21.7 TWh in 2024. Total renewable energy generation reached 275.2 TWh, up 4.4% from 2023. Biomass plants, with an installed capacity of 9.1 GW, generated 36 TWh of electricity.

Generation from coal-fired power plants declined sharply in Germany in 2024, with lignite production dropping 8.4% and hard coal falling 27.6%, according to Energy Charts. Lignite-fired plants produced 71.1 TWh, roughly matching the total output from photovoltaic systems, while hard coal plants generated 24.2 TWh... Germany's CO2 emissions continued their downward trend, falling to 152 million tons in 2024, a 58% reduction from 1990 levels and more than half of 2014 levels...

Battery storage capacity saw substantial growth, with installed capacity rising from 8.6 GW to 12.1 GW and associated energy storage increasing from 12.7 GWh to 17.7 GWh. Germany's battery storage capacity now surpasses pumped storage by approximately 10 GW, underscoring the shift toward renewable energy integration.

Thanks to long-time Slashdot reader AmiMoJo for sharing the article.
Power

Three New Superconductive Materials Were Discovered in 2024 (quantamagazine.org) 18

"This year, superconductivity — the flow of electric current with zero resistance — was discovered in three distinct materials," reports Quanta magazine. "Two instances stretch the textbook understanding of the phenomenon. The third shreds it completely...."

After four years of reserch a team at Columbia assembled a "two-sheet device, cooled it down, and watched it superconduct..." A lab at Cornell found "a species of superconductivity that no one had seen coming." And then "Over the summer, a graphene device produced a mythical form of superconductivity: The discoveries stem from a recent revolution in materials science: All three new instances of superconductivity arise in devices assembled from flat sheets of atoms. These materials display unprecedented flexibility; at the touch of a button, physicists can switch them between conducting, insulating, and more exotic behaviors — a modern form of alchemy that has supercharged the hunt for superconductivity. It now seems increasingly likely that diverse causes can give rise to the phenomenon. Just as birds, bees and dragonflies all fly using different wing structures, materials seem to pair electrons together in different ways. Even as researchers debate exactly what's happening in the various two-dimensional materials in question, they anticipate that the growing zoo of superconductors will help them achieve a more universal view of the alluring phenomenon...

[C]ustomizable 2D devices had freed them from the drudgery of designing, growing, and testing new crystals one by one. Researchers would now be able to quickly re-create the effects of many different atomic lattices in a single device and find out exactly what electrons are capable of. The research strategy is now paying off. This year, physicists found the first instances of superconductivity in 2D materials other than graphene, along with a completely novel form of superconductivity in a new graphene system. The discoveries have established that the earlier graphene superconductors mark just the outskirts of a wild new jungle...

The experimentalists are amassing a treasure trove of data for theorists to explain. [Cornell's superconductivity-discovering researchers] Mak and Shan hope that this abundance will let theorists predict ways to create superconductivity that experiments can confirm. That would demonstrate a true understanding of the phenomenon, which would mark both an academic achievement and a key step toward designing materials for revolutionary new technologies.

The article points out that already, superconductivity has "enabled the development of MRI machines and powerful particle colliders.

"If physicists could fully understand how and when the phenomenon arises, perhaps they could engineer a wire that superconducts electricity under everyday conditions rather than exclusively at low temperatures, as is currently the case. World-altering technologies — lossless power grids, magnetically levitating vehicles — might follow."
Transportation

Ford's EV Sales Spiked 34.8% in 2024. Electric 'Mustang Mach-E' Outsells Gas-Powered Mustangs (electrek.co) 172

"Every Ford EV model set a new sales record in 2024 with double-digit growth," reports Electrek, with Ford's total U.S. electric vehicle sales jumping to 97,865, an increase of 34.8% from 2023.

And in the last three months of 2024 Ford sold 30,176 EVs — which is also a new record. The Mustang Mach-E had its best sales quarter since launching in late 2020, with 16,119 models sold in Q4. With 51,745 Mach-Es sold last year, it was the second-best-selling electric SUV in the US, behind the Tesla Model Y. Even more impressive, the Mach-E outsold every gas-powered Ford Mustang model in 2024. Ford sold just over 48,600 gas Mustangs last year, down 9.5% from 2023.
The article adds that to thank customers, Ford has now extended its "Power Promise" promotion, "which gives all new EV buyers a free Level 2 home charger, and Ford is covering the cost of standard installation."
It's funny.  Laugh.

Enron.com Announces Pre-Orders for Egg-Shaped Home Nuclear Reactor (msn.com) 84

"Nuclear you can trust," reads the web page promoting "The Egg, an at home nuclear reactor."

Yes, Enron.com is now announcing "a micro-nuclear reactor made to power your home." (A quick reminder from CNN in December. "A company that makes T-shirts bought the Enron trademark and appears to be trying to sell some merch on behalf of the guy behind the satirical conspiracy theory "Birds Aren't Real....")

Does that explain how we got a product reveal for "the world's first micro-nuclear reactor for residential suburban use"? (Made possible "by the Enron mining division, which has been sourcing the proprietary Enronium ore...") Enron's new 28-year-old CEO Connor Gaydos insists they're "making the world a better place, one egg at a time."

The Houston Chronicle delves into the details: Supposedly a micro-nuclear reactor capable of powering a home for up to 10 years, the Enron Egg would be a significant leap forward for both energy technology and humanity's understanding of nuclear physics — if, of course, such a thing were actually feasible. "With our current understanding of physics, this will never be possible," said Derek Haas, an associate professor and nuclear and radiation engineering researcher at the University of Texas at Austin. "We can make a nuclear reactor go critical at about the size of the egg that I saw on the pictures. But we can't capture that energy and turn it into useful electric heat, and shield the radiation that comes off of the reactor." [Haas adds later that nuclear reactors require federal licenses to operate, which take two to nine years to procure and "typically require several hundred pages of documentation to be allowed to build it, and then another thousand pages of safety documents to be allowed to turn it on."]

The outlandish claims Enron has made in the weeks since its brand revival have left many to speculate that the move is part of some large-scale joke similar to Birds Aren't Real — a gag conspiracy movement that Connor Gaydos, Enron's 28-year-old CEO, published a book on alongside co-author and movement founder Peter McIndoe. In an exclusive interview with the Houston Chronicle, Gaydos asked that people look past the limitations — be they in the form of regulations or physics — and embrace the impossible....

Several since-deleted blurbs — both on the company's website and on social media — have alluded to Enron potentially expanding into the world of cryptocurrency. Gaydos said he hasn't ruled it out, but the company currently does not have any plans in the works to debut an Enron-themed coin. "I think in a lot of ways, everything feels like a crypto scam now, but thankfully, we are a completely real company," Gaydos said.

When announcing the Egg, Gaydos stressed Enron was now revolutionizing not just the power industry, but also two others — the freedom industry, and the independence industry. And Gaydos reminded his audience that their home micro-nuclear was "safe for the whole family."

"Preorder now," adds the Egg's web page at Enron.com. "Sign up for our email newsletter and be the first to know when we launch..."
Government

Biden To Further Limit AI Chip Exports In Final Push (yahoo.com) 29

The Biden administration plans one additional round of restrictions on the export of AI chips before leaving office, "a final push in his effort to keep advanced technologies out of the hands of China and Russia," reports Bloomberg. From the report: The US wants to curb the sale of AI chips used in data centers on both a country and company basis, with the goal of concentrating AI development in friendly nations and getting businesses around the world to align with American standards, according to people familiar with the matter. The result would be an expansion of semiconductor caps to most of the world -- an attempt to control the spread of AI technology at a time of soaring demand. The regulations, which could be issued as soon as Friday, would create three tiers of chip trade restrictions, said the people, who asked not to be identified because the discussions are private.

At the top level, a small number of US allies would maintain essentially unmitigated access to American chips. A group of adversaries, meanwhile, would be effectively blocked from importing the semiconductors. And the vast majority of the world would face limits on the total computing power that can go to one country. Countries in the last group would be able to bypass their national limits -- and get their own, significantly higher caps -- by agreeing to a set of US government security requirements and human rights standards, one of the people said. That type of designation -- called a validated end user, or VEU -- aims to create a set of trusted entities that develop and deploy AI in secure environments around the world.

AI

'Omi' Wants To Boost Your Productivity Using AI and a 'Brain Interface' 46

An anonymous reader quotes a report from TechCrunch: San Francisco startup Based Hardware announced during the Consumer Electronics Show in Las Vegas this week the launch of a new AI wearable, Omi, to boost productivity. The device can be worn as a necklace where Omi's AI assistant can be activated by saying "Hey Omi." The startup also claims Omi can be attached to the side of your head, using medical tape, using a "brain interface" to understand when you're talking to it. The startup's founder, Nik Shevchenko, started marketing this device on Kickstarter as "Friend," but changed the device's name after another San Francisco hardware maker launched his own Friend device and bought the domain name for $1.8 million.

Shevchenko, a Thiel fellow with a history of eye-grabbing stunts, is taking a slightly different approach with Omi. Instead of seeing the device as a smartphone replacement or an AI companion, he wants Omi to be a complementary device to your phone that boosts your productivity. The Omi device itself is a small, round orb that looks like it fell out of a pack of Mentos. The consumer version costs $89 and will start shipping in Q2 of 2025. However, you can order a developer version for delivery today for roughly $70. Based Hardware says the Omi device can answer your questions, summarize your conversations, create to-do lists, and help schedule meetings. The device is constantly listening and running your conversations through GPT-4o, and it also can remember the context about each user to offer personalized advice.

In an interview with TechCrunch, Shevchenko says he understands that there may be privacy concerns with a device that's always listening. That's why he built Omi on an open source platform where users can see where their data is going, or choose to store it locally. Omi's open source platform also allows developers to build their own applications or use the AI model of their choice. Shevchenko says developers have already created more than 250 apps on Omi's app store. [...] It's unclear if the "brain interface" of Omi actually works, but the startup is tackling a fairly simple use case to start. Shevchenko wants his device to understand whether a user is talking to Omi or not, without using one of its wake words.
China

Chinese RISC-V Project Teases 2025 Debut of Freely Licensed Advanced Chip Design (theregister.com) 110

China's Xiangshan project aims to deliver a high-performance RISC-V processor by 2025. If it succeeds, it could be "enormously significant" for three reasons, writes The Register's Simon Sharwood. It would elevate RISC-V from low-end silicon to datacenter-level capabilities, leverage the open-source Mulan PSL-2.0 license to disrupt proprietary chip models like Arm and Intel, and reduce China's dependence on foreign technology, mitigating the impact of international sanctions on advanced processors. From the report: The prospect of a 2025 debut appeared on Sunday in a post to Chinese social media service Weibo, penned by Yungang Bao of the Institute of Computing Technology at the Chinese Academy of Sciences. The academy has created a project called Xiangshan that aims to use the permissively licensed RISC-V ISA to create a high-performance chip, with the Scala source code to the designs openly available.

Bao is a leader of the project, and has described the team's ambition to create a company that does for RISC-V what Red Hat did for Linux -- although he said that before Red Hat changed the way it made the source code of RHEL available to the public. The Xiangshan project has previously aspired to six-monthly releases, though it appears its latest design to be taped out was a second-gen chip named Nanhu that emerged in late 2023. That silicon ran at 2GHz and was built on a 14nm process node. The project has since worked on a third-gen design, named Kunminghu, and published the image [here] depicting an overview of its non-trivial micro-architecture.

Displays

Lenovo's Latest Laptop Has a Rollable OLED Screen (wired.com) 23

An anonymous reader quotes a report from Wired: Laptop screens can feel cramped. But what if you could magically get more real estate without having to carry around a portable monitor? That's precisely the purpose of Lenovo's ThinkBook Plus Gen 6 Rollable AI PC -- yes, rollable. It has an OLED display that, with the push of a button, extends the 14-inch screen upward to make for an awkward aspect ratio, but roughly doubles the screen space to 16.7 inches. Two screens are better than one for productivity, but what if one screen could be two but still one? Yes.

It plays a fun animation and some music when it does its rolling thing. You can also activate the rolling action with a palm gesture; once it scans your palm, shift it up or down to raise or lower the screen. (Pressing the button on the keyboard is way faster.) You can take advantage of Windows 11 window snapping features to put apps one on top of the other. I stacked two browser windows, but you can put other apps below too. Considering I'm already that guy who brings a spare portable monitor everywhere, this just seems like a more elegant solution that takes up less space in my bag. And of course, anyone can take advantage of the long aspect ratio to get a better look at documents, PDFs, and web pages.

Lenovo says it has tested the rolling function 30,000 times, and it has performed without flaws, so you can rest a little easier about reliability, though repairing this machine sounds like it will be a task. The whole laptop doesn't feel significantly different from a normal machine, weighing just 3.7 pounds -- that's 1 pound less than the 16-inch MacBook Pro. However, walking with your laptop open in your hand might be weird, as it feels a little top heavy. When closed, it's 19.9 mm thin -- the 16-inch MacBook Pro is 15.4 mm, so Lenovo's machine is thicker, but not as thick as a gaming laptop.
Lenovo published a concept video on YouTube.
AI

Nvidia Launches RTX 50 Blackwell GPUs: From the $2,000 RTX 5090 To the $549 RTX (techspot.com) 45

"Nvidia has officially introduced its highly anticipated GeForce 50 Series graphics cards, accompanied by the debut of DLSS 4 technology," writes Slashdot reader jjslash. "The lineup includes four premium GPUs: the RTX 5080 and RTX 5090 are slated for release on January 30, with the RTX 5070 and RTX 5070 Ti following in February. TechSpot recount of the Jensen Huang keynote tries to differentiate between dubious performance claims and actual expected raw output": The new RTX 5090 flagship comes packing significantly more hardware over its predecessor. Not only does this GPU use Nvidia's new Blackwell architecture, but it also packs significantly more CUDA cores, greater memory bandwidth, and a higher VRAM capacity. The SM count has increased from 128 with the RTX 4090 to a whopping 170 with the RTX 5090 -- a 33% increase in the core size. The memory subsystem is overhauled, now featuring GDDR7 technology on a massive 512-bit bus. With this GDDR7 memory clocked at 28 Gbps, memory bandwidth reaches 1,792 GB/s -- a near 80% increase over the RTX 4090's bandwidth. It also includes 32GB of VRAM, the most Nvidia has ever provided on a consumer GPU. [...]

As for the performance claims... Nvidia has - as usual - used its marketing to obscure actual gaming performance. RTX 50 GPUs support DLSS 4 multi-frame generation, which previous-generation GPUs lack. This means RTX 50 series GPUs can generate double the frames of previous-gen models in DLSS-supported games, making them appear up to twice as "fast" as RTX 40 series GPUs. But in reality, while FPS numbers will increase with DLSS 4, latency and gameplay feel may not improve as dramatically. [...] The claim that the RTX 5070 matches the RTX 4090 in performance seems dubious. Perhaps it could match in frame rate with DLSS 4, but certainly not in raw, non-DLSS performance. Based on Nvidia's charts, the RTX 5070 seems 20-30% faster than the RTX 4070 at 1440p. This would place the RTX 5070 slightly ahead of the RTX 4070 Super for about $50 less, or alternatively, 20-30% faster than the RTX 4070 for the same price.
These GeForce 50 series wasn't the only announcement Nvidia made at CES 2025. The chipmaker unveiled a $3,000 personal AI supercomputer, capable of running sophisticated AI models with up to 200 billion parameters. It also announced plans to introduce AI-powered autonomous characters in video games this year, starting with a virtual teammate in the battle royale game PUBG.
AMD

AMD Reveals Next-Gen Handheld Gaming PC Chips (ign.com) 18

At CES 2025, AMD unveiled the Z2, Z2 Go, and Z2 Extreme chipsets -- all powered by Zen 5 CPU cores and designed for handheld gaming PCs. IGN reports: The AMD Zen 2 Extreme, along with lower-specced cousins the Z2 and Z2 Go, are powered by Zen 5 CPU cores. While the Zen 2 Extreme is using a RDNA 3.5-based GPU, the Z2 and Z2 Go are still using RDNA 3 and RDNA 2, respectively. This creates an entire family of APUs (Advanced Processing Units) for handheld gaming PCs that should hopefully cause the price of handhelds to go down a bit.

With the Z2 Extreme, AMD is hoping to dramatically improve battery life, while also delivering console-like gaming performance to devices like the Lenovo Legion Go. By and large, the biggest limiting factor of these handhelds, especially at the high end, is how quickly their batteries drain when playing demanding games away from a wall outlet.
The company also introduced the "Fire Range" HX3D processors for gaming laptops, leveraging 3D V-cache technology for enhanced gaming performance and efficiency. "All of these mobile chipsets, from 'Fire Range' HX3D to the AMD Z2 Extreme, will end up in gaming laptops and handhelds over the next few months," adds IGN.

AMD published a press release with additional details and specifications.
Hardware

Dell Will No Longer Make XPS Computers (arstechnica.com) 77

An anonymous reader quotes a report from Ars Technica: After ditching the traditional Dell XPS laptop look in favor of the polarizing design of the XPS 13 Plus released in 2022, Dell is killing the XPS branding that has become a mainstay for people seeking a sleek, respectable, well-priced PC. This means that there won't be any more Dell XPS clamshell ultralight laptops, 2-in-1 laptops, or desktops. Dell is also killing its Latitude, Inspiron, and Precision branding, it announced today. Moving forward, Dell computers will have either just Dell branding, which Dell's announcement today described as "designed for play, school, and work," Dell Pro branding "for professional-grade productivity," or be Dell Pro Max products, which are "designed for maximum performance." Dell will release Dell and Dell Pro-branded displays, accessories, and "services," it said. The Pro Max line will feature laptops and desktop workstations with professional-grade GPU capabilities as well as a new thermal design.

Dell claims its mid-tier Pro line emphasizes durability, "withstanding three times as many hinge cycles, drops, and bumps from regular use as competitor devices." The statement is based on "internal analysis of multiple durability tests performed" on the Dell Pro 14 Plus (released today) and HP EliteBook 640 G11 laptops conducted in November. Also based on internal testing conducted in November, Dell claims its Pro PCs boost "airflow by 20 percent, making these Dell's quietest commercial laptops ever." Within each line are base models, Plus models, and Premium models. In a blog post, Kevin Terwilliger, VP and GM of commercial, consumer, and gaming PCs at Dell, explained that Plus models offer "the most scalable performance" and Premium models offer "the ultimate in mobility and design." By those naming conventions, old-time Dell users could roughly equate XPS laptops with new Dell Premium products. [...] Dell will maintain its Alienware line of gaming PCs and peripherals (Dell acquired Alienware in 2006).
The changes were made to create more "unified branding" that will make it "easier and faster to find the right PCs, accessories, and services," said Dell in a press release. It also serves to push the company's "AI PCs" onto consumers.

Dell notes that it will maintain its Alienware line of gaming PCs and peripherals "that's been service PC gamers for nearly 30 years."

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