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YouTube Goes 4K — and VP9 — At CES 255

Posted by timothy
from the think-of-the-poor-pipes dept.
sfcrazy writes "YouTube will demonstrate 4K videos at the upcoming CES. That's not the best news, the best part of this story is that Google will do it using it's own open sourced VP9 technology. Google acquired the technology from O2 and open sourced it. Google started offering the codec on royalty free basis to vendors to boost adoption. Google has also learned the hardware partnership game and has already roped in hardware partners to use and showcase VP9 at CES. According to reports LG (the latest Nexus maker), Panasonic and Sony will be demonstrating 4K YouTube using VP9 at the event. Google today announced that all leading hardware vendors will start supporting the royalty-free VP9 codecs. These hardware vendors include major names like ARM, Broadcom, Intel, LG, Marvell, MediaTek, Nvidia, Panasonic, Philips, Qualcomm, RealTek, Samsung, Sigma, Sharp, Sony and Toshiba."
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YouTube Goes 4K — and VP9 — At CES

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  • by ackthpt (218170) on Friday January 03, 2014 @07:54PM (#45861927) Homepage Journal

    I don't quite have to have it, yet.

  • by msobkow (48369) on Friday January 03, 2014 @08:51PM (#45862335) Homepage Journal

    Oh, yes, of course, an open sourced codec is clearly the same problem as a platform-specific closed source product designed to lock the customer in to a particular vendor.

    The only thing they have in common is that you hate them both.

  • by wonkey_monkey (2592601) on Friday January 03, 2014 @09:17PM (#45862495) Homepage

    So now we'll get idiots uploading cellphone footage of clips from Family Guy (dubbed into Spanish) scaled up to 4K instead of 1080p...

  • by Overzeetop (214511) on Friday January 03, 2014 @10:24PM (#45862793) Journal

    And not a single Apple device will play VP9. Every Apple device will require transcoding, or using whatever format they find optimizes their [battery life|thermal envelope|PROFIT], which will nudge every well heeled, non-technical user to gravitate away from VP9.

  • Re:4K video (Score:3, Insightful)

    by Kjella (173770) on Friday January 03, 2014 @10:32PM (#45862835) Homepage

    And with that resolution you can see the layers of pancake makeup on your favourite actors and actresses, plus all that spitting during sports events in astounding clarity.

    You're like an echo from 15 years ago when 1920x1080 was to replace NTSC 640x480, both HD porn and HD sports looks great despite the naysaying. Movies and TV too, if the costumes, props, backdrops or special effects no longer looked real they simply had to improve until they did. Why should UHD be any different? It might be that many people meet it with a yawn like Super Audio CD vs CD, for the vast majority a regular CD was more than good enough already but the "too much detail" should be thoroughly debunked by now.

  • by iluvcapra (782887) on Saturday January 04, 2014 @01:05AM (#45863463)

    Google has also learned the hardware partnership game and has already roped in hardware partners to use and showcase VP9 at CES. According to reports LG (the latest Nexus maker), Panasonic and Sony will be demonstrating 4K YouTube using VP9 at the event.

    I work in film post-production in Hollywood and I'm not sure we've had any consultations on VP9, MPEG always gets SMPTE and the ASC involved in screenings and quality shootouts. Of course Google might just be trying to buffalo filmmakers, which would be nothing new, I suppose. "Content providers," as a term, rarely describes the people working the camera or doing the color (let alone syncing the sound). If you're a professional the licensing of the codec is completely irrelevant, it's a poor economy if the quality is even remotely compromised.

    Panasonic and Sony were demonstrating Google TV STBs a few years ago and I we all know how that turned out. It's basically no-cost for these shops to turn out this gear for whatever marketing event Google cares to throw. What you want to hear is Sony Consumer Electronics saying they wouldn't support the next MPEG standard, or Sony Pictures Entertainment announcing they'd standardize their delivery format on VP9. SPE is one of my employers and the codecs that, say, Crackle.com uses is decided by a group of people completely independent from the consumer electronics folks, and Crackle will support whatever codec is optimal on the target STB/mobile/desktop platform.

    Why would a provider want to go single-track with a codec which is "Open" in the way Android is, which is to say, you can download the source code, but the reference implementation that's distributed to millions of clients is controlled by a single vendor?

  • by msobkow (48369) on Saturday January 04, 2014 @01:59AM (#45863683) Homepage Journal

    Can you point to any vendors being locked out by the use of VP9, other than through their own volition?

    The sky is not falling, Chicken Little.

  • by evilviper (135110) on Saturday January 04, 2014 @05:10AM (#45864055) Journal

    4K for $3K, isn't that a great deal!? Less than a dollar per pixel!

    I suppose you think an HDTV has just 1080 pixels as well?

    3840x2160 = 8294400 pixels

    8294400 / 3000 = 2,764.8 pixels per dollar

    I just wonder if they have the same dead-pixels policy as my first 800x600 LCD monitor way back when. Three out of 8 million isn't a bad ratio.

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