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Intel Portables Businesses Hardware Technology

Why Ultrabooks Are Falling Well Short of Intel's Targets 513

Posted by Soulskill
from the not-leveraging-enough-synergies dept.
nk497 writes "When Paul Otellini announced Ultrabooks last year, he predicted they would grab 40% of the laptop market by this year. One analyst firm has said Ultrabooks will only make up 5% of the market this year, slashing its own sales predictions from 22m this year to 10.3m. However, IHS iSuppli said that Ultrabooks have a chance at success if manufacturers get prices down between $600 to $700 — a discount of as much as $400 on the average selling price of the devices — and they could still grab a third of the laptop market by 2016."
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Why Ultrabooks Are Falling Well Short of Intel's Targets

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