Will Microsoft Extend Surface Model And Manufacture Windows Phones? 118
Nerval's Lobster writes "A day after Microsoft unveiled Windows Phone 8, a company executive explained why the company never implemented native code in Windows Phone 7, declined to say whether Windows Phone 7.x would be upgraded beyond version 7.8, and said Microsoft has no plans to acquire an OEM to manufacture smartphones in-house. Of course, in theory that wouldn't stop Microsoft from building its own hardware in-house, similar to what Google did with the Nexus One. In any case, Microsoft's decision to construct its hardware and software in-house for the Surface tablet project has led to some chatter that it could do the same for smartphones."
Nexus One wasn't in house... (Score:5, Informative)
HTC designed and manufactured it, Google just rebranded it.
Re:Nexus One wasn't in house... (Score:4, Informative)
None of the Nexus devices are done in-house - Google partners with one of their licensees for each one. To avoid licensees possibly getting angry, they tend to rotate it around. And honestly, Google would likely aggressively market any device a manufacturer makes that is as open as one of their Nexus devices.
N1 was HTC, NS and GN were Samsung, rumored upcoming tablet is rumored to be Asus
While the Xoom was not officially a "nexus" it was Google's "Google Experience" tablet device in some regions, adding Motorola to the list
Re:May need to at this point (Score:5, Informative)
ïMicrosoft's new "strategic partnership" with Nokia is not its first. For a decade the software company has courted and consummated relationships with a variety of companies in mobile and telecom. Here are the ones I can remember:
LG. In February 2009 Microsoft Corp. signed a multiyear agreement for Windows Mobile to be included on devices from LG Electronics Inc. LG would use Windows Mobile as its "primary platform"for smartphones and produce about 50 models running the software.
What happened? LG made a few Windows Mobile devices but with WinMo uncompetitive, they abandoned the platform and moved to Android losing years of market presence and all their profits.
Motorola. In September 2003, Motorola and Microsoft announced an alliance. "Starting with the introduction of the new Motorola MPx200 mobile phone with Microsoft Windows Mobile software, the companies will collaborate on a series of Smartphone and Pocket PC wireless devices designed to create a virtual "remote control" for the Web-centric, work-centric, always-on-the-go mobile professional." In addition, the alliance includes cooperation on joint marketing and wireless developer programs.
What happened? Motorola launched a series of Windows Mobile phones culminating in the Motorola Q "Blackberry killer". As Motorola hit the rocks in profitability new management reached for the Android liferaft. The company now relies exclusively on the Droid franchise.
Palm. In September 2005 Palm and Microsoft announced a strategic alliance to "accelerate the Smartphone market segment with a new device for mobile professionals and businesses. Palm has licensed the Microsoft Windows Mobile operating system for an expanded line of Treo Smartphones, the first of which will be available on Verizon Wirelessâ(TM) national wireless broadband network."
What happened? Palm shipped a few Windows Mobile, famously dismissing Appleâ(TM)s potential entry as something "PC guys" could never achieve. A new CEO, a private placement and an acquisition later the company is a division of HP making its own operating system.
Nortel. When Steve Ballmer was famously laughing at the iPhone and saying that he likes the Windows Mobile strategy "a lot" he was sitting next to the then-CEO of Nortel (Mike Zafirovski formerly of Motorola) with whom the company had just closed a strategic deal. "an alliance between Microsoft and Nortel announced in July 2006 ⦠includes three new joint solutions to dramatically improve business communications by breaking down the barriers between voice, e-mail, instant messaging, multimedia conferencing and other forms of communication".
What happened? Nortel declared bankruptcy two years later.
Verizon. In January 2009 "Verizon Wireless has selected Microsoft Corp. to provide portal, local and Internet search as well as mobile advertising services to customers on its devices. The five-year agreement will go into effect in the first half of 2009 when Microsoft Live Search is targeted to be available on new Verizon Wireless feature phones and smartphones." The deal would ensure Bing distribution to all of Verizonâ(TM)s smartphone customers.
What happened? Bing did ship on some devices but in October 2009 Droid came to Verizon.
Ericsson. In September 2000, "Ericsson and Microsoft Corp. today launched Ericsson Microsoft Mobile Venture AB. This previously announced joint company will drive the mobile Internet by developing and marketing mobile e-mail solutions for operators. The first solutions are expected to be on the market by the end of the year. The company is part of a broader strategic alliance between Ericsson and Microsoft"
What happened? Ericsson divested itself of the mobile division forming a joint venture which would go on and make more strategic alliances with Microsoft over Windows Mobile culminating in a loss of profits and eventual flight to Android.
Sendo. In February