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3-Way Price War On Black Friday: iPad, Nook, and Kindle 230

Posted by timothy
from the bunch-of-exploiters dept.
destinyland writes "Black Friday has touched off a three-way price war between Apple, Amazon, and Barnes and Noble. Kobo readers dropped their price to just $99 to compete with the Nook, only to discover that Barnes and Noble was lowering the price on their touchscreen Nooks to $79, to compete with the new $79 Kindle from Amazon. And meanwhile, Apple has announced aggressive pricing on all Apple products for Black Friday, reportedly including $100 off on MacBook and iMac products, and a $61 discount on the iPad 2."
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3-Way Price War On Black Friday: iPad, Nook, and Kindle

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  • Price War? (Score:5, Insightful)

    by BLT2112 (1372873) on Thursday November 24, 2011 @02:07PM (#38159714)
    So this still leaves the iPad2 a few hundred dollars more expensive, right?
    • by nomadic (141991) <nomadicworld.gmail@com> on Thursday November 24, 2011 @02:14PM (#38159796) Homepage
      You're not just buying a tablet, my friend, you're buying a lifestyle. The ipad is a bargain if you think about it like that; buy it and you're the kind of person who knows obscure indie bands, is comfortable hanging out in coffee shops just being chill, where strangers will invite you to gallery openings and private parties attended by other good-looking, creative individuals who also have the good taste to buy apple products. You will probably get a job offer by an independent film company, high-end advertising agency, or chic start-up right after buying it, and then you will be able to afford that high-end condo in San Francisco. Just make sure after you get it to come back to slashdot and respond to every anti-Apple post with anguished hostility.
      • by Fuzzums (250400) on Thursday November 24, 2011 @02:23PM (#38159858) Homepage

        At least there is SOMETHING cheap when it comes to apple products.
        That is the jokes about their products.

        Wait. My apologies. That was cheap :)

      • by Anonymous Coward

        Guys; the above, although funny, is exactly the business and marketing explanation for Apple products. Another example of this marketing a "lifestyle" is Harley Davidson Motorcycles. I'm just surprised Apple hasn't gotten into logo'd apparel yet.

        Saint Steven Jobs was the greatest salesmen and marketer that has ever existed. And I'd dare say, St. Jobs will be the best that will ever be.

        • Guys; the above, although funny, is exactly the business and marketing explanation for Apple products. Another example of this marketing a "lifestyle" is Harley Davidson Motorcycles. I'm just surprised Apple hasn't gotten into logo'd apparel yet.

          Saint Steven Jobs was the greatest salesmen and marketer that has ever existed. And I'd dare say, St. Jobs will be the best that will ever be.

          Apple doesn't need logo'd apparrel. They'd prefer you to just buy one of their products and wear it as a talisman :) That way they don't have to make as many sizes and styles.

        • PT Barnum has him beat.

        • by mysidia (191772) *

          I'm just surprised Apple hasn't gotten into logo'd apparel yet.

          The iPod is logo'd apparel that you wear in your pocket.

        • by Bogtha (906264) on Thursday November 24, 2011 @06:55PM (#38161420)

          the above, although funny, is exactly the business and marketing explanation for Apple products

          It's really not. This is the excuse trotted out when somebody wants to flame Apple or Apple fanboys, but it really doesn't hold up to the slightest scrutiny. Take a look at their ads. They are all about what you can do with the devices. They are renown for focusing on what you can do with the devices.

          Do you really believe that Apple is managing to brainwash people? That there isn't a more plausible explanation, such as the fact that they see an ad showing people using the devices in ways that appeal to them and want to buy them? That people try the competition and are less than thrilled, so they opt for the premium product that does what they want instead? If you really believe that marketing brainwashing is a more plausible explanation than that, I'm afraid you're the one who's brainwashed.

          • by nomadic (141991)

            Take a look at their ads. They are all about what you can do with the devices. They are renown for focusing on what you can do with the devices.

            Exactly, like dancing in silhouette.

          • by slasho81 (455509)
            The majority of Apple marketing, both in time and money, is product placement - showing Apple products in the hands of characters in TV series and movies. It's all about the perception that everyone uses it (or at least everyone that matters).
          • by Xest (935314)

            "Take a look at their ads. They are all about what you can do with the devices."

            Yes, I have an iPad2 and you're right.

            Unfortunately however being able to randomly slide screens around, and use half-arsed versions of applications that only do 1/100th of what their counterparts on my PC or laptop do is the reason it's just sat uncharged because being arsed to plugged it in to charge it nowadays requires more effort than any resultant benefit the device can provide to my life to be worthwhile. I suppose if I d

      • ...will quickly make up for the several hundred dollar difference. Nook owners ain't gettin no nookie!
      • Re:Price War? (Score:5, Insightful)

        by gstoddart (321705) on Thursday November 24, 2011 @03:10PM (#38160148) Homepage

        Just make sure after you get it to come back to slashdot and respond to every anti-Apple post with anguished hostility.

        Or, you know, you could try one and have an informed position instead of just mindlessly slagging the product every time it's mentioned.

        My manager just bought his son's, because it wasn't compatible with the stuff he needed to do at school (Windows only class stuff). In a week he went from "meh, who cares" to "wow, I love this thing".

        Maybe people like them because they find them extremely useful?

        So far, mine hasn't led to the glamorous lifestyle you seem to suggest ... but I'm old, fat, and un-hip, so that wasn't ever going to happen anyway.

        But for business trips and being stuck on an airplane, it's an exceedingly useful thing. I can actually read my email from the airport wifi, and watch a movie on a screen much better than the one in the plane. Throw in eBooks, games, and a couple of other things, and I haven't used my laptop on a business trip in the last 7 trips I've made. Despite claims to the contrary, a netbook would not fill the same niche because it's still a clamshell with a keyboard. My iPad is about the size of a book.

        Go to the lobby bar of a hotel in a business district, and count the number of people with iPads ... and then look at them and see if you think they're hipsters who have these things for fashion purposes.

        I haven't used one, but I suspect what I say is true of any tablet ... it really is a nice form-factor.

        • by jbeaupre (752124)

          Funny thing though ... the original statement was that iPads cost hundreds more. In defense of iPads, you listed a bunch of activities that make iPads worth getting. Things that Nooks and Kindle Fires do quite well by all accounts and for hundreds less.

          I think you just demonstrated why Apple may have reason to worry.

          BTW, I've done 2/3 the stuff you listed with a $114 Kindle (email, books, games, plus web surfing and some encryption key calculations). I'm looking to upgrade to the $99 version soon.

    • Re: (Score:2, Insightful)

      by alvinrod (889928)
      Against other products that aren't even in the same category, no less. Sure they can all read books, but that's like comparing sales prices for bicycles against cars because they can get you from point A to point B.

      Let's just tag this one "slownewsday" and move along.
    • Re: (Score:2, Informative)

      by Anonymous Coward

      This isn't a new price war between Apple and the others (who are selling products that are much more limited than an iPad).

      In previous years, Apple has been known to discount iMacs and MacBook Pros by $101 on Black Friday; and also to discount iPod Touches (I think this discount was roughly 10%). A $61 discount on an iPad 2 would be roughly in line with this.

    • by alen (225700)

      so are other android tablets

      the kindle fire will destroy the tablet businesses of most android tablet makers

      • Re:Price War? (Score:5, Insightful)

        by metalmaster (1005171) on Thursday November 24, 2011 @03:00PM (#38160086)
        I would mod you funny if i could, because you've gotta be kidding. The Kindle Fire is little more than an amazon portal that puts up the facade of being an android tablet. If you want a basic android offering that includes a web browser and limited media player by all means get a Kindle Fire. There is no way it can even compete with a tablet that offers an expandable SD slot, camera, mic and presumably android updates down the line.

        I work retail and I have had plenty of time to play with our display model. The UI is a bit too simple and it's content-focused. That's great if you plan to consume amazon content, but i'd rather have an android UI and navigation
    • Re:Price War? (Score:5, Insightful)

      by Guspaz (556486) on Thursday November 24, 2011 @02:26PM (#38159884)

      A few hundred dollars more expensive than what? The Galaxy Tab 10.1 16GB seems to be going for about $500 today, which is the same price as the iPad 2. You can't compare a 10" high-end tablet to a 7" budget tablet or e-reader, they're not the same class of device.

      People rag on apple for selling expensive products. The perception is largely because, while Apple's products are generally priced roughly the same as similarly spec'd products from their competitors, Apple doesn't typically sell low-end or budget devices. That is to say, their product lineup starts in the mid-range to high-end. So, they're expensive, yes, but not overpriced.

      • Re:Price War? (Score:4, Informative)

        by steveha (103154) on Thursday November 24, 2011 @04:20PM (#38160630) Homepage

        You can't compare a 10" high-end tablet to a 7" budget tablet or e-reader, they're not the same class of device.

        Oh, I think I can. Here, I'll do it. I'll compare the iPad 2 to the Nook Tablet.

        Each is better in some ways than the other. iPad 2 has cameras and a larger screen; Nook Tablet is a convenient size for carrying, is lighter (400 grams vs. 601 grams!), and has longer battery life. Both have great screens. Both have a web browser. iPad 2 has more apps, but Nook Tablet has the apps I really care about; in particular, it has Netflix pre-loaded. Both have a 1 GHz dual-core ARM processor. The Nook Tablet has 1GB of RAM, twice as much as iPad 2, and has a claimed 11.5 hour battery life vs. iPad 2's claimed 10 hour battery life.

        And Nook Tablet is literally half the price of iPad 2.

        So I bought a Nook Tablet and I haven't bought an iPad.

        P.S. I also have a Nook Color and I plan to root it and install CyanogenMod. It turns out that the Nook Color actually has Bluetooth hardware that was not enabled by the Nook software stack, so a rooted Nook Color makes a rather nifty little tablet.

        If a bunch of Nook Color owners run out and buy a Nook Tablet, now might be a good time to pick up a used Nook Color for cheap. If you can get a new one for $200 you ought to be able to get a used one for around $100 or so. A used iPad 2 will be much more expensive than that.

        I am hoping that the Nook Tablet also has hidden Bluetooth hardware, but I have not yet seen this confirmed or disproved.

        steveha

    • Re:Price War? (Score:4, Informative)

      by destinyland (578448) on Thursday November 24, 2011 @02:35PM (#38159942)
      It's even worse. Today Amazon just announced a surprise 32% discount on their Kindle DX tablets!

      http://www.beyond-black-friday.com/2011/11/24/amazon-announces-a-black-friday-sale-on-the-kindle-dx/ [beyond-black-friday.com]
    • Yes, it's more expensive, does more, does it better, and has 90% of the market.

  • Playbook as well (Score:4, Insightful)

    by Anonymous Coward on Thursday November 24, 2011 @02:08PM (#38159728)

    The Blackberry Playbook has it's price slashed, and it is a signal of the end.

    Android/Apple price slash - PRICE WAR!

  • by Anonymous Coward

    It's hardly a price war.

  • Give it a rest (Score:5, Insightful)

    by artor3 (1344997) on Thursday November 24, 2011 @02:09PM (#38159744)

    That's not a price war. The Kindle dropped their prices a while ago, not as part of some Black Friday promotion. And the iPad is in a completely different class of devices. I guess you might say that they're offering the sale to dissuade people from getting the Kindle Fire this Christmas, but the more likely scenario is that all of these are just standard Black Friday deals. This is less of a story and more like one of those snail mail sales flyers they spam out every week.

    But hey, it will give all the fanboys a reason to argue over which device is best, which I suppose was the whole point.

  • by Vecanti (2384840) on Thursday November 24, 2011 @02:11PM (#38159756)
    I notice there are two types of Kindles. Those that say Kindle and those that say, Kindle "with Special Offers". The $79 is with special offers. My understanding is that it will display ads for the entire life of the device for the cost saving over the normal price, is this true? It's a $109 without special offers.

    The Nook is $79 with no ads.

    I have no interest in either, but I wonder how many people are going to be WTF!? this christmas with their Kindle's as they didn't notice the "Special Offers" thing.
    • by Anonymous Coward on Thursday November 24, 2011 @02:17PM (#38159826)

      The ads are fullscreen as a screen saver only... The rest of the time it is a little banner on the screen, except when reading, then the ads are not seen at all. You can also disable the ads anytime you want and Amazon will debit the amount to match the price of an unsubsidized model.

    • by darrylo (97569)

      The Nook is $79 with no ads.

      It also appears to be in-store only (Black Friday special?). Foo.

    • I bought the $80 kindle last week. At checkout, amazon offered me another $40 off if I'd apply for an amazon credit card. I did that, so I got a $40 device for reading public-domain books while traveling. I will never buy a DRM'd book from amazon.

  • by DavidinAla (639952) on Thursday November 24, 2011 @03:06PM (#38160132)
    Did anybody notice the bizarro contradiction in the description of this story? If Apple had "announced aggressive pricing," the referenced article wouldn't be talking about what Apple was "reportedly" going to do. It can be announced OR it can be just rumored. You can't reasonably use both words.

    "And meanwhile, Apple has announced aggressive pricing on all Apple products for Black Friday, reportedly including $100 off on MacBook and iMac products, and a $61 discount on the iPad 2."
    • by AdamJS (2466928)

      Not exactly.
      It may be that Apple said "We will be aggressively pricing products for black friday".

      • That's not the case. Apple hasn't announced anything. Read the stories. The description of this item is just plain wrong.
  • More like a minor skirmish then a war.

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