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Dell, EMC Divorce After 10-Year Reseller Relations 51

Posted by Soulskill
from the who-has-to-take-the-kids dept.
Lucas123 writes "An extremely profitable relationship between Dell and EMC has come to an end after 10 years. Over the past five years, as Dell has continued to sell more of its own storage products — going further and further upstream in the market — while EMC has continued to sell more products aimed at lower-end customers. As a result, competition between the two vendors has grown. But, the partnership resulted in big revenue for both companies, with Dell reporting as much as 50% of its storage revenue from EMC rebranded products in some years. 'If anything, Dell is making much more money on the bottom line now. So as far as divorces go, this was a pretty easy one,' said industry analyst Steve Duplessie."
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Dell, EMC Divorce After 10-Year Reseller Relations

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  • by msobkow (48369) on Tuesday October 18, 2011 @01:29AM (#37747394) Homepage Journal

    Look at that. A successful and profitable cooperative venture coming to an end, and not a lawsuit in sight.

    Now if the rest of the business community could only learn from this and stop with the patent lawsuits and market trolling, and get back to selling great competitive products.

  • Old news (Score:4, Interesting)

    by zyzko (6739) <kari.asikainen@g ... .com minus punct> on Tuesday October 18, 2011 @05:04AM (#37748004)

    This was announced to Dell/EMC customers...what, about a year ago if I remember correctly?

    Dell has been pushing their (acquired through company merger) Equallogic series of storage servers for long and nobody saw this as an suprise. But I guess the good relations must go on because EMC has VMware and Dell does not definitely want to be known as diy vendor when it comes to VMware.

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