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Is the Quick Death of Failed Tech Products a Good Thing? 181

Joining the ranks of accepted submitters, HumanEmulator writes "The NY Times reports on how the Hollywood summer-movie business model is being applied to tech products: 'Every release needs to be a blockbuster, and the only measure of success is the opening-weekend gross. There is little to no room for the sleeper indie hit that builds good word of mouth to become a solid performer over time.' New products are being pulled from shelves only weeks after a lackluster release. What if the TouchPad, the Microsoft Kin, or even Google Wave had had more time on the market? Is this blockbuster-or-bust model a good thing for consumers, or for the industry in general?"
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Is the Quick Death of Failed Tech Products a Good Thing?

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  • by plover ( 150551 ) * on Thursday August 25, 2011 @10:02AM (#37205426) Homepage Journal

    I knew a guy who started .com companies like popcorn. His business plan was the same for all of them: be successful enough until someone bigger buys you out. His goal was to work for a year at trying to get a thing going, then sell it for a couple million dollars for that short duration that it would be hot. Most of these things were very transient. They were unknown a month ago, on the rise a week ago, popular today, and by next month they probably wouldn't even be a memory.

    I think these big companies learned their lessons. They tried over and over to pump money into these little concepts that never had longevity as a part of their plans. They bled red ink.

    So if they don't see that initial wave, they're cutting the bleeding off now before they pump additional useless money into a concept that never will make it. It makes financial sense.

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