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Businesses The Internet Hardware

Belkin's Amazon Rep Paying For Fake Online Reviews 369

Posted by Soulskill
from the fake-them-yourself-like-everybody-else dept.
remove office writes "I recently discovered that Belkin's lead online sales rep, Michael Bayard, has been secretly paying internet users to review his company's products favorably on Amazon.com and other websites like Newegg, whether or not they've ever used the devices. Bayard instructed the people he was paying to 'Write as if you own the product and are using it... Mark any other negative reviews as "not helpful" once you post yours.' Ironically, he was using Amazon's own Mechanical Turk service to hire his fraudsters. Did he honestly think he wouldn't get caught? Are Slashdotters aware of other examples of other such blatant astroturfing on behalf of a large tech company like Belkin?"
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Belkin's Amazon Rep Paying For Fake Online Reviews

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Is it possible that software is not like anything else, that it is meant to be discarded: that the whole point is to always see it as a soap bubble?

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