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Instead, Google said that the company would simply double down on its crackdown of bloggers who use their sites to sell porn.
In July, Google stopped porn from appearing in its online ads that appear on Blogger. And in 2013, Google decided to remove blogs from its Blogger network that contained advertisements for online porn sites. "We've had a ton of feedback, in particular about the introduction of a retroactive change (some people have had accounts for 10+ years), but also about the negative impact on individuals who post sexually explicit content to express their identities," wrote Jessica Pelegio, Google's social product support manager, in a post on Google product forums. "So rather than implement this change, we've decided to step up enforcement around our existing policy prohibiting commercial porn.
Her conclusion: readers tend to skim on screens, distraction is inevitable and comprehension suffers. Researchers say readers remember the location of information simply by page and text layout — that, say, the key piece of dialogue was on that page early in the book with that one long paragraph and a smudge on the corner. Researchers think this plays a key role in comprehension — something that is more difficult on screens, primarily because the time we devote to reading online is usually spent scanning and skimming, with few places (or little time) for mental markers.
Another significant problem, especially for college students, is distraction. The lives of millennials are increasingly lived on screens. In her surveys, Baron was surprised by the results to the question of whether students were more likely to multitask in hard copy (1 percent) vs. reading on-screen (90 percent). "When a digital device has an Internet connection, it's hard to resist the temptation to jump ship."