i4u writes "Sony introduces their first commercial OLED TV, the XEL-1. The stunning XEL-1 is what Sony teased on Friday on their site in Japan. The XEL-1 is an 11-inch display that is only 3 mm thin. It features a dramatic 1,000,000:1 contrast ratio and the power consumption is a low 45 W. Sony plans to start shipping the XEL-1 OLED TV on December 1 for 200,000 Yen (~$1,740). Here is Sony's OLED TV product page (in Japanese)."