Video T-shirts

Lord_Dweomer writes "The Hollywood Reporter brings us the next trick up marketers' sleeves. A new t-shirt with an 11" display and 4 stereo speakers was unveiled at E3 last week playing a trailer of the new I, Robot movie soon to be released. Unfortunately the company behind them, San Francisco based Brand Marketers, has announced that they will not be for individual sale. When will I be able to watch a movie on my sleeve?!" Update: 05/20 15:38 GMT by M : i4u writes "We just reported about Irish Adwalker which uses Xybernaut equipment for a more high-end Video T-shirt. Also we saw the brandmarketers Video T-Shirt at the Wired Nextfest 2004."

Tv on your sleeve?

[Anonymous Coward]

When will I be able to watch a movie on my sleeve?!

You mean like this? [rr.com] ;)
Check out some of these pictures [dynamism.com]! Awesome!
Theres also a mobile phone with support for receiving tv, here [i4u.com], cool huh?

/. or t-shirt better ad?

[thebra]

"I think Fox had a lot of guts to roll this out for 'I, Robot' because it was brand new, and a lot of companies aren't willing to do alternative marketing and want to stick to the same thing,"

Alternative marketing eh? I guess FOX also decided to advertise the movie on /. because I see very little info in the article about the shirt but plenty about Fox.

Mod me down if you must but you know I am right.

PEOPLE SPAM IS BAD

[aardwolf204]

And during the Fourth of July weekend, 20th Century Fox plans to have several people in the video T-shirts walking around malls, movie theaters, beaches, festivals and other venues packed with people to promote the film in the top 10 markets.

I thought door-to-door-salesmen-SPAM was bad

I thought telemarketer-SPAM was bad

I thought fax-marketer-SPAM was bad

I thought SMS-when-you-walk-by-starbucks-SPAM was bad

I thought popups-SPAM was bad

I thought SPAM-SPAM was bad

I thought LCD-billboard-SPAM was bad

PEOPLE-SPAM is BAD

Next time I go to a concert can I get a filter for my eyes, preferably an open source one?

guerilla marketers should live in the zoo

Re:Was it the TV or....

[Anonymous Coward]

With this coming from a marketing company, something tells me that the interest wasn't the shirt, but rather what's behind it, literally.

No, in reality the T-shirts didn't really show off any of the other *ahem* assets of the models. They really just looked like long night shirts with an lcd screen glued to the chest. IMO they could have been way cooler, with maybe a flexible screen that could fit around said assets and with possibly a better fit.

To me it just looked like somthing a 7th grader with too much time on his hands would make out of a portable dvd player.

Something is fishy

[dr ttol]

I looked up Brand Marketers, and there is no such company in San Francisco.

Also, no pictures of the video t-shirts.

Something is fishy.

If they made a shirt out of OLED...

[AC-x]

...then presumably the entire t-shirt could be a display, now that would be cool

It probably wouldn't be bright enough for Preditor style camouflage but it'd be pretty nifty to have an animated shirt anyway :)

But,

[BillFarber]

what will this do to wet t-shirt contests?

Re:If something is fishy

[Anonymous Coward]

Must be time for girlfriend to douche.

Yes - it's kind of pathetic when a "marketing company" has zero visibility on google - but there you are. You have to search for "brand marketing llc" - in quotes.

http://www.brandmarketers.com/

Now - their contact info doesn't confirm where they are addresswise - but you can see from their portfolio pics they're all over san francisco. Hell call -em toll free and ask yourself.

Wheres the OLED

[POPE Mad Mitch]

Liquid Crystal Display !?

Not very practical is it, what we really want to see is the flexible OLED version of these, then you really can have a t-shirt with a builtin tv.

Staring?

[keriaan]

What with all of the social conventions against staring I find it hard to imagining myself staring at some stranger's chest (especially a woman's) for 30 seconds no matter how entertaining the video is. I could see this method of advertising working better if the video was on the back of the t-shirt. I am much more likely to be caught walking behind someone for 15 to 20 seconds and if the screen was on their back most if not all of the awkwardness associated with staring would removed.