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Microsoft, Google Battle Over Energy Efficiency

Posted by kdawson on Tue Oct 21, 2008 05:45 AM
from the anything-you-can-light-i-can-light-cheaper dept.
1sockchuck writes "Microsoft and Google have opened a new front in their battle for global domination: data center energy efficiency. Just weeks after Google published data on the extreme efficiency of its previously secret data centers, Microsoft says it has achieved similar results with shipping containers (despite Google's patent) packed with up to 2,500 servers. The geeky benchmark for the battle is Power Usage Effectiveness (PUE), a green data-center metric advanced by The Green Grid. Microsoft says its containers tested at a PUE of 1.22, while Google reported an average PUE of 1.21 for its data centers, which apparently are also now using containers."
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[+] Your Rights Online: Google Patents Shipping-Container Data Centers 207 comments
theodp writes "Two years ago, Robert X. Cringely wrote that Google was experimenting with portable data centers built in standard shipping containers. The idea, Cringely explained, wasn't new and wasn't even Google's, backing up his claim with a link to an Internet-Archive-in-a-Shipping-Container presentation (PDF, dated 11-8-2003) that was reportedly pitched to Larry Page. Google filed for a patent on essentially the same concept on 12-30-2003. And on Tuesday, the USPTO issued the search giant a patent for Modular Data Centers housed in shipping containers, which Google curiously notes facilitate 'rapid and easy relocation to another site depending on changing economic factors'. That's a statement that may make those tax-abating NC officials a tad uneasy."
[+] Technology: A Look At Google's Newest Data Center 75 comments
miller60 writes "Google doesn't allow the public inside its secret data centers. But a recent groundbreaking event at the company's new South Carolina data center provided glimpses of the exterior of the facility, which shows a design that has evolved since Google's Oregon data center made front page news. A new feature: an open, lighted area resembling a parking deck (containers?). Still missing: moats filled with sharks with friggin' laser beams on their head."
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  • Containers (Score:5, Interesting)

    by psergiu (67614) on Tuesday October 21 2008, @05:52AM (#25451033)
    If they care so much about being "green", are they using recycled containers ?
    • Re:Containers (Score:5, Insightful)

      by jlar (584848) on Tuesday October 21 2008, @05:56AM (#25451045) Homepage

      Most businesses care about being green when it means spending less of the green ones.

      • by ionix5891 (1228718) on Tuesday October 21 2008, @07:08AM (#25451417)

        it takes a container full of servers to run Vista?

        • Joe the plumber can't afford to be green! Most small business owners making under $250,000 can't afford to be green! Won't somebody please think of the small business owners?!

        • Re: (Score:3, Interesting)

          > That's why I'd wish we'd tax the Hell out of the most non-green businesses.

          It should not be (called a) tax actually: it should not depend on being profitable or not. When said company pollutes, dumps etc. then it should pay for the cleanup. The only shift we need is to realize that clean water, clean air, clean soil etc. is not free.

          In Europe they have a "product fee", supposed to cover the safe disposal/reuse etc. of the product at the end of its life. A step in the right direction. I would calcu

  • by Ed Avis (5917) <ed@membled.com> on Tuesday October 21 2008, @05:54AM (#25451039) Homepage

    OK so if you have a PUE of 1.2 then five-sixths of the input energy is used to power the computer equipment. But that doesn't say how energy efficient the machines themselves are. You could be running 150W Pentium 4 Extreme Edition processors, or whatever, and still get a higher 'efficiency' than someone using Atom processors giving the same computational speed with lower power usage.

    In the old days I would have suggested that Microsoft was limited to x86 processors and so they would necessarily have higher power usage than Google, who would be free to use more power-efficient architectures like ARM or PowerPC. But I get the feeling this isn't true nowadays. In servers and high-end desktops, do Intel x86 chips now offer the best bang per watt?

    • Re: (Score:3, Insightful)

      OK so if you have a PUE of 1.2 then five-sixths of the input energy is used to power the computer equipment. But that doesn't say how energy efficient the machines themselves are. You could be running 150W Pentium 4 Extreme Edition processors, or whatever, and still get a higher 'efficiency' than someone using Atom processors giving the same computational speed with lower power usage.

      True - But it still means that 5/6ths of the power goes to adding computational resources rather than pure-waste overhead.
  • by should_be_linear (779431) on Tuesday October 21 2008, @06:09AM (#25451105)
    Given Live! search popularity, it is easy to be ahead of Google in this regard. They could as well turn the whole thing off and become rich.
    • Yeah... Live! search is proof that the whole, "If you build it they will come" mantra is a big lie. Curse you Kevin Costner!
  • Microsoft, which is currently putting the finishing touches on a huge new data center near Chicago. The bottom floor of the $550 million facility will house at least 150 data center containers packed with servers.

    So they put servers in containers, then put the containers in a warehouse? What good does the container do at that point? You're just compartmentalizing the warehouse, with really unwieldy compartments (I'll bet you can't move the containers once installed, so you're stuck with the form factor chosen at installation). Why not install modular walls instead (if it's the compartmentalization that yields the extra efficiency)?

    • why stop at modular walls? what if they were to install the servers inside tubes, perhaps a series of them. a series of tubes that carries data... i'm off to the patent office!
  • Fat people... (Score:5, Insightful)

    by retech (1228598) on Tuesday October 21 2008, @06:12AM (#25451123)
    This is like two fat people drinking diet coke with their supersized double cheeseburger meal.
  • by ledow (319597) on Tuesday October 21 2008, @06:18AM (#25451163) Homepage

    PUE is a rubbish metric for this. The definition is nothing more than "power at utility meter" / "power used directly by IT kit". There's no account of WHAT that power is doing. Is it running one PC or a thousand? Is it hitting Gigaflops or nanoflops? You could put a laptop without a battery into a datacentre and get a PUE better than someone who has a thousand rackmounts all running at full speed. All PUE measures is the efficiency of the power conversion gear and associated equipment (e.g. UPS, etc.). In fact, UPS is an interesting measure too because the PUE of kit with a UPS would be greatly hindered in PUE stakes even against otherwise identical equipment.

    Now, "Total Teraflops / Power at utility meter" - that's a more accurate metric to be comparing. And I'd guess that there Google's containers would wipe the floor with MS's (unless, of course, some trickery is being done in the TFlops measurement - you would have to carefully define what's needed). And even then, throwing a bucket load of low-power ARM processors running Linux into every square inch possible would probably thrash even Google in those stakes (unless they already do that?).

    If you're going to have a contest over a metric, at least understand the metric and its shortcomings before you start claiming that X is better than Y.

    • Re: (Score:3, Interesting)

      The true energy savings happen at the source. We need to find ways to increase coal-to-electricity efficiency conversion to 90% or higher.

  • by Ragzouken (943900) on Tuesday October 21 2008, @06:21AM (#25451175)
    Is there some unwritten rule that you can't use 'and' in a headline?
    • Yep (Score:3, Interesting)

      It is a written rule of journalists, they economize the amount of letters in a headline. It makes sense with printed press, but at the web they should follow some different gidelines.

  • by giafly (926567) on Tuesday October 21 2008, @08:02AM (#25451731)
    It seems to be a grouping of power-hogs who want to claim to be environmentally friendly. Don't get me wrong, I'm not saying that it won't do some good, but until it get a few organizations like GreenPeace as members, and asks them to audit its standards, then nobody should take it too seriously.
    The Green Grid: Members List [thegreengrid.org]
    • Re:Geography (Score:4, Insightful)

      by MichaelSmith (789609) on Tuesday October 21 2008, @06:31AM (#25451233) Homepage Journal

      Since it is mostly irrelevant where a data center physically is

      Actually I think latency is a major issue for both Microsoft and Google as they chase the market for online applications.

    • Re: (Score:3, Interesting)

      Since it is mostly irrelevant where a data center physically is,

      well, "near a high-capacity internet link" is a pretty big issue for datacenters, and AFAIK the main reason datacenters are still being built in stupid places.

    • Re:What a joke... (Score:4, Informative)

      by mpsheppa (1088477) on Tuesday October 21 2008, @06:50AM (#25451317)
      The power usage during standby is only about 1-2 watts on a decent PC these days. The power usage during hibernation is also about 1-2 watts and the power usage while OFF is about 1-2 watts as well. So unless you are actually prepared to turn your PC off at the wall then they are right, standby mode is generally the best way of saving power because the speed to resume from standby means that you can put the PC into standyby mode much more often than you would turn it off and the PC can put itself into standyby mode automatically.
      • The PC electronics only burns 1-2 watts in standby, but the large and idle power supply will burn another 8 or so.

        Or at least that's the way my imac is. I got a watt meter and it's 70w at full power, 40w in low-power mode, 10w in standby and 10w when off. It only goes to zero when you unplug it.

        My laptop is the same: the charger burns 7w even when you don't plug it in to the laptop.

          • Re: (Score:3, Informative)

            True, but switches on the outlet are pretty much UK-only, as are plugs that include a fuse. Other 230 V-countries don't use them.

      • Re: (Score:3, Informative)

        A "typical" PC, of which there are none, will likely pull 125-200W at startup. It runs full out, afaik, until power management kicks in. For my laptop, it takes nearly 5 minutes* from power switch to useful (as judged by both disc activity and inability to accept keystrokes in realtime). So 1/12 hr x 125W = 10 watt-hours. That's ten hours in standby if standby is 1W over hibernation/off.

        It has a huge benefit to usability, though. Being able to "turn on" the machine and have a working browser over a wireless

    • Re: (Score:3, Insightful)

      Mod parent up. Sun has been using SWaP for several years now. If Space Wattage and Performance aren't a good starting point for IT efficiency measurement, what is? An air-cooled ENIAC in Iceland might have a good PUE but no one in their right mind would think this would make for an efficient modern data center.