An anonymous reader writes: Google and Amazon are both aggressively pursuing the cloud storage market, constantly increasing available storage space and constantly dropping prices. On its face, this looks great for the consumer — competition is a wonderful thing. Unfortunately, many smaller companies like Box, Dropbox, and Hightail simply aren't able to run their services at a loss like the giants can. Dropbox's Aaron Levie said, "These guys will drive prices to zero. You do not want to wait for Google or Amazon to keep cutting prices on you. 'Free' is not a business model."

The result is that the smaller companies are pivoting to win market share, relying on specific submarkets or stronger feature sets rather than available space or price. "Box is trying to cater to special data storage needs, like digital versions of X-rays for health care companies and other tasks specific to different kinds of customers. Hightail is trying to do something similar for customers like law firms. And Dropbox? It is trying to make sure that its consumer-minded service stays easier to use than what the big guys provide." It's going to be tough for them to hold out, and even tougher for new storage startups to break in. But that might be the only thing keeping us from choosing between the Wal-Mart-A and Wal-Mart-B of online storage.

The premise behind Coin is attractive: consolidate credit cards onto a single card-sized gadget. However, on Friday the company announced a delay in the release of its final version from this summer to spring of 2015, and in a way that angered many of the project's crowd-funding backers. The announcement of a delay was not only sudden, and quite close to the previously announced shipping date, but upset those who'd pre-ordered by outlining a confusing beta program that would involve an interim product release — recipients of the beta version (limited to 10,000) would have had to then pay $30 to upgrade to the final product. As CNET reports, the delay until 2015 remains, but with regard to that beta program, Coin has now reversed its stance. The beta program will be free -- meaning preorder customers who opt-in will no longer forfeit the $55 they paid and will still receive the finished Coin product next year. The program will also expand from 10,000 customers to 15,000. Regardless of whether your smartphone is running Apple's iOS or Google's Android operating system, preorder customers can opt-in to Coin's beta program through its app and will be eligible for a device if they fall within the 15,000-person threshold. The order is determined by when you bought your Coin. Coin customers, some who placed orders as far back as November 2013 when the startup first opened its website for preorders, were displeased not so much with the product delay as with the way Coin handled the situation. The company had, as recently as August 14, sent out an update explaining that a long-awaited shipping announcement would arrive at month's end --yet without an indication that it may miss its shipping target.