The Late-Night Email To Tim Cook That Set the Apple Watch Saga in Motion (bloomberg.com) 48
Apple's hiring of a key engineer 10 years ago helped spark a fight that led its watch to be banned from the US. From a report: At about 1 a.m. California time in 2013, a scientist emailed Apple Chief Executive Officer Tim Cook with an irresistible pitch. "I strongly believe that we can develop the new wave of technology that will make Apple the No. 1 brand in the medical, fitness and wellness market," he wrote in the email, which was later included in legal documents. Some 10 hours after the message was sent, an Apple recruiter was in touch. And just weeks after that, the engineer was working at the tech company on a smartwatch with health sensors.
A flurry of activity began. Within a few months at Apple, the employee asked the company to file about a dozen patents related to sensors and algorithms for determining a person's blood-oxygen level from a wearable device. But this wasn't just any engineer. He had been the chief technical officer of Cercacor Laboratories, the sister company of Masimo, which went on to get to the US to ban the Apple Watch. Apple's decision to hire this technical whiz -- a Stanford engineering Ph.D. named Marcelo Lamego -- is seen as the spark that sent Masimo's lawyers after Apple. While the iPhone maker denies it did anything wrong, Masimo cited the poaching of employees as part of claims that the iPhone maker infringed its patents. The dispute culminated this month in Apple having to pull its latest watches from the company's US stores, hobbling a business that generates roughly $17 billion in annual sales. On Wednesday, Apple scored a victory as a U.S. appeals court paused a government commission's import ban on some of its popular Apple smartwatches.
A flurry of activity began. Within a few months at Apple, the employee asked the company to file about a dozen patents related to sensors and algorithms for determining a person's blood-oxygen level from a wearable device. But this wasn't just any engineer. He had been the chief technical officer of Cercacor Laboratories, the sister company of Masimo, which went on to get to the US to ban the Apple Watch. Apple's decision to hire this technical whiz -- a Stanford engineering Ph.D. named Marcelo Lamego -- is seen as the spark that sent Masimo's lawyers after Apple. While the iPhone maker denies it did anything wrong, Masimo cited the poaching of employees as part of claims that the iPhone maker infringed its patents. The dispute culminated this month in Apple having to pull its latest watches from the company's US stores, hobbling a business that generates roughly $17 billion in annual sales. On Wednesday, Apple scored a victory as a U.S. appeals court paused a government commission's import ban on some of its popular Apple smartwatches.