MojoKid writes: For years, we've heard rumors that Intel was building custom chips for Google or Facebook, but these deals have always been assumed to work with standard hardware. Intel might offer a different product SKU with non-standard core counts, or a specific TDP target, or a particular amount of cache — but at the end of the day, these were standard Xeon processors. Today, it looks like that's changing for the first time — Intel is going to start embedding custom FPGAs into its own CPU silicon. The new FPGA-equipped Xeons will occupy precisely the same socket and platform as the standard, non-FPGA Xeons. Nothing will change on the customer front (BIOS updates may be required), but the chips should be drop-in compatible. The company has not stated who provided its integrated FPGA design, but Altera is a safe bet. The two companies have worked together on multiple designs and Altera (which builds FPGAs) is using Intel for its manufacturing. This move should allow Intel to market highly specialized performance hardware to customers willing to pay for it. By using FPGAs to accelerate certain specific types of workloads, Intel Xeon customers can reap higher performance for critical functions without translating the majority of their code to OpenCL or bothering to update it for GPGPU.