Steve Patterson writes: It’s rumored that Amazon will launch its own 3D smartphone on June 18 Amazon will launch its own 3D smartphone on June 18. While it may be compelling, a sexy 3D feature won’t catapult Amazon into the lead of the cut-throat smartphone category. If this were true, the EVO 3D, introduced two years ago by HTC and the W960, introduced by Samsung four years ago, would have been top sellers rather than niche products. However, a smartphone that renders 3D images does present an internet retailing opportunity for Amazon. It would be useful to Amazon in selling tangible consumer merchandise, just like Amazon’s Kindle Fire tablet was designed to improve Amazon’s merchandizing of ebooks and video streaming products.