Vigile writes: NVIDIA is launching the GeForce GTX 750 Ti today which would normally just be a passing mention for a new $150 mainstream graphics card. But the fact that the company is using this as the starting point for its Maxwell architecture is actually pretty interesting. With a new GPU design that reorganizes the compute structure into smaller blocks, Maxwell is able to provide 66% more CUDA cores with a die size that is just 25% bigger than the previous generation all while continuing to use the same 28nm process technology we have today. Power and area efficiency were the target design points for Maxwell as it will eventually be integrated into NVIDIA's Tegra line too. As a result the GeForce GTX 750 Ti is able to outperform AMD's Radeon R7 260X by 5-10% while using 35 watts less power at the same time.