theodp writes: By trotting out politicians (Bill Clinton, Mike Bloomberg, Marco Rubio, Al Gore) and celebrities (Chris Bosh, will.i.am, Ashton Kutcher), Tuesday's Code.org launch certainly was a home run with the media. But will it actually strike a chord with kids and inspire them to code? Dave Winer has his doubts, and explains why — as someone who truly loves programming — code.org rubbed him the wrong way. 'I don't like who is doing the pitching,' says Winer, 'and who isn't. Out of the 83 people they quote, I doubt if many of them have written code recently, and most of them have never done it, and have no idea what they're talking about.' Code.org's because-you-can-make-a-lot of-money-doing-it pitch also leaves Dave cold. So, why should one code, Dave? 'Primarily you should do it because you love it, because it's fun — because it's wonderful to create machines with your mind. Hugely empowering. Emotionally gratifying. Software is math-in-motion. It's a miracle of the mind. And if you can do it, really well, there's absolutely nothing like it.' Nice. So, could Code.org use less soulless prattle from 'leaders and trendsetters' and more genuine passion from programmers?