theodp writes: What if automakers measured gas mileage by rolling their cars downhill with their engines idling? They might, Newsweek's Daniel Lyons suggests, if they took inspiration from the MobileMark 2007 notebook battery-life benchmark test, the creation of a consortium called BAPCo, whose members are — surprise — computer makers and other tech companies. Laptops score big numbers, Lyons explains, because they're tested with screens dimmed to 20%-30% of full brightness, the Wi-Fi turned off and the main processor chip running at 7.5% of capacity — just like those cars idling downhill. Professional reviewers see company-generated battery-life claims as a joke. 'The rule of thumb is that in real-world use you get about 50 percent of rated battery life,' says a Gizmodo associate editor. Leading the call for reform is the not-necessarily-altruistic AMD, who gripes that MM07 was created in Intel's labs and rigged so Intel chips would outscore AMD chips, which draw more power when idle.