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Intel Hardware IT Technology

Intel Processor Will Replace Pentium and Celeron in 2023 Laptops (theverge.com) 61

Posted by msmash from the end-of-an-era dept.
Intel is replacing its Pentium and Celeron brands with just Intel Processor. The new branding will replace both existing brands in 2023 notebooks and supposedly make things easier when consumers are looking to purchase budget laptops. From a report: Intel will now focus on its Core, Evo, and vPro brands for its flagship products and use Intel Processor in what it calls "essential" products. "Intel is committed to driving innovation to benefit users, and our entry-level processor families have been crucial for raising the PC standard across all price points," explains Josh Newman, VP and interim general manager of mobile client platforms at Intel. "The new Intel Processor branding will simplify our offerings so users can focus on choosing the right processor for their needs."

The end of the Pentium brand comes after nearly 30 years of use. Originally introduced in 1993, flagship Pentium chips were first introduced in high-end desktop machines before making the move to laptops. Intel has largely been using its Core branding for its flagship line of processors ever since its introduction in 2006, and Intel repurposed the Pentium branding for midrange processors instead. Celeron was Intel's brand name for low-cost PCs. Launched around five years after Pentium, Celeron chips have always offered a lot less performance at a lot less cost for laptop makers and, ultimately, consumers. The first Celeron chip in 1998 was based on a Pentium II processor, and the latest Celeron processors are largely used in Chromebooks and low-cost laptops.
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Intel Processor Will Replace Pentium and Celeron in 2023 Laptops More

Intel Processor Will Replace Pentium and Celeron in 2023 Laptops

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  • Dumb (Score:4, Insightful)

    by DarkRookie2 ( 5551422 ) on Friday September 16, 2022 @12:07PM (#62887023)
    Should've kept the Pentium name and dropped Celeron.
    Pentium and Intel just go together.

  • Would a rose by any another name smell as sweet?

  • You could safely overclock it from 300 to 450 MHz by switching a single jumper, bringing the memory bus from 66 to 100 MHz and obtaining a concrete 50 percent increase in performance, with only a slight increase in TDP (very low anyway, you could use a large passive heatsink).

    Now get off my lawn.

    • Intel also claimed you couldn’t do SMP either. The original Celerons required a jumper on some vias to enable it. Later on Abit released a motherboard that took dual socket 7 celerons and controlled all the overclocking from software in the bios. I had one and it was fantastic.

      • Re: (Score:2)

        by XanC ( 644172 )

        That was the Abit BP6, and it was Socket 370, not Socket 7. Definitely was fantastic.

        • I remember mine, Dual 300A @ something around 500 with two short-stroked WD Raptors in RAID-0. Workstation power for a fraction of the price :)

    • You could also do that with an Intel 486, switch from 25Mhz to 33Mhz bus speed. The 25Mhz rated part didn't even have heatsink - ah the good old days.

    • Hey now, you want the Celeron 300A, it had the 128kB L2 cache. It was a pretty big performance increase over the L2 lacking 300. The L2 cache added something like a 20% performance increase over the 300 that only improved as you overclocked.

  • In only 2023 laptops? (Score:3, Funny)

    by Anonymous Coward on Friday September 16, 2022 @12:10PM (#62887033)

    What an odd quantity to limit it to.

  • Good (Score:4, Insightful)

    by Anonymous Crowded ( 6202674 ) on Friday September 16, 2022 @12:16PM (#62887049)

    The idiotic re-use of names without proper generation indicators was not helping the masses understanding what they were buying.

    Not that they'll make it any better - it's Intel. If they just market the damn core codename, people would know when shopping how it compares to other items for sale.

  • Oh, Great (Score:5, Insightful)

    by Voyager529 ( 1363959 ) <voyager529@ya[ ].com ['hoo' in gap]> on Friday September 16, 2022 @12:18PM (#62887055)

    ...seriously, I don't know what kind of cognitive dissonance goes on in marketing departments these days. "Simpler" isn't "Simpler" when conversations turn into Abbott and Costello routines.

    "What kind of processor do you have"
    "Processor"
    "Yes, the processor, which one?"
    "Intel Processor"
    "That's what I'm asking"
    "I'm happy to have answered it"
    "You haven't answered my question, which Intel Processor do you have?"
    "That one"
    "Which one?"
    "The one you said"
    "Intel Processor?"
    "Yes"

    Then, try Googling "Intel Processor" or watch Google assume that's what you meant if you type "Intel Processor processor". A simpler name isn't simpler when you can't Google what you need.

    I had a similar issue just yesterday. There is a phone by TCL called the Stylus 5G. I lost the stylus, and thus need a replacement stylus for my Stylus. Amazon search got me nowhere, the TCL site doesn't show a part number, and my call to T-Mobile went basically like this:
    "I have a TCL Stylus 5G and I need a replacement stylus"
    "So you want to file an insurance claim?"
    "No, the phone is fine, I just lost the stylus and need a new stylus for my Stylus"
    "So, you lost your phone and you need a replacement?"
    "No, I still possess the phone, I need a replacement part"
    "Sir, we don't sell components" ...Marketing folk need to stop with this simplicity fetish and realize that there comes a point where something is so simple, it's complicated again.

    • Re: (Score:2)

      by Viol8 ( 599362 )

      Could be worse. Try googling "virgin" if you've got a problem with your flight or mobile phone.

    • Well, it's like the old chicken nugget ad.

      The processor is just a part of the computer, and "Parts is parts".

      No need for the consumer to think beyond that. Maybe for the next iteration, they'll drop the Intel name, "Processor" and all version tags since that's just too many words and letters. They'll just call all their products "Chip".

    • It could be worse. Intel Pentium, Intel Pentium II, Intel Pentium III, Intel Pentium 4, The Intel Pentium, Intel Pentium Rises, Return of the Intel Pentium,
      Or just literally drop a number like Microsoft Surface Pro, Surface Pro 2, Surface Pro 3, Surface Pro 4, Surface Pro, Surface Pro 6, Surface Pro 7, Surface Pro 8.

      Ever tried Googling a problem with the Surface Pro (Between 4 and 6)? These marketing people need to be sent back to whatever asylum they escaped from.

    • Pentium and Celeron had been used for seriously nerf'd CPUs for so long now that everyone knows they should be avoided when buying a laptop. Intel were obviously seeing this in their bottom line.

      Similar performance problems with the Athlon branding from AMD. But I was surprised with how good the Athlon Gold and Silver's were. They're the first to use Zen 1 cores. AMD may have decided not to take Intel's route.

      So, whether the next gen low-end CPUs are going to be any good or not, Intel doesn't want them

    • No better way to give the finger to the marketing guys...

    • Indeed- what a terrible idea. We have seen generic products before [beeradvocate.com], but I am not sure its a great strategy...

  • I didn't realize that was still a thing.

  • To come up with "intel processor". I mean wow, that must've been some brainstorming session for the turtlenecks! I wonder if these are the same guys who came up with the "Ford Ka" in Europe?

    • Someone with an MBA, and room-temperature IQ. Probably from the same class that decided:
      1) version numbers don't change fast enough
      2) version numbers should begin with the last two digits of the current year
      3) JUNOS Space

      • Re: (Score:2)

        by chrish ( 4714 )

        "Room-temperature IQ" is a much better insult in countries that use Metric.

        Maybe you folks can use that as a wedge to get rid of Imperial measures...

  • It didn't really need to exist anyway, as the Pentium was becoming more and more of a budget CPU compared to other models. The Celeron is slow, power-hungry in every laptop I've used that had it, and had awful performance on even the most basic games. The Pentium, however, has hope, as it's actually a capable budget CPU. The Celeron can burn in hell with the Itanium!

  • A product some good it had no marketing budget (Score:3, Funny)

    by DeplorableCodeMonkey ( 4828467 ) on Friday September 16, 2022 @12:46PM (#62887123)

    I think I speak for all of us when I say I would love to use a product that garnered such support from corporate leadership they didn't even assign a marketing drone to generate a random new name for it.

  • That sounds much better than 'oh hey it has an Intel Processor'. I guess Celeron finally got the stigma it deserved.

  • So now I'll associate bad performance (Score:4, Insightful)

    by rsilvergun ( 571051 ) on Friday September 16, 2022 @12:53PM (#62887141)
    with "Intel Processor" instead of "Celeron" or "Pentium".

    I'm not entirely sure they thought this one all the way through...
  • Sounds like Intel wants to associate it's main, corporate brand with low quality, like Walmart, or HP. One thing I'm disappointed by from a branding perspective is them just dropping Pentium without moving on to Sexium. Everyone knows sex sells.

  • It's all about the Pentiums! // We are but thieves

  • > If it weren't for the year being mentioned, I'd think this was some sort of really old story from the 1990's that somehow made its way onto slashdot today.

    I thought that Intel's processors today were all in the 'core' lineup of processors.

    • Re: (Score:2)

      by Targon ( 17348 )
      Chromebooks use these low-end garbage chips. Now, Intel Processor=garbage chip.

    • I thought that Intel's processors today were all in the 'core' lineup of processors.

      And in defence of this bone-headed rebranding by Intel, you highlight exactly why it was necessary. People didn't even realise Celerons were still a current product. They released 7 new ones this year. Mostly high core low speed (5 core 1GHz chips) or low core high speed (2 core 2.5GHz chips), all with a TDP of less than 10W and all designed for the lowest tier x86 portable devices (sub $500 category).

      That said Intel Processor has to be the dumbest renaming, so I'm not sure it's a step forward, but I think

  • People who know technology have seen that any machine that just said, "Intel Inside" without Pentium, i3, i5, i7, or i9 were Celeron, and were garbage chips that were so bad, Intel had to count on the Intel name to sell it. Pentium was always a bit above that level, but still considered the low end. That is now changing, so if it says, "Intel Processor", EVERYONE should just consider it what it is, a garbage processor that should be avoided. That's not saying that every chip that Intel makes is garbag

  • I didn't even know that they'd still been seeling Pentium and Celeron processors in particular till this day. I thought those CPUs had died out a long time ago, like dinosaurs.

  • I'm still waiting for that Hexium processor.
  • I honestly thought this is a post from the 90s ... It has "Intel replacing PowerPC on Apple computers" vibes to it.

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