Nvidia CEO Anticipates Supply Shortages For the RTX 3080 and 3090 To Last Until 2021 (theverge.com) 98
Nvidia CEO Jensen Huang announced today that the company expects shortages for the Nvidia RTX 3080 and 3090 graphics cards will continue to for the remainder of the year. The Verge reports: During a Q&A with press to cover its GTC announcements, Huang responded to the continuous shortages for both graphics cards. "I believe that demand will outstrip all of our supply through the year," Huang said. The RTX 3080 and 3090 had extremely rough launches, with both cards selling out within minutes of preorders going live, but Huang says the issue is not with supply but rather the demand of both GPUs. "Even if we knew about all the demand, I don't think it's possible to have ramped that fast," Huang said. "We're ramping really really hard. Yields are great, the product's shipping fantastically, it's just getting sold out instantly." Nvidia has apologized for the launch of the RTX 3080 and the limited supply of the cards. The company plans to launch the $499 RTX 3070, but the release date has been pushed to October 29th "in the hopes that the company can work with retailers to get the cards to more customers on launch day," reports The Verge.
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I don't think white reproduction is going to make you any smarter. It's a pity. We're all hoping against hope for something that works.
When will supply management improve? (Score:2)
Re:When will supply management improve? (Score:5, Insightful)
I feel there are two assumptions in this.
1. The supply problem was an accident and not deliberate.
2. AMD will be better.
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I'm going with 1. All that stuff about "...it's just getting sold out instantly!!!" is just marketing.
ie. Don't the only kid on the block not to have one!
PS: I confidently predict a whole flood of news stories about how they finally fixed all the production gremlins to appear right around the time AMD is launching their new card.
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I feel there are two assumptions in this.
1. The supply problem was an accident and not deliberate.
I feel there is one large assumption with this; Artificial Scarcity is a sales tactic that works so well in the 21st Century that we have some rather Supremely idiotic receipts to prove it.
Yes, a global pandemic can certainly wage war on logistics. That said, my statement stands buried in factual history. One would have thought we would have caught on by now, Apple and all.
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Re:When will supply management improve? (Score:4, Insightful)
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Apple and all.
Nintendo > Apple, "Gotta have the newest iPhone right now" lines last a week, tops. Nintendo managed to have a Wii "shortage" three Christmases in a row.
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And don't forget a Switch shortage this summer. Sure there's a pandemic, but also some pretty damn big releases as well.
Apple's shortages were severe early on but Apple figured them out. Now they generally only last a weekend and by the following Monday you can line up and get one. And even on opening weekend they can last until 2PM or so.
Even pre-order
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I once threw white futura on red to write Superior.
Seems like a promisingly wry bumper sticker.
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AMD at least provides docs and drivers which are not a crashy piece of shit, and don't require a smelly non-free module that never builds with up-to-date kernels.
As for Xe, one of my friends, with nVidia experience, went to work on Xe drivers, so low hopes they'll work :p More seriously, though, it'd be a feat to screw them to the level nVidia achieved.
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Well, let them know if you create a replicator for them that they can use the magically create more cards than they anticipated to need.
Re:When will supply management improve? (Score:5, Insightful)
Supply is 100% perfectly managed. You're just under the assumption that it makes financial sense to:
a) Delay launches while you build up stock
b) Overprovision supply that stays idle post launch
c) Go after scalpers / limit who can get a product.
That's just not the case. Popular and highly anticipated products have supply issues at launch. That's how this stuff works. It makes no sense to mitigate this.
Eventually people will get bored with waiting and will look to AMD or even Intel Xe.
If someone is interested in looking at a lower performing product then they aren't the people standing in line for the 3080/90 anyway. That's not a lost sale. You're also assuming that AMD provides a compelling product and has themselves addressed the three issues. Reality shows that this is not a good assumption to make.
At best NVIDIA is losing sales from the odd high strung "I'm entitled to everything now" psychopath. Not a great loss there.
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Re:When will supply management improve? (Score:4, Insightful)
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"You don't see this kind of shortage with Apple"
Comedy gold
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Apple is able to manage their supply chain order of magnitude better than NVIDIA...
Apple has no direct competitor they are one-upping with, and runs a regular release cycle. They also historically had supply problems as well (as told by the people who had to pre-order and arrange pickup windows for the iPhone 3, or people who literally camped outside their stores). They are better, and they are also partially to blame since they compete directly with NVIDIA for fab time and also have such high margins on their product they can buy their way to the front of the queue.
They argument makes pe
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This is only happening because NVIDIA like INTEL (a few years ago) thinks that there is no competition, and they can just do it because why not.
So they go to all the effort and expense of developing a product and then don't sell it because "why not"?
Why would they want to sell products and make money? Better to deliberately cripple your supply chain so that you don't have products to sell, right?
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Nvidia has plenty of money to buy arm yet they can’t manage their supplies?
So, let's just get this straight; they're already anticipating a shortage on their next-generation technology (3080 and 3090) that also undoubtably be their most profitable offerings, and the current model (3070), selling for a paltry $500, is already getting the "get-em-before-they're-gone!" gag, three weeks before release date?
While a global pandemic can certainly invalidate my statement here and genuinely create supply chain challenges, I'm curious...when will we consumers finally catch on to artificial
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These things draw significantly more power than a typical high end video card. The only people prepared are people that were expecting to run dual high end GPU so they got themselves a 1000W power supply, because thats basically what you need to drive NVidias latest (especially on Intels latest.) To add insult to injury, your 1000W power supply still may not have all the power connectors you need.
Now, to go with that massive
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The NVidia reference cards do have a massive heatsink because duh, but guess what the 3rd party OEMS are doing? You got it.. faster fans.
The board partners products are generally larger and quieter than the FE cards. And what reference cards are you referring to? FE is not reference, it's a custom design.
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There isnt a lot of demand for these cards because they arent a simple upgrade.
While I can certainly appreciate the rest of your technical feedback, this sounds most like a confirmation of my point regarding artificial scarcity.
Pure hype disguised as limited availability is all it really takes to get consumers to pay full retail price on day 1. And on day 10. And on day 30...
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Do you think factories are some magical things than can instantly pop out whatever quantity of something is required? They aren't, and they can't. Production lines are sized to produce a given quantity over time (say, a quarter). There is no 'artificial scarcity', it is real. The only way around that would be to not ship any product unti you have a stockpile big enough to meet demand, and that is just stupid and benefits nobody.
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Not to mention the power filtering fiasco [youtube.com].
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I guess I'm also rather unbelievably surprised that there are that many consumers buying up $500+ video cards out there...with hardly anyone having problems with income or employment...
The 'consumers' of these GPUs are not just gamers though, it's across a variety of industries from architectural to simulation to visual effects and we don't necessarily use Quadros in all those cases, the only reason I'm using an a6000 in one of my machines is for the large amount of memory it has for rendering massive scenes otherwise a geforce does me just fine.
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Everyone is having problems with supplies right now. Pandemic is wrecking havoc across the manufacturing hubs in Asia, while logistics are getting hit hard everywhere.
To put it bluntly, it's hard to run a predictable manufacturing cycle when your workers have occasionally their apartment doors welded shut by state officials.
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And sometimes it's supply chain problems that people don't think about. I remember reading about a company not being able to bring more products to market because their usual supplier was having trouble making the boxes for their products. And if you're thinking "put it in different boxes" you clearly have zero experience in shipping and insurance.
Re: When will supply management improve? (Score:1)
yeah, it was a really rough launch, absolutely no company ever wants to make a product for hundreds of dollars that sells out completely in the first few minutes. Its better to be like microsoft and not be able to give your products away for free.
They need a new adaptive pricing model. (Score:2)
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That exists, it's called scalping. It's not working very well. It also exists even more when you realise that RRPs get reduced and discounted over the life of the product.
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Yes, but the direct supplier can adjust their price and supply channels to cut out the scalpers. If scalpers are capturing revenue it isn't money going to shore up the capabilities of the supplier. It should be their distribution channel to capture revenue from, that allows them to produce more.
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Bullshit. (Score:2)
"Even if we knew about all the demand, I don't think it's possible to have ramped that fast,"
It's called waiting until you have enough product before release, they have the money to sit on some cards for a bit. Furthermore, it seems like no one but Nvidia was surprised there was massive demand for these new cards.
All Nvidia has done with this release is reinforce the business model of resellers.
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"Even if we knew about all the demand, I don't think it's possible to have ramped that fast,"
It's called waiting until you have enough product before release, they have the money to sit on some cards for a bit. Furthermore, it seems like no one but Nvidia was surprised there was massive demand for these new cards.
All Nvidia has done with this release is reinforce the business model of resellers.
Stockpiling a hot product until you have enough sounds like disaster waiting to happen. Not only do you postpone revenue, but you give the competition time to catch up to you and you're no longer hot - or seen as the market leader. And of course: You might be wrong about how much you're going to sell, and now you're stuck with a landfill of unsold game cartridges.
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Right now the only people with these cards are resellers and the people who bought from them. Nvidia's market lead in video cards is so overwhelming relative to their only competitor (AMD) they could have chosen to not to F' over their customers and still kept their overwhelming dominance.
All the buzz around AMD's scheduled big announcement at the end of this month is that they're releasing a card roughly as powerful as last gen's 2080TI.
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If they waited too long, then amd would come out with something competitive which would split customers between nvidia and amd. Any nvidia cards manufactured might have ended up being surplus and, in retrospect, not worth delaying the launch for.
By launching fast, nvidia have blown the competition out the water, sold all the inventory & they can they adjust future manufacturing based on the competition and demand. There is no risk of nvidia cards gathering
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I think that they were more worried about their new graphics card launch getting lost in the noise generated by the XBox Series X and PS5 rollout.
Besides, when have AMD or NVidia ever had enough graphics cards on hand for any recent rollouts of popular products? It seems like the shortages are planned ahead of time to generate pre-holiday buzz for their products.
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It's called waiting until you have enough product before release
What's that? Did I hear your business strategy depends on being upstaged by a competitor reducing hype for your product by losing the first mover advantage? Where did they teach you that, Trump Universities "how to run a casino" course?
Furthermore, it seems like no one but Nvidia was surprised there was massive demand for these new cards.
They didn't say they were surprised, they said they weren't able to ramp up demand. There's a difference. It makes no financial sense to setup your supply line for extraordinary peaks, not shipping consumer electronics, not shipping pandemic responding medical equipment (that
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What's that? Did I hear your business strategy depends on being upstaged by a competitor reducing hype for your product by losing the first mover advantage? Where did they teach you that, Trump Universities "how to run a casino" course?
Getting "first mover advantage" while loosing the good will of your fans? Doesn't sound like a strong trade off. If AMD weren't so behind a shit hole release like this might have really hurt Nvidia's market share.
They didn't say they were surprised, they said they weren't able to ramp up demand. There's a difference. It makes no financial sense to setup your supply line for extraordinary peaks, not shipping consumer electronics, not shipping pandemic responding medical equipment (that's why strategic reserves exist).
From TFS (and my own post you responded to) "Even if we knew about all the demand...". Furthermore, Nvidia has made other comments in other posts about being surprised by the level of demand.
All Nvidia has done with this release is reinforce the business model of resellers.
The reason all of the cards sold through in moments was because of resellers using bots so yes it does make
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Getting "first mover advantage" while loosing the good will of your fans? Doesn't sound like a strong trade off.
If they're selling all the product they can make, then increasing their "good will" factor won't lead to more sales.
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It would if they proper competitor. Eventually they won't be selling everything they make
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How the actual fuck would that help anybody? Not everybody can get a card, so make sure nobody can get a card?
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Wait until you can sell your card to your actual customers instead of just resellers. If enough companies did this reselling would cease to be a thing outside of the used market as no one would pay their mark up if they could get the card at retail.
This shouldn't be too hard of a concept to digest.
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What is the advantage of that (to anyone)? Let's say it takes 3 months for supply to catch up to demand. In those 3 months, 'resellers' could buy up the product and sell it for a premium. The product would be available to you for a price. Once supply catches up they can no longer charge the premium and the product is available to you at a lower price.
On the other hand, if we follow your brilliant logic, the supplier sits on them for those 3 months, then releases them. For those same 3 months the produc
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Oh, how I love condescending hacky trolls. What are you 13?
The problem is because there's a market for reselling, resellers are still buying cards. Only when the market for 3080's at three times their suggested retail dries up will we get proper availability for everyone of the card at its proper price. If Nvidia had launched in a way that eliminated resellers they would have knocked them out right away rather than let the process drag on.
Furthermore, if enough companies ruin the business model of resellers
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What is this "proper price" of which you speak?
If I were nVidia or however you spell it, I would raise the price of the early cards myself, until demand no longer exceeded my available supply. There is absolutely zero practical or ethical problem with that. You let these people put all kinds of bizarre conditions on how you can use the product, and then you worry about the price?
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The proper price is the price the manufacture and first tier retailers were selling their product for.
What kind of bizarre conditions am I putting on any product? All I am saying is, if this company wants to retain my goodwill they will do a release that doesn't exclusively cater to resellers. It's very simple capitalism, why wouldn't I dislike a brand that didn't cater to me after all? It's only because of their monopoly on the high end graphics card market that I shop with them at all after this.
It's funn
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If resellers are still able to command three times the MSRP, that means one of two things: either there is still not enough supply, or the resellers are holding a lot of unsold inventory AND are continuing to buy it.
If there is still not enough supply, then your idiotic 'don't release until there is enough supply' would mean that you STILL would be unable to buy one. I guess you think that is better.
If the resellers are holding a lot of inventory, and still commanding a high price, and still buying, then
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I've already refuted everything you're detailing here. I will not be made to repeat myself in circular arguments by a primitive.
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Wait until you can sell your card to your actual customers instead of just resellers.
At what point does that happen? Are you suggesting they need enough to satisfy customer demand and completely saturate the reseller market as well? Seems like a pretty ridiculous ratio you'd have to get to.
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That is just plain stupid. Why should they sit on them if they have willing buyers? If you are willing to wait until they have enough product, why can't you just wait until you buy one? If you have some reason you just have to have it as soon as it is available, then expect to pay for it.
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What is the advantage of that (to anyone)?
The good will of their customers. That might matter if AMD ever catches up and they get proper competition.
If you are willing to wait until they have enough product, why can't you just wait until you buy one? If you have some reason you just have to have it as soon as it is available, then expect to pay for
I've explained this to you in another post. You're being redundant.
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Why should the few, and to be fair it's quite a bit more than a few, that can get it early and use it have to wait so that everyone can get it? That makes no sense. People have and are using them. Just wait your turn until you get one. And who knows, maybe you'll wait long enough to see that AMD actually has a product you want more.
Slow news day? (Score:1)
4 nvidia stories on the front page.
WTF?
You mean artificial scarcity to drive up the price (Score:2)
One of the oldest tricks in the book.
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Semantic suggestion (Score:1)
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https://en.wikipedia.org/wiki/... [wikipedia.org]
In economics, a shortage or excess demand is a situation in which the demand for a product or service exceeds its supply in a market. It is the opposite of an excess supply (surplus).
In other words, this is the answer [pinimg.com] to your request. (SFW)
Bots (Score:2)
There were widespread reports of supplies being snapped up instantly, with large quantities being available by flippers on ebay within minutes at hugely marked up prices.
Ticketmaster part deux
This problem would go away if people didn't pay these bot runners. They would run out of money to keep hording supplies and their ability to profit would die completely if they could be patient and wait a month or two, but we all want it now, apparently.
Welcome to (Score:2)
Nvidia day on /.
If only they had a way to anticipate demand... (Score:2)
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I think most people who are interested assume that mining ASICs dominate cryptocurrency mining today, and that a GPU is an expensive and power-hungry way to go about it.
Where's the demand coming from? (Score:2)
Who else really wants/needs these so bad?
In my case, given that one of the two RTX 2080Ti's that I use for deep learning work at my small college died in March, and we haven't had the $1500 to replace it, I was hoping to replace it ASAP with a $800 3080, or maybe a 3090 if new money came in.
But I can't imagine that many people are in this space. Is small-scale DL research THAT popular? I thought most people used cloud computing.
And I can't imagine gamers going so crazy that they try to snatch up all the c
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Who says they are that popular?
If you only make 10, and they "sell out", is it a popular product? Or was it just selling all available units but because of production problems never produced even a decent amount?
These kinds of hype are artificial, for the most part. If you though the series of cards were going to be this popular, you'd make as many as you can in as short a time as possible. If you didn't, then why over-hype their release?
They do it to make them APPEAR to be valuable, sought-after, popula
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Obligatory VGCats about the launch of the Sony PS3 vs Nintnendo Wii [vgcats.com]
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Wow. "Nintnendo", really? Go sit in the corner, moran.
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It's fake-hype, to cover under-production, often deliberately so they can price-gouge while they still have the "best" card on the market.
But they're only undercutting themselves, nobody is going to shell out for a 20x0 series today.
It's like sticker-albums.
No it isn't, the 20x0 series are on a completely different process by a different company: TSMC 12nm FinFET where the 30x0 series are a Samsung 8nm process. For the 20 series they're limited by TSMC's capacity on that process, which is not in any way related to the capacity Samsung has on their 8nm process that the 30 series is on.
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But I can't imagine that many people are in this space. Is small-scale DL research THAT popular? I thought most people used cloud computing.
Depends. People I work with tend to use local processing for a lot of stuff, and only use the cloud for bigger jobs or for the occasional parameter search. Every DL engineer has a 2080 or Titan RTX under their desk. Sometimes more, since some people decided to keep the 1080 in addition to the 2080 mid life upgrade of the machines.
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Say a 1080 can run some stuff well, at that resolution, but certainly not maxed out in the latest AAA games.
The price-to-performance value of upgrading to the 2000 series probably didn't seem that great, but it does with these 3000 series.
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Problem with that narrative is that Steam hardware survey is telling is that almost no one is using 4k monitors.
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Who else really wants/needs these so bad?
Deep learning, film editing, VFX, offline rendering, animation, gaming, architectural visualization, etc... there's a whole multitude of things that a more powerful GPU is immensely valuable for. Particularly when we're talking about a significant boost in accelerated raytracing (be that faster offline rendering or faster/more SPP realtime rendering for things like arch viz).
Is everything a conspiracy? (Score:1)
Still high-end cards only? (Score:2)
What about a 349$USD RTX 3060 and a 199$USD RTX 3050? Not everyone is made of money, especially during a pandemic. Exchange rates being what they are at the moment is only making those cards even more expensive.
What's the best buy in mid-range GPUs now? (Score:2)
I'm rocking a pair of 950 AMP!s. (One was a warranty replacement for a 750Ti, and I bought it a twin.) They still do surprisingly well but I want to build a SFF system to replace my hulking mostly-empty box PC, so I need a single half-length card, too.
I'm not even thinking about spending $500+ on a GPU, my whole PC was under $1k and all of it is top-brand stuff, though none of it is the most expensive example obviously. I'm not chasing the last 5% or whatever.
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Unless you want to play one of the cheater-infested multiplayer shooters (I used to, but there is just too much complete scum present these days), anything in the $200-$250 range or so should serve nicely. Personally, I have stopped to even look at NVIDIA, because the only thing they try to do is screwing over their customers. Not unlike Intel.
no big upgrade for years, everyone saw it coming (Score:3)
Wait until the 3070 comes out end of this month for 499$ (it was already delayed to build up more stock). I expect that to be out of stock at least until next spring for sure. A low-to-mid-budget card that blows all the 'older' high end cards out of the water? Please, everyone wants that.
We'll have to see what AMD comes out with at the end of the month to balance it off.
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Not even close to every gamer with high end cards. Between the virus recession, and the fact that there are almost no games that actually demand that kind of performance at resolutions most people have (according to steam hardware survey), there's very little argument for actually upgrading.
Status on the other hand has likely become far more important in the same time, because now everyone and their grandma is locked in their house with nothing to do. There's epeen to be had.
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demand that kind of performance at resolutions most people have (according to steam hardware survey)
The only thing the Steam hardware survey confirms is the sheer number of casuals who use steam. It's not all about resolution Steam hardware survey does not show the max refresh rate of the monitors. 144Hz gaming monitors are cheap, and yes with current gen games there are absolutely games which can benefit from a 30X0 card, even before you mention RTX (now please move the goalposts and tell us that you meant not playing current gen games at max possible graphics settings).
Plus no one buys a high end GPU fo
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Wow. That was a lot of vitriol. My favourite part though, was this by far:
>Plus no one buys a high end GPU for current gen games.
Followed by...
>Sorry to break it to you, but no one gives a shit about what you lock yourself in your house with. No one cares what hardware you throw at your crap gaming skills. Hell if you want to show how small your penis is you need to get out and drag your computer to a LAN.
I'm sorry that no one cares about you, to such a great extent that you're projecting this over th
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I'm sorry that no one cares about you
Wow. You think someone caring about you is related to showing off e-penis online via a GPU upgrade? Dude. Where did you buy your sub 2million Slashdot ID, because you sound like an actual 12 year old.
P.S. The reason most people run "outdated cards" is because "outdated cards" run everything just fine.
Oh 'just fine'? I thought your bar was.... and I quote: "there are almost no games that actually demand that kind of performance"
Man I was right. You jumped straight into moving the goalposts to not playing games at high quality settings. No the overwhelming majority of AAA games that came out in the past 2 yea
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I won't be getting them. I still use my 512 MB VRAM video cards from over a decade ago: ATI Radeon 4870 and EVGA GeForce 8800 GT. ;)
Supply is a demand issue (Score:2)
"It's not a supply but a demand issue." One leads to the other...
Yes! Buy our expensive crap now! (Score:2)
Or you may not get one and be a complete looser for life! Everybody else will frag you, because obviously it is not about player skill, but the graphics card you have!
In other news, anybody that really needs new GFX hardware but is not waiting to see what AMD will deliver is a complete moron.
Re: Yes! Buy our expensive crap now! (Score:2)
You must be new here. :-) It seems fanboyism and rgb puke and paying extradinary mark-ups for gamer grade stuff has taken over the enthusiast market.
Nvidia fanboys who refuse to acknowledge anything else exists and showing off to their friends their specs dominate. These kids are 23 years old and we're in elementary school when AMD had ATI cards that were ok. Intel fanboys laughed at AMD long after Ryzen was out but are finally after 3 years no longer laughing at folks not buying Intel.
If AMD is better next
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but is not waiting to see what AMD will deliver is a complete moron.
Or they realise that AMD is still playing catchup producing very much mid range GPUs and that this is unlikely to change. I will bet you Marsbar the biggest best and most expensive thing AMD announce will not match performance of what NVIDIA is already delivering.
I really really hope I'm wrong, but AMD hasn't even remotely competed with NVIDIA in the top end of GPUs for a while now. That said I'm sure they'll have something to compete with the 3070 when that gets announced.
The new consoles, and AMD's new cards (Score:1)