Corinne Gretler, reporting for Bloomberg: Swatch said it's developing an alternative to the iOS and Android operating systems for smartwatches as Switzerland's largest maker of timepieces vies with Silicon Valley for control of consumers' wrists. The company's Tissot brand will introduce a model around the end of 2018 that uses the Swiss-made system, which will also be able to connect small objects and wearables, Swatch Chief Executive Officer Nick Hayek said in an interview Thursday. The technology will need less battery power and it will protect data better, he said later at a press conference. Switzerland's four-century-old watch industry has been adjusting to new competition since Apple entered its territory with the Apple Watch in 2015. Hayek faces the uphill challenge of trying to outsmart Google and Apple, which have fended off would-be rivals to their operation systems in smartphones and watches.