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Amazon Pursues More Renewable Energy, Following Google, Apple, And Facebook (fortune.com) 85

An anonymous Slashdot reader writes: Amazon will open a 100-turbine, 253-megawatt wind farm in Texas by the end of next year -- generating enough energy to power almost 90,000 U.S. homes. Amazon already has wind farms in Indiana, North Carolina, and Ohio (plus a solar farm in Virginia), and 40% of the power for AWS already comes from renewable sources, but Amazon's long-term plan is to raise that to 100%.

But several of the world's largest tech companies are already pursuing their own aggressive renewable energy programs, according to Fortune. Google "has said it's the largest non-utility purchaser of renewable energy in the world. Apple claims that in 2015, 93% of its energy came from renewable sources, and its data centers are already 100% run on renewables (though that claim does rely on carbon trading). Facebook, which also uses Texas wind facilities, is aiming for 50% of its data center power to come from renewables by 2018. Even slightly smaller companies like Salesforce have made big commitments to renewable energy."

Last year for the first time utilities actually bought less than half the power produced by wind farms -- because tech companies, universities, and cities had already locked it down with long-term contracts.
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Amazon Pursues More Renewable Energy, Following Google, Apple, And Facebook

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  • What's happened is that Amazon has come to realize that there is little point in continually pay someone for power when you can just get your own. This is simply a cost cutting measure to grow their AWS profit margin and ensure they can compete with competitive pricing. It's also good PR which they can use as ammunition for marketing. Amazon execs don't give a fuck about the environment, it's all about the money.

    • What's happened is that Amazon has come to realize that there is little point in continually pay someone for power when you can just get your own. This is simply a cost cutting measure to grow their AWS profit margin and ensure they can compete with competitive pricing. It's also good PR which they can use as ammunition for marketing. Amazon execs don't give a fuck about the environment, it's all about the money.

      Actually, I suspect they do. I know a lot of higly placed people that actually do care about it. If thy didn't, for the immense drain on profitability as claimed by some - they'd never be allowed to go this route.

      What is changing, is that despite what a lot of CogDis people think, a threshhold is being crossed. CogDis people can bring out the same old memes of it won't work, it won't work economically, it won't work because the sun isn't shining or the wind doesn't blow 24/7 - but this stuff's gettin' re

      • by swb ( 14022 )

        I'd take it more seriously if they were to directly power their data centers from renewables 24/7 only instead of some of the funny math of just spending more money to "buy" renewable energy from grid producers at a large enough volume to say they run on 100% renewable (or worse, carbon credits).

        Because on the back end, they're still dependent in terms of actual consumption on grid baseload generation even if they have a balance sheet that says otherwise.

        Further, trying to run full-time off wind+solar would

        • I'd take it more seriously if they were to directly power their data centers from renewables 24/7 only instead of some of the funny math of just spending more money to "buy" renewable energy from grid producers at a large enough volume to say they run on 100% renewable

          Power is fungible [wikipedia.org]. Whether the electrons generated go into your factory or someone else's at the end of the day has the exact same environmental effect. Worrying about which electrons are being used is idiotic and misses the point. Furthermore the best locations for renewable power are not necessarily the best locations for the end users of that power. It's not practical for Apple to relocated from Cupertino to Texas just because that happens to be a good place for a wind farm.

          Because on the back end, they're still dependent in terms of actual consumption on grid baseload generation even if they have a balance sheet that says otherwise.

          Who claimed otherwise? Th

          • Power is fungible [wikipedia.org]. Whether the electrons generated go into your factory or someone else's at the end of the day has the exact same environmental effect. Worrying about which electrons are being used is idiotic and misses the point.

            Oh boy - now you have them wondering what electricity has to do with mushrooms....... Furthermore the best locations for renewable power are not necessarily the best locations for the end users of that power.

            Exactly, and its really the same for all sources of power, except perhaps nuc.

            North and west of me is a lot of coal generated power. Its there because the mines are there. Population density is maybe 25 per square mile - that's a number off the top of me noggin - but it's mostly forest and cow pas

      • Actually, I suspect they do. I know a lot of higly placed people that actually do care about it. If thy didn't, for the immense drain on profitability as claimed by some - they'd never be allowed to go this route.

        I'm not arguing, but that is a typical rationalization by people in that position. If they aren't making the decision and getting involved with the risk of moving forward with it, they can have any opinion and share it any way they want to others for the purpose of self image. See: politician.

    • I wonder how much they get in tax credits for this.

    • Who cares why they do it? Companies do things for profit. (Which is not a bad word and not a bad thing.)

      They're doing it now because it's economical. And that's a good thing. We want this trend to continue.
      • Who cares why they do it? Companies do things for profit. (Which is not a bad word and not a bad thing.)

        They're doing it now because it's economical. And that's a good thing. We want this trend to continue.

        Even though the amount of energy used to create these solutions is taking energy from other sources that can't be replaced? The only viable option other than the evil nuclear energy one is solar. However, solar will alter the weather and climate on the planet after a certain threshold is reached. I'm not completely aware of the sources of ALL of the metals needed for panel manufacturing, but I do know that there is only so much metal for conductivity to destinations, and energy needed for the manufacturi

    • What's happened is that Amazon has come to realize that there is little point in continually pay someone for power when you can just get your own. This is simply a cost cutting measure to grow their AWS profit margin and ensure they can compete with competitive pricing. It's also good PR which they can use as ammunition for marketing. Amazon execs don't give a fuck about the environment, it's all about the money.

      You're a smart cookie. Anyone who thinks otherwise (in terms of motive) is almost completely unaware of how business executives think. People assume that they think the same way Joe across the street does about global warming, and the same way that Bob next door does about them being a great incentive-pusher for everyone to get on-board with.

      What the eff ever. If it doesn't benefit them directly, they don't effing do it. It's not that hard of an equation, and it applies everywhere to ANYONE who is IN TH

  • by NotQuiteReal ( 608241 ) on Sunday September 25, 2016 @10:12PM (#52960225) Journal
    They just want to kill a bunch of birds to reduce the chances of bird-strike drone-delivery failures.
    • by Gonoff ( 88518 )

      They just want to kill a bunch of birds to reduce the chances of bird-strike drone-delivery failures.

      There are a LOT of turbines where I come from - Orkney 59N. Not only is it windy here but we have a lot of birds too.

      There are not mountains of dead birds under them. There are not people complaining about them either. The big ones belong to the electricity company and the smaller (4-8m blades) to individual farms. They can't be bad for farm animals either.

      Orkney may be small (pop about 20,000) but it is self sufficient in electricity. If Tesla opened a shop there, we could cut down on another fossil f

      • They just want to kill a bunch of birds to reduce the chances of bird-strike drone-delivery failures.

        There are a LOT of turbines where I come from - Orkney 59N. Not only is it windy here but we have a lot of birds too.

        There are not mountains of dead birds under them. There are not people complaining about them either. The big ones belong to the electricity company and the smaller (4-8m blades) to individual farms. They can't be bad for farm animals either.

        Orkney may be small (pop about 20,000) but it is self sufficient in electricity. If Tesla opened a shop there, we could cut down on another fossil fuel too.

        Interesting!

        Could you be cut from the HT power grid and have power 24/7/365?

  • by penguinoid ( 724646 ) on Sunday September 25, 2016 @10:15PM (#52960231) Homepage Journal

    Delivering by truck is such a dinosaur when you can deliver via wind-powered drones.

  • What's interesting is the seemingly unlikely locations [wikipedia.org] where projects are actually in place or being planned. So much for the argument that profitable wind locations would be rare or hard to reach.

    Amazon@ Fowler Ridge Indiana [google.com]
    Amazon@ Paulding County Ohio [google.com]
    Amazon@ Perquimans and Pasquotank Counties, North Carolina [google.com]
    Amazon@ Scurry County, Texas [google.com]

  • When are these companies (and future bandwagoners) going to realize that people seeing you as a "green helper" is not going to drive them to purchase products or use services through you -vs- others? All people want is what's going to please them NOW, and they'll do whatever it takes and rationalize away any environmental help.... Well, until an argument for environmental health comes up and then it suddenly matters again.

    This is not trolling or flamebaiting. It's just psychological proven fact.

    The compan

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