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Dyson Launches New 'Supersonic' Hair Dryer To Revolutionize Hair Care (nbcnews.com) 228

An anonymous reader writes: Dyson has a launched a hair dryer with a design language similar to that of its bladeless fans. The $399 hair dryer is four years in the making, involving 103 engineers, over 1,000 miles of test hair, and a $71 million investment -- the Dyson Supersonic is being touted as "the hairdryer rethought" by its inventor Sir James Dyson. "We realized that hair dryers can cause extreme heat damage to hair," said Dyson in a press release. "So I challenged Dyson engineers to really understand the science of hair and develop our version of a hair dryer, which we think solves these problems." The hair dryer can be reserved online and will be sold exclusively at Sephora for $399 this fall.
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Dyson Launches New 'Supersonic' Hair Dryer To Revolutionize Hair Care

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  • by Anonymous Coward on Wednesday April 27, 2016 @10:19PM (#52002363)

    I just saved you 400 dollars.

    • by Dutch Gun ( 899105 ) on Thursday April 28, 2016 @12:08AM (#52002721)

      People with short hair (i.e. most guys) tend to discount the utility of a hair dryer, but if you or your significant other has long hair, you know it's not really optional. Long hair takes an annoyingly long time to dry on its own, even after using a towel. That being said, the $15 model seemed to work just fine for its intended purpose.

      Also, what is this "sun" you speak of? I live in Seattle, you insensitive clod.

      • by fnj ( 64210 ) on Thursday April 28, 2016 @01:40AM (#52002929)

        Also, what is this "sun" you speak of? I live in Seattle

        You might want to consider moving to a location suitable for human habitation.

        • by Nite_Hawk ( 1304 )

          Here in Minnesota we use hair dryers to stay warm!

          • Re: (Score:2, Funny)

            by Anonymous Coward

            He did say "suitable for human habitation," not "Minnesota."

      • by Fragnet ( 4224287 ) on Thursday April 28, 2016 @03:06AM (#52003207)
        I have short hair but use my hair dryer to dry my body after a shower. Towels are damp, obviously.
        • by Hodr ( 219920 )

          I have a portable de-humidifier in the washroom. I told my wife it was to prevent mold growth, but really it's so I can stand over it after a shower and dry my naughty bits whilst shaving.

      • by AmiMoJo ( 196126 )

        If I had much hair I might be tempted by this. Dyson stuff is expensive, but it lasts and it is often way, way better than the competition. I have one of their cordless stick vacuum cleaners and cleans better than any other vacuum I have ever seen. It's made a massive difference to my allergies, and I upgraded from a top of the range Miele and an older Dyson cylinder.

        Like everything, you have to evaluate it based on utility * (cost / expected lifespan). For me the price of breathing easily made the vacuum a

      • I use an electric floor-standing-type fan heater (but on a stool) and more-or-less hang my head upside down in front of it. Fast, but you need to keep moving your head or you will singe. Hair driers seem very feeble by comparison and only dry one patch of hair at a time.
      • I am a guy, I have long hair and I use a hairdryer only for opening cellphones that are glued together. Yes, the hair takes a few hours to dry but the results are much better.

      • by mjwx ( 966435 )

        Also, what is this "sun" you speak of? I live in Seattle, you insensitive clod.

        Seattle, you mean a tropical paradise.

        Signed,
        A Londoner.

    • I know - $400 for a hair dryer?

      They also make these incredibly expensive room fans. $400+ for a Fan!!! a Fan!! that blows air on you.

      Boy they sure are experts at moving air around... and now they can blow Hot Air too !!!

  • When testing hair dryers why do you use miles of hair vs pounds of hair?
    • Either way it is an strange metric as a single average long haired person has over 10 miles of hair on their head, so all they did is test it once on each of their 103 engineers, who are very hairy? Perhaps something along the lines of "X standard hair drying sessions" would be more meaningful and would require less research and maths to understand?
    • by guises ( 2423402 )
      Larger number. One mile of hair weighs less than a pound. (I assume, I don't actually know.) Surprised they didn't use kilometers though.
    • When testing hair dryers why do you use miles of hair vs pounds of hair?

      I prefer my products to be measured in kilojoules of marketing.

    • When testing hair dryers why do you use miles of hair vs pounds of hair?

      Because the conversion to Library of Congresses of hair is a bit tricky.

  • by Ydna ( 32354 ) * <andrew@s w e g e r .net> on Wednesday April 27, 2016 @10:23PM (#52002387) Homepage

    Please do not put your dick into the Dyson Supersonic.

  • Supersonic? (Score:5, Funny)

    by sjames ( 1099 ) on Wednesday April 27, 2016 @10:26PM (#52002399) Homepage Journal

    Well, I suppose blowing all your hair off of your head does simplify styling...

    • by AmiMoJo ( 196126 )

      It seems like supersonic should be the right word in this case. You have sub-sonic for sounds that are too low frequency to be audible, so the opposite should be super-sonic for things too high pitch to hear. The Dyson motor in this thing is designed to produce most of its noise above the threshold of human hearing, so it seems quiet.

      Hopefully they tested it with dogs and cats too...

      • by sjames ( 1099 )

        I wonder if it might attract curious bats?

        One hopes it doesn't drive dogs to attack it. I suppose we'll see.

      • I think we already have ultrasonic for that. So by the same token subsonic shoud be infrasonic. There again we do have infrastructure and superstructure.

        I give in.

  • And how do you need 103 engineers for a hair dryer? I've done medium large projects for satellites with a dozen or so people and lots of computers and machines with blinky lights.
    • And how do you need 103 engineers for a hair dryer? I've done medium large projects for satellites with a dozen or so people and lots of computers and machines with blinky lights.

      Ask yourself, what's harder: designing or satellite or creating a Donald Trump do? Do an FMEA analysis on both systems, and 103 engineers suddenly don't seem too many for the latter.

    • 1 engineer to copy some patent.
      2 engineers to reverse engineer the design.
      100 engineers to make subtle changes so it can be re-patented as a Dyson "invention"

    • by serviscope_minor ( 664417 ) on Thursday April 28, 2016 @02:43AM (#52003129) Journal

      And how do you need 103 engineers for a hair dryer? I've done medium large projects for satellites with a dozen or so people and lots of computers and machines with blinky lights.

      Two questions, how different from your satellite are other, previous satellites? And second question, how many are you making?

      The the last number is "fucktons" or the metric equivalent (fucktonnes?), then that can eat up a lot of engineers. As I've revcently discovered design for manufacture is *HARD*, harder IME than weight shaving. Once you've got your basic design up and running and working, you then need to go over it again and again and again ad nauseum so that it (a) looks cool, (b) is as cheap as possible to manufacture as possible and (c) lasts long enough.

      Those can eat up aprbitarily large amounts of time.

      Also you're trying to volume source the cheapest servicable stuff you can find for motors and things, whereas I assume for a satellite, you're using small volumes of high quality stuff from onlt the mose reputable manufacturers. Dealing with that can also add lots of time and manpower requirements because it frankly often doesn't meet the specs (if it even has any beyond some estimated guesses of the simplest performance parameters), and can require a lot of iteration to get right.

      Just because consumer products are cheap to make and often quite simple, don't dismiss them as easy to design. Getting them to be that cheap and simple is actually rather hard.

      • by mjwx ( 966435 )

        The the last number is "fucktons" or the metric equivalent (fucktonnes?),

        Just for everyone playing along at home, a metric fuckton is approximately 2.3 imperial shitloads (British) or 3.1 fucktonnes (US Customary).

    • > And how do you need 103 engineers for a hair dryer?

      Hint: do you remember the joke about how many engineers does it take to replace a light bulb ?
    • They're called project engineers.
  • Hopefully, they had enough conditioner at hand to fix all of the split ends.
  • Slashvertisement? (Score:5, Insightful)

    by rsilvergun ( 571051 ) on Wednesday April 27, 2016 @10:49PM (#52002485)
    It's so brazen I almost think it's not. They usually try to hide them a _little_ bit... I mean, I don't even... I mean... come on.
    • by jasno ( 124830 )

      I doubt very many /.ers are stupid enough to run out and buy a Dyson... ...and it's a crowd that likely isn't very Dyson(i.e. gimmick) friendly.

      If it's a /.vertisement, it's money poorly spent.

  • by QuietLagoon ( 813062 ) on Wednesday April 27, 2016 @10:58PM (#52002509)
    It appears to me that Dyson's marketing strategy consists of creating a problem out of thin air, then solving that problem with over-priced commodity goods.

    .
    A friggin' $400 hair dryer? Wow, just wow.

    • by markus ( 2264 )

      Most of their vacuums are pretty good. In fact, a huge step up from the non-Dyson models that we used to own. We now have two Dyson vacuums, a bigger conventional model, and the small battery-powered one. The latter gets used several times a day. Quite happy with that; I never before had even seen a battery powered vacuum that wasn't just a bad joke.

      As for the hand dryer. Yeah, I agree with you. It's a solution in search of a problem. It just slings bacteria all over the place and doesn't even work all that

  • by davidwr ( 791652 ) on Wednesday April 27, 2016 @11:03PM (#52002539) Homepage Journal

    ... if you use Monster (TM) power cables.

  • by John.Banister ( 1291556 ) * on Wednesday April 27, 2016 @11:10PM (#52002563) Homepage
    Dyson needs to make an air knife (pair) that quickly shaves off 85% of the water left by those fancy butt washing toilet seats. I think he could do it with less than half the resources he put into this project.
    • by AmiMoJo ( 196126 )

      Toto already make something like that. It has air drying built in, although it's not very powerful. It has a deodorizer as well so it doesn't blow the smell back out into the room.

      I wish they sold more of their products in the west. Panasonic make a toilet that you put detergent in and it disinfects itself after every use, but somehow still saves water. The resulting foam in the little pool of water left in the bowl then reduces splash-back.

  • by suupaabaka ( 854944 ) on Wednesday April 27, 2016 @11:28PM (#52002621)
    You keep making this crap, and we're waiting on a Sphere. Talk to the other guy.
  • by seoras ( 147590 ) on Wednesday April 27, 2016 @11:28PM (#52002623)

    I've tried to stick to the principle of not buying the cheapest option as it a) never lasts b) does a piss poor job
    There's also the c) can be dangerous
    Hair dryers are a good example of dangerous. I know of a couple of homes that have burned to the ground due to a cheap hair dryer.
    I recently bought another blender for making soups, curry sauces etc. The previous one I had melted and smoked in front of me. It was cheap.
    While searching online for a replacement I discovered an alarming large number food blenders smoking or bursting into flames in product reviews.
    So I found one which cost 10x what I paid for my previous one and it's superb. It works so much better, it's quiet, it looks beautiful and I'm sure it'll last for years.

    Why is it when someone actually goes to extreme lengths to try and design the best possible product instead of trying to make the cheapest product possible with no effort to make it any good, reliable or safe everyone puts them down?
    I don't get it?
    I wouldn't buy Dyson's, or anyone else's, hairdryer but I admire him for being a self made man who got there because of his innovation and design.
    I'm willing to pay extra for a well designed product that has had a bit of thought and passion put into it.

    • Expensive does NOT always mean better. Though yes, very often you get what you pay for.

      Case in point. Dyson vacuum cleaners. Even though they are significantly more expensive than other brands in the US, they are crap. The hard plastics used, especially at the handle for the dirt trap break after a comparatively short amount of time. Admittedly, I am only going by anecdotal evidence here. My sister went through three in two years, though she still likes it when it's working.
      I had one for about two weeks and

      • by markus ( 2264 ) on Thursday April 28, 2016 @12:53AM (#52002833) Homepage

        Miele Vacuums in Germany are power hogs and need 2200W. That's fine, as German power outlets are 240V at 13A. You can draw more than 3000W before tripping the breaker. Try doing that on a 110V/15A outlet and the results won't be so pretty.

        It's easy to be powerful, if you don't mind wasting a lot of power. But just watch what's happening right now; the EU smartened up to this game and passed new regulations, limiting vacuums to 1600W. All of a sudden, Miele vacuums don't look all that great any more. But Dyson's are awesome, as they have many years of experience maximizing suction power with much lower electrical power needs.

        • It's interesting you mention the EU. Dyson has repeatedly talked about how the regulations are fixed, designed to make his competitors look better than they are [telegraph.co.uk] compared to his products. This is basically how the EU works - it's a protectionist racket for French and German companies.
        • I have one of those 2200W power hogs and also a more recent and slightly more expensive Miele, whcih draws only 900W, is much quieter, and magically sucks just as well (sucks dust, that is,not donkey gonads).

          I can recommend the things, and while I like the idea of bagless, and have worked for an hour with a Dyson upright (ancient model) and was impressed, I never felt convinced enough to part with so much money for a machine that gets very mixed judgement... and they change models so quickly too, you reall

          • I can recommend the things, and while I like the idea of bagless, and have worked for an hour with a Dyson upright (ancient model) and was impressed, I never felt convinced enough to part with so much money for a machine that gets very mixed judgement... and they change models so quickly too, you really don't know if the new ones are still as good.

            The new ones are just as good. They aren't any better, because they are the same damned thing. They're just making cosmetic changes mostly now because they actually have a working vac. We are still pulling shit out of the carpet that clearly predates our residence in this rental. (The carpet is biblically old.) Take a look at the new ones. They're the same damned thing. That means, luckily, that they are great.

            I got mine as a refurb, which brought the price down considerably. Wish I had ponied up the extra

        • I just bought a Miele vacuum cleaner. I studied a lot of reviews and found that Dysons have a reputation for being loud. That's what I was trying to get away from. That and the idiotic concept of "bagless". Bagless vacuums are great until you have to empty them. Then they make a mess. I suppose I could take the thing out to the yard, stand upwind of it, place the canister into a trash can, then open it up, but I'd still have to wipe all the dust off the canister before I brought it back into the house.

        • by ddtmm ( 549094 )

          Miele Vacuums in Germany are power hogs and need 2200W ... It's easy to be powerful, if you don't mind wasting a lot of power ... the EU smartened up to this game and passed new regulations, limiting vacuums to 1600W. All of a sudden, Miele vacuums don't look all that great any more.

          I don't know where you're getting your specs but you should check the Miele website [miele.co.uk]. All their large vacuums range between 800W and 1300W. Dyson doesn't even post their power consumption. If it's such a low power device, why wouldn't they at least mention it?

      • by mjwx ( 966435 )

        Expensive does NOT always mean better. Though yes, very often you get what you pay for.

        But the OP did not say "Expensive == better".

        He said he's willing to pay a little bit more for a product that lasts.

        Buying the cheap $40 business shoes might seem like a bargain, but they only last six months. Buying a $120 pair is more sensible when they last 2 years. I'm a bit of a tight arse, but I do the same because paying a little bit more for a job done right is cheaper than paying to have the job done again.

        Also I tend to put a bit of research into the things I buy, I'm well aware that expe

    • by whoever57 ( 658626 ) on Thursday April 28, 2016 @12:22AM (#52002753) Journal

      20 years ago, most products could be found in a range of price and quality. Now, markets have segmented into two distint price points:
      1. Cheapest possible.
      2. Luxury brand (typically for the 1%ers).

      I believe that this segmentation is related to 2 factors:
      a. Vast increase in imports of consumer products (mostly from China).
      b. Increasing wealth disparity.

    • Why is it when someone actually goes to extreme lengths to try and design the best possible product instead of trying to make the cheapest product possible with no effort to make it any good, reliable or safe everyone puts them down?

      We don't. No one gets put down for making genuine amazing products with amazing amounts of research that is "the best possible"

      Dyson products are "as different as possible". He throws endless engineering at problems he doesn't understand even if they are well known (cyclonic separation), and the other half of the engineering is put into skirting patents he ripped off from other companies (bladeless fan from Toshiba, jet hand drier from Mitsubishi).

      Dyson releases products and my first thought is not "whoah t

      • by cdrudge ( 68377 )

        the other half of the engineering is put into skirting patents he ripped off from other companies

        So in other words, doing exactly what the patent system intended inventors to do.

    • by AmiMoJo ( 196126 )

      What pisses me off about Dyson pricing is that the UK gets ripped off compared to other markets, despite Dyson being a UK company. For example, the recently released V6 Mattress cleaner is about 20% cheaper in the US (before 20% sales tax in the UK). I recently bought a V6 Absolute, and it was about £150 cheaper to get it from Amazon.fr than from anywhere in the UK.

  • You know what is the worst? When you are in a public bathroom and have to use a Dyson Airblade Hand Dryer [wikipedia.org], because your hands inevitably end up touching the yellow part where everyone else's hands have inevitably ended up touching, yuck, and besides the thing never seems to dry your hands fully.

    You know what is the best? The XLERATOR [exceldryer.com] which is like putting your hands around the back end of a jet engine, totally dry in under 10 seconds.

  • by macraig ( 621737 ) <mark.a.craig@gmCOMMAail.com minus punct> on Thursday April 28, 2016 @12:14AM (#52002735)

    Dyson's designs are only revolutionary from the manufacturer's point of view. I own one of his designs from the core vacuum product line; from a user standpoint it's VERY ineffective and irritating to use. Never again, for me. From the manufacturer's POV, however, the modular construction is both cheaper to produce and also cheaper to maintain and service.

    Dyson's revolutionary designs benefit Dyson. Period. Don't be fooled by the marketing hype that turns design flaws from the user perspective into false benefits. That ability to portray a sow's ear as a silk purse is Dyson's real revolutionary accomplishment.

    • Agreed. Our Dyson vacuum cleaner gave up the ghost (after 10 years, so it hadn't done that badly, at least by modern expectations). We bought a Miele Classic C1 (with bags). Oh what a joy! The thing actually cleans, and when its bag is full, you throw it in the bin - no asthma-indicuing choking cloud of dust to deal with which leaves the perspex tank on the cleaner filthy and scratched. Dyson's triumph was to convince everyone that - axiomatically - bagless was better, whereas in fact it's way worse. If you
      • I have a Miele C3 and it is fantastic. Quiet, powerful, and as you said, no cloud of duct when I empty it. It doesn't even scare the cats.

    • May I ask what is revolutionary about a cyclone he copied from his shop-vac, a fan he copied from Toshiba, and a hand-drier he copied from Mitsubishi?

      • by macraig ( 621737 )

        Did I somehow still manage to leave you with the impression that I'm a fan of Dyson's (lack of) innovation? My bad.

  • This isn't regurgitated news. They're putting a fucking ad right in there as a not-a-news story.

  • They should have employed those 103 engineers to figure out how to build an impenetrable concrete bubble around Dyson's corporate headquarters in order to save humanity from such egregious feats of idiocy.

  • Stuff that Natters.

    See what I did there?

  • I just went to the Firehose and modded as 'binspam', (many, many times), a story that has already been accepted, namely the one in which I am currently posting a comment. Fuck Slashvertisements.

  • It's a hairdryer. It costs 4x as much as other hairdryers. It dries hair. If Dyson has revolutionized anything it is in the line of bullshit they spin to sell their products.
  • over 1,000 miles of test hair

    They should have given that in meters, so it sounds bigger. So since this smells of 'trying hard to make numbers sound big' , how much hair length does a human have?
    If you take 100,000 hairs and 15cm it adds up to 15km or 10 miles. So they tested 100 heads. Or the same head 100 times. I wouldn't rank that under 'more than you'd expect'.

  • Dyson's true discoveries are to find people predilected to believe silly things and spend lots of money on fads. He claims his vacuum cleaners produce more "suction". The vacuum of any air-moving machine is limited by the natural air pressure, not by a fancy impeller design. It's like making an empty bottle more "empty". My grandma's Kirby from the 1950s produced just as much "suction" as a Dyson, and it had a metal housing that you could hit with a cannonball with no dent.

    Now Dyson would have us believe th

  • Carver used to make audio products back in the 80s and 90s. Their big thing was called "magnetic field amplifiers". They would churn out "white papers" on their technology and people would buy their stuff. None of it ever lasted long and they went out of business, several times, IRIC.

    Carver's big "breakthrough" was, like Dyson, in marketing, not engineering.

  • Here is a clip of product testing: https://www.youtube.com/watch?... [youtube.com]
  • To all the nay sayers who laugh at hair dryers, I say this: Hair dryer is the most under estimated products in the history. Remember when Princess Vespa was stranded in the desert moon of Vega, all she had was a hair dryer and she survived the desert with it.
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